The red alga Kappaphycus alvarezii is globally cultivated as a major source of k-carrageenan. Farming of this species through clonal propagation has been confined to a few good-quality commercial strains. After more than 50 years of successful cultivation and high productivity, the production of K. alvarezii in most “cottonii”-producing countries like the Philippines had declined in recent decades. This can be attributed to low genetic variability, making “old” cultivars more susceptible to environmental stressors, pests (epi- and endophytes) and diseases (e.g., ice-ice). Hence, the establishment of new cultivars from wild strains with desirable traits may provide alternative seedstocks with different genetic makeup from the currently farmed cultivars. Here, we examined the physiological and biochemical properties of 10 new wild strains of K. alvarezii, belonging to four non-commercially cultivated haplotypes, collected from Eastern Samar, Philippines. These strains were cultivated in an outdoor, land-based hatchery with ambient light and flow-through, nutrient replete seawater. Growth rates, ranging from 0.44 % to 3.74 % d-1, significantly varied among the strains but did not significantly vary among haplotypes. The cultivars also showed a notable change in color and morphology as they adapted to hatchery conditions. Pigments and total phenolic content did not significantly vary among cultivars. Proximate analysis showed that the dry biomass of all K. alvarezii strains was composed mainly of ash (ranging from 39.2 % to 51.0 %), followed by carbohydrate (ranging from 26.0 % to 35.3 %), and with trace amounts of proteins (ranging from 1.02 % to 4.61 %). Moreover, tissue stoichiometry (C, N and P) was comparable among the 10 strains. Considering the promising growth performance of strain SamW-014 under hatchery condition, we recommend its cultivation at sea and conduct corresponding carrageenan yield and quality analyses on its raw dried biomass. Among the 10 strains, five others are also of interest and for consideration. Thereafter, selected strain(s) will be introduced to seaweed farmers for future cultivation to increase biomass production, harvest yields, and income.