Binus University Research Articles

Interaction E-Learning Website, Curriculum Material Products, Motivation And Digital Literacy influence to Satisfaction and The Attitude Understanding Student Learning

E-learning becomes one alternative for limited of education infrastructure in Indonesia. So, technological innovation website as one alternative content educational uses in the world of education today. Effectiveness of system e-learning should have constructivism approach when they use this system. This research question was what kinds of variables could influence the attitudes of student understanding when he used this system. Survey conducted on 274 e-learning students from Online Binus University and Indonesia Open University (UT). The results of the primary data was processed by using Wrapls 3.0 to process the structure equation model of the frame research. Ten hypothesis were proposed but only some hypothesis were valid. Variables such as motivation, digital literacy and satisfaction would affect directly to the attitude of understanding student learning, while the curriculum material product and interaction e-learning website did not influence the understanding student e-learning attitude. Keyword: interaction e-learning website, e-learning, curriculum material product, motivation, digital literacy, satisfaction, understanding student learning attitude

Pengaruh I-Branding pada Website Binus University terhadap Loyalitas Pelanggan

Implementing an appropriate branding strategy supports a company in putting its product or service to be customers’ top of mind. Aligned with the development of information technology, especially the Internet, merging branding with internet (i-branding) creates a unique characteristic for a company. It is very helpful for a company in competing in the free market. Therefore, it is important for a company to know information about customer perception in assessing i-branding that has been applied to its website. As an educational institution which is a pioneer in the use of information technology, Binus University concerns much about its branding on the official website (www.binus.ac.id). This study is conducted to assess the i-branding of Binus University on the point of view of its students as customers. This study uses Four Pillars of i-branding consisting the following variables: customer understanding, marketing communication, interactivity, content, and customer loyalty consisting of trust and satisfaction. The hypothesis is tested by correlation analysis and regression analysis. Based on correlation analysis, all hypotheses of H1 (no relation) is received and based on regression analysis,all hypotheses of H1 (bring effects) is received.

Analisis dan Perancangan Aplikasi E-Meeting Berbasis Web

Information technology is closely related to wide area networks. BINUS University pays much attention to the development of information technology. Yet, it has not applied all concepts of information technology. There are still activities carried out conventionally such as meeting activity. This is the main attraction of the authors to implement a new system. The purpose of this research is to analyze and design an e-meeting application of Computer Science Department of BINUS University. By using this application, user will be easyto conduct meeting without location barrier. This research is using analysis method on literacy study, as well as analysis on current meeting process through interview with expert and user to detect current problem. Design method usies software engineering concept, by Unified Modeling Language and Entity Relationship Diagram. UML notation explains the overview and the detail of e-meeting system. Relational database explains data structure used in this system. The result of this research is a development of e-meeting web based application to help improve meeting activity to be more effective and efficient. E-meeting application has many helpful features as used in regular meeting, as well as administration panel to control and manage user of this application.

Perilaku Berwirausaha di Kalangan Mahasiswa Universitas Bina Nusantara (Binus)

Entrepreneurship developed among BINUS University students is in line with university mission, which is to produce 1 entrepreneur out of 3 graduates. This study aims to find out entrepreneurial behavior among students in BINUS University. The information can be use by University to develop appropriate entrepreneur program based on their behavior. This study takes samples from four departments: Industrial Engineering, Civil Engineering, Architecture, and Mathematics-Statistics. The questionnaire is used as behavioral measurementtools and distributed to active -students in forth department. The result is processed using SPSS software. Based on the results of the questionnaire, there is no significant difference among students of the four departments inacceptance of entrepreneurial activities. Students assume that entrepreneurship is positive things to do which is supported by family, friends, and the University. There is a positive correlation between the desire to start entrepreneurship with the family support (r = .454) and with usage of e-media and e-social networking by students (r = .336). Students also prefer food and beverage, fashion, computer and its accessories, gadgets, education as area of business. The main obstacle in starting entrepreneurial activities is availability of both capital and time. Therefore, the support of BINUS is needed related to capital management, understanding of what it is capital and how to start an entrepreneurship, knowledge concerning the entrepreneurship management. University should help students about how to manage their time between managing the businessand their activities as students.

