Binus University Research Articles

Introduction to Critical Thinking in Educational Model for Visual Communication Design Methods: Study Case Design Methods Class for Visual Communication Design Program at Binus University, Indonesia.

Based on the Programme for International Students Assessment (PISA), where problem-solving skills and critical thinking were measured the Indonesian students ranked below standard. In a smaller scope, there were other phenomenon in the learning process of a Design Methods class, in the Visual Communication Design programme at Binus University where students struggled to perform design analysis specifically on the part where the process of classifying which data belong to each of the three analytical aspects of the Triadic, despite definitions had been given in the prior session. In The Ethics, Aristotle thought about classifying as one of the thinking processes that would help in the process of analyzing. According to the Reboot Foundation, an institution dedicated to critical thinking research in the United States of America, critical thinking is needed in the decision-making process. The study was conducted to find the influence of the addition critical thinking method in C-F-C Triadic, one of the design thinking methods, in its learning process. The method in this investigation is qualitative primary data collection based on the observation of two different classes, class A and class B. In class A, the learning process was given following the existing learning process, while in class B, an additional short critical thinking demo was given in the first session of the class. The result was elevation in the analysis performance of the students in class B.

Analysis of Readiness to Use the Metaverse Platform in Learning Activities

Metaverse technology is one of the many technological breakthroughs in education, notably in the teaching and learning process in the classroom, especially since the COVID-19 epidemic. This study aims to investigate, model, and assess the potential adoption of metaverse technology from the viewpoint of BINUS University students. The study methodology that is employed is quantitative descriptive analysis. This research used Mozilla Hub's SPOKE to create the classroom simulation. Students are asked to use a laptop web browser and a Virtual Reality (VR) headset to replicate two scenarios from the metaverse realm. The variables used are comfort, convenience, compatibility, interest, and efficacy. The findings of this research indicate that a more significant number of participants, as much as 80% than fewer respondents (20%) were interested in employing VR (the Metaverse) for online teaching and learning using headsets. The novelty in this research is that academics can find out student behavior that they prefer to study using a VR headset compared to a regular laptop by opening a web browser. This can be a special note that the use of VR headsets in learning can increase interest in learning so that it is more effective in providing teaching material. Future work for this study is the application of this metaverse technology, which still requires work and development, as it still necessitates careful planning and consideration of a few factors, including security, infrastructure availability, and user comfort. Doi: 10.28991/ESJ-2023-07-06-016 Full Text: PDF

DIGITAL MARKETING IN BUSINESS DEVELOPMENT OF MICRO, SMALL, MEDIUM ENTERPRISES (MSMES) DAPURMAMIMA

In the digital era, every activity should be carried out in a practical and integrated way through the use of technology. Mastery of theory and science must be balanced with mastery of technology and information. Therefore, efforts are made to fulfill and improve the quality of Human Resources (HR). Therefore, it is necessary to hold an activity to provide a solution that can improve the quality of human resources in MSMEs, especially in the culinary sector. This activity aims to improve the quality of Dapurmamima MSMEs with business and technology support, increasing sales which can be used by partners in the culinary sector such as Tumpeng. The method used in this activity is mentoring and training by BINUS University PKM members for Dapurmamima MSME partners. This research goal is that partners will have a new marketing strategy through digital marketing by utilizing social media and business training to increase the competitiveness of Dapurmamima MSMEs. There are four parts to the results of this research, including increasing knowledge about digital marketing for MSMEs, being able to manage a team well, then being able to create a social media platform, and creating a website domain for the needs of increasing MSME business.

