Benefits Sought Research Articles

여성골퍼의 골프용품 추구혜택에 따른 소비행동 연구

여성골퍼의 골프용품 추구혜택에 따른 소비행동 연구

스포츠팬들의 미디어소비패턴에 따른 일체감 및 추구혜택의 차이

스포츠팬들의 미디어소비패턴에 따른 일체감 및 추구혜택의 차이

The Different Analysis of the Preference and Benefits Sought of Smart Clothing based on Demographic Characteristics

The Different Analysis of the Preference and Benefits Sought of Smart Clothing based on Demographic Characteristics

A Study on the Benefits Sought for Cosmetics According to Consumption Propensity of Female College Students

A Study on the Benefits Sought for Cosmetics According to Consumption Propensity of Female College Students

아웃도어웨어 소비자의 사회적 가치관이 아웃도어웨어 추구혜택 및 소비행동에 미치는 영향

아웃도어웨어 소비자의 사회적 가치관이 아웃도어웨어 추구혜택 및 소비행동에 미치는 영향

A Study on How Online Community Information Characteristics and Benefits Sought have Influence on Word of Mouth Intention of Male Office Workers for Cosmetics

This study was aimed at clarifying the level at which online community information characteristics and benefits sought were linked to male cosmetics, and studying its effect on word of mouth intention for brands in male office workers. In addition, it also aimed to verify he moderating effect on how online community information characteristics and benefits sought had influence on word of mouth intention for male cosmetics in accordance with the high/ low level of Self-Monitoring. The result of this study was as below. The higher consensus and vividness among online community information characteristics were, and the higher economic feasibility and fashion trending among the elements of benefits sought were, the more its effect on word of mouth intention became positive. On the other hand, in the moderating effect in accordance with the level of Self-Monitoring, it was shown to have a much higher influence on word of mouth intention in the high Self-Monitoring group than the low Self-Monitoring group. Judging from the results above, this implies that male cosmetic makers should provide consumers with details, actual information about male cosmetics through online community, which can garner high consensus from consumers amid the fierce competition of the male cosmetics market. In addition, making use of a sales promotion strategy through online community, which generally reflects economic advantages and the newest fashion trends, could be effective for raising word of mouth intention in male cosmetics consumers.

Perceived Hair-style Benefits Sought and Preference for Particular Female Image Appeals according to Face Shape and BMI among Female College Students

Perceived Hair-style Benefits Sought and Preference for Particular Female Image Appeals according to Face Shape and BMI among Female College Students

Benefits Sought by Citizens in Multichannel e-government Payment Services: Evidence from Italy

Together with the digitalization of government services, Italian government is considering the introduction of several online and offline access point to its services in order to increase the penetration of provision systems not requiring an interaction at the PA office. This study, through a two-step empirical analysis intends to understand the benefits sought by Italian citizens and the channel attitudes in order to understand whether and how this orientation by Italian policy makers, with respect to payment services, may be effective. The study presents implications for policy makers and public servants and provides a conceptual background for grounding further research on multichannel service provision.

청소년의 아웃도어스포츠 브랜드 추구혜택이 구매의사결정에 미치는 영향

청소년의 아웃도어스포츠 브랜드 추구혜택이 구매의사결정에 미치는 영향

Effects of Susceptibilty to Interpersonal Influence on Clothing Benefits Sought

Susceptibility to interpersonal infl uence is the tendency of an individual to be influenced by other people in their decision-making. Prior research suggests that susceptibility to interpersonal influence aff ects various numbers of consumer behaviours. This paper aims to investigate the effects of susceptibility to interpersonal influence on clothing benefits sought, which are: uniqueness, conformity, self-congruity, social status and modesty. Data for the present study was collected through web-based and drop off questionnaires. 222 completed questionnaires were received and analysed using the Structural Equation Modelling (SEM). Results of this study show that susceptibility to interpersonal influence is positively related to uniqueness, conformity, self-congruity and social status. Limitations and directions for future research are discussed towards the end of this paper. Keywords: Susceptibility to interpersonal influence, clothing, clothing benefits sought.

The Qualitative Study on Outdoor Sportswear Purchase Behavior-Focusing on Functional Fabric Awareness Level and Benefits Sought-

The purpose of this study was to examine the outdoor sportswear purchase behavior, outdoorwear sportswear brand preference, functional fabric awareness, and benefits sought. The research was performed through in-depth interview during February to March 2011. Data were collected from 10 consumers who had purchased outdoor sportswear and experienced camping in 6 months. First, the results from study showed that functionality/comfortability, design, color, and brand name were important factors in selecting outdoor sportswear. Offline stores were the main place to purchase, however, internet shopping mall and portal online community were another shopping channel as well. Second, respondents preferred imported outdoor sportswear brand to national brand. According to the study, the respondents trusted the imported outdoor sportswear quality based on the brand name, value, and brand history more than national brand. Third, consumers who had low functional fabric awareness were more likely to evaluate apparel products based on the brand name. Knowledge levels for textile functions were high in elastic, UV protection, air permeable, and antibacterial properties. The essential features for camping were water absorbing and quick dry, water resistance, wind proof, UV protection, and fire retardant properties. Finally the results showed that there were two sportswear benefit soughts: functionality and status ostentation.

