CONCEPTUAL MODEL FOR MILLENIALS TOURIST VISIT MOTIVATION IN BOROBUDUR

Abstract

This paper aims to explore Millennial tourists' visit motivation to Borobudur and surrounding areas. The approach used is by analyzing 20 papers related to tourist motivation to visit, making synthesis from the collected papers, and producing critical views for each related paper. The objective of this paper is to find the conceptual model for Millennials' tourist visit motivation, especially in Borobudur and surrounding areas. This paper found that tourist visit motivation is about tourists' perceived quality and tourist's perceived value. The perceived quality is from the quality of tourist services and destination appearance, and the emotional experience that tourists expect to get in the destination. The perceived cost from the monetary and non-monetary cost they spend to visit the destination. This perceived quality and cost will greatly influence tourist's behavioral intentions that cause tourists to make a visit or even revisit intention. The limitation of this research is that this research only studies millennials’ tourist visit motivation. In the future, the qualitative research process can be conducted in Borobudur and surrounding areas to testify and improve the conceptual model found in this paper.