Pengembangan Aplikasi Mobile untuk Penyediaan Informasi Sekitar Kampus Binus Berbasis Web

Sometimes we find difficulties in obtaining the necessary information as limited to place and time, as well as the media used. One example is limitations in obtaining the necessary information about facilities available at the nearby of Binus University campus. Based on this case, we propose information media providing facilities around Binus University campus that can be accessed anytime and anywhere using mobile web technology guided by Google maps. The features of Google maps can also help users locate the facility. The methodology used in this research is analysis and design. Results that can be obtained from this research is a mobile-web application that provides complete information about the environment around BINUS campus that can be accessed by students and the surrounding community. Using this application, BINUS students can obtain the necessary information about the campus environment easily and quickly.

Students’ High Achievement on Learning Style Preferences in Chinese Department, Binus University

Every student certainly demonstrates different achievement in her/his Chinese language learning process because every student has her/his own individual way to resolve their problems in learning. In learning process, student’s individual differences exist. These differences lead to different learning speed and learning style of the student. The purpose of this study was to investigate the high achievement students’ learning styles. This study was based on Reid’s learning styles theory and also uses Reid’s Perceptual Learning Style Preference Questionnaire (PLSPQ) to investigate student’s learning styles. The main finding of this study is that student’s learning style preference is group style. According to student learning style preferences results, students prefer to learn together with others or in group and learn in a more interactive way.

Dosen dan Pertumbuhan Ilmu Pengetahuan

The primary purpose of this research is to know lecturers’ activities as the agent of science growth through scientific research and how they highlight a phenomenon using deductive apriory perspective and inductive aposteriory perspective. Deductive apriory perspective is a way to prove an empirical data referring to general propositions that is certain relevant theories with a unit analysis and research object. Whereas, inductive aposteriory perspective is the way oppose to deductive apriory, namely, proving in advance the empirical data on the spot, then followed by creating concepts and propositions which estuary on forming and formulating theory. In other words, deductive and inductive perspective is the binary opposition. Doing research using deductive way is the positivistic aprovident with quantitative approach generating singular truth. Doing research inductively refers to post-positivistic aprovident with qualitative approach affecting on multifaced truth. Research method used in this study is the inductive-explorative-qualitative approach, a case study using communication semiotics analysis, estuary at researcher’s internalization toward the phenomenon of lecturers’ scientific activities of Economics and Communication Faculty at Binus University. Result obtained of this study is to reconstruct researcher’s comprehension of lecturers’ scientific research accumulated in appropriate concepts and propositions using deductive-quantitative and inductive-qualitative approach in its implementation on scientific research of Economics and Communication Faculty lecturers at Binus University. Based on the result it can be concluded that applying scientific research activities of lecturers’ holistic understanding toward deductive apriory and inductive apsoteriory will generate satisfied result of a research. Improving and intensifying a phenomenon by implementing quantitative and qualitative methods rightfully, following scientific rules, will affect scientific values as expected. Whereas, in some cases, lecturers apply mixed method using quantitative and qualitative approach simultaneously in studying a phenomenon.

Pola Komunikasi Mahasiswa dalam Penggunaan Smartphone (Studi pada Mahasiswa Marketing Communication Fek Binus University)

