Beef Consumption Research Articles

Beef Consumers Behaviour and Preferences—The Case of Portugal

Meat consumption is estimated to increase worldwide, mostly because of the increase in population. Further, this increase in meat consumption will ultimately affect the environment and aggravate climate change. Herein, consumers’ behaviour was studied to understand if consumers would consider a change in their dietary habits by choosing beef from the Portuguese autochthonous bovine breed or even reducing their meat intake for environmental reasons. In 2021, a survey was conducted online and in some food sales outlets in Portugal. Therefore, data collected from the 491 participants were analysed with the aim of assessing the Portuguese consumer behaviour and preferences on beef. Firstly, we conducted a descriptive analysis. Then, factor analysis was performed by principal component analysis. Finally, by cluster analysis, we attempted to identify a group of consumers with different behaviours into specific categories. Although it was not possible to segregate consumers into different categories, most of the respondents agree that meat consumption harms the environment; however, just 30.6% are willing to reduce meat consumption due to environmental reasons. As for the concerns for animal welfare, respondents between the age of 23 and 49 years seem to have a greater concern towards animal welfare. To value autochthonous bovine Jarmelista meat, it is fundamental to implement a concerted communication between suppliers and producers to value Jarmelista beef. Furthermore, it is also important that regional governmental institutions support local producers not only for financial support but also to create strategies to protect the breed from extinction.

Detection of heavy metals and evaluation of beef procured from the different market of Dhaka in Bangladesh

The study was conducted to appraise the quality of beef via detection of heavy metal contents. Twenty markets were selected randomly from the Dhaka city corporation (DCC) of Bangladesh. Beef samples were collected from the selected market of DCC by two phases during study period. In first phase, fifty beef samples were collected from ten markets by purchasing to detect the heavy metal contents i.e chromium (Cr), cadmium (Cd), lead(Pub) and arsenic (As) in this study. In second phase, another fifty samples were collected from different ten markets of DCC to detect similar metal content as did in first phase. A total of 100 meat samples was collected from the selected market and analyzed to determine the concentration of toxic metals (Cr, Cd, Pb, As) in meat samples. In first stage, except for As (P>0.05) , all other metals (Cd, Cr and Pb) collected from different markets affected significantly (P<0.01) between treatments . In second phases of experimental study, all the detected metals (Cd, Cr, Ob, As) measured in this study differed significantly (P<0.01) between treatment. It can be concluded that the quality of beef of different markets appears to be good based on the chemical evaluation, even though variation was found in the toxic metal contents of meat samples in this study. The analyzed values of toxic metals in beef samples are within the range or limits of the acceptable level, so no health hazard will create over the consumer world through after consumption of beef.

Inequality aversion and consumer ethnocentrism: Food consumer preferences for payoff distributions to farm producers

AbstractThere are few empirical explanations for consumer preferences for payoff distributions across the agri‐food value chain in terms of psychographic characteristics. In the context of product origin, we contribute to the literature with an incentivized experiment to estimate preferences for payoff distributions among Missouri beef consumers, Missouri beef producers, and non‐Missouri beef producers on the basis of inequality aversion and consumer ethnocentrism. According to the results, Missouri beef consumers not only have self‐regarding preferences but also other‐regarding preferences in case of payoff distributions, in particular toward Missouri beef producers. We explain such preferences from the perspective of consumer ethnocentrism. Specifically, Missouri beef consumers who have a higher degree of state‐level ethnocentrism also have a higher degree of aversion to inequalities among themselves and Missouri beef producers. Although few food consumers appear to be highly ethnocentric, there may exist potential to segment on the basis of state‐level ethnocentrism. Other implications and research directions are also discussed.

What do U.S. consumers care about regarding beef and its supply chain?

Stated levels of concerns regarding different aspects of beef and its supply chain in the U.S. were studied for a representative sample of 1275 U.S. residents. In addition to top concerns, frequency of general beef consumption and different beef subprimal cuts were collected. Sixty-two percent of respondents indicated eating beef at least twice per week; ground beef was the most frequently purchased beef item. We find that price and food safety prevailed as the most prominent considerations for U.S. residents regarding beef and it's supply chain, though employee welfare, supply chain issues and beef availability have gained prominence in light of the severe disruptions to the industry induced by COVID-19. Concerns regarding cattle emissions, cattle welfare, beef availability and food safety were more prevalent amongst younger consumers. Marketing campaigns highlighting the industry's efforts on improving such matters may be particularly meaningful to younger age groups.

