Abstract
The Sik district in Kedah has been elevated as a tourist destination by promoting the image of Sik as a place for Pelancongan Ibadah (Pilgrimage Tourism). The development strategy for the Sik district focuses on sustainable and competitive economic development that empowers the tourism sector. There are two approaches used: first, strengthening potential tourism products and destinations as well as introducing new products. Second, enhancing tourism facilities and promotions. Therefore, the need for tour guides from the local community who can understand the message conveyed through this Pelancongan Ibadah is greatly needed. The question is, what is the concept of Pelancongan Ibadah in Sik based on the Draft Local Planning of Sik District Council, Kedah 2035? Furthermore, what is the tour guide model in the Pelancongan Ibadah industry in Sik? Hence, this paper has two objectives. First, to identify the concept of Pelancongan Ibadah in Sik based on the Draft Local Planning of Sik District Council, Kedah 2035. Second, to examine the tour guide model in the Pelancongan Ibadah industry in Sik, Kedah. The data collection methods include documentation and focus group discussions with the President and staff of the Sik District Council, staff at the Kedah State Town and Country Planning Department (PLANMalaysia Kedah) and deans at the School of Tourism, Hospitality & Event Management, Universiti Utara Malaysia, using content analysis methods. The paper identifies three Pelancongan Ibadah products in the Sik district. Furthermore, the paper identifies five concepts as an initial framework for the tour guide model in the Pelancongan Ibadah industry in Sik.
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call