Product Brand Image Research Articles

Pengaruh Kualitas Produk dan Promosi terhadap Citra Merek Kopi Good Day di Kota Jambi

The objectives of this research are as follows: 1) To determine and describe the product quality, promotion and brand image of Good Day Coffee in Jambi City. 2.) To determine the influence of product quality and promotion on the brand image of Good Day Coffee in Jambi City. The type of data required and collected in this research is quantitative data. The object of this research is Good Day Coffee customers in Jambi City. The data source in this research is Good Day Coffee customers in Jambi City who were taken through interviews by distributing questionnaires, the data and information obtained were analyzed descriptively, to analyze customer responses regarding brand image to purchasing decisions using a 5-choice scale. One brand of packaged instant coffee that is being intensively promoted using television media is the "Good Day" product. This Good Day product is produced by PT. Santos Jaya Abadi. Promotions carried out by PT. Santos Jaya Abadi to introduce new products and maintain its existence in the processed coffee industry. Based on the results of the classical assumption test analysis, it can be concluded that the normality test meets the assumptions indicated by the Kolmogorov-Smirnov test of 0.011 > 0.05. The multicollinearity test did not show a significant effect with a VIF value of 1.070 < 10 and a tolerance value of 0.935 > 0.10. In the heteroscedasticity test, the points on the plot form a pattern, so this shows that each variable contains heteroscedasticity. Based on the results of multiple linear regression analysis, it was concluded that the regression equation Y = 2.638 + 0.150X1 + 0.329X2. The value of the Coefficient of Determination (R2) is 0,213 which means that variations in changes in Y are influenced by changes in X by 21.3%. So the magnitude of the influence of product quality (X1) and promotion (X2) on the brand image (Y) of Good Day Coffee in Jambi City is 21.3% while the remaining 78.7% is influenced by other factors outside this research such as purchasing decisions, price, personal factors and so on. There is a significant positive influence between product quality and promotion together (simultaneously) on the Brand Image of Good Day Coffee in Jambi City. Partially there is an influence of product quality on brand image. This is indicated by the tcount value of 4.285 > ttable 1.662. Partially there is an influence of promotion on brand image. This is indicated by the tcount value of 3,333 < ttable 1.662.

A STUDY ON CUSTOMER BRAND LOYALTY TOWARDS TWO WHEELER

The study explores customer brand loyalty in two-wheeler showrooms in Anna Nagar, focusing on factors like product quality, brand image, and customer satisfaction. The findings aim to improve brand loyalty strategies and foster long-term customer relationships. The research uses percentage analysis, Mann-Whitney U test, and Spearman correlation analysis to understand trends and relationships. Honda's focus should be on product quality, service excellence, diverse marketing strategies, and word-of-mouth marketing to strengthen its position in the two-wheeler market. Keywords: Brand, loyalty, Honda, customer, factors, quality, product ,employed ,loyal customers ,marketing, competitors, business, product, defending.

Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Minat Beli Ulang Pelanggan pada PT. Sumber Mas Indah Plywood Bagian Lokal

The objective of this research is to determine how Product Quality, Price, and Brand Image influence Customer Repurchase Intention at PT. Sumber Mas Indah Plywood Local Division. This study employs a quantitative research method, which can be understood as a method used to investigate a specific population or sample, with data collection using research instruments, and data analysis being statistical in nature, aimed at testing predetermined hypotheses. The sample size in this study is 140 people. The sampling technique used is purposive sampling. The results of the study indicate that Product Quality does not affect Customer Repurchase Intention at PT. Sumber Mas Indah Plywood Local Division, whereas Price and Brand Image have an influence on Customer Repurchase Intention at PT. Sumber Mas Indah Plywood Local Division.

PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN CITRA MERK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE MEREK APPLE

This study aims to analyze the effect of product quality, price, promotion and brand image on purchasing decisions for Apple brand mobile phone products. This study uses a quantitative approach with a survey method. The research sample was 100 respondents using purposive sampling method with the following criteria: (1) Consumers and users of apple brand smarphone, (2) Aged 18-35, (3) People residing in Solo Raya. The data analysis used is instrument test, classical assumption test, multiple linear regression test, hypothesis test, and determination coefficient test. The results showed that product quality, price, promotion, and brand image partially had a significant positive effect on purchasing decisions.

A Review of Research on Pricing Strategies and Pricing Factors of Enterprise Products

As one of the core strategies of enterprise marketing activities, product pricing has an important impact on the market share, profit level and brand image of enterprise products. There are many factors that enterprises consider in product pricing, such as cost, customer demand, brand awareness, market penetration, market trend, market development prospects, market competition environment, policy and other factors, which are important factors affecting enterprise product pricing. This paper firstly introduces the importance of product pricing in marketing strategy, combined with the nature of domestic and foreign enterprise products, and then summarizes the pricing strategy, pricing method and applicable conditions of enterprise products, and analyzes the pricing factors and influencing mechanism of enterprise products. Then, it summarizes the product cost, product types, customer demand, price elasticity, consumer behavior, sales channels, etc. Finally, it summarizes the shortcomings of existing literature research.

Kualitas Produk, Citra Merek dan Electronic Word of Mouth terhadap Keputuusan Pembelian Produk EigerKualitas Produk, Citra Merek dan Electronic Word of Mouth terhadap Keputuusan Pembelian Produk Eiger

This research aims to determine the influence of Product Quality (Variable X1), Brand Image (Variable X2) and Electronic Word of Mouth (Variable X3) on purchasing decisions for Eiger products. The method used in this research is quantitative methods. The data collection technique used by researchers in this research is using primary data obtained through distributing questionnaires and literature study. Data analysis techniques start from data preparation, data tabulation to the testing stage. Based on the results of research calculations, multiple linear regression analysis. The coefficient of determination (R2) value can be obtained from the variables product quality (X1), brand image (X2) and electronic word of mouth (X3) which influence 77.2% (0.772) of the product decision (Y), the remaining 22.8 % influenced by other factors outside this research. In conclusion, product quality and brand image have a positive and significant effect on purchasing decisions, while electronic word of mouth has no effect on purchasing decisions Keywords: Brand Image, Electronic Word Of Mouth, Product Quality

Influence of Product Quality, Trust and Brand Image to Wardah's Customer Satisfaction in Batam City

This research aims to examine the influence of product quality, trust and brand image on Wardah customer satisfaction in Batam City. The population used is users who have used Wardah products, but the number is uncertain. So this type of research is quantitative research with a sampling technique using the Lemeshow formula with a total calculation of 100 respondents. Data collection was carried out through distributing questionnaires and data analysis using data quality tests, such as validity tests, reliability tests, and classical assumption tests including normality tests, multicollinearity tests, and heteroscedasticity tests. The influence test uses multiple linear regression analysis and determinant coefficient analysis, while the hypothesis test uses the t test and f test. The results of multiple linear regression analysis show that product quality, trust and brand image significantly influence customer satisfaction, with the product quality variable having an influence of 18.1% on customer satisfaction. Trust has an influence of 35.5% on customer satisfaction. Brand image has an influence of 58.2% on customer satisfaction. Findings in testing the coefficient of determination (R2) show that product quality, trust and brand image together account for 67.2% of the variation in customer satisfaction. Apart from that, testing using the t test and F test shows that product quality, trust and brand image individually and as a whole have a positive and significant influence on Wardah customer satisfaction in Batam City.

