Abstract

Aims and Scope | Author Guidelines | Current Issue | Archive | Indexing | Editorial Board | Contact Us Volume 5 | Issue 12 | 2022 Title: The Impact of Social Media Marketing on Brand Equity Considering the Mediating Role of Brand Experience and Social Media Benefits Author(S): Ghazale Asadi Damavandi; Reza Mohammadkazemi; Seyed Mojtaba Sajadi Corresponding Author Affiliation*: Faculty of … Continue reading "Journal of International Business and Management (JIBM)"

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