Product Brand Image Research Articles

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE PADA MAHASISWA POLITEKNIK NEGERI UJUNG PANDANG

This study aims to determine (1) To determine the quality of Smartphone Iphone products on students at the State Polytechnic of Ujung Pandang. (2) To determine the brand image of Smartphone Iphone on students of the State Polytechnic of Ujung Pandang. (3) To find out the decision to purchase Smartphone Iphone on students of the State Polytechnic of Ujung Pandang. (4) To find out the quality of the product has a partial effect on the decision to purchase Smartphone Iphone. (5) To find out the quality of the product has a partial effect on the decision to purchase Smartphone Iphone. (6) To find out the product quality and brand image have a simultaneous effect on the purchasing decision of Smartphone Iphone. The research population is Smartphone Iphone users at the Ujung Pandang State Polytechnic students. The results of this study are: (1) Product quality has a positive and significant effect on purchasing decisions with a regression value of 0.286 and the results of the t test where the t count value of 6.158 is greater than the t table value of 1.98447 and the significant level is less than 0 .05 which is 0.00. (2) Brand image has a positive and significant effect on purchasing decisions with a regression value of 0.085 and a significance level of 0.000. (3) Product Quality and Brand Image simultaneously have a positive and significant effect on purchasing decisions with a significance level of 0.000 less than 0.05 (p<0.05), and the adjusted R2 of Product Quality and Brand Image on Purchase Decisions is 3.050 . The limitation of this research is only the students of the State Polytechnic of Ujung Pandang. Keywords: Product Quality and Brand Image and Purchase Decision.

THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND CONSUMER SATISFACTION ON CONSUMER LOYALTY XIAOMI SMARTPHONES IN LHOKSUKON CITY COMMUNITY

This study aims to examine and analyze the effect of product quality, brand image, and consumer satisfaction on consumer loyalty Xiaomi smartphone in Lhoksukon City Community, North Aceh District. The research method used is quantitative method and the sampling technique is Incidental Sampling, then the data collection technique uses a questionnaire using a Likert scale. The results of the study explain that in the Product Quality variable (X1) Partially Product Quality has a positive and significant effect on Consumer Loyalty (Y) with ho rejected and Ha accepted, then on the Brand Image variable (X2) Brand Image has a partially positive and significant effect on Consumer Loyalty (Y) with Ho rejected and Ha accepted , then on the Consumer Satisfaction variable (X3 ) Consumer Satisfaction has a positive and significant effect on Consumer Loyalty (Y) with ho rejected and Ha accepted , then simultaneously Product Quality (X1), Brand Image (X2), and Consumer Satisfaction (X3) have a positive and significant effect on Consumer Loyalty (Y) in the Lhoksukon City Community.

Analysis of The Effect of Brand Image and Perceived Quality on Customer Loyalty Through Customer Satisfaction as an Intervening Variable (Case Study PT. Sempurna Sukses Sejati)

To improve the company's performance in overcoming the tight competition in the stationery industry at this time, research should be conducted on how the brand image of ESCO products in the minds of consumers and how the perception of the quality of ESCO products according to consumers who use them. This research was conducted to find out how far the ESCO brand products have developed in the community and whether they can compete in the market with various brands and similar products. Therefore, this study also wants to analyse the extent to which consumers are loyal to the brand and how far the satisfaction has been obtained. Consumer satisfaction is something that can encourage consumers to be more loyal to a brand and consumer loyalty to the brand is very important for the company because it will bring long-term profit and benefits to the company's products in the future.

The Influence of Product Quality, Servicescape, Brand Image on Customer Satisfaction at Seirock-Ya Ramen Mall Kelapa Gading

The purpose of this research is to investigate how customer satisfaction at SeiRock-Ya Ramen Mall Kelapa Gading is influenced by product quality, servicescape, and brand image. Questionnaires sent to 100 people were used to collect data. Quantitative descriptive analysis method used in this study. The investigation is carried out using the non-probability inspection method. Variable X1 product quality has a partial effect on customer satisfaction at Seirock-ya Ramen Mall Kelapa Gading; variable X2, servicescape, has a partial effect on customer satisfaction at Seirock-ya Ramen; and the findings of variable X3, namely brand image has a partial effect on customer satisfaction at Seirock-ya Ramen Mall Kelapa Gading. so that customer satisfaction is influenced simultaneously by Product Quality, Servicescape, and Brand Image. Companies must be able to maximize the service, quality and facilities of SeiRock-Ya Ramen in order to increase sales and customer satisfaction because the role of each variable is related to customer satisfaction.

PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP NIAT BELI SMARTPHONE OPPO

The purpose of this study was to explain the effect of each product quality, price, and brand image variable on the purchase intention of Oppo smartphones in Denpasar. The population of this research is smartphone users in Denpasar. The sample was determined by purposive sampling method consisting of 120 respondents. Data was collected using a google form questionnaire. The analysis technique uses multiple linear regression analysis. The results of the study show that product quality has a positive and significant effect on the intention to buy Oppo smartphone products. This means that the better the quality of the product, the higher the consumer's purchase intention. Price has a positive and significant effect on the intention to buy an Oppo smartphone. This means that the more affordable the price of the product, the better the price competitiveness, the more in accordance with the quality, and the more suitable the price is with the benefits, the intention to buy Oppo smartphones will also increase. Brand image has a positive and significant effect on purchase intention. This means that the better the brand image that is embedded in the minds of consumers, the higher the consumer's purchase intention for Oppo smartphones. 
 Keywords: Consumer behavior, product quality, price, brand image, purchase intention

Pengaruh Atribut Produk, Citra Merek, Harga Terhadap Keputusan Pembelian Sepeda Polygon Dalam Masa Pandemi Covid-19

Pandemic Covid-19 is an outbreak that creates new habits for people who start implementing health protocols starting from activities that also have a positive influence on the body. Cycling is one of the activities carried out by the community in their activities and spare time. Various bicycle brands are present in Indonesia, such as the Polygon Strattos S2, which is able to become a consumer choice in bicycle purchasing decisions. This study discusses the Influence of Product Attributes, Brand Image and Price on Polygon Bike Purchase Decisions during the Covid-19 Pandemic which focuses on the Strattos S2 type of bicycle which is a road bike. This research certainly has research respondents, namely the SCC (Strattos Cycling Club) bike community, totaling 45 respondents. The research technique used is non-probability sampling using questionnaires distributed to respondents. The data that has been obtained is processed using Staticial Product and Service Solution (SPSS) Software. After that, analysis was carried out using IBM SPSS Statistics 16. The results obtained showed that Product Attribute Variable (1) had a significant and positive effect on the Purchase Decision variable, Brand Image Variable (2) obtained significant and positive results on the Purchase Decision variable, Price Variable ( 3) shows that there is a significant and positive effect on the Purchase Decision variable.

Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Sepeda Motor Merek Honda Scoopy Pada PT. Sentosa Sakti Motor Thehok Jambi

Several automotive companies which relatively dominate the market compete with each other to attract the purchasing decisions of consumers who buy motorcycle products. Purchase decisions are consumer decisions regarding preferences for brands in the choice set. Purchase decisions can be influenced by several factors such as product quality and brand image. The purpo se of this study was to describe product quality, brand image, and purchasing decisions for Honda Scoopy motorcycles at PT. Sentosa Sakti Motor Thehok and to analyze the effect of product quality and brand image on purchasing decisions for Honda Scoopy motorcycles at PT. Sentosa Sakti Motor Thehok. The research method used in this research is descriptive and quantitative methods. Methods of data collection is done by observation and questionnaires. The sample was searched using the Slovin formula so that a sample of 88 respondents was obtained. Data analysis was carried out by descriptive analysis and quantitative analysis, namely Multiple Regression Analysis. Based on the results of the study indicate that the descriptive variables of product quality, brand image, and purchasing decisions are categorized as high. Validity and reliability tests are met so that the questionnaire can be used. The data meet the regression assumption test. Multiple linear regression model was obtained as follows: Y = 2.718 + 0.220X1 + 0.705X2 Based on the regression model obtained, it shows that if the product quality and brand image are increasing, it will also inc rease the decision to purchase Honda Scoopy motorcycles at PT. Sentosa Sakti Motor Thehok. The results of hypothesis testing indic ate that the variables of product quality and brand image have an effect on purchasing decisions partially or simultaneously. Adjusted R Square of 0.445, meaning that 44.5% of product quality and brand image affect purchasing decisions.

