Big Bazaar Research Articles

Buying behavior and brand loyalty of biscuit consumers in India

In this research article author tries to identify the customer brand loyalty and buying behavior of consumers for fast moving consumer goods, especially biscuits. Two parameters gender and age are considered to verify health and brand consciousness of consumers while buying biscuits. The researcher collected the data by using observation method and questionnaire method. In the observation method researcher collect the data of actual timing taken by the consumer for buying biscuits. The sample size covered for this survey was 319 customers. Retail outlets covered in the survey are Reliance fresh, Dorabjees, Big Bazaar, and D-mart. It was found out that customers are health conscious irrespective of gender while purchasing the product especially biscuits. Gender of customer and time taken to buy plays an important role while buying biscuits. Also age of customer and their brand consciousness plays an important role while buying biscuits. Consumer decisions, in contrast, often involve many alternatives that are provided by the purchase environment, any of which may provide information useful for evaluating one's purchase. This is especially true in the case of purchase-timing decisions. Suppose that you have been monitoring the price of airline fares waiting for a good time to buy tickets. Keeping in mind the fact that a substantial percentage of Indian population stays in rural and semi-urban areas, biscuits, because of their economic pricing, become the most affordable snacks for this segment. For the high-end segment also, the affordability factor and the hygiene and convenience that biscuits offer, become a driving force. It was observed that age group of 31–40 are more brand conscious than any other age group, while age group of 21–30 are least brand conscious than any other age. It was also observed that there is significant association between age and brand consciousness while buying biscuits. Hence researcher concludes that consumers are brand conscious where age plays an important role while buying biscuits.

AN EMPIRICAL STUDY OF IMPULSIVE CONSUMERS’ BEHAVIOUR AT THE TIME OF SELECTION OF FMCG PRODUCTS DUE TO DEMONETISATION: A FACTOR ANALYSIS

With the carrying out of Demonetization, The Government has been hopeful the vision of cashless society in India, advancing the people to apply various cashless option like Credit/Debit Card, EWallet, Cheque, Online transfer-NEFT/RTGS, Demand Draft, Mobile Wallet-PAYTM etc in their routine life. An impulsive buying is made unconsciously and usually without regard to costs or harmful consequences. They are usually provoked by the need for instant self-satisfaction. The study is based on the primary data collected from retail malls like Big Bazaar, Reliance Fresh, D Mart and Osia Mall in Ahmedabad City with the help of structured questionnaire. Data analysis has been done using SPSS software. The statistical analysis method employed in this study is Factor Analysis and Chi Square analysis. For the present study, 170 mall shoppers were selected from malls of Ahmedabad city. The research is focusing on factors which affect Impulsiveness of Consumers’ Behaviour at the Time of Selection of FMCG Products due to demonetisation. The study also find out that majority of the customers are affecting

The Big Bazaar: an examination of Indian shopping mall behaviour and demographic differences

PurposeThe purpose of this paper is to examine the extent to which Indian consumers of different demographic groups vary in terms of shopping mall visits (frequency of visit, hours spent in the mall, and number of shops visited) and purchase behaviour (total money spent, number of shops purchased from and number of items purchased).Design/methodology/approachThe study used a self-administered survey of 400 Indian mall shoppers to examine Indian shoppers’ behaviour with respect to visiting and buying behaviour. Descriptive analyses and χ2 tests were conducted to identify patterns and capture the significant relationships in shopping behaviour across different demographic segments.FindingsThe results show that shoppers of different age cohorts and from different household sizes behave differently from one another in a significant manner. In terms of gender, however, men and women tend to behave in a similar manner in terms of visit frequency, time and money spent per visit. The study also provides insight into where the differences occur and between which specific groups.Research limitations/implicationsData comes from one major city of India which limits the generalizability of the results.Practical implicationsFor mall managers and retailers, the study findings indicate that the stores that serve recreational needs should focus more on younger segments, where men and women share similar buying patterns. Findings from this study could also be used for segmentation exercises and to build strategies to convert footfall into actual purchase, especially within the rapidly growing Indian mall market.Originality/valueThe study adds value to the body of retail literature and provides empirical evidence from the rapidly developing Indian market. The study also provides insight into where differences occur and between which specific groups. By highlighting the differences in greater detail, the study benefits retailers in general and specifically, mall managers.

