Big Sports Events Research Articles

Recreational golfers' attitudes and awareness of sponsorship: a case study of the 2008 Ryder Cup

The Ryder Cup is a unique sporting event compared to other professional golf events in that it is a team competition. The purpose of the present study is to examine sponsorship awareness and the attitude of recreational golfers toward sponsorship relating to the 2008 Ryder Cup. Because the Ryder Cup is one of the premier professional golf events, and is positioned as one of the biggest sporting events in the world, many corporations are interested in sponsoring the event. This research highlights that sponsorship awareness of the Ryder Cup is relatively low compared to other major sporting events. It also points to the need for further segmentation of target markets to increase awareness of sponsorship. Investigating the effectiveness of sponsorship on consumers' awareness and attitudes to sponsorship presents an interesting avenue of study for sports marketers to evaluate their sponsorship strategies.

Golf, Tourism and the 2010 Ryder Cup: (De)constructing Images of Wales

The Ryder Cup is the premier team competition in the sport of golf. Contested on a biennial basis between the best players from the USA and Europe, it is now one of the biggest sporting events in the world. Wales hosted the competition for the first time in 2010 when the Celtic Manor Resort in Newport staged the event. The 2010 Ryder Cup provided an important opportunity for Wales to promote and position itself in the international sporting arena and to develop its profile as a tourist destination. Through reference to various promotional and policy documentation, this research looks at just how the country was portrayed in the lead up to the event and what this means for golf, tourism and the (re)presentation of Wales. The work addresses the role of image in the marketing of Wales as a tourist destination and considers some of the problems stakeholders face in developing a distinct and identifiable product.

The Psycho-Social Impact of the Olympic Winter Games Organization on the Romanian Tourism

Problem StatementThe touristic industry is one of the most important economical branches in the world, with a psycho-social impact on the population, in which the sports tourism would attract funds for our country, and it would favour intercultural changes and social contacts between peoples with a positive effect for the image of Romania in the world. The cultural program is based on the existence of a multi-cultural history in Braşov and the connections with Ancient Greece and old civilizations of the Romanian territory. Activities should be planned under the form of a Cultural Olympic event (2018-2021), with different themes for each year, different locations, which will speak about the history of the Romanian people. Purpose of StudyThe study has been initiated in Romania, starting from the research undertaken regarding the psycho-social impact, the history, the geography, the people and the IOC regulation (International Olympic Committee). All of the competitive and non-competitive facilities will be finished two years before the organization of the Olympic Winter Games. During this period, the mentioned facilities will be tested by the committee, in order to establish their conformity with the IOC standards and the modifications which have to be made for a better development of the competition. A good manner of testing these facilities, regarding the psycho-social impact, is the organization of world championships for the winter games. Research MethodsBibliographic method; Observation method; Enquiry method (conversation, etc.); Statistical-mathematical method; Graphical method. FindingsThe present research started from the assumption that due to the world economical crisis, a new perspective is brought in the forth, having a psycho-social impact on the organization of big sports events, although profit is no longer guaranteed. In spite of this, a “bluffing” participation may bring great image benefits. ConclusionsThe organizers have to convince great corporations that it is a good idea to invest in the Olympic Games which have a psycho-social impact, felt within the masses on each level: economical, social, moral, educational. The organization of the Olympic Winter Games does not require a financial effort as big as the one needed of the organization of the Olympic Summer Games. Furthermore, the first is developed under the sign of sports, spirit of combat and fair-play.

"Management Of Main Threats During Realisation Of Big Sport Events "

Organizing major sporting events is inextricably linked with reducing the risks. These risks may be caused by the uncontrolled behavior of the crowd, different type of accidents or hardware failure as well as terrorist threats. Other main factors creating dangers currently can be included: problems with safety of filling structure with audience, control against carrying in dangerous objects, fans reactions which can change into aggressive behaviours.Correct designing of all elements of sport spectacle and their efficient realization can contribute that events will take place without disturbance, additional stress and that dangerous situations will be easy to take under control. Management of sport structures on which sport and cultural events with mass character can take place, brings different type of dangers and problems of organizational nature. During organization sport spectacle, its organizers are responsible for order of lasting event, where together with host of object and also cooperating services, secures feeling of safety for participants. The led investigation on terrain of Polish stadiums, aim to elaborate procedures which will become practically used during European Football Championship, which will be played in Poland and Ukraine in 2012.

Sport and National Identity: A Comparison of the 2006 and 2010 FIFA World Cups™

Big sport events may strengthen negative nationalism or alternatively fuel positive patriotism. The 2006 FIFA World™ Cup held in Germany enabled Germans to express certain types of identities. Given Germany's history, there is the question whether this was accompanied with xenophobia. In South Africa, the 2010 FIFA World Cup™ is in part held to transcend deeply entrenched social cleavages and to help foster national cohesion. This article explores the way in which large-scale sport events such as the FIFA world tournament can influence processes related to national identity construction. Through an analysis of the social effects of the 2006 finals held in Germany some prospects are raised for the 2010 World Cup. Empirical data show that the 2006 tournament did not contribute to sustainable patriotism but it did have small effects in reducing xenophobia. Hereby it enhances a longer-established trend. Although there are cases of violence against foreigners in East Germany, xenophobia has been diminishing since the 1980s. National pride, too, has been growing since then. In South Africa national pride is much stronger, although it is diminishing within the white population. However, national identity is cross-cut by stronger racial identities. In spite of the implementation of certain policies by the national government, xenophobia against African foreigners is becoming a latent phenomenon. Major sport events can be used to promote values such as team spirit and discipline, but also at a wider level, tolerance, multiculturalism and solidarity.