Benefits Of Social Media Research Articles

Social Media Content Creation: A Study of SMEs in Malaysia

In recent years, social media has taken the world by storm in the digital society. Initially, social media was created to eliminate the barriers of time difference and physical distance between individuals. Taking advantage of the situation, especially with the recent COVID-19 pandemic where the physical world was suddenly halted and everything goes online, organisations perceived an opening to exploit the benefits of social media for the advantage of their online businesses. Unfortunately, many Malaysian SMEs (small and medium-sized enterprises) still lack in awareness of the advantages to be gained from social media adoption and engagement. Given the growing significance of social media in contemporary marketing tactics, it is essential for SMEs to comprehend how to produce compelling content that appeals to their target market. The study intends to investigate the kinds of material Malaysian SMEs should produce for social media, the methods they employ to produce and disseminate information, and the difficulties they encounter along the way. In-depth interviews with SME owners and managers will be used to gather data through qualitative study, and non-probability sampling which is snowball sampling will be used to gather participants. Therefore, this concept paper seeks to comprehend what constitutes good content for social media and how social media content creation impacts a firm’s overall performance.

Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?

The introduction of social media in the restaurant sector has changed the manner in which customers communicate with businesses. Social media marketing activities (SMMAs), such as customization, entertainment, trendiness, and interaction may have a substantial impact on followers’ perceived value and consumer behavioral intentions. Therefore, this research aims to investigate the impact of SMMAs on restaurant social media followers’ purchase intentions (PUR), willingness to pay a premium price (WPP), and e-WoM. Additionally, drawing on the Stimulus-Organism-Response (S-O-R) model, we seek to explore the mediation impact of perceived value (PV) in these relationships. To achieve this, an online questionnaire was developed for data collection from a convenience sample of casual-dining restaurant followers in Saudi Arabia. A sample of 433 social media followers was studied using PLS-SEM for testing the study hypotheses. The findings highlighted the significant positive impact of SMMAs on followers’ PV, PUR, e-WoM, and WPP. Further, PV partially significantly mediated the relationship between SMMAs and their consequences. Consequently, providing relevant, up-to-date, and entertaining content; responsiveness to customer needs and feedback; and positive brand engagement significantly contributed to enhancing restaurant followers’ perceived value, which sequentially improves their purchase intention, boosts positive e-WoM, and promotes the possibility of WPP for restaurant products and services. This research provides restaurant operators and marketers with valuable insights into how SMMAs influence followers’ behavioral intentions and enhances their understanding of how perceived value can be utilized to capitalize on the benefits of social media.

Usability Testing on ITTS MART Prototype

I nformation technology is currently growing very rapidly so that it can provide convenience to its users, one of which is the ease of accessing the internet, such as through cell phones. The rapid increase in internet users, especially through mobile phones, is caused by the hectic number of social media applications as virtual friendship applications. Apart from being a virtual friendship application, another benefit of social media is as a promotional media, one of which is the promotion of online shopping applications, so that the number of online shopping transactions in Indonesia also increases. Hydroponic and aquaponic activities at the Telkom Institute of Technology Surabaya are also developing and starting to enter the product harvest stage, so a platform is needed to sell these products. An online shopping platform was chosen, especially a mobile application, to sell ITTelkom Surabaya products so that consumers can shop anytime and anywhere. The online shopping application developed by ITtelkom Surabaya is called ITTS MART. Currently, ITTS MART is still in the prototype development stage and there is a need for usability testing using the WebQual Concept on the ITTS MART application. From the results of the study, it can be concluded that the six research variables, namely Trust, Informational Fit-To-Task, Web Appearance, Entertainment, Government Policy and Transaction Capability, show a significant difference between expectations and real experience or dissatisfaction when using the ITTS MART application. Only one variable that shows the value of the difference is not significant, namely Response Time, so it can be concluded that respondents are satisfied with the time to access the page on the ITTS MART application. Keywords: Usability, WebQual, Online Shopping, Application, Food Product .

Analisis Penyebaran Informasi di Perpustakaan Dalam Memanfaatkan Media Sosial

The use of social media has now become a way of life. Libraries as institutions providing information services must be able to adapt to this. Currently there are many libraries that use social media, but not many libraries can make optimal use of social media. This study aims to determine the benefits of social media as a medium for disseminating library information, trends in the use of social media in libraries, what social media platforms can be used in libraries and how to optimize the use of social media for libraries. In this study the authors used qualitative methods. The data collection technique is to do a document review or literature review. Optimum use of social media can support libraries in providing the best service to users. Therefore, with the current technological developments, the library must be able to take advantage of the opportunity as well as possible to maintain the existence of the library.
 Keywords: Trends; Social media; Library.

