All Corporate identity mix plays an important role in achieving the organizational objectives, which also affects consumer perceptions of organization products and services. One of the dimensions of corporate identity is the visual identity, which includes names, slogans, logos, colors, staff appearance, and others that can be seen visually and as sociated with the organization. This study focused on staff appearance using uniforms in banking industry. Uniforms show a critical image to guests, customers, other departments and the general public. The selected bank is one of private bank in cooperation with Binus University. Research objectives are (1) to determine attributes that describe professionalism in banking industry; (2) Binusian’s perception of professionalism through uniforms worn by banking staff. This study used quantitative method with convenience sampling of Binusian (including students, lecturers, and staffs). Results of this study is respondents have the perception of professional bank employee in the term of service but do not necessarily have the integrity and good business ethics. The color preference which reflect professionalism is blue, while the selected bank uses yellow as one of primary color in front office’s uniforms.
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