Pengaruh Kualitas Produk, Citra Merek dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Produk Pleu Baby

This phenomenon, business people must strive to provide quality products, a good brand image and competitive prices to improve people's lives. The demand for goods should increase among consumers who are in a position of greater variety and variety because their products offer a wide range of choices and services. The purpose of this study was to determine the effect of product quality, brand image, price and consumer satisfaction on customer loyalty Pleu baby Tangerang baby clothes. Sampling was carried out using a non-probability sampling method with a purposive sampling technique by identifying 150 respondents with a minimum age of 20 years and purchasing baby clothes at Pleu Baby at least once. Data analysis techniques used in this study consisted of validity test, reliability test, classical assumption test, descriptive analysis and path analysis. The results showed that product quality has a significant effect on customer satisfaction, product image has a significant effect on customer satisfaction, price has a significant effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty, and product quality has a significant effect on customer loyalty, product image has a large effect on loyalty customers, price has a big effect on customer loyalty. Customer satisfaction as an intervening variable has a greater influence between product quality, brand image and price on customer retention of Pleu Baby Tangerang baby clothes.

Pengaruh Kualitas Produk, Harga, dan Citra Merek pada Keputusan Pembelian Mobil

This study ains to analyze the influence of product quality, price and brand image on purchasing decisions for Toyota Calya Car at DKI Jakarta. The approach used in this research is survey research because it takes a sample from one population and take a sample size of 220 respondens with purposive sampling. The Methods of data collection using survey method, with the research instrument is a questionnaire. The data analysis method using Partial Least Square. This study proves that product quality has a positif and significant impact on purchasing decisions, the price has a positif and significant impact on purchasing decisions and brand image has a postif and significant impact on purchasing decisions.

The influence of product innovation and brand image on samsung smartphone purchase decision at bandung city

The buying decision for consumers is the result of various considerations in deciding to buy a product from various options that include the purchase of smartphone on the various choices available. There is a tendency because the majority of consumers to choose the brand from product innovation, price, service, and brand image for researchers try to reveal the magnitude of the influence product innovation and brand image about the purchasing decision of Samsung Smartphone brand at Bandung city. The method used is quantitative data analysis with multiple linear regression. The results of research from 100 samples taken provided information that product innovation and brand image had a significant influence on purchasing decisions by 49,5%. The variable that must be prioritized to get more significant influence is product innovation. Meanwhile, the product innovation variable is partially proven to have a greater constant than the brand image variable.

PENERAPAN ANALISIS FAKTOR UNTUK MENGIDENTIFIKASI FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN TERHADAP PENJUALAN SARI ROTI

This study aims to apply factor analysis to identify factors that affect consumer satisfaction with bread cider sales. Consumer satisfaction is a key factor that affects the success of a business, especially in the food and beverage industry. In the context of cider sales, factors that can affect consumer satisfaction include product quality, price, customer service, and brand image. The research method used is a survey using a structured questionnaire. The sample of this study is consumers who have purchased and consumed bread juice within a certain period of time. The collected data is analyzed using factor analysis techniques to identify factors that are significant in influencing consumer satisfaction. The results showed that there are several factors that play an important role in influencing consumer satisfaction with bread cider sales. These factors include product quality, affordable prices, friendly and responsive customer service, and a positive brand image. Product quality is the most dominant factor affecting customer satisfaction, followed by customer service and price. In addition, brand image also has a significant influence on consumer satisfaction. The results of this study have important implications for sari roti business managers in increasing consumer satisfaction and their sales. By understanding the factors that affect customer satisfaction, business managers can take strategic steps in improving product quality, improving customer service, and strengthening their brand image. This research can also be a reference for future research on consumer satisfaction in the food and beverage industry, especially in bakery products

