Customer Service with Reference To Big Bazaar

Abstract

Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail formats in both the value and the lifestyle segment of the Indian consumer marker. Headquartered in Bangalore, the company operates in over 5 million square feet of retail space, has over 450 stores across 40 cities in India and employs over 18,000 people. The company's leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Depot, Shoe Factory, Brand Factory, Blue Sky and Fashion Station. The company also operates an online portal, futurebazaar.com. As customers’ tastes and preferences are changing, the market scenario is also changing from time to time. It is the changing tastes and preferences of customers that have bought in a change in the market. The income level of people has changed. New-generation people are no more dependent on haat market and far-off departmental stores. Today, we can see a new era in the market with the opening up of many departmental stores, hyper markets, Shoppers’ stop, malls, branded retail outlets and specialty stores. My study is based on a survey conducted on customers of a hypermarket named Big Bazaar. Big Bazaar is a new type of market, which came into existence in India since 1994. It is owned by Pantaloon Retail India Ltd. It is a type of market where various kinds of products are available under one roof. My study was conducted for determining the customers’ buying behaviour and their satisfaction level at Big Bazaar. My study will find out the current status of Big Bazaar and determine where it standss in the current market. This market field survey will help in knowing the present customers’ tastes and preferences. It will help me in estimating the customers’ future needs, wants and demands.