Private costs of carbon emissions abatement by limiting beef consumption and vehicle use in the United States.

A popular strategy for mitigating climate change is to persuade or incentivize individuals to limit behaviors associated with high greenhouse gas emissions. In this study, adults in the mid-Atlantic United States bid in an auction to receive compensation for eliminating beef consumption or limiting vehicle use. The auction incentivized participants to reveal their true costs of accepting these limits for periods ranging from one week to one year. Compliance with the conditions of the auction was confirmed via a random field audit of the behavioral changes. The estimated median abatement costs were greater than $600 per tCO2e for beef consumption and $1,300 per tCO2e for vehicle use, values much higher than the price of carbon offsets and most estimates of the social cost of carbon. Although these values may decline over time with experience or broader social adoption, they imply that policies that encourage innovations to reduce the costs of behavior change, such as meat alternatives or emission-free vehicles, may be a more fruitful than those that limit beef consumption or vehicle use.

Association between tooth loss, chronic conditions, and common risk factors: Results from the 2019 Brazilian Health Survey.

The aim of this study was to evaluate the association between systemic non-communicable diseases (NCDs; including lung, kidney, mental and cardiovascular diseases, arthritis, cancer and spinal problems), common risk factors, and tooth loss (TL), as an endpoint of prevalent oral NCDs (periodontitis and caries). A total of 60,271 noninstitutionalized adults (≥30 years) were evaluated, using data from the 2019 Brazilian National Health Survey. Negative binomial regressions were performed, adjusting for sex, age, ethnicity, educational attainment, oral hygiene, risk factors for periodontitis and caries (diabetes, smoking, and a cariogenic diet). The dependent variable was TL expressed as a numerical value. Diabetes, current smoking and a frequent cariogenic diet were significantly associated with TL-Incidence Rate Ratio (IRR [95% CI]): 1.11 (1.08 to 1.14), 1.28 (1.25 to 1.31), and 0.97 (0.94 to 0.99), respectively. Significant associations were observed for TL and all assessed NCDs, except kidney diseases, cancer and musculoskeletal diseases related to work, with IRR ranging from 1.06 for hypertension and asthma to 1.16 for rheumatoid arthritis. Regular consumption (4 to 7d/wk) of vegetables, fruits and beef; alcohol up to 8 doses/wk; and physical exercise were associated with a lower IRR for TL (P<0.05). Obesity, but not overweight, was associated with increased TL (1.05 [1.03 to 1.07]). Smoking, hypertension, arthritis, other mental diseases and spinal problems further increased the IRR for TL in individuals with diabetes (P<0.05). We conclude that certain chronic systemic conditions are associated with TL in Brazilian adults. This is likely because of shared risk factors; however, causal associations cannot be examined in this cross-sectional dataset.

An Exploratory Study of the Purchase and Consumption of Beef: Geographical and Cultural Differences between Spain and Brazil.

Beef consumption and production in Spain and Brazil are different with the consumption of beef in Brazil being three times higher than in Spain. In addition, there are variations in the economic value of production and in the traceability system. Therefore, the aim of this research was to understand the purchasing and consumption patterns using the customer behavior analysis technique of focus groups, which analyzed motivations for the consumption of beef, classifying their preferences by the intrinsic and extrinsic attributes at the time of purchase. The key aspect of the consumption of beef, both for Spanish and Brazilian consumers, was personal satisfaction/flavor. Spanish consumers were more conscious than Brazilians of the beneficial and harmful qualities that meat provides. The presence of fat was the factor that most restricted intake in both countries. The most important intrinsic attributes for Spanish and Brazilian consumers were the visual aspects of the meat: color, freshness, and the quantity and disposition of fat. The most important extrinsic characteristics were the price and expiration date. Spanish consumers see packaged meat as convenient and safe, although it is considered by Brazilians to be over-manipulated. The traceability certification on the label provides credibility to the product for the Spanish but only partially for Brazilians.