DEVELOPMENT OF COMPETITIVENESS AND PROMOTION OF WATER HYACINTH (EICHHORNIA CRASSIPES) CRAFT PRODUCTS AS EMPOWERMENT FOR MICRO ENTERPRISE

Binus University, with its mission of "empowering society," successfully implemented an MSME empowerment program focusing on businesses utilizing water hyacinth as a raw material. This program, led by two faculty members from Binus Business School, operated from April to September 2023 and had a profound impact on Ratu Eceng, owned by Mrs. Eiko Darmayanti.The program's digital marketing content training played a pivotal role in transforming Ratu Eceng's business. Equipped with newfound social media skills, she created compelling promotional content, increasing brand visibility and engaging with customers online. Binus University's contribution extended further with the procurement of live marketing studio equipment. This allowed Ratu Eceng to create captivating live streaming content, fostering direct customer interactions and presenting her products in a more personal manner. In summary, Binus University's MSME empowerment program focused on water hyacinth-based businesses has yielded remarkable results for Ratu Eceng. These outcomes encompass improved digital marketing capabilities, enhanced product design, and successful international expansion. This initiative exemplifies how higher education institutions can empower communities by enhancing skills and creating opportunities for MSMEs. Future program recommendations include fostering greater collaboration among MSMEs, maintaining a sustainable international expansion focus, and enhancing impact measurement for continued success in community empowerment initiatives.

DEVELOPING THE UMKM COMPETENCE AS AN EFFORT TO EMPOWER UMKM GARMENT POLUKIDS

Empowering UMKM (Small and Medium-sized Enterprises) is a crucial endeavor to support local economic growth and industrial development. Binus University has successfully implemented an empowerment program for the UMKM garment brand, Polu Kids, focusing on children's and teenagers' clothing. This program was conducted from May to September 2023 and involved a team of faculty members from Binus University's School of Computing & Creative Art and Business. The program comprised several stages, including the introduction to fabrics and materials, understanding industry trends, sewing training, creating simple children's fashion designs, and collaborative children's clothing design between the faculty team and Polu Kids. Through observations and interviews with the owner of Polu Kids, Ms. Okta, and her team, positive outcomes were identified. The results of this program include an improvement in knowledge about textiles and the garment industry, a better understanding of trends, enhanced sewing skills, improved abilities in designing children's clothing, and the creation of innovative design products. This empowerment program has created opportunities for Polu Kids to enhance the quality of their products and compete in an increasingly competitive market. In conclusion, this empowerment program provides significant benefits to the UMKM garment Polu Kids and supports the overall growth of the children's and teenagers' garment industry. This program also underscores the importance of collaboration between higher education institutions and the business sector in enhancing the capabilities of local UMKMs.

PACKAGING RE-DESIGN TO STRENGTHEN MSME "AIRA" BRAND IMAGE AS QUALIFIED CHIP SNACK HOME INDUSTRY PRODUCT IN MALANG RAYA

"Aira" home industry was started in 2010 and is still surviving until today even after the hardship of the Covid-19 pandemic. Their main business is producing various kind of chip snack using Malang Raya's local fresh produce which fine quality is already widely known. One of their best sellers are the crispy and tasty potato chips, made from one of the best types of potatoes grown in the fertile Malang Raya's land. "Aira" chip snack are fried and seasoned only with natural ingredients. Chip snack production at "Aira" have run quite stable again after the pandemic, they even already have regular customers who usually purchase products in large quantity. The main challenge in running this business is maintaining the stability of production. Therefore, they have to maintain the loyal customers while in the same time arresting attention of new customers. Unfortunately, public still has less awareness to "Aira" as qualified chip snack home industry in Malang Raya. One of Binus University Community Partnership Program aims is to improve partners' products qualities in various aspects. "Aira" has become one of Binus University's community partners recently and have been needing that kind of improvements, especially improvements in production aspects related to branding and marketing. The community service program for "Aira" was implemented progressively. The pilot project of this program was implementing assistance in product packaging redesign in order to help boost their brand image as qualified home industry in Malang Raya. Creative process in packaging redesign was made through the three stages of "The Design Process", which were defining the problem, getting ideas, and then finally creating form. The result was a redesigned packaging which could represents "Aira" as a qualified home industry in Malang Raya. This community service program hopefully could help "Aira" become much more productive and ecomically independent.

