The article highlights the great role of Kazakh national gamesof the Kazakh people’s lives. Games raised the mood, developed endurance, dexterity, strength. The content of the Kazakh National Games is huge; they are inextricably linked with folk art. It was here that many talented people were noticed and distinguished. The Kazakh National Games—the customs and traditions of the people. The article is devoted to the sociological analysis of the game as an element of the children's subculture. Despite the approaches to determining the concept of a children's subculture, its meaning and significance in the life of a child, scientists agree that one of the most important elements of a subculture is a game. The game is not entertainment for children. During the game, children learn to communicate with their peers, learn about the world around them, perceive the norms and rules of behavior in society in an accessible form. The article discusses the definition of the con-cepts of “children's subculture”and “children's culture”in foreign and domestic science and their correlation, considers theoretical studies of foreign scientists on the essence of children's culture; describes the types of games and their features; presents the results of the author's work. The author conducts research on this topic, and also draws conclusions aboutthe special influence of the game on the formation of the child's personality and offers parents recommendations on the play behavior of children. The article defines the essence of the game in the structure of the children's subculture