Analysis Of The Benefits Of Social Media As A Medium Global Marketing In Increasing Product Sales Revenue

The use of the internet in Indonesia is very high, so that Youtube is able to occupy the highest position of being the most popular, then the ranking is for users of Facebook, Instagram, Twitter, WhatsApp and Google. With age categories from various groups who have active characters in social media and using the internet. The approach used in this study is to use a literature review approach. In collecting data, the authors collect data and information related to digital marketing and marketing systems through supporting data sourced from research journals, both national and international, supporting books, letters newspapers and magazines. This study aims to find out how social media is utilized as a global marketing medium. The results of this study are that the potential for marketing in the modern era is dominated by marketing through social media which is accessed through personal devices. In conclusion, there are many uses of social media today to boost business that have been discussed in this study. Social media connects people around the world where they can keep in touch and share their experiences. This is made possible by the digital ecosystem.

Social Media Use Among Members of the Assessment of Spondyloarthritis International Society: Results of a Web-Based Survey

The use of social media in health care may serve as a beneficial tool for education, information dissemination, telemedicine, research, networking, and communications. To better leverage the benefits of social media, it is imperative to understand the patterns of its use and potential barriers to its implementation in health care. A previous study in 2016 that investigated social media use among young clinical rheumatologists (≤45 years) and basic scientists showed that there was substantial social media use among them for social and professional reasons. However, there is a limited inquiry into social media use in different areas of rheumatology, such as spondyloarthritis. We aimed to explore the motivations, barriers, and patterns of social media use among an international group of experts in spondyloarthritis. We distributed a web-based survey via email from March 2021 to June 2021 to 198 members of the Assessment of Spondyloarthritis International Society. It contained 24 questions about demographic characteristics, patterns of current social media use, and perceptions of utility. Univariable and multivariable logistic regression analyses were performed to identify the characteristics associated with use trends. The response rate was 78.8% (156/198). Of these, 93.6% (146/156) of participants used at least one social media platform. Apart from internet-based shopping and entertainment, the use of social media for clinical updates (odds ratio [OR] 6.25, 95% CI 2.43-16.03) and research updates (OR 3.45, 95% CI 1.35-8.78) were associated with higher social media consumption. Among the respondents, 66% (103/156) used social media in a work-related manner. The use of social media for new web-based resources (OR 6.55, 95% CI 2.01-21.37), interaction with international colleagues (OR 4.66, 95% CI 1.21-17.90), and establishing a web-based presence (OR 4.05, 95% CI 1.25-13.13) were associated with higher levels of consumption for work-related purposes. Time investment, confidentiality concerns, and security concerns were the top 3 challenges to a wider adoption of social media. Most respondents (103/156, 66%) use social media in a work-related manner. Professional development, establishing a web-based presence, and international collaboration were associated with higher use. Challenges to social media adoption should be addressed to maximize its benefits.

Rehabilitation Counselors and Technology, Social Media, and Distance Counseling: Contemporary Considerations

The use of technology in rehabilitation counseling including the delivery of rehabilitation services via virtual counseling is occurring at greater rates than ever before. At the same time, views about the utility of social media have evolved, necessitating increased consideration of social media benefits while at the same time highlighting a need for more detailed guidance regarding its usage and risks. As a standard of ethical practice, certified rehabilitation counselors (CRCs) are required to be aware of guidelines that govern the ethical use of technology in the provision of rehabilitation services, including revisions to the Code of Professional Ethics for CRCs. The 2023 revisions to the Technology, Social Media, and Virtual Counseling section of the Code of Professional Ethics for CRCs specify expanded guidance for CRCs integrating apps, relevant social media, and the provision of virtual counseling. To assist CRCs to meet their standard of ethical practice, this article reviews the historical evolution of technology within the Code, the changes and expansions to Section K of the Code and discusses ethical consideration and revised guidance in the critical technology areas of virtual counseling and social media.