HIGHER EDUCATION CONTRIBUTION IN PROMOTING SUSTAINABLE TOURISM DESTINATION IN THOUSAND ISLANDS, INDONESIA

Sustainable tourism destination is the term that used to identify the promotion of sustainable development in tourism. In practice the activities need support of multi stakeholder include university or higher education. This article aims to explain of higher education contribution promoting sustainable tourism destination in Thousand Island, especially in Pramuka and Panggang Island. Both islands have long collaboration with Binus University in developing tourism destination and community empowering, and in the second period of collaboration the team fostering community to promote sustainable tourism destination by adding zero-waste tourism destination branding and fish processing as additional to culinary tourism. Result of co-creation and collaboration in promoting sustainable tourism destination fosters community in explore new idea and innovation of their natural and social resources as tourism activities, and exploitation of existing tourism activities to a new market and customer. Training and assistance in branding activities for environmentally friendly tourism destination make the community more confidence in developing ideas for economic and tourism activities on the two island being assisted.

RAWA BELONG FLOWER MARKET REVITALIZATION INTO DKI JAKARTA TOURIST DESTINATION

Rawa Belong Flower Market is a distinctive market structure, various types of flowers and ornamental plants on offer, and its influence on local communities and tourism, this market teaches us about the importance of maintaining a balance between humans and nature. Like businesses in general, traders at the Rawa Belong Flower Market also face several problems that require creative solutions and effective solutions. In facing these problems, traders need to have flexibility, knowledge, and the right strategy to remain competitive and sustainable in a dynamic market. Binus University with the mission to empower the nation has put its commitment to assist Rawa Belong Flower Market to increase the competencies of the traders also to promote the site to achieve a higher competitive advantage to be able to position as attractive tourist destination in Jakarta. The one-year empowerment program was implemented successfully covering, providing training, coaching, and maintaining the market physical facilities. The program was involving team of Binus University lectiures and students from multi program and campuses. To ensure that the program was run according to plan, an impact measurement was conducted. The result showed that the participant was satisfied with the program, perceived the program beneficial and willing to have a continuous program in the future.

Analysis, Findings, and Recommendations for Needs/Problems Assessment and Clustering of UMKM Assisted by CDA Unit Binus University

Center For Business and Empowerment (CBSE) has committed to synergize and support the CDA Binus University. Coaching activities for Binus University-assisted MSMEs will develop from the previous activities which focused on providing competency and expertise training to Binus University-assisted MSME players by Binus University lecturers. As for improving the coaching program and to be more focused, CDA wants the MSME participants to be clusterized/categorized and then assessed or assessed their needs. The development model of computerization and needs assessment as well as the development of empowerment programs and curriculum for MSMEs assisted by BINUS hang includes 4 main stages and 1 reporting stage.

Customer preference in food vendor during the COVID-19 pandemic: a case study of university student

The canteen is the public place that sells and serves foods and drinks to the consumer. The study aimed to determine the attributes considered important for the consumer to select the food vendor during the COVID-19 pandemic at the BINUS University, Alam Sutera Campus canteen. The study was conducted by using conjoint analysis in which respondents were Bina Nusantara University students (n = 100) who had visited and consumed food in the canteen of BINUS University, Alam Sutera Campus. The results showed that the COVID-19 pandemic changed the crucial attributes for the consumer to select the food vendor. Nowadays, the attributes with the highest to the lowest importance values are personal hygiene, environmental sanitation, price, and food freshness. Therefore, the respondent will consider buying food from food vendors that promote their staff’s hygiene, such as wearing masks, gloves, head covering, and washing hands. Besides, the respondents preferred the food vendor with a clean display window, within the price of 20.000 – 25.000 IDR, and freshly-cooked food.