Pengaruh Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Sebagai Variabel Intervening

The purpose of this study was to determine the effect of product quality and brand image on consumer satisfaction through the decision to purchase Vans shoes in Wonosari City. The population in this study are all Vans shoe users in the city of Wonosari whose number is unknown. Sampling used using the formula for calculating the Hair sample, so that a total sample of 114 respondents was obtained. The data analysis technique used is descriptive statistical analysis method, classical assumption test, multiple regression analysis, and hypothesis testing. The results of this study indicate that product quality and brand image have a positive and significant effect on purchasing decisions. Purchase decisions have a positive effect on consumer satisfaction. Product quality and brand image have a positive and significant effect on consumer satisfaction

The Effect of Perceived Product Quality and Brand Image on Purchase Decision with Trust As Mediation


 
 
 This research focuses on the role of Perceived Product Quality and Brand Image in increasing Purchase Decisions through Trust in consumers of skin care products from Innisfree. The purpose of this study is to explain and analyze the effect of Perceived Product Quality and Brand Image on Purchase Decisions, both directly and indirectly through Trust mediation.
 This type of research is explanatory research with a quantitative approach. The population in this study were consumers in Surabaya and Malang who had purchased Innisfree skin care products. Data was collected by distributing questionnaires to 150 respondents who met the criteria. Data analysis used Structural Equation Modeling Partial Least Squares (SEM-PLS) with SmartPLS software.
 The results of the study show that Perceived Product Quality and Brand Image have a significant effect on Purchase Decision. Likewise, Trust has a significant influence on Purchase Decision. The results also show that Trust partially mediates the effect of Perceived Product Quality and Brand Image on Purchase Decisions
 
 

The Influence of Product Quality, Price Perception, and Brand Image on Purchase Decisions for Yakult Drinks in East Jakarta

This research aims to analyze the influence of product quality, price perception and brand image on purchasing decisions for Yakult drinks in East Jakarta. This research data uses primary data in the form of a questionnaire to 100 respondents who have consumed Yakult drinks in East Jakarta. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results of multiple linear regression analysis show that the variables Product Quality (X1), Price Perception (X2), and Brand Image (X3) have a positive and significant effect on the Purchase Decision for Yakult drinks in East Jakarta. The existence of a positive and significant influence between product quality, price perception and brand image shows that the higher the level of product quality, price perception and brand image, the higher the decision to purchase Yakult drinks in East Jakarta.

PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN MS GLOW (STUDI KASUS PADA KONSUMEN WANITA DI DESA TEGALHARJO KABUPATEN BANYUWANGI)

This study aims to determine the significant influence of the brand image of MS Glow beauty products on purchasing decisions of female consumers in Tegalharjo Village, Banyuwangi Regency. This research was conducted by correlational quantitative method using simple linear analysis method. The data collection method used in this study is a closed questionnaire method with a Likert scale, interviews and literature study. The results showed significant results, namely the brand image variable can influence purchasing decisions by 70.6%, the remaining 29.4% is influenced by other variables not examined in this study.

The Influence of Product Quality, Price Perception, and Brand Image on The Purchase Decision of Bimoli Cooking Oil at Alfamart Minimarket in Pasar Minggu Area, South Jakarta

This study aims to analyze the effect of product quality, price perception, and brand image on purchasing decisions for bimoli cooking oil at Alfamart minimarkets in the Pasar Minggu area of South Jakarta. This study uses primary data which is obtained from distributing questionnaires to 100 respondents using Bimoli cooking oil at the Alfamart minimarket in the Pasar Minggu area of South Jakarta and processing the data using the multiple linear regression analysis method on the SPSS 23 application. The results in this study that product quality, price perception, and brand image have a positive and significant effect on purchasing decisions for Bimoli cooking oil at Alfamart minimarkets in the Pasar Minggu area of South Jakarta. In this case, the positive and significant influence explains that the better product quality, price perception, and brand image will improve purchasing decisions for consumers.

