Customer Perceptions about Retail Store Attributes: A Comparative Analysis between Supermarkets, Department Store and Specialty Stores in India

Abstract

Perception of customers towards retail store attributes across various formats is expanding in Indian retail context. Specialty Store, Department stores, Hypermarkets and Supermarkets are the fastest growing formats in India. The present study is aimed at analysing and identifying retail store attributes for three formats, that is, Specialty Stores, Department stores and Supermarkets in Indian context. Further the impact of store attributes on the retail format choice is also analysed. A convenience sample of 600 respondents was administered with the help of structured questionnaire. The results revealed that the importance of the retail store attributes across all the three formats is considerably different in the mind of the customers. The findings and recommendations will help the retailers to understand the retail format choice of customers’ w.r.t the various retail store attributes.