The Dilemma of Social Media Benefits to College Programming Students

Social media has become part and parcel of students’ life in colleges as it occupies most of their free times. Over time, results of programming units have shown a downward trend among college students at Technical University of Mombasa in Kenya. Programming, like Mathematics, requires a lot of practice that is now consumed by social media. This study investigated the impact of Social Media on Grades in terms of hours spent and the time of day Social Media is used. Descriptive statistical research was used to gain understanding of the predictive power Social Media has on the Programming Grades. A total of 142 students pursuing Degree and Diploma courses in Information Technology participated in the study. The students were drawn from Technical University of Mombasa and Kenya Coast National Polytechnic. Over 90% of the students were active Social Media users. The research was conducted in 2018-2019 academic year. Results show that social media use could predict students who scored high grades in both Degree and Diploma courses. Such students controlled their usage of Social Media. They did not use Social Media in the early morning hours up to afternoons when they were engaged in serious studies. These students used Social Media anytime of the day - which means, in between serious study sessions. On the other hand, more average students used Social Media even in the early morning and up to afternoon sessions. Notably, more average Diploma students use Social Media at bedtime than anytime. Further research is recommended with more data using Machine Learning techniques to develop a model that will predict success or failure in Programming units depending on how one uses social media.

SOCIAL MEDIA AS POLITICAL COMMUNICATION IN THE REGIONAL ELECTIONS

This study aims to identify the effectiveness of using social media for a regional election campaign in Central Sulawesi. This study used a qualitative method. The informants for this study were campaign teams and political actors involved in the use of social media in the 2018 regional election in Central Sulawesi. This study also involved people or communities who felt the effects of social media in the regional elections. Data were collected through observations, in-depth interviews, and documentation. In addition to in-depth interviews, spontaneous interviews were also conducted. Data were analyzed using an interactive approach covering data reduction, data presentation, and drawing conclusions. The results of the study showed some benefits of social media in regional head elections in Central Sulawesi, but also weaknesses such as the widespread hoax news and hate speeches in social media. Technological developments through social media in the implementation of regional elections have become the center of attention which facilitates and make the Election Supervisory Agency work harder due to the hoax news and hate speeches by the campaign team of each candidate in Central Sulawesi. In general, social media makes it easier for the campaign team to implement political communication but during the election process, there are frictions caused by hoax news and hate speech from each campaign team.

The Impact of Social Media Marketing on Brand Equity Considering the Mediating Role of Brand Experience and Social Media Benefits

Aims and Scope | Author Guidelines | Current Issue | Archive | Indexing | Editorial Board | Contact Us Volume 5 | Issue 12 | 2022 Title: The Impact of Social Media Marketing on Brand Equity Considering the Mediating Role of Brand Experience and Social Media Benefits Author(S): Ghazale Asadi Damavandi; Reza Mohammadkazemi; Seyed Mojtaba Sajadi Corresponding Author Affiliation*: Faculty of … Continue reading "Journal of International Business and Management (JIBM)"

Pemberdayaan Masyarakat dalam Bidang Wirausaha Gedek guna Meningkatkan Ekonomi Masyarakat di Desa Kondamara Kabupaten Sumba Timur

PkM activities carried out in the form of KKN aim to provide training on how to use social media in offering products to the gedek craftsmen in Kondamara Village, East Sumba Regency. This activity also aims to increase the knowledge and skills of gedek craftsmen in utilizing social media to make online sales. This PkM activity was carried out in July 2022 and took place at the home of one of the craftsmen in the village. Some of the methods used in this PkM activity are 1) Observation and interview methods to see the potential of the village and the constraints faced by the gedek craftsmen; 2) The lecture method to explain the meaning of social media and the benefits of social media for online marketing activities; 3) The demonstration method is used when accompanying craftsmen in creating social media accounts; 4) Discussion method to answer questions raised by the craftsmen in the training. The result of this activity is that the training activities can be carried out properly and the gedek craftsmen actively participate in these activities. The results of this activity indicate that there has been an increase in people's knowledge and skills in utilizing social media. This can be seen from the craftsman's ability to use social media to offer gedek products through social media.