The Influence Of Product Quality, Brand Image, And Service Quality On The Purchasing Decision Of Mixue Teluk Gong Ice Cream

This study aims to determine the effect of product quality, brand image, and service quality on purchasing decisions at Mixue Ice Cream and at Tea Teluk Gong. The sample data collection method used is Non-Probability Sampling with Purposive Sampling technique. This type of research uses descriptive quantitative methods and inferential analysis using primary data in the form of questionnaires to 100 respondents and data analysis using multiple linear regression analysis. Based on the data that has fulfilled the validity test, reliability test, classic assumption test and model feasibility test, the regression equation is obtained. The results of the regression analysis in this study show that there is a positive and significant influence on consumer purchasing decisions, which are displayed in the Coefficient table in the form of a regression equation. The results of the model feasibility test are displayed as a significant value displayed in the model feasibility table, which means that the model in this study is feasible to use based on the significant value obtained. The results of the conclusion of the hypothesis with the t test based on the significant value of the variables Product quality, brand image and service quality on consumer purchasing decisions.

Product Quality, Brand Image and Brand Trust Towards Customer Satisfaction of Telkomsel SIM Card Users in Lubuklinggau City

This study aims to determine the influence of product quality, brand image and brand trust on customer satisfaction of Telkomsel SIM card users in Lubuklinggau city. In this study, data collection was carried out by distributing questionnaires to 80 respondents of Telkomsel customers in Lubuklinggau city using the incidental sampling method to find out respondents' responses to existing variables. The analysis was carried out using the Structural Equation Modeling (SEM) method based on partial least squares (PLS). The results of the analysis show that product quality has a positive and significant effect on telkomsel sim customer satisfaction, brand image has a positive and significant effect on telkomsel sim customer satisfaction. And the brand trust variable has a positive and significant effect on the satisfaction of TelkomseI SIM card handling.

The Role Of Product Quality, Brand Image, And Pricing In Purchasing Polygon Bicycles

In the era of globalization and the Covid-19 pandemic as it is today with the development of the times, technology, and sports and transportation facilities, bicycles are in demand and sought after by enthusiasts and consumers. The purpose of this study is 1).To determine the effect of product quality on consumer decisions in purchasing polygon brand bicycles in Nganjuk city 2).To determine the effect of brand image on consumer decisions in purchasing polygon brand bicycles in Nganjuk city, and 3).To determine the effect of pricing on consumer decisions in purchasing polygon brand bicycles in the city of Nganjuk 4). To determine the effect of product quality, brand image and pricing on consumer decisions in purchasing polygon brand bicycles in Nganjuk city.
 The type of this research is quantitative research with causal associative research design (cause and effect). The population in this study was 200 people, but the sample used was 133 respondents who were taken with the Slovin formula. While the sampling technique using Probability Sampling. The data collection technique is the questionnaire method. The brand variables studied include product quality, image, pricing as independent variables and consumer decisions as variables.
 The results showed that: (1) product quality variable had a partial effect on purchasing decisions, t_count was 3.270 with Sig. 0.002 (2) brand image variable has a partial effect on purchasing decisions, t_count is 2.953 and Sig.0.001 (3) pricing variable has partial effect on purchasing decisions, t_count is 2.365 with Sig. 0.001 (4) variables of product quality, brand image and pricing have a simultaneous effect on purchasing decisions. f_hitung is 8.506 and Sig.0.000.

The Influence of Product Quality, Perceived Price and Brand Image Regarding the Purchase Decision of Specs Soccer Shoes

This study aims to examine and analyze the effect of product quality on purchasing decisions, perceived price on purchasing decisions, and brand image on purchasing decisions. The population in this study is the consumers of Specs soccer shoes with a sample size of 100 consumers. The sampling technique uses accidental sampling. Data collection techniques in this study used a questionnaire. The analytical tool in this study uses scale range and multiple linear analysis. Based on the test results, this study concluded that product quality, perceived price, and brand image had a positive and significant effect on purchasing decisions. Product quality had a dominant effect on purchasing decisions for Specs soccer shoes.