Pengaruh Kualitas Produk dan Citra Merek terhadap Minat Beli Make Up Wardah (Studi Kasus Pada Mahasiswa Prodi Manajemen Universitas Pendidikan Ganesha)

This test is aimed at analyzing and proving the role of product quality and brand image in the interest in buying Wardah goods. The information used in this test came from students of the management study program at Ganesha University of Education who used Wardah goods as a sample for a total of 85 tests. This test was carried out with the help of the SPSS 26 for windows subprogram. This test uses the independent variables, namely product quality (X1) and brand image (X2) and the dependent variable, namely purchase intention (Y). Before the information is analyzed using multiple linear regression analysis, it is previously proven by a classic assumption test, because the cues for multiple linear regression analysis are free from classical assumptions. the test findings show that (1) product quality plays a positive and substantial role on purchase intention. (2) brand image has a positive and substantial role on purchase intention. (3) product quality and brand image play a substantial role in purchase intention

PENGARUH CITRA MERK, HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN PADA PRODUK ZARA DI PONDOK INDAH MALL 2 JAKARTA SELATAN

Consumers in buying goods and services consider the quality of the product and also the price. Another consideration is the brand image of the goods or services to be purchased. If the brand of goods is well known enough, consumers will buy these goods. Affordable prices, good product quality and a recognized product brand image encourage consumers to repurchase these products so that consumers become loyal. Clothing is one basic product that human need. Many types of clothing are created according to the wishes of consumers, so that business opportunities in fashion arise. Fashion includes clothing and accessories. Business competition in the fashion sector is getting tighter. Zara as one of the foreign retailers enlivened the fashion in Indonesia. Zara stores can be found in several places, one of them is in Pondok Indah Mall2. Zara has always been a trend setter and created a very good brand image, the best price, and the quality of its products has advantages. By providing quality products, it will provide satisfaction to consumers so as to create loyalty in consumers. This study aims to determine the effect of brand image, price, product quality on consumer loyalty to Zara products at Pondok Indah Mall2, either partially or simultaneously. The results showed that partially only product quality has an effect on consumer loyalty to Zara products at Pondok Indah Mall2. Meanwhile, brand image has no effect on consumer loyalty to Zara products at Pondok Indah Mall2. Likewise, price has no effect on consumer loyalty to Zara products at Pondok Indah Mall2. But simultaneously brand image, price, product quality affect consumer loyalty to Zara products at Pondok Indah Mall2.

The Influence Of Product Quality And Brand Image On Purchase Decision Of Indosat Card Users With Customer Trust As An Intervening Variable (Case Study of Economics Faculty Students University Sarjanawiyata Tamansiswa Yogyakarta)

The aim of this research is to test and explain the influence of product quality and brand image on Indosat card users' purchase decisions with customer trust as an intervening variable. This research was conducted on students at the Faculty of Economics, Bachelorwiyata Tamansiswa University using the Slovin formula with a sample size of 100 respondents who used statements each variable via Google from to share with students. The research results show that product quality has a positive and significant influence on customer trust, the influence of brand image has a positive and significant influence on customer trust, product quality has no significant influence on purchase decisions, brand image has a positive and significant influence on purchase decisions, and customer trust has a positive and significant influence. significant impact on purchase decisions.

Influence of Product Innovation and Brand Image on the Purchase Decision on CV Cipta Graha Probolinggo

Product innovation is a process of developing and advancing the quality and quantity of products, With the existence of innovation, the attributed brands will more attract the attention and interest of consumers in determining purchasing decisions. As for the purpose of researchers, it is to know the relationship in product innovation and brand image of purchase decisions on CV Cipta Graha Probolinggo By using a quarantinative approach to liner regression analysis techniques. The sample is based on random sample with a total of 110 respondents. The results of the study found that in the validity of the test reabilitas obtained rtest >rtable, While the value of crobach alpha > 0,60 So variable X1, X2 on the results of the study were reliable. And based on the results ttest It is known that there are partially significant influences of variables X1, X2 (Product inovation and Brand image) of the purchase decision. While on result ftest It was found that the whole variable researched is product innovation and brand image together has a significant effect on the purchase decision CV Cipta Graha Probolinggo.