СРАВНИТЕЛЬНАЯ ОЦЕНКА ПОТРЕБЛЕНИЯ МЯСА И МЯСОПРОДУКТОВ ВЗРОСЛЫМ КОРЕННЫМ И ПРИШЛЫМ НАСЕЛЕНИЕМ КРАЙНЕГО СЕВЕРА

Meat is the most important component of modern human nutrition, containing essential amino acids for building complete proteins, animal fats, B vitamins, in particular, vitamin B12 is found only in meat, as well as vitamins A, D, etc., and bioelements Fe, Ca, P, Cu, Mg, Se, etc. In 85 adult residents of the Yamalo-Nenets Autonomous Okrug (26-42 years old), of which 38 indigenous and 47 non-indigenous residents, the questionnaire method revealed the frequency of consumption of various types of meat and meat products. It was found that the indigenous population of the YNAO ate deer meat 7 times more often against the background of less consumption of beef (4 times), pork (7.3 times), poultry meat (2 times) and meat products (4 times less). 5 times) in comparison with the alien inhabitants of the Far North. Thus, in the diet of the natives of the Far North, deer meat, which is more valuable in terms of macro- and micronutrient composition, is 7 times more likely to be present in comparison with non-indigenous residents of the YaNAO.

On the Processing and Consumption of Beef in Early Modern Japan

On the Processing and Consumption of Beef in Early Modern Japan

Complexo teníase-cisticercose em assentamentos da reforma agrária, Brasil

ABSTRACT: Thousands of families live in agrarian reform rural settlements, these existing in Brazil since the 1980s. Factors such as agglomerations of families living in the same environment and the production of domestic animals can promote the transmission and maintenance of zoonosis in these areas. The epidemiology and geographic distribution of zoonotic diseases in settlement communities need to be highlighted. The present study aimed to investigate the prevalence, risk factors and spatial distribution of the teniasis-cysticercosis complex in the agrarian reform rural settlements in the state of Minas Gerais. A total of 497 family farming properties, distributed in 52 settlements, were randomly selected and sampled. Biological samples of humans, cattle and pigs were collected and processed. Survey questionnaires were applied in each family farming property to collect data on animal production as well as sanitary, hygienic and social conditions of each family. Human fecal samples were analyzed for detection of teniasis infection, while animal blood samples were collected and subjected to serological testing to detect the cysticercosis infection. A total of three (0.35%) positive cases of human teniasis were identified, 64 (4.2%) of bovine cysticercosis and 17 (3.3%) of swine cysticercosis. Prevalence per family farming unit was 0.6% (3/497) of taeniasis through fecal test, 5.8% (17/294) for swine cysticercosis and 11.1% (52/469) for bovine cysticercosis. The spatial profile for human teniasis and swine cysticercosis were clustered in two different regions, while bovine cysticercosis showed a dispersed geographical distribution. Two risk factors were associated with the occurrence of bovine cysticercosis: stream as source of water (p=0.009) and the environment as destination of sewage (p=0.031), while burning of garbage was shown to be a significant protective factor (p&lt;0.001). Risk factor for swine cysticercosis was associated with the presence of free range pigs (p=0.008) and the environment as the destination of sewage (p≤0.024). The low number of positive human taeniasis did not allow statistical analysis. These zoonotic diseases represent a significant risk to public health because of their occurrence in livestock which are produced for both beef consumption and for commercialization. Significant endemic areas in the state of Minas Gerais have been determined in this study, and these discoverments suggest the importance of further investment in public health education about teniasis-cysticercosis transmission, the improvement of sanitary facilities for the settlements such as source and treatment of water and adequate destination of sewage. Integrated actions between the human, animal and environmental health sectors, at local and regional levels are needed, aiming at the adoption of effective public policies for the control and eradication of the teniasis-cysticercosis complex where the disease occurs.

Fatty Acid Composition of Grain- and Grass-Fed Beef and Their Nutritional Value and Health Implication.

