Tourist Behavioral Intentions Research Articles

The effect of experience quality, perceived value, happiness and tourist satisfaction on behavioral intention

This research aims at examining and determining the effect of experience quality on tourists’ behavioral intention either directly or by perceived value, happiness, and tourist satisfaction. The sample in this research includes 227 tourists visiting Dodola Island using purposive sampling technique. The analytical method to test the hypothesis in this research is SEM-PLS. The results show that Experience Quality, Tourist Satisfaction, and Happiness had positive and significant effects on Tourists’ Behavior Intention. Meanwhile, Perceived value did not have any significant effect on Tourist Behavioral Intention as Perceived Value was not able to act as a mediator on the effect of Experience Quality on Behavioral Intention. On the other hand, Perceived Value variable had a positive and significant effect on Tourist Satisfaction. Therefore, the increase in Tourist Satisfaction sourced from Perceived Value could affect behavioral intention. The results of further research also show that Tourist Satisfaction and Happiness could partially mediate the effect of Experience Quality on Behavioral Intention.

공연축제의 체험요인이 도시브랜드이미지 및 관광객 행동의도에 미치는 영향에 대한 연구 : 부산 원 아시아 페스티벌(BOF)을 방문한 중국인 대상으로

공연축제의 체험요인이 도시브랜드이미지 및 관광객 행동의도에 미치는 영향에 대한 연구 : 부산 원 아시아 페스티벌(BOF)을 방문한 중국인 대상으로

Analysis of Natural Resources and Environment, Politico-Economic Conditions and their influences on Tourist Behavioural Intentions in Hunza: Mediating effect of Tourist Satisfaction

This study aims to explore the influence of Natural Resources and Environment (NRE), Politico-Economic Conditions (PEC) on Tourist Behavioral Intension (TBI) in Hunza, Pakistan. The study further investigates the mediating role of Tourist Satisfaction (TS) on the given variables. Partial Least Square Structural Equation Modeling (PLS-SEM) technique has been applied to conceptualize the research frame and to test the proposed hypotheses. Primary data was collected by using convenient sampling technique for analysis from 220 tourists who visited tourism nucleus sites of Hunza. The finding of the study reveals that Natural resources and Environment, Politico-and Economic Conditions have a significant positive impact on Tourist’s Behavioral Intensions. Moreover, Tourist’s Satisfaction partially mediates the positive relationships among Natural Resources and Environment, Political & Economic Conditions and Tourist’s Behavioral Intensions. The findings of the study extend the understanding that presence of natural resources along with healthy environment and stable political & economic conditions of a destination are the key determinants for sustainable tourism development.

Effect of perception of COVID-19 and nonpharmaceutical intervention on desire and behavioral intention in touristic travels in Turkey

PurposeThis study analyzes the desires and behavioral intentions of tourists within the scope of perception of COVID-19 and nonpharmaceutical intervention during the COVID-19 pandemic.Design/methodology/approachThe population of the research consists of people on a touristic trip in Turkey. Because of the pandemic, questionnaire data was collected online between 25 April and 15 May 2020. The research was carried out with 712 questionnaire forms. The data obtained were analyzed by structural equation modeling in the SM-PLS statistics program.FindingsPerception of COVID-19 significantly and positively affects NPI and negatively and significantly affects desire. Perception of COVID-19 and NPI do not have a significant positive/negative effect on behavioral intention. Finally, desire has a significantly positive effect on behavioral intention.Research limitations/implicationsSince the research has limitations in terms of time, cost, accessibility and control difficulties, the entire population could not be reached. The study was carried out with only 712 tourists traveling in Turkey.Practical implicationsThe obtained results will impact, particularly the decisions taken in Turkey's tourism sector. Moreover, if tourism companies know the decisions of the consumers during the pandemic process, they can use the appropriate marketing techniques.Social implicationsThe result may give an idea about the decision-making process of the consumers on traveling during the pandemic. In this way, psychologically different research can be developed.Originality/valueThere has not been any study made in Turkey that investigated the context of the current research model. Therefore, this research is original.

Can film tourism experience enhance tourist behavioural intentions? The role of tourist engagement

ABSTRACT The development of film and television entertainment and overseas travel has stimulated the rapid growth of global film tourism. Although film tourism has been the focus of extensive research, few studies have explored the role of tourist engagement in film tourism experiences. Therefore, the purpose of this research was to examine the relationships among film tourism experiences, tourist engagement, and behavioural intentions. Structural equation modelling of survey data from 403 film tourists revealed that film tourism experiences increased tourist engagement, which in turn positively influenced behavioural intentions. In addition, tourist engagement mediated the relationship between film tourism experiences and behavioural intentions. This study focused on tourism psychology and film tourist behaviour it contributes to the literature by uncovering the mediating role of tourist engagement in the relationship between film tourism experiences and behavioural intentions. The findings can help managers of film tourism destinations arrange onsite environments and plan relevant activities. In addition, these findings serve as a reference for the design and packaging of film tourism products. Further research is warranted to determine whether these relationships are influenced by contingent factors (e.g. geographical and cultural proximity).