The power of brand ambassador Twice influences brand image and purchase intention on Scarlett Whitening beauty products

Previous studies have shown inconsistent results regarding brand ambassadors' influence on purchase intention. This study aims to determine the power of brand ambassadors in influencing brand image and purchase intention of beauty products. This research replicates Oktaviani and Zainurossalamia's (2021) model by differentiating the research context and using the concept of brand ambassadors, brand image, and purchase intention. With Scarlett Whitening's products in mind, the data were collected using questionnaires distributed through Google Forms to 151 respondents selected judgmentally from customers who ever bought and used Scarlett Whitening. Using Structural Equation Modeling (SEM) to analyze the data with the help of WarpPLS 8.0, the study found that brand ambassadors' power positively influences brand image and purchase intention. The author suggests companies consider adding product variants for other skin types. Future researchers can add or use different variables to enrich these research findings.

ANALYSIS OF PRODUCT QUALITY, PRICE, PROMOTION AND BRAND IMAGE OF IPHONE PHONES ON PURCHASING DECISIONS

The purpose of this study was to analyze product quality, price, promotion and brand image of iphone phones on purchasing decisions. This research method is quantitative. The data source for this research is primary data. The population in this study were all people who used iphone phones. In this study using nonprobability sampling techniques with Incidental Sampling techniques. Nonprobability Sampling. The number of samples in this study were 210 respondents. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The result of this study is that product quality has no effect on purchasing decisions. Price also has no effect on purchasing decision variables. Promotion has a positive and significant influence on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions.

Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Mie Gaga pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Jenderal Achmad Yani

Consumption of instant noodles in Indonesia has increased, this is not comparable to the decline in the Mie Gaga index on the Top Brand Index of 0.5%. The aim of this research is to examine the influence of product quality, price perception and brand image on customer loyalty which is mediated by Mie Gaga customer satisfaction at the Faculty of Economics and Business, Jenderal Achmad Yani University. Validity, reliability, classical assumptions, multiple regression, and Sobel test instruments were all successful. This tool was used to collect data from male and female respondents from the Faculty of Economics and Business, Jenderal Achmad Yani University who had consumed Gaga noodles in various flavors. The number of respondents involved in this research was 125 people. Cross-sectional or one-shot study is the data collection method used. Four research hypotheses out of ten proposed are supported by empirical data. This research shows that customer satisfaction can be influenced by product quality on customer loyalty. However, future researchers can use other ideas to influence customer loyalty directly. The results of this research will also help decision makers in similar companies when they create relevant strategies or programs

Customer Satisfaction in the South Denpasar Region as a Measure of Brand Loyalty and the Impact of Product Quality and Image

Companies need to pay attention to the high consumption of consumers or customers to be more innovative to meet customer needs and desires with quality products or services created for the long term so that customers will retain and feel satisfied in meeting their needs, which can generate customer loyalty. Factors such as product quality, brand image, and customer satisfaction influence customer loyalty. This study aims to analyse the effect of product quality and brand image on customer loyalty through customer satisfaction in South Denpasar. This quantitative research obtained a sample of 100 respondents with a purposive sampling method. The data analysis techniques used are descriptive analysis, classic assumption test, t-test, and path analysis. The research results show that product quality and brand image can influence customer loyalty for Bebelac products in the South Denpasar District. Product quality and brand image can influence customer satisfaction with Bebelac products in South Denpasar District. The research results show the influence of product loyalty on Bebelac customer satisfaction in the South Denpasar District. Research results show product quality brand image can influence customer loyalty through customer satisfaction with Bebelac products in the District of South Denpasar.

