The aim of this paper is to explain why academic library book vendors around the world must change how they do business. Their survival requires it. Restructuring a business model fashioned decades ago is not a job of tinkering with this policy or that practice, nor is it simply a framework to help cope with an environment that is highly complex and changing rapidly. It requires a new business model, from the foundation upward. New business models must emphasize vendor/library partnership, goal sharing, joint development, seamless process, and cost/benefit sharing.