Beliefs Toward Research Articles

Health Beliefs and Attitudes Toward People Living With HIV/AIDS

The present study was concerned with the relationship between health beliefs and attitudes toward people living with HIV/AIDS. Measures of attitudes toward people with HIV/AIDS, beliefs about the transmission of HIV, and health locus of control beliefs were completed by 128 undergraduate students. In general, subjects who believed that HIV was transmitted through normal social contact wanted to avoid contact with people with HIV/AIDS, and showed other negative attitudes, such as lack of sympathy and blame. They also believed that their health was influenced by powerful others and chance. The findings are discussed in terms of fear of contracting HIV and the tendency to blame the victim.

An Exploratory Investigation of the Dimensions of Beliefs Toward Advertising in General:

This study extends the work in the area of beliefs toward advertising by examining the dimensionality of the construct in four developing countries. Results indicated consistency with Bauer and Greyser's (1968) findings of economic and social dimensions; however, a third dimension relating to the impact of advertising on product cost also was found. Furthermore, the results indicated that more negative feelings existed in those countries with more sophisticated advertising. Reasons for these findings are examined, implications for international firms are discussed and directions for future research are suggested.