For the first time, this study reports the results of numerical investigation of conjugate convection from a finned channel. The computational domain of investigation consists of a horizontal channel with vertical rectangular fins being mounted on outside of the channel. The equations governing two-dimensional, steady, incompressible, constant property laminar flow have been solved for the fluid flowing outside the channel. In doing this, Boussinesq assumption is assumed to be valid for the fluid flowing outside the channel along the fins. For the fluid flowing inside the channel, flow is assumed to be turbulent with forced convection as the mode of heat transfer. From a large volume of numerically generated data correlations have been proposed for (1) Nusselt number and (2) Entropy generated by the system. These correlations are finally used to obtain thermodynamic optimum where in we seek a solution with minimum total entropy generation rate for varying heat duties, by using the state-of-the art Genetic algorithms.