Future Group’s new move: Big Bazaar Direct

Subject area Marketing, Retail Marketing and E-commerce. Study level/applicability Graduate and Post-graduate. Case overview The Future Group is the most profitable retailer in India without having any foreign direct investment (FDI). In September 2013, the retailer launched its online retailing platform, “Big Bazaar Direct” (BBD). BBD is a franchisee-based model which aims to partner with people having rich customer networks to reach more shoppers. This novice idea of BBD is the result of Big Bazaar’s greater mind share over its market share. Mr Kishore Biyani, CEO Future Group, has lot of expectation from this business model. Expected learning outcomes The outcomes include: to familiarize students with Indian Retail Industry; to develop student’s skills in critically analyzing an online retail-based new business model; and to explain key factors that work for success of a retail-based business model. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing

Retail Service Quality of Big Bazaar Retail Store Thiruvananthapuram: An Empirical Study

In an organised retail sector, retail service quality is the primary facet to gain or retain large number of customers. This study is carried out to identify the retail service quality gap in Big Bazaar retail store in Thiruvananthapuram. Survey conducted through questionnaire has 120 responses. Out of 120, 107 responses were administered for data analysis through SPSS 20.0 package. Retail Service Quality with respect to Big Bazaar retail store is measured through different statistical tools like Mean, Standard deviation, Friedman's Ranking Test and Compare Means in terms of five dimensions of RSQS. This enabled the researcher in suggesting the retail store operators in five dimensions of retail service quality to ensure that the best retail service quality is offered to the customers.

Effectiveness of Promotional Offer Strategies and Customer Satisfaction at Bigbazaar

Big Bazaar is the brain child of Kishore Biyani and is one of the pioneers in Indian retail industry. It was able to multiply its market share due to good word of mouth publicity of customers. Many researchers attribute its success to the promotional and discount offers it provides through continuous innovation. The objective of study is to know the role of promotional strategies and their effectiveness at BIG BAZAAR in Andhra Pradesh and know the Loyalty attributes that accrue from it. Promotion involves providing trial experience and incentives to customers for achieving greater sales. Doing Promotions for goods and services is a very useful to marketers when compared to doing advertisements and maintaining a sales force and it can be short term or long term. A Survey was conducted for the purpose of Knowing the customer attributes and perceptions of service provided and it concentrated on the promotional strategies of the managers there as well as the customer's reaction to them. Survey of customer perceptions was done using questionnaires while strategies of the managers were noted using schedules.

The effect of perceived risk dimensions on purchase intention

Purpose – The purpose of this paper is to examine the dimensions of perceived risk, which influence consumers’ purchase intention toward the retailers’ private labels. Based upon the previous literature, majorly four dimensions of the perceived risk have been considered for the study. These include – perceived functional risk, perceived financial risk, perceived physical risk and perceived psychological risk. Design/methodology/approach – Data have been collected by proceeding with mall intercept method and approached shoppers with the questionnaire at the outlets of large Indian retailers – Reliance retail, Aditya Birla’s More, Big Bazaar and Spencer’s. A total of 352 valid questionnaires were obtained, wherein responses were recorded on Likert-type scale anchoring five-points where 1 indicates strongly disagree and 5 indicates strongly agree. Then, the analysis was carried out by using Exploratory Factor Analysis and Multiple Regression Analysis. Findings – Findings of this study revealed that perceived functional risk, perceived financial risk, perceived physical risk and perceived psychological risk have the direct negative and significant effects on consumers’ intention to purchase retailers’ private labels. Thus, all the hypotheses were accepted and all the findings of this study were in line with previous studies. Research limitations/implications – A limited set of product categories and brands were analyzed. Practical implications – This study is of great interest for large retailers who wish to increase their private labels’ value proposition, with an in-depth understanding of these risks it could alter their value proposition accordingly and create more successful private labels in the market place. Originality/value – This study is one among the very few studies which addressed the research on purchase intention toward private labels in Indian context.

Brand Consciousness and Purchase Timing Behavior

In this article researcher try to understand the purchase timing behavior of consumer for fast moving consumer goods specially soap and check the loyalty towards it. Two parameters gender and age are considered to verify health and brand consciousness of consumers while purchasing soap. Researcher used observation method and questionnaire method for collecting primary data. In the observation method researcher collect the data of actual timing taken by the consumer for buying soap. Sample size covered for this survey was 311 customers. Retail outlets covered in the survey are Reliance fresh, Dorabjees, Big Bazaar, and D-mart. Researcher collect the actual time taken by consumer to buy soap and by using customer pyramid model, researcher divides these customers into four categories platinum, gold, iron and lead. Researcher also develops appropriate marketing strategy to improve the loyalty of customer. It was found out that customers are health conscious irrespective of gender while purchasing soap. It was also found out that there is significant association between age and brand consciousness while purchasing soap.