Modeling domestic tourism: motivations, satisfaction and tourist behavioral intentions

Investigating the antecedents of tourist behavioral intentions and its relations with the preceding factors has become an interest of researchers very recently. However, domestic tourism is one of the neglected forms of tourism among academics and policymakers in developing countries in general. This study, therefore, has tried to simultaneously analyze (i) the relationships among motivations (push and pull), satisfaction and behavioral intentions (intention to revisit and willingness to recommend), and (ii) the direct and indirect effects of motivations on the behavioural intentions of domestic tourists in the formation of domestic tourism behavioural model. The relationships were structurally analyzed with Maximum Likelihood Estimation (MLE) method of Structural Equation Modeling (SEM) using data collected from 386 domestic tourists from four destination sites in Ethiopia. The results revealed that both pull and push travel motivations were found to be significant predictors of overall satisfaction. Moreover, the direct effects of pull travel motivation on revisit intention as well as willingness to recommend were observed. On the other hand, overall satisfaction influenced revisit intention more significantly than the willingness to recommend. Overall satisfaction also partially mediated the relationships between travel motivations and revisit intention. Furthermore, the direct and indirect effects of push travel motivation were assessed in this study. The results of this study hold important implications for destination managers and researchers to consider the influences of motivations factors on satisfaction and behavioral intentions in their attempt to develop domestic tourism.

Understanding views on war in dark tourism: a mixed-method approach

ABSTRACT This study investigated the behavioral intention of tourists participating in dark tourism site associated with their views on war (VOW). By employing a mixed-method approach, the study extracted the underlying dimensions of VOW and tested the extended Theory of Planned Behavior (TPB) in conjunction with visitors’ VOW. The study found positive and significant relationships between VOW and behavioral constructs of TPB (attitude, subjective norm, and perceived behavioral control). The results also showed that attitude, subjective norm, and perceived behavioral control played significant mediating roles in the relationship between VOW and behavioral intention, supporting the indirect effect of VOW.

Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior

This research aims to extend the model of goal-directed behavior, by deepening its emotional path and including new variables to predict tourist behavioral intention: hedonism, destination experience, and tourism innovativeness. Based on a final sample of 457 European tourist nationals, the findings showed the significant influence of hedonism and tourism innovativeness on tourist desire. In addition, findings uncover the mediating role of hedonism on the emotional path. The findings also extend previous research by revealing that not all destination experience dimensions (sensory, affective, behavioral, and intellectual) equally influence tourist behavioral intention. Indeed, only sensory and intellectual destination experience dimensions were found to affect behavioral intention. The findings have important implications for tourism managers crafting destination experiences and contribute to tourism research by presenting a more comprehensive framework of goal-directed behavior applied to tourism.

Impact of Green Practices on Behavioral Intentions of Tourists: A Study in Sri Lankan Hotels

At present, tourists are more concerned about the environment than in the past, and it has become a trend across the world. The hotel industry already understands these environmentally-friendly trends and, therefore, is implementing green practices in hotels worldwide. In Sri Lanka, more hotels are engaging in green practices, but there is no systematic study deone to understand whether it is really beneficial for the hotels relative to the additional cost that has to be incurred in converting the hotels to be green. The major objective of this study is to address this gap. Therefore, this study aimed at investigating the impact of green practices on the behavioral intentions of tourists. This study is a positivistic research that used a survey method to collect the data based on a convenient sample of tourists who had visited and stayed in green hotels. The data were analyzed using a structural equation model. The finding of the research shows that the green practices of hotels have a significant influence on the behavioral intentions of tourists. Further, the research measured the magnitude of different indicators that contribute to the green practice construct. The

The Impact of Perceived Destination Restorative Qualities on Chinese Tourists Behavioral Intention After Visiting Thailand