This research aimed to identify and know the pattern of smartphone usage among university students and pattern of communication they are doing with the smartphone. Quantitative research was used in this study, with descriptive design. Survey was conducted as data collecting method by distributing questionnaires to students of Marketing Communication (Marcomm) department, Faculty of Economic and Communication (FEK), Binus University. As a result, there were 134 questionnaires that can be proceed for data analysis. Sampling technique used in the research was simple random sampling. Since the research used descriptive design, thus the data analysis technique was descriptive statistics. The research is only limited to study the pattern of smartphone usage and pattern of communication among students of Marcomm department, FEK, Binus University, with their smartphone. Given the fact that smartphone has changed people’s behavior in communicating with others, it can be useful for example in developing appealing learning plan in education field, especially for youth. The function of mobile phone has undergone a rapid change with the existence of smartphone. With smartphone, one cannot only perform the traditional types of communication (phone or sms), but also go beyond that. This is due to the features provided by the smartphone which indeed accommodate the person’s needs to communicate each other more than just phone calls. Additionally, with the presence of Internet which has made the smartphone becoming inseparable with human’s life, since it integrates all medium and activities of communication into a single gadget. Smartphone has been proved to change the people’s habit in communicating each other and caused people’s dependency on the presence of this medium.

A Case Study of Academic Writing Development Through Principled Versus Standard Clt Method at Binus University

The purpose of the research project is to investigate how far the academic writing skills of Binus University students can be developed through two conflicting CLT methods: standard and principled. The research project is expected to result in computer-animated format which can be used as one of the main tools in teaching and learning grammar at Binus University. The research project uses the qualitative approach, and thus uses verbal data. The research project involves two subject groups (experimental and control). The experimental group will receive the treatment of grammar learning by using the Principled CLT approach, while the control group receives the standard CLT approach. Survey is then conducted to the two groups so as to find out their comments on the two teaching methods. From the results of the questionnaires, it is found that Principled CLT method is favored for its knowledge and accuracy factors, while the Standard CLT is preferred for its fun and independence factors.

Emotional Intelligence, Self-Esteem, and Academic Achievement: A Case Study of English Department Students, Binus University

This study examines the comparison between English Department students’ emotional intelligence (EQ), their self-esteem and their academic achievement. Twenty-two students participated in the research by answering EQ test and two Self-Esteem questionnaires. The result shows that there is no relation between students’ GPA and their self-esteem and EQ. This means that academic ability does not correspond to social skills. Though most students have average EQ and self-esteem, one student has High EQ, High Self-esteem and a 2.95 GPA (out of 4).

A Case Study Analysis of Clt Methods to Develop Grammar Competency for Academic Writing Purposes at Tertiary Level

The purpose of the research project is to find out how effective grammar teaching and learning using the Principled CLT method can improve the ability of freshman Binus University students to understand and use grammar knowledge for academic writing purposes. The research project is expected to result in computer-animated format which can be used as one of the main tools in teaching and learning grammar at tertiary level. The research project applies the descriptive quantitative approach, and thus uses numeric data. The research project involves two subject groups, which are experimental and control. The two groups are pre-tested so as to find out their level of grammar competency by their academic writing works. The experimental group receives the treatment of grammar learning by using the Principled CLT approach, while the control group receives the standard CLT approach. Then, the two groups have the post-test, and the results are compared. Through statistics, the numerical data show that there is no significant difference between the two methods’ results, and as a result, either method has its own strength and weaknesses. If one is to be implemented, it must be linked to the specific goals and purposes that each entails.

Tingkat Kepuasan Parkir Kampus Anggrek Binus University Ditinjau dari Fasilitas Geometri dan Survei Kepuasan Parkir

Evaluated from the level of saturation, Anggrek Campus Binus University facilities are considerably able to accommodate all vehicles to park. However, from observations over the years, even though the capacity still seems able to accommodate, there are still some drivers who have difficulty in placing their vehicle in the provided parking lots. In results, it take a long time for drivers to do the maneuvers. Due to this reason, there is a need to review the geometric conditions of a parking space and user parking satisfaction at Anggrek Campus. The research method is to conduct a survei for the parking geometry in a questionnaire form, which aims to determine the satisfaction level of the parking facility from the user side. The research results acquired for parking plot 4000 x 2400 mm, the type of vehicles that meet the requirements of free space to park in the lateral direction of the plot is city car, jeep, and MPV. As for the parking plot 5000 x 3000 mm, free parking space requirements for the lateral direction meet for all types of vehicles (city car, jeeps, MPV, sedans, and SUVs). Results stated that 39% of respondents are comfortable in terms of ease of parking, 37% of respondents express comfort in opening the car door after parking their vehicle, 24% said parking signs are very useful for them in getting the parking information. However, 22% of respondents expressed their discomfort in the ease of parking due to the geometry of 90° parking pattern.