Promotional Offer Strategies : their Effectiveness and Satisfaction Levels of Customers at Big Bazaar

Big Bazaar is the brain child of Kishore Biyani and is one of the pioneers in Indian retail industry. It is able to multiply its market share due to good publicity among customers through word of mouth. Many researchers attribute its success to the promotion and discount offers provided continuously through various innovative ways. The objective of my study is to know the role of promotional strategies and their effectiveness to create the attitude of Loyalty among customers at BIG BAZAAR in Andhra Pradesh. Promotion involves providing trial experiences and incentives to customers for increasing sales in future. The strategy of promotions for goods and services is very useful to marketers as compared to other sales promotion policies e.g. advertisements and maintaining a sales force. This strategy can be effective both in the short term or long term. A Survey was conducted on customer attitude towards services provided by Big Bazar and their perceptions on the promotional strategies adopted by the managers. The survey on consumers' perception was done through a questionnaires while strategies of the managers on sales promotion were noted on the basis of actual promotional activities offered by Big Bazar.

Evaluation of Retail Service Quality by Using RSQS Model: A Case Study on Big Bazaar Hypermarkets in NCT of Delhi (India).

Service quality is a major area of attention for researchers. It has a strong impact on cost, customer satisfaction, loyalty and profitability. In retailing, the perception of service quality is different from other service environments. In retail stores there is a mix of product and service; retailers are likely to have more impact on service quality than that of product quality. Thus service quality plays a significant role in creating quality perception. Retail service quality is also associated with future consumption behavior in terms of the customer’s intention to visit, purchase and recommendations to others. Hence, it is important for the retail managers to evaluate retail service quality in the stores.The purpose of this research paper is to find out how customers perceive the overall retail service quality in Big Bazaar hypermarkets in National Capital Territory of Delhi (India). Big Bazaar is the largest hypermarket chain in India. Big Bazaar is an agglomeration of bazaars offering a wide range of merchandise including fashion and apparel, food product, general merchandise, furniture, electronic, book, fast food and leisure and entertainment. Hence it is ideal for our study.The main theoretical model adopted for measuring the retail service quality was the Retail Service Quality Scale (RSQS) which is a 28 item scale with five dimensions: Physical Aspect, Reliability, Personal Interaction, Problem Solving and Policy developed by Dabholkar, Thorpe and Rentz (1996) in the U.S. and considered valid across a variety of formats and cultural contexts. Methodologically, the study was a cross-sectional case survey conducted with the help of structured questionnaire. A survey of 125 shoppers in hypermarkets of Big Bazaar in five different zones of NCT of Delhi was conducted. Responses were measured on a five-point Likert scale. Demographic information like gender, age, marital status, employment status, education level and income was also collected. Additional three questions pertaining to the customer’s future intentions to shop, purchase and recommend the stores were also included. The analysis part included descriptive and statistical analysis. The gap analysis model was used to examine how consumers perceive service quality in Big Bazaar hypermarkets. Through the correlation analysis, it was verified that retail service quality is associated with future consumption behaviour.

Indian Consumers’ Perception for Packaged Food and the Strategies of Food and Grocery Retailers in India—An Analysis

The aim of this article is to study the Indian consumer buying decisions of packaged food and to assess the impact of demographic dynamics on their behavior and their perception about the practicing marketing strategies of different leading food retailers across the National Capital region. We have taken six different retailers—viz. Big Bazaar, Spencer’s Retail, Reliance Fresh, 6Ten retail stores, convenience stores, and kirana (mom-and-pop) shops—in our research in an attempt to examine the consumer’s perception for these retailers’ marketing strategies to sell packaged food. The purpose to choose these retailers is to assess the impact as a whole from organized food retail as well as unorganized food retailing on consumer buying decisions. Respondents were selected by using the stratified random sampling method, and participation was voluntary. 925 respondents from the cities Delhi, Gurgaon, Noida, and Faridabad were interviewed using a structured questionnaire. Statistical tools such as chi-square, factor analysis, ANOVA, and the Bonferroni test were used to attain final empirical results and to know the comparison of food retailer strategies with the customer’s choice of retailer.

Customer Brand Loyalty towards Corporate Retail Store - [A case study of Big Bazaar retail store in Bangalore city

Brand loyalty is the consumer’s emotionally-charged decision to purchase a specific brand again and again. Recent studies focused on loyalty concept in goods as well as services sector. Of late brand loyalty is receiving a great deal of attention in corporate retailing sector. So there is a need for introducing comprehensive brand loyalty model for this retail sector. The present study is taken up with an objective to measure the opinion on the antecedents of brand loyalty such as product quality, price, purchase decision, perceived quality, store environment and design; to assess the customer satisfaction; and to suggest specific steps to improve brand loyalty towards Big Bazaar in Bangalore city is chosen through the judgment sampling method, and 100 samples are considered to pool up the opinions by convenience sampling through a well structured questionnaire. The survey results depicted that brand loyalty towards Big Bazaar is positive and all the six antecedents have the significant effect on customer satisfaction as customer satisfaction is positively associated with brand loyalty. So, it is important for a marketing manager to introduce innovative customer loyalty programs for protecting the customers’ base line for Big Bazaar in Bangalore city.