The Influence Of Product Quality, And Brand Images On Purchasing Decisions Through The Role Of Purchase Intention As An Intervening Variable As An Intervening Variable (Case Study On Purchasing An Iphone Brand Smartphone In Yogyakarta)

This research is quantitative research, which was conducted to test the influence of product quality, brand image, and purchase intention as intervening variables on purchasing decisions. The data in this research was collected through a questionnaire using Google Form with respondents who were owners, users, or who had purchased an iPhone brand smartphone in Yogyakarta, with a total of 115 respondents. Testing in this research uses multiple linear regression analysis tests. The results of this research show that product quality has a significant effect on purchasing decisions, brand image has no effect on purchasing decisions, purchase intention has an effect on purchasing decisions. Simultaneously, the variables product quality, brand image, and purchase intention influence purchasing decisions.

Pengaruh Kualitas Produk, Customer Experience dan Citra Merek Terhadap Kepuasan Konsumen pada Produk Cimory Yogurt

This research aims to find out how much influence product quality, customer experience and brand image have on consumer satisfaction with Cimory yogurt products. The population used in this research were UPN Veteran Jawa Timur students who had purchased or consumed Cimory yogurt products. The sample in this study was 100 respondents, namely consumers of Cimory yogurt products for UPN Veteran Jawa Timur students. The sampling technique used in this research is a non-probability sampling technique with a purposive sampling approach. The type of research used in this research is associative research with a quantitative approach. Hypothesis testing used in this research includes Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Test, t Test, f Test and Coefficient of Determination Test. The results of this research show that product quality, customer experience and brand image simultaneously have a positive and significant effect on consumer satisfaction by obtaining a fcount of 96.221. Meanwhile, partially, product quality has a positive and significant effect on consumer satisfaction by obtaining a t-count of 2.704, customer experience has a positive and significant effect on consumer satisfaction by obtaining a t-count of 8.385 and brand image has a positive and significant effect on consumer satisfaction for Cimory yogurt products among students. UPN Veteran Jawa Timur obtained a t-count of 2.066.

PERSEPSI KUALITAS DAN CITRA MEREK DALAM MEMEDIASI PENGARUH E-WOM TERHADAP MINAT BELI

In recent years, many FNB (food and beverage) innovations have emerged and developed rapidly in Southeast Asia, including Indonesia. One of the FNB businesses that is currently developing and going viral in Indonesia is Mixue. The opening of the first Mixue outlet in Sumenep Regency had an impact on the strong desire of the public to try it. The reason is, Mixue is currently being discussed in cyberspace. This research aims to analyze the influence of Electronic Word of Mouth (e-WOM) on Mixue consumers' buying interest in Sumenep Regency with perceived quality and brand image as mediating variables. The purposive sampling method produced data from 100 respondents. The data analysis method uses PLS-SEM (Partial Least Square Structural Equation Modeling). The Stimulus Organism Response (SOR) model is the basis of the conceptual framework. Findings show that e-WOM influences purchase intention, perceived quality, and brand image. Perceived quality has no effect on purchase intention, while brand image has an effect on purchase intention. The research results show that e-WOM has no effect on perceived product quality, but does influence the brand image of FNB products which are currently viral, which then influences purchase intentions.

Effect of product quality, advertising, and brand image on purchase intention

effect of product quality, advertising, and brand image on purchase intention

Pengaruh Brand Image, Harga, Brand Trust Dan Kualitas Produk Terhadap Keputusan Pembelian Lipstik Wardah Di Kota Semarang

In general, people really like the cosmetics industry, one of which is lip care which is growing rapidly in Indonesia. The aim of this research is to test the influence of brand image, price, brand trust and quality of Wardah lipstick products on purchasing decisions in the city of Semarang. This study uses a quantitative approach. Sample collection used a purposive sampling method with 175 respondents by distributing questionnaires using Google from. The data analysis process uses SMARTPLS. The results of data processing show that Brand Image and Brand Trust have a significant influence on the decision to purchase Wardah lipstick in the city of Semarang, while price and product quality do not have a significant influence on the decision to purchase Wardah lipstick in the city of Semarang.
 Keywords: Brand Image, Price, Brand Trust, Product Quality, Purchasing Decisions.