Analisis Dampak Jika Redenominasi Dilakukan: Pengaruhnya terhadap Daya Beli Masyarakat Indonesia

The government of Indonesia has approved Bank Indonesia to redenominated Rupiah currency by eliminating three zeros starting 2011 until 2020. The Law itself is still waiting an approval from Right and Human Right Ministry then passed by the House of Representatives. The problem occurs when RupiahRedenomination will make purchasing power lower for most Indonesia. There are many pros and contras about this plan. Opponents claimed it will make the economy worse. On the other hand, Proponents can wait to see Rupiah will have the same value with other currencies, boost up rupiah credibility in international. Writer wants to analyze this plan from purchasing power for Indonesian when the program will be implemented this year 2013. Of course, it will have positive side as well as negative side. The fact that the prices for goods and servicesalways increase each month and those increases will accumulated at the end of the year will result significant increase. This big increase will result big inflation. The truth is inflation is rising up in Indonesia everyday. Government told inflation is under control but most Indonesian is getting suffered with this price increase. Most people can not afford for basic necessities. Businessmen tried to increase their employess salaries and wages but the increase is smaller than its goods pricess in results the increase in salary and wage can not cover the prices hike for goods. Journal is made by collecting information through internet, simple questioners with students and employes with Binus University campus,text-books, own experiences as Indonesian citizen.Then writer drawn a conclusion and suggestions. The result from this research based on simple questioner is disagreement on Rupiah Redenomination. At the end, writer concludes that Indonesia needs good moral citizens who can make a drastic change for Indonesian’ sake.

Faktor-Faktor yang Memengaruhi Kepuasan Pengguna Website Kampus

The benefit of internet website is not maximall unless students are satisfied with the campus website. This study proposed and tested model explaining student satisfaction when the website is used as supplementary learning tool of face to face class method. The model is integrated determinants from Media Richness Theory, Self-Determination Theory, Knowledge Based Theory and Attribution Theory, and participant charateristics cited in the research literature. Following a demonstration and using website system in Binus University website system, data were collected from 210 college students. Structural Equation Modelling provided better support for a model that hypothesized stringer effect of website charateristics on e-service quality, motivation, and culture on using internet consumer satisfaction.

Membangun Kepemimpinan Otentik dengan Model Penugasan

Bina Nusantara (Binus) University as education organization has to improve itself to realize its motto ”People, Innovation, Excellence”. That’s why Binus University have to implement the open system. By open system, BINUS University realizes practicability, flexibility, and openess. If it is done, BINUS University can guarantee to achieve its goal effectively and efficiently. Because of this, system approach is very important for the students as leaders in the next day who understand and make solution in overcome the complexity of problems in their organization. Everyone realizes that there is no problem like an island in itself. The problem is always linked with others. That’s why, the problem should be understood as a system which has some sub-systems. And every problem should be overcome by system approach, which accomodate wholistic approach and understand multifactors in it. In the learning process, assignment model used makes it effective or not in the system management, especially in education system in BINUS UNIVERSITY. By this reason, Eriksen’s ”Authentic Leadership: Practical Reflexivity, Self-Awareness, and Self-Authorship” (2009) very inspires the writer.

The Problems of and Solutions to Chinese Education for Marketing Communication at Binus University

Nowadays in Indonesia, more people realize the importance of using Chinese language. Therefore, at Binus University, Mandarin is taught not only in Chinese Literature Department, but also in non-Chinese Literature Department. Because the curriculum is still relatively new, students who have never studied Chinese language find some difficulties. The author through observations in the classroom found some problems that arise during the teaching and learning session. Through this paper, the author hopes to help to solve existing problems, to increase the level of Chinese language knowledge, and help to increase students’ interest in Chinese language.

