Xanthene dyes (e.g., fluoresceins, rhodamines and rhodols) containing linkers for bio-conjugation are used extensively as fluorescent labels and probes to study biological systems. We have synthesized unsymmetrical, single isomer, bright, photostable rhodamine dyes. The asymmetric nature of the dye allowed us to introduce two independent functional groups into the rhodamine dye system. This, in turn, enabled us to generate a biotinylated and fluorescently-labeled protein, ready to be immobilized onto a streptavidin-coated surface for imaging.We demonstrated the utility of this bifunctional dye in a simple colocalization experiment. We showed that that by using anti-NGAL antibody attached to the biotin-linked rhodamine dye (bt-Rh-mAb), we can easily determine the surface density of this capture antibody on a glass slide. We reacted several different concentrations of bt-Rh-mAb onto a streptavidin surface, washed, and took single-molecule images. Simply counting the fluorophores generated a good estimate of the surface concentration of capture antibody. Without the fluorescent label, the surface concentration of the capture antibody must be either assumed or determined through a more complex and less direct process. We also conducted binding experiments using Cy5-labeled NGAL under equilibrium conditions. This colocalization measurement provided the fraction bound and thus a quick estimate of the dissociation constant.Lastly, we performed a sandwich immunoassay utilizing the bt-Rh-mAb capture antibody and a Cy5-labeled detection antibody. Colocalization analysis provided the analyte concentration and simultaneously reduced the contribution of nonspecific surface binding since “Cy5-only signals” were excluded. The bifunctional rhodamine linker is therefore a useful reagent to simplify a wide range of single-molecule experiments.