Use of social media to supplement orthopaedic surgery resident education

Social media popularity and utilization have increased in recent years. Past studies have shown high usage of video-sharing platforms such as YouTube as a surgery preparation tool for residents. The growth of social media presents opportunities in orthopaedic resident training, marketing, and networking. The purpose of this study was to determine how orthopaedic surgery residency programs are utilizing social media as a component of their educational curricula. An anonymous survey was distributed to program directors for Accreditation Council for Graduate Medical Education (ACGME)-accredited orthopaedic surgery residency programs who are also a part of the Collaborative Orthopaedic Education Research Group (COERG). Program directors completed the survey and forwarded a resident-specific link to residents in their program. Data was collected between September and October 2021. Descriptive statistics were analysed. A total of 9 program directors (5 M, 4 did not report gender) and 71 (53 M, 8 F, 2 non-binary/gender non-conforming, 8 did not report gender) orthopaedic surgery residents participated in this survey with a majority of participants from the Northeastern United States (3 of 5 program directors, 60.0%; 42 of 64 residents, 65.6%). Residents identified YouTube (24.8%), Instagram (20.0%), and podcasts (20.0%) as the most popular social media platforms. Four of 8 (50.0%) program directors felt that social media use improved their residents’ preparedness for cases, while 3 of 8 (37.5%) felt that it improved teaching of residents. Concerns reported with social media incorporation included confidentiality issues and costs of developing and maintaining social media programs. Differences exist in the perceived benefits of social media use between orthopaedic surgery residents and program directors. While both groups felt that incorporating social media into training improved case preparedness, only residents felt that their surgical outcomes were improved due to social media use. Most residents viewed the importance of social media incorporation into their training as neutral. This study can serve as a pilot for future studies regarding social media use in orthopaedic surgery resident training due to the improved insight it provides into which social media are being utilized by residents and programs and the attitudes held towards these media.

Modeling the effect of social media on older adults’ usage intention of public transport

Although using public transport can effectively reduce carbon emissions, the percentage of people using it is still very small. Meanwhile, population aging has been a global problem and the number of older adults is still growing. Thus, encouraging more older adults to use public transport will significantly reduce energy consumption and carbon emissions. This paper explores the effect of social media, one of the most popular ways to share information, on older adults’ intention to use public transport. To comprehensively measure the effects of social media, this paper considers two different kinds of perceived benefits (information sharing and price saving) and perceived risks (financial and privacy risks) separately. This paper, first, conducted a research framework based on the theory of planned behavior and then collected 197 questionnaire data. After employing the validity and reliability tests, the hypotheses were tested. The results show that perceived benefits of social media have a positive effect on older adults’ intention to use and recommend public transport. However, financial risks do not significantly affect older adults’ intention to use and recommend public transport, while privacy risks can affect older adults’ intention, but not negatively.

Sosialisasi Peluang dan Tantangan Era Teknologi 4.0 Bagi Siswa SMK Panca Bakti Rakit

Currently, students cannot be separated from social media, social media is used to interact and communicate with people they know or do not know through online. Students today tend to be fanatical so that their lives are greatly influenced by technological developments. This also happened to students at Panca Bhakti Rakit Vocational School. Problems that occur in students such as lack of understanding about the use of social media, the benefits of social media, the wrong use of the internet for example to open prohibited sites, the number of frauds, lack of knowledge about industri 4.0, it is necessary to socialize to prepare for the industrial revolution 4.0 in order to have a positive impact from the industrial revolution 4.0, and not fall into its negative impact. The purpose of the training is to introduce the industrial revolution 4.0 to students to improve knowledge, skills and expertise in the field of technology. There are 3 stages of training starting from preparation, implementation and evaluation. The result of the training is to increase students' knowledge of the development of industri 4.0, especially about technological developments.