Goal Setting, Values of Binus, dan Pembelajaran Character Building di Binus University

Character Building Education in this era has become concerning by so many institutions of education. Institution of education is not only preparing the student to have knowledge or become smart, cleaver, but also preparing them to become good person. Of course, there are so many definitions about good person. But in this paper, author means that the good person is they who are not only having soft skill like communication skills, leadership skills, team work skills, initiative & enterprise skills, organization skills, problem solving and ethical decisions making skills. All these skills are very important for every people on this era. It is difficult to think about people will gain a success without mastering these skill. According to author, all the skills above, although important, they are not enough. All the skills must be built on certain values. In this context both hard skills and soft skills should be based on certain values. As an institution of education, Binus University has certain values. They consist of trust in God, farsighted, freedom to innovate, embrace diversity and tenacious focus. The attitude and behavior of all binusian has to reveal these values. Character Building learning on this point is not only coaching the student in mastering the soft skill above, but also to internalize the values of Binus. So, Values of Binus will inspire all binusian. This paper explains the position of character building learning as a goal setting to internalize the values of binus. To describe the position of character building learning, author uses the concept social action of Talcott Parson.

Training for Future Esp Trainers: Evaluating the Training of Trainers (TOT) Program in Labuan Bajo, Manggarai Barat, Flores

By cooperating with Yayasan Komodo Kita and Mandiri Bank, English department of Binus University was chiefly in charge of a 15 day Training Of Trainers (TOT) program for 24 participants prepared for teaching English in Labuan Bajo, Flores. The training was aimed to prepare already fluent- in – English- teachers, tour guides, and university graduates with the right tools and method in teaching English. To assess the program, a set of evaluation questionnaire was given to the participants to know their responses on the training material, the trainers, and the program by using Likert’s scale type questions. An observational record was also used as a tool to measure participants’ achievement. The questionnaire reveals that the participants respond positively to the program and the material and favor the approaches made by the trainers during the training. However, the training shows various results in participants’ performance. It is assumed that the non teaching background of the majority of participants and the level of English as two key factors influencing their performance.

Bedah Karya Poster Desain untuk Difabel Menggunakan Teori Semiotika

Year of 2011 was a special year for the people of Indonesia with ASEAN ParaGames held in Solo on December 12th to December 20th. Solo held ASEAN Paralympic Games in 2011 in the month of December. These special moments were used by Aikon Media, ADGI (Asosisasi Graphic Designers Indonesia), and DKV BINUS to organize a poster exhibition with works by students and lecturers of DKV BINUS University, DKV UNS Solo and Solo ADGI chapter called "Design for the disabled". The messages on the poster were addressed to the public, particularly people with disabilities who are called by "the difable" with the objective of improving people's appreciation of the difable. So that, the resulting confidence higher to those who can then deliver them to better performance. The study was conducted to see the visual signs contained in the poster work of students DKV BINUS semester 3 done by using the theory of semiotics. It can be concluded that the communication with empathy for the disabled is the main one, and then conveyed through visual signs that have meaning and can be accepted and understood by the audience.

The Use Of Authentic Materials In Improving Learners’ Understanding In Using Grammar: A Case Study At Pamulang University And Binus University

This study discusses the use of authentic materials for non-English Department Students at Pamulang University, Tangerang, and BINUS University, Jakarta. Both universities have classes of English III which uses published materials and TOEFL course books. Authentic materials are provided to support the materials in the compulsory textbook. It is done to encourage students to more understand the grammar. The approach used in this study involves a pre-test, quizzes, and a post test. All these tools are used to measure whether there is a progress of the students’ performance. The students’ progress is summarized and shown in tables. Additionally, at the end of the semester, after the post test is given, a questionnaire is distributed to the students to know the students’ opinion about the provided authentic materials.