Impact of Ambient Music and Affability of Salespersons on Consumer Behavior in a Real Retail Setting with Emphasis on Gender Difference

The Indian retail sector is facing intense competition. Though new stores and malls are coming up every day, but differentiating their retail offerings is a real challenge for all of them. It is difficult for retailers to maintain an advantageous position only from products, price, promotions and the retailing network. With the changing profile of the Indian customers, it is become very challenging for the retailers to allure the customers to their stores. By improving the in-store environment, a store can create an effective consuming condition to stimulate consumers' immediate purchasing action. The present research paper is based on an experiment conducted in Big Bazaar, Bangalore. The experiment was conducted to find the interactive effect of two atmospheric cues - Music and Behaviour of the salespersons on consumer perception and buying behavior. The research is an attempt to understand the difference in behavior patterns due to the difference in gender with respect to the atmospheric stimuli selected for the study. The study shows that the effect of atmospheric stimuli - Music and Affability of the salespersons on perception, emotion and behavior remains the same for both the genders.

Customer Service with Reference To Big Bazaar

Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail formats in both the value and the lifestyle segment of the Indian consumer marker. Headquartered in Bangalore, the company operates in over 5 million square feet of retail space, has over 450 stores across 40 cities in India and employs over 18,000 people. The company's leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Depot, Shoe Factory, Brand Factory, Blue Sky and Fashion Station. The company also operates an online portal, futurebazaar.com. As customers’ tastes and preferences are changing, the market scenario is also changing from time to time. It is the changing tastes and preferences of customers that have bought in a change in the market. The income level of people has changed. New-generation people are no more dependent on haat market and far-off departmental stores. Today, we can see a new era in the market with the opening up of many departmental stores, hyper markets, Shoppers’ stop, malls, branded retail outlets and specialty stores. My study is based on a survey conducted on customers of a hypermarket named Big Bazaar. Big Bazaar is a new type of market, which came into existence in India since 1994. It is owned by Pantaloon Retail India Ltd. It is a type of market where various kinds of products are available under one roof. My study was conducted for determining the customers’ buying behaviour and their satisfaction level at Big Bazaar. My study will find out the current status of Big Bazaar and determine where it standss in the current market. This market field survey will help in knowing the present customers’ tastes and preferences. It will help me in estimating the customers’ future needs, wants and demands.

Mythology and Business: A Study of Big Bazaar

Mythology and Business: A Study of Big Bazaar

Conceptualisation and Application of Business Ethics and Social Responsibility: A Comparative Study of Mega Marts in Jaipur City

This paper is based on the author's doctoral research, carried out at the University of Rajasthan (India). It is argued in this paper that during the post-globalisation period, the global market faces considerable repercussions on conventional trade on the one hand and on business ethics and corporate social responsibility (CSR) on the other. This study of Big Bazaar and Vishal mega marts brings out that the two malls and also the other two, namely Shopper's Stop and Lifestyle, do not allow their functionaries, customers and the people at large to know about business ethics and CSR. In fact, business ethics and CSR are both sort of alien words to the staff members. Profit-driven strategies are the hallmark at the two malls. However, the staff of the two malls are well aware about strategies of attracting customers as they are made to see that ‘customer is king’. Bazaar power, foreign direct investment and CSR would remain the focal themes in the years to come in the Indian economy.

Vishal Mega-Mart- An Overview

In the background of high consumerism and income of the urban consumers, in recent year, a number of companies have expressed their interest towards retail sector outlets. As a result, numbers of shopping malls have started their operations in metro and urban areas. Pantaloon, big bazaar, Vishal Mega Mart, Reliance Fresh are the best known examples of retail sector outlets in India. Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is one who stocks the producer’s goods and is involved in the act of selling it to the individual consumer, at a margin of profit. As such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. Some of the key features of retailing include: -Selling directly to customers without having any intermediaries -Selling in smaller units / quantities, breaking the bulk -Present in neighborhood or in the location which is quite convenient to the customers. -Very high in numbers -Recognized by their service levels -Fitting any size and or location The objective of this article is to study the Marketing Mix and Shareholding pattern of Vishal Mega-Mart, a renowned name in Retail Industry of India.