A prospective venue for Marketing is Social Media Marketing

Large corporations have taken benefit of social media marketing's potential as a forum for marketing and have used it to drive their ad campaigns. Marketers are more conscious than ever of the different social media options that are available to them and are moving much faster than ever to start new sustainability campaigns. Social marketing is the method of promoting a company and its products and services through social media and other networks. While propagating their culture, mission, or desirable tone, organizations can utilize social media marketing to communicate with their existing customers and entice new ones. With help of data analytics tools specifically designed for social media marketing, marketers may monitor the effectiveness of their campaigns. The way we interact with one another and how our society functions as a whole have both changed as a consequence of social networking. Entrepreneurs started to notice how popular social media platforms like Twitter, Facebook and Instagram are becoming more and more. They started utilizing these platforms for social media marketing purposes to advance their objectives. That's because these websites have the power to alter user behaviour. On the social media platforms, marketing professionals can employ a variety of strategies and techniques to catch users' attention and enhance the engagement of their content. Marketers can employ the particular geographic, demographic, and personal information that users can submit on a variety of social media networks to customize their messaging to what is most likely to be popular with consumers. Social media is one of the "biggest chances" a company has currently now just to reach out to prospective customers. The means of socialization are social media. By establishing a closer connection with the public, these new media gain the trust of the public. Social networking marketing has transformed into the new norm for many organizations since the beginnings of last year. Social networking marketing has advanced, as have the companies that use it. It is impossible to pay to be completely silent on social media if a rival is generating controversy with its services and products. It is equally astounding how quickly the social media phenomenon is expanding and growing. With publication came social media marketing first. In an attempt to boost visitors to their sites and preferably, revenue, businesses published their information on social media. Social networking, however, has expanded to be a lot more than simply a method for disseminating information. Companies increasingly utilize social networking sites in a wide range of ways. For instance, an organization that is curious in what customers have to say about its brand may monitoring social media conversations and respond to significant references. In order to determine how effectively a company is operating on social media, it would employ an analytics tool to examine at its visibility, engagement, and sales. Highly targeted social media advertisements would be used by a company looking to reach a certain population on a large scale. The term "social media management" is frequently used to refer to all of them. Numerous ways in which social media has altered business. It is a reality that because of the digital era in which we live, social media and internet marketing have a big influence on how people behave. The technology is evolving quickly, which has increased both supply and demand over time. Automation of all processes is the only way to deal with the significant changes. Despite the emergence of the new communications era, experts advise companies to keep employing conventional methods while also making the most of social media to promote their goals. This study analyzes social media and social media marketing principles as well as related topics like social media's development and advantages, its function and importance in marketing, and its social media marketing tactics. It also offers a broad perspective of marketing through social media in India.

Social media and the practice of pediatric physical medicine and rehabilitation in the COVID-19 pandemic: A new era in patient-care.

Social media represents a significant source of health information for the public, especially during the COVID-19 pandemic where gatherings are limited. It is important for pediatric physical medicine and rehabilitation physicians to understand how their patients use these platforms in order to educate the public and provide sound medical advice on social media. Given the lack of current guidelines on medical education through social media, the purpose of this paper is to provide an overview of various online social media platforms and describe how they can be utilized to enhance pediatric patient education. It is necessary to understand the different educational functions and limitations of the various social media platforms. This text provides a comprehensive overview of different social media platforms, their educational uses, limitations, and sample accounts. Relevant to the COVID-19 pandemic, social media can improve the efficiency of educational delivery and clinic workflow. Although social media is not meant to replace physician-patient relationships, it can be used as a surrogate for health information and improve- even start- physician-patient relationships. Despite the benefits of social media, pediatric physiatrists may be hesitant to utilize these platforms for several reasons. This text provides an overview of common barriers to social media usage by physicians and recommendations to overcome them. Given that the pandemic has led to increased social media usage, physicians should be aware of its implications on patient care and how they can be used to enhance the practice of pediatric physical medicine and rehabilitation. As social media usage by both patients and physicians grows, more research is needed to create recommendations on how pediatric physiatrists can best utilize social media to educate the public in an enjoyable manner while maintaining a professional image.

MEMBANGUN BRANDING ORGANISASI KARANG TARUNA MELALUI SOSIAL MEDIA

The rapid development of technology and information in recent years has made the internet a communication tool that is widely used by the community. In the current pandemic period, where there are social restrictions, social media as a digital means, its presence is very important for all circles of society where one of the benefits of social media is as a promotional/branding media including for promotion of organizations, for example by making posts about activities related to social media. positive activities carried out by the organization on social media. Branding is an effort to promote something by forming a self-image so that it gains the trust of the general public. Karang Taruna is a forum for fostering and developing as well as empowering in an effort to develop productive activities by utilizing all the potential available in the environment, both human resources and natural resources that already exist and the use of the internet as one of its social activities. The Karang Taruna 07 management wanted to build organizational branding, but due to lack of knowledge about the importance of building organizational branding and did not know how to make organizational branding so that the Karang Taruna 07 management did not yet have the Karang Taruna 07 organizational branding. administrators and members of the youth organization about organizational branding and how to manage social media to improve the organization's image. In connection with the Covid19 pandemic, the community service program on "Utilization of Social Media for Branding of Youth Organizations RW 07 Kwitang Village" in the form of lectures, discussions and questions and answers and practicums was carried out using online media. From the implementation of this training, it is expected to increase the knowledge and abilities of the participants on how to use social media to build positive organizational branding so that they can support youth activities.