Purpose - This study identifies the exact perceived destination restorative qualities (PDRQs) influencing Chinese tourists’ behavioral intention after visiting Thailand and model the relationship between PDRQs, tourist satisfaction and post-tour behavioral intention. Design/methodology/approach – This empirical study conducted a survey on 342 Chinese tourists in Bangkok during the period of October 4 to 10, 2019. SEM was utilized to analyze the relationship between variables in the proposed conceptual model and bootstrap estimation was conducted to assess the mediation effect of satisfaction between PDRQs and tourist behavioral intention. Findings - (1) three PDRQ components, namely compatibility, mentally away and fascination had significant influence on both Chinese tourists’ satisfaction and behavioral intention after visiting Thailand; (2) satisfaction significantly moderated the relationship between perceived compatibility, mentally away, fascination and tourists’ post-tour behavioral intention; (3) the total effect of perceived compatibly and fascination was significantly higher than that of perceived mentally away on tourists’ post-tour behavioral intention. Discussion - The findings show that three PDRQ components influenced both Chinese tourists’ satisfaction and behavioral intention after visiting Thailand and satisfaction mediated the relationship between PDRQs and post-tour behavioral intention which was in line with the Theory of Self-Regulation Process. PDRQs are tourists’ appraisals of the destination and it causes particular emotion, such as satisfaction, which, in turn, causes particular intention, such as revisit and spreading positive WOM. Moreover, instant communication technologies applied in day life enhance individual’s sense of connectedness to one’s duty which weaken the effect of perceived mentally away on satisfaction and post-tour intension.

CONCEPTUAL MODEL FOR MILLENIALS TOURIST VISIT MOTIVATION IN BOROBUDUR

This paper aims to explore Millennial tourists' visit motivation to Borobudur and surrounding areas. The approach used is by analyzing 20 papers related to tourist motivation to visit, making synthesis from the collected papers, and producing critical views for each related paper. The objective of this paper is to find the conceptual model for Millennials' tourist visit motivation, especially in Borobudur and surrounding areas. This paper found that tourist visit motivation is about tourists' perceived quality and tourist's perceived value. The perceived quality is from the quality of tourist services and destination appearance, and the emotional experience that tourists expect to get in the destination. The perceived cost from the monetary and non-monetary cost they spend to visit the destination. This perceived quality and cost will greatly influence tourist's behavioral intentions that cause tourists to make a visit or even revisit intention. The limitation of this research is that this research only studies millennials’ tourist visit motivation. In the future, the qualitative research process can be conducted in Borobudur and surrounding areas to testify and improve the conceptual model found in this paper.

Destination image and tourist behavioural intentions: A meta-analysis

This article aims to understand the relationship between destination image and tourist’s behavioural intention. In this study, we used a meta-analysis to synthesize the effects of destination image from 87 studies. The results reveal that destination image plays significant role in predicting tourist’s intentional behaviour, in different magnitudes. To be more precise, overall and affective images have the greatest impact on behavioural intention, followed by cognitive image. Of the different dimensions of behavioural intentions, destination image has the greatest impact on intention to recommend. Implications are provided for destination management and tourism researchers based on meta-analysis. • A total of 87 studies were used for meta-analysis. • All image components are crucial for predicting tourist behavioural intentions. • Overall and affective images are the most significant predictors of behavioural intentions. • Destination image has the greatest impact on intention to recommend.

The impact of oil drilling on the behavioral intention of tourists: an empirical investigation

ABSTRACT The aim of this paper is to analyze empirically the effect that several kinds of risks, associated with hypothetical oil drillings in the Canary Islands, could have on the behavioral intentions of tourists. A panel survey collected from 639 nonresident tourists about destination image, risk perception, and intention to visit or recommend the islands. The risks associated with the possible oil extractions significantly harming perceived image and behavioral intention by around 43%, with the intention to recommend being more affected than the intention to revisit. Structural equation modeling (SEM) was used to develop a theoretical model following a recent trend integrating the destination image and risk literatures. Results highlight the key role of perceived risk in creating destination image and provides evidence of the mediating role of image between risk and behavioral intention. The affective image component has a greater impact on behavioral intention than the cognitive one. The outcomes of this study point out the importance, for destination marketers and policymakers, of mitigating the effects of the risk derived from oil drilling. Emphasis is placed on the importance of information and promotion campaigns in which the safety of the destination is remarked.

관광 웹 사이트의 시각적 디자인과 관광행동의도 간의 관계 : 광고효과 위계모형을 이용하여

This paper examined the relationship between the visual design of tourism website and tourist behavioral intention based on the Hierarchy of Effects Model(HOE). Specifically, the study analyzed the relationship between the website visual design as an external stimulus and tourist awareness, the relationship between tourist awareness and attitude, and finally the relationship of tourist attitude and behavioral intention using structural equation modeling. The study took the famous tourist destination site Shandong Province(China) as example, totally 607 questionnaires were collected and finally 522 valid questionnaires were obtained. The results showed the positive relationship between the website visual design and the tourist awareness of the website, the tourist awareness and attitude, and also tourist attitude and behavioral intention. However, the visual design did not have a significant impact on the destination awareness. The conclusion emphasized the importance of the visual design of tourism website, specifically, when constructing tourism website, it is necessary to pay attention to the elements of each stage in the hierarchy of effects model.