Gender, Personality, and Benefits Sought: Examining Chinese Leisure Travelers

This paper reports on a study that tested empirically the extent to which tourists' leisure benefits sought is explained by tourists travel personality and their gender. 348 Chinese potential leisure travelers (convenient sample) participated and successfully finished the on-line survey. Based on the information provided by the respondents, 7 main benefits sought were identified and the respondents were grouped into 4 personality groups based on the psychocentric-allocentric continuum. Furthermore, this study examined the differences of benefits sought among personality groups and gender groups. The study found that there were significant association between the respondents' tourist personality types, their gender, and their leisure benefits sought, for some benefits factors. The implications for tourism marketing are discussed.

A Cross-Cultural Study on the Factors Influencing on Fashion Brand Loyalty between Korean and American College Students - Focused on Shopping Orientations, Clothing Attributes Evaluation, Clothing Benefits Sought -

This study investigated the difference in the influence of shopping orientations, attributes evaluation, and benefits sought on brand loyalty between Korean and American consumers within a clothing purchase context. Questionnaires were administered to 237 Korean consumers and 184 American college students who had purchase experience of casual wear in recent six months through off-line. The results were as follows. First, the hedonic shopping orientation had a positive impact on brand loyalty in both groups, whereas efficient shopping orientation had a positive impact on brand loyalty in American group. Second, the aesthetic attribute had a positive impact on brand loyalty in both groups, whereas utilitarian attribute had a positive impact on brand loyalty in Korean group. Third, brand value benefit sought had a positive impact on brand loyalty in Korean group and body expression/complement had a positive impact on brand loyalty and economic benefit sought had a negative impact on brand loyalty in American group.

Benefits Sought and Realized by Active Mountain Sport Tourists in Epirus, Greece: Pre- and Post-Trip Analysis

As more peripheral destinations use tourism as an economic development tool, it is becoming increasingly important to develop a deeper understanding of tourists' perceptions and experiences of these places as one component of strategies to ensure the long-term sustainability of these locations. This study used a pre- and post-trip design to explore the benefits sought and satisfied and the destination images of mountain sport tourists visiting a peripheral Greek location, Epirus-Hellas. Active mountain sport tourists (N = 119) were surveyed twice using two self-administered questionnaires containing similar scales (wording change slightly to reflect pre- and post-trip meanings). Frequencies, factor analysis, and paired t-tests were employed. Five benefits sought/realized dimensions (socializing, sport experience, excitement, enrichment and relaxation) and three image dimensions (attractions, environment, and outdoor activity suitability) were identified. The pre- and post-trip analyses largely revealed congruity between pre-trip expectations and post-trip satisfactions. For a destination such as Epirus, this means the needs and expectations of active mountain sport tourists are generally met. The management and policy implications of these findings are discussed within a sustainability framework.

Analysis of Structural Equation Model on the Relationshipbetween Benefits Sought and Revisit Intention of K-League Spectator

Analysis of Structural Equation Model on the Relationshipbetween Benefits Sought and Revisit Intention of K-League Spectator

A Market Segmentation Study Based on Benefits Sought by Visitors at Heritage Sites

In order to contribute to the knowledge base of heritage tourism and the segmentation literature, this study examined the underlying market segments that exist with regards to the benefits that visitors seek while visiting heritage sites. One hundred ninety-seven surveys were returned, a useable response rate of 29%, from a mailing list made up of individuals seeking tourism information from an urban and a rural area. The results of the data analysis found that 15 survey items representing benefits sought at a heritage site fell into three underlying dimensions: “Escape,” “Social,” and “Education.” Two unique clusters of respondents surfaced from these factors, “Active Benefit Seekers” and “Loners.“ The “Active Benefit Seekers,” although highly educated, were not as educated as “Loners” and virtually always traveled with family and friends. They wanted to escape to a highly social environment that includes an educational theme. The “Loners” were very highly educated and some traveled alone. While interested in educational issues, they had little need to escape daily life and were not interested in meeting new people or being with family and friends. A demographic profile of these segments was also developed.

Past Experiences with Gambling and Its Impact on Benefits Sought: A Case Study of Gambling Travelers to Black Hawk, Colorado, USA

AbstractThe study, based on gambling travelers to Black Hawk, Colorado, was carried out to examine the influence of past experiences with gambling on benefits sought. An underlying premise was that our perception on gambling needs a shift to see gambling as a leisure activity. Results showed that different gambler groups (infrequent, moderate, and frequent gamblers) had different demographic characteristics. Results also revealed that, overall, gambling travelers did not travel for the sake of gambling itself. Rather, among other things, such benefits as “enjoyment” and “relaxation” were most highly sought by them as found in other types of pleasure- and outdoor-oriented travels. However, authors revealed that past experiences with gambling influenced the “self-expression” dimension benefits significantly.

Brand-image Marketing: Salient Benefits Sought by Fashion Consumers for Needs Fulfillment

Using the Critical Incident Technique, this paper examines the salient brand benefits sought by fashion (clothing) consumers. The result shows that there was a limited set of four or five items of these salient brand benefits. Stored in consumers' long-term memory, these brand benefits belonged predominantly to the functional or symbolic category. Moreover, both the functional and symbolic benefits appear to be essential rather than desirable to the fashion consumers when searching for brands to fulfill their conscious or latent needs. Implications for fashion marketers are also discussed.

The Relationship Between Sociodemographic Variables, Benefits Sought and Subsequent Vacation Behavior: A Case Study

This article reports an empirical test of the relationship between sociodemographic variables, benefits sought and subsequent vacation behavior. Thedatawereobtainedusing a questionnaire administered to consumers who requested the 1984 North Carolina Travel Information Packet. The results of the study supported two notions: that a relationship does exist between some sociodemographic variables and the benefits vacation travelers seek and that the benefits sought are in turn related to certain travel behaviors. The findings can be used in developing various segmentation strategies.