Sustainable Development Goals (SDGs), Digital Education and Digital School

Purpose: Promoting digital education, the SDG Fund is convening partnerships between UN Agencies, governments and the telecommunications industry to better use information technologies to advance SDG4. Affordable, reliable and context-sensitive digital education, can promote equal opportunities for girls and boys and reduce inequalities by ensuring every child has access to high quality content. Digital education technologies improves fundamental skills such as collaboration, problem solving and global awareness.
 Design/methodology/approach: Sustainable Development Goals (SDGs), Digital Education Documents by funding sponsor, Compare the document counts for up to 15 funding sponsors, first European Commission, followed by National Natural Science Foundation of China, and Horizon 2020 Framework Programme. Documents by affiliation, Compare the document counts for up to 15 affiliations, first University College London, followed by University of Oxford and University of Washington. Subject area Documents, first Social Sciences, followed by Environmental Science and Computer Science. Documents by country or territory, Compare the document counts for up to 15 countries/territories, first United States, followed by United Kingdom and Spain. In ASIA, first India and China. In ASEAN, first Malaysia, followed by Indonesia, Singapore, Thailand, Philippines, and Viet Nam. From Indonesia, Documents by funding sponsor, Compare the document counts for up to 15 funding sponsors, first Direktorat Jenderal Pendidikan Tinggi, followed by Universitas Airlangga, Universitas Indonesia and Universitas Padjadjaran. Documents by affiliation, Compare the document counts for up to 15 affiliations, first Universitas Indonesia and Universitas Sebelas Maret. Sustainable Development Goals (SDGs), Digital Education, Documents by funding sponsor, Compare the document counts for up to 15 funding sponsors, first National Natural Science Foundation of China, European Commission, and Horizon 2020 Framework Programme.
 Findings: Documents per year by source, first Sustainability Switzerland journal, Journal Of Cleaner Production, and Remote Sensing journal. Documents by affiliation, Compare the document counts for up to 15 affiliations, first University of Washington, Columbia University, and London School of Hygiene. Documents by country or territory, Compare the document counts for up to 15 countries/territories, first United Kingdom, United States, and Australia, in ASIA, first China, India, and Japan. In ASEAN first Malaysia, Singapore, Thailand, Indonesia, Viet Nam, Philippines, and Cambodia. In Indonesia, Documents by funding sponsor, Compare the document counts for up to 15 funding sponsors, first Binus University, Direktorat Jenderal Pendidikan Tinggi, Lembaga Pengelola Dana Pendidikan, Universitas Airlangga, Universitas Indonesia, Universitas Katolik Parahyangan, and Universitas Sebelas Maret. Documents by affiliation, Compare the document counts for up to 15 affiliations, first Universitas Indonesia and Universitas Sebelas Maret. Universitas Indonesia and Universitas Sebelas Maret are dominant in Indonesia for Sustainable Development Goals (SDGs), Digital Education, Digital Education, research publication.
 Paper type: Research paper

Learning Strategy in Pandemic Era: Collaborative Research between Students of Binus University and Kanazawa Seiryo Women Junior College

The COVID-19 pandemic hit the world at the end of 2019 caused a big change in human life. One of them is the education system. Social restrictions urged the education system carrying out various strategies in order that the learning process could run properly. This article will discuss the strategy taken by the Japanese Literature study program of Binus University to conduct research collaborations with Kanazawa Seiryou Woman’s Junior College Japan during the pandemic by using some learning technologies. The applied approach is a qualitative through observation of student discussion activities and analysis of student final reports. The study reveals this activity succeeded in fostering positive impact in social, psychological and academic aspects. I also found that internet-based educational applications have proven to play a major role in connecting individuals from all over the world.