Behavioral Intention of Domestic Chinese Tourists Staying at Lijiang Ancient City Bed and Breakfast Establishments

Lijiang ancient city is an example of an emergent heritage tourism site aimed at both domestic and international tourism in China. The domestic tourism industry is generally flourishing, although it has been overshadowed to some extent by the international sector. In order to maintain heritage sites, large scale redevelopments to build large hotels are being avoided and, instead, local facilities are being promoted in the form of bed and breakfast (B&B) establishments. It is not clear whether tourist behavioral intention in this emergent sector will be the same as found elsewhere and so a program of quantitative research was established to examine the ways in which tourists behave and form and enact their intentions. A total of 400 questionnaires was completed and subsequently analysed through various statistical techniques. Research hypotheses linking conventional forms of behaviour to tourist behaviour in this respect were accepted and it was concluded that similar marketing techniques that have been proved to be successful elsewhere would also be successful in the case of this sector.

旅游者的乡村生态旅游环境友好行为意向研究

旅游者的乡村生态旅游环境友好行为意向研究

EVALUATING THE INFLUENCE OF DESTINATION BRAND EXPERIENCE ON TOURIST BEHAVIORAL INTENTION

The main objective of this research was to study the impact of destination brand experience on tourist behavioral intention. Sample area of the study included four essential tourism destinations of the Kashmir valley, India viz: Gulmarg, Pahalgam, Sonamarg and the famous Boulevard Road. The convenient sampling method was applied for sampling purposes and total responses obtained were 385 out of 450. SPSS 25.0 has been used to analyze data and study the overall impact of the destination brand experience on tourist's satisfaction and revisit intention. Several strategies are suggested that are based on the findings, like how to improve the different experiences. The results of the study demonstrate that tourists perceive a branded destination differently. The different kinds of experiences lead tourists dependent on destination. The different factors under brand experience that have been studied show how each factor contributes to tourists satisfaction and leads to their intentions in the future.

Destinasyon Kişiliği ile Memnuniyet ve Davranışsal Niyetler Arasındaki İlişkilerin İncelenmesi: Gaziantep Örneği

This study aimed to determine the locality of the destination of Gaziantep and to examine the relationship between the satisfaction and behavioral intentions of local tourists depending on the personality of the destination. For this purpose, in November and December of 2018, a survey was conducted to the local tourists visiting the Zeugma Mosaic Museum, Antep Castle and the Coppersmiths Bazaar. The questionnaire was prepared by adapting from the Brand Personality Scale of Aaker (1997). Data were analyzed by factor analysis, frequency analysis and correlation analysis to evaluate the questionnaire forms. According to the findings of the study, the destination of Gaziantep is composed of four dimensions called ‘‘modernity’’ ‘‘sincerity’’ ‘‘competence-exclusivity’’ and ‘‘serenity’’. As a result of the correlation analysis, it has been determined that there is a positive relationship between the dimensions of the destination personality and the satisfaction and behavioral intentions of the tourists.

축제 서비스스케이프와 축제 인적서비스품질이 내적반응과 행동의도에 미치는 영향

This study empirically analyzes the effect of festival servicescape and festival human service quality perceived by local festival tourists on the internal reactions and behavioral intention of tourists. It is to improve the intention of action by improving the level of action. This study used 200 questionnaires except 10 questionnaires which collected 210 questionnaires of tourists who participated in the festival at the Buan Masil Festival in 2019. The frequency analysis, validity, reliability analysis, and multiple regression analysis were performed using the social science statistical analysis program 20.0 (StatisticsPackage for Social Science 20.0). First, the informationality, spatiality, and recreationality among the factors of the festival servicescape were analyzed to have a significant influence on the cognitive and emotionality of internal reactions. Second, the kindness, reliability, and professionalism of the festival's human service quality had a significant effect on both the cognitive and emotional aspects of internal reactions. Third, information, space, entertainment and convenience among the factors of the festival servicescape were found to have a significant effect on behavioral intention. Fourth, kindness, credibility, and professionalism among the factors of festival human service quality had a significant effect on behavioral intention. Fifth, internal response was found to have a significant effect on behavioral intention. Competition for local festivals is fierce, and efforts are being made to increase the intentions of festival tourists to revitalize the economy. The rssults of the study show that At local festivals, the kindness of the officials involved in the festival is paramount. Festival planning, operation management, and kind education are required to satisfy tourists who participated in the festival, and information space and convenience facilities for enjoying the festival should be continuously expanded to reflect from the festival planning.

Review of the Relationship between Characteristics of Smart Tourism Information and Tourist Behavioral Intentions Using Meta-analysis

Review of the Relationship between Characteristics of Smart Tourism Information and Tourist Behavioral Intentions Using Meta-analysis