<p>A Comparative Study of Social Media Marketing and Traditional Marketing in Indian Hotel Industry</p>

Purpose The present study aims to compare social media marketing with traditional marketing concerning its role in Hotel Branding and Hotel Revenue. Design/Methodology/Approach A quantitative approach has been adopted for this research, wherein the data has been collected through a questionnaire from 470 respondents comprising General Managers, Marketing Managers & Departmental Heads of 77-star hotels (5*Deluxe, 5*, 4* & 3*) in Delhi/NCR. Findings The findings highlight the prominence of social media marketing and discover that social media marketing has benefitted the hotel industry in increasing brand awareness and generating revenue as compared to the traditional marketing methods. It also discovers that social media marketing is the future of the hotel industry. Practical Implications This study will help the hotel managers in the application of various Social media marketing practices for the overall profitability of the business. Originality/Value Arguably this is one of a kind study, as there has been no such research done specifically aiming at the perception of Hotel Managers of star hotels of the Indian market. The findings will help the hotel industry enrich its digital presence by suggesting the benefits of social media marketing as compared to traditional marketing in creating & enhancing brand awareness and generating more revenue. Limitations The present study is just confined to hotels in Delhi/NCR and hence carried on a limited population. A more detailed study with a larger sample size, with a large range of variables and/or in any other region of the country, may also be carried out to effectively represent the intrinsic research. Keywords: Hotel; Social Media; Traditional Media; Social Media Marketing; Traditional Marketing

A CONCEPTUAL STUDY ON UNDERSTANDING ADOLESCENCE AND THEIR PERCEPTION ON SOCIAL MEDIA

The present conceptual research focused on the study is to understanding adolescence and their perception on social media. Now the Adolescence is the period of transition between childhood and adulthood. Children who are entering adolescence are going through many changes (physical, intellectual, personality and social developmental). Yes, the Adolescence begins at puberty, which now occurs earlier, on average, than in the past. The stage of Adolescence is the stage of development which precedes adulthood. As per the human being It is a time of great physical change in young people. It is characterized by rapid growth, hormonal change, changes in bodily appearance, and changes in brain structure. Adolescence stage is characterized by emotional turmoil, insecurity, peer influence, risk taking behavior, irrational decisions, pushing limits on permissible behavior. Adolescence stage is also a time where young people make mistakes, which if not dealt with constructively, and sensitively, could result in them ruining their lives. It is a time where young people need to be surrounded by a protective system, positive role models, and be engaged in positive activities which channelize their energies to good use. Now the ‘Social Media’ describes online platforms that enable interactions through the sharing of pictures, comments and reactions to content. As most teenagers regularly use social media, studying its effects on their mental health and psychological wellbeing is vital. The term ‘psychological wellbeing’ reflects the extent to which an individual can live meaningfully according to their deeply held values. The present paper focused on the study of to understanding adolescence and their perception on social media. with prime objectives are (i) To understand the concept of adolescence and their perception. (ii) To analyses the role of social media in understanding adolescence and their perception. (iii) To discuss the benefits of social media in understanding adolescence and their perception. The methodology of the research is a different type involving an interpretative, conversation, observation and study secondary sources, like books, articles, journals, thesis, university news, expert opinion, and websites, etc.

Social media and adolescent psychosocial development: a systematic review

Adolescents are noted to increasingly utilise social media for communication, and therefore, social media is where much of their psychosocial development takes place. The potential impact of social media on psychosocial development is complex and is an emerging field of research. A systematic review was conducted to investigate existing research relating to social media’s effects on psychosocial development. Good practice in systematic review reporting was followed, aligned to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses statement, and a team of five reviewers were involved in each stage of the review process to enhance objectivity and methodological rigour. The review included 20 studies, published between 2008 and 2019. The findings show a complex relationship between social media and adolescent psychosocial development. Social media was found to involve potential risks, in terms of excessive and problematic use, comparison, and cyberbullying. Social support, from both peers and parents, may buffer these negative impacts. Potential benefits of social media use include supporting identity development and the maintenance of existing peer relationships. Considering the growth of social media use, it is imperative to consider the development and provision of interventions and mental health care services to address the potential risks associated with increased social media use. Psychoeducation with adolescents and parents as to the risks, benefits, and constructive parental supervision of social media is also recommended. The review highlights the need for high-quality empirical research to further clarify the long-term impact of social media use, particularly within the South African context.