The Impact of Interactive Features on Broadcasting Virtual Laboratory on Vocational Students’ Learning Motivation; Study at SMKN 1 Bangil and SMKN 1 Sragen, East Java, Indonesia

Media learning is a vital component in achieving student learning goals. The development of technology, especially digital media, has made the learning process more diverse. However, media learning is contextual according to the readiness of students, teachers, and technology. Learning institutions are in search for appropriate media learning following the Covid19 pandemic and post-pandemic. Research has found that media learning affects motivation. However, research on virtual media learning laboratories concerning vocational broadcasting study in Indonesia is rare. Binus University developed a virtual laboratory for broadcasting study in response to the media learning gap that follows technological developments in Indonesia but requires further research. This study adopted the Anderson and Garrison model with a quantitative correlation method to find the relationship between interactive features of broadcasting virtual laboratories with student motivation. The research data was obtained through 88 questionnaires with purposive sampling from two vocational schools: SMKN 1 Bangil and SMKN 1 Sragen. The results showed that the interactive feature of the virtual broadcasting laboratory positively affects students’ motivations at both schools, with the image feature of the virtual laboratory as the most influential in students’ motivation. Students feel that pictures help them complete assignments related to the broadcasting course.

Evaluation of Hybrid Learning in the University: A Case Study Approach

Hybrid learning is a type of educational system in which some students attend class in person while others engage virtually from home. Hybrid learning has been applied in all educational institutions since the pandemic. BINUS University used a Learning Management System called Binusmaya to support teaching and learning activities for both hybrid and fully online learning. The objective of this study is to assess the effectiveness of hybrid learning at BINUS University based on student performance academically and non-academically. It focuses on students from the 2019–2020 academic year. The survey obtained 200 replies using a quantitative technique and a Google form as the media questionnaire. Previous research has shown that hybrid learning provides effective results in terms of academic achievement. Compared to this study, few criteria are used to measure the effectiveness of hybrid learning, such as environment, knowledge, and skills. In addition, we have added the comparison between hybrid learning and the full online method at BINUS University. The results indicate that hybrid learning is ineffective compared to fully online learning. Furthermore, hybrid students were dissatisfied with their overall results, and students pursuing full-time online courses outperformed hybrid students. This study also provides some approaches to increasing the effectiveness of hybrid learning at BINUS University. Doi: 10.28991/HIJ-2022-03-04-03 Full Text: PDF

The Effect of Sleep Time and Learning Duration on Student’s Achievement

The study was conducted to determine the relationship between study time and sleep time with the Grade Point Average (GPA). Data collection used as many as 103 respondents with a student background majoring in Industrial Engineering at Bina Nusantara University. The results of descriptive statistics show that the average respondent uses 1 to 2 hours of study time per day. The results of descriptive data processing show that the average respondent uses 5 to 7 hours of sleep per day. Inferential statistical results with a correlation test show that there is a correlation between learning activities and sleep with the GPA of Industrial Engineering students at BINUS University. The reliability test showed that there was a correlation between the frequency of sleepiness and the concentration level of students with the acquisition of a Cronbach Alpha score of 0.7277. The reliability test shows that there is a correlation between hours of sleep and the frequency of using the alarm with a Cronbach Alpha value of 0.6363. The reliability test shows that there is a correlation between GPA and the duration of student self-study with a Cronbach Alpha value of 0.6575.

The Effect of Location and Price on the Decisions of 2019 Industrial Engineering Students at Bina Nusantara University in Choosing a Printing Outlet

Printing outlets are frequently-visited outlets by the members of society, especially students, for the purpose of printing documents, photocopies, etc. Large number of printing outlets that can be found today is a dilemma for printing outlet entrepreneurs who are just starting their business. There are several factors that are believed to have an influence on customers’ decisions in choosing a printing outlet, such as outlet location and pricing. The study was conducted to determine the effect of independent variables (location and price) on dependent variables (customer decision). Specifically, 2019 students majoring in Industrial Engineering at Bina Nusantara University will be used as objects of research. Using an online questionnaire, opinions of 124 people were obtained. Various statistical tests were used to process the data, such as descriptive analysis, multiple linear regression model analysis, and hypothesis testing. Results of analysis show descriptive details of data which include maximum, mean, standard deviation, and other values. The results of multiple linear regression model analysis indicate the intercept term is worth 9,496, slope coefficient for location variable is 0,026, and slope coefficient for price variable is 0,143. Hypothesis testing resulted in the conclusion that location and price had no effect, either partially or simultaneously, on the decision to choose outlets by 2019 students majoring in Industrial Engineering at Bina Nusantara University. Therefore, owners or prospective owners of printing outlets targeting 2019 students majoring in Industrial Engineering at BINUS University as customers do not need to consider location and price factors, either partially or simultaneously.

Graph coloring program for variation of exam scheduling modeling at Binus University based on Welsh and Powell algorithm

In this article, we will design a computer program to solve graph colouring and to visualize the variation of exam scheduling modelling at Binus University in graphs based on the Welch and Powell Algorithm. A vertex colouring of graph G = (V, E) is an F: V → N mapping where the adjacent vertex are different colours in N, i.e. if the edge (u, v) are in E, then F (u) is not equal to F (v). The formulation of problems regarding computer programs based on a small experiment and variations in modelling exams is carried out in graph form using the Visual Basic Application.

Graph Coloring Program of Exam Scheduling Modeling Based on Bitwise Coloring Algorithm Using Python

A graph coloring is the process of assigning labels to the vertices of a graph in such a way that no two adjacent vertices have the same color. The chromatic number of a graph G is the smallest number of colors that can be assigned to it. Graph coloring has a wide range of applications and is commonly used to solve scheduling issues. In this article, the researchers design an algorithm and apply it to a computer program (Python) to solve graph coloring and to visualize the variation of exam scheduling modeling at Binus University in graphs based on the Bitwise Graph Coloring Algorithm. The researchers develop a graph coloring algorithm by considering some of the graph vertices to be binary numbers. Bitwise operations make this algorithm run very fast. The algorithm constructed by the researcher is a modification of Komosko, etc.’s algorithm in 2015 and it is the key result of this research. The researchers try to offer an alternative method in the process of making the final semester exam schedule. Next, the researcher tested the program on the data of subjects and students who took it at the Study program of TI-Stat-Math in Binus University. Our results show that from the program created and the simulations performed, 8 schedule slots are generated in about 0.675 sec.

Investigating Online Learning Process in Business School: Case Study from Business School in Jakarta, Indonesia

The education system from elementary to higher education has undergone drastic changes during the 2019 coronavirus (COVID-19) pandemic, not only in Indonesia but around the world. This study seeks to describe online learning conditions at Binus Business School, Binus University, especially for the Master’s Program, in Leadership and Ethics courses. This study aims to discuss the platforms used in this online learning condition, the advantages and disadvantages of online learning, and the suggestions to improve the online learning conditions. This research uses mixed-methods approaches to study lecturers’ and students’ perceptions about online teaching and learning modes and highlights the implementation of online teaching and learning modes. The respondents were graduate students and lecturers of Binus Business School. Data were analyzed descriptively, using percentages and content analysis. This research emphasizes the importance of technological innovation and interaction to support students’ experience in online learning conditions.

Human Resources Approach for Optimization of Knowledge Management Implementation: A Case Study at Binus University

Professional human resources view knowledge management as a guarantor of knowledge owned, acquired, and developed together with other people in the organization so that personal knowledge can become organizational knowledge that can contribute to organizational performance. This study aims to analyze the optimization of the implementation of knowledge management at Bina Nusantara University to approach human resources. This approach is carried out to gain commitment and at the same time increase the competence of human resources in using knowledge management. This study uses a qualitative research method with the type of case study. The research results at Bina Nusantara University show that the resource approach focuses on empowering stakeholders, managing perceptions, developing individual competencies and commitments, and appreciating all achievements. This human resource approach is grouped into students, alumni, and parents. Second, industry, business people, and the community. Third, faculty members, and fourth, staff. This research contributes to a deep understanding of the human resource approach for optimizing knowledge management in higher education.