Beef contains functional fatty acids such as conjugated linoleic acid and long-chain fatty acids. This review summarizes results from studies comparing the fatty acid composition of beef from cattle fed either grass or grain-based feed. Since functional lipid components are contributed through dietary consumption of beef, the fatty acid composition is reported on mg/100 g of meat basis rather than on a percentage of total fat basis. Beef from grass-fed contains lesser total fat than that from grain-fed in all breeds of cattle. Reduced total fat content also influences the fatty acid composition of beef. A 100 g beef meat from grass-fed cattle contained 2,773 mg less total saturated fatty acids (SFA) than that from the same amount of grain-fed. Grass-fed also showed a more favorable SFA lipid profile containing less cholesterol-raising fatty acids (C12:0 to C16:0) but contained a lesser amount of cholesterol-lowering C18:0 than grain-fed beef. In terms of essential fatty acids, grass-fed beef showed greater levels of trans-vaccenic acid and long-chain n-3 polyunsaturated fatty acids (PUFA; EPA, DPA, DHA) than grain-fed beef. Grass-fed beef also contains an increased level of total n-3 PUFA which reduced the n-6 to n-3 ratio thus can offer more health benefits than grain-fed. The findings signify that grass-fed beef could exert protective effects against a number of diseases ranging from cancer to cardiovascular disease (CVD) as evidenced by the increased functional omega-3 PUFA and decreased undesirable SFA. Although grain-fed beef showed lesser EPA, DPA, and DHA, consumers should be aware that greater portions of grain-fed beef could also achieve a similar dietary intake of long-chain omega-3 fatty acids. Noteworthy, grain-fed beef contained higher total monounsaturated fatty acid that have beneficial roles in the amelioration of CVD risks than grass-fed beef. In Hanwoo beef, grain-fed showed higher EPA and DHA than grass-fed beef.

THE DEMAND FOR BEEF IN WESTERN ZONE OF BAUCHI STATE, NIGERIA

The study analyzed the demand for beef in western zone of Bauchi State, Nigeria. It specifically described the socio-economic characteristics of beef consumers; estimated the effects of socio-economic characteristics of the respondents on the demand for beef; described the pattern of beef demand; described the spatial and temporal price variability of beef; determined the factors affecting the demand for beef; and identified and described the constraints affecting the demand for beef in the study area. A multi-stage sampling technique was used to select 341 respondents from the study area. Out of the 341 questionnaire administered to the sampled households, 335 copies were correctly filled and eligible for data analysis; giving a response rate of 98%. Also, 10 beef marketers were randomly selected from the major markets in the study area. Data collected were analyzed using descriptive and inferential statistics. The results showed a mean age of 43 years among the respondents, with an average monthly income of N23,575 and a mean monthly expenditure on food items of N24,416. The coefficients of household size, education, and monthly income positively influenced the quantity of beef demanded at P&lt;0.01 level of significance; and age of the household head inversely influenced the quantity of beef demanded. Furthermore, 70% of the respondents consumed beef frequently and beef was rated as the most (67.5%) preferred, egg (35.2%) and fish (26.3%) products. The spatial and temporal price variability analysis showed fair level of fluctuations with a rise in price of beef in 2019. Beef prices were volatile especially in Birshi market which had the highest price value of ₦1,800 per kilogram. The price of beef, household expenditure on other food items, and distance to the market significantly (P&lt;0.01) reduced the quantity of beef demanded; and price of mutton significantly and positively (P&lt;0.01) affected the demand for beef. Low monthly income (-0.843), preference for substitutes (0.764) and low nutritive value (0.589) were the major constraints to beef demand among households in the study area. The study concluded and recommended that increase in households’ income and reducing beef prices would be an effective strategy to increase the quantity of beef demanded, as it will uplift households’ relative purchasing power.

Most consumed foods in Brazil: evolution between 2008-2009 and 2017-2018.

ABSTRACTOBJECTIVE:To describe the evolution of food consumption by the Brazilian population in 2008–2009 to 2017–2018.METHODS:Data from the National Dietary Surveys of 2008–2009 and 2017–2018 were used. Both surveys estimated food consumption of two non-consecutive days of individuals aged 10 years or older. The first survey collected consumption data from 34,003 individuals through food records; the second, obtained data from 46,164 individuals, through 24-hour recalls. The twenty most frequently reported food groups in the two surveys were identified. The probability of consumption of each food group in the two surveys was estimated according to sex, age and income. This study presents the foods that had a change in the frequency of consumption of 5% or higher between the two surveys. The probability of consumption was corrected for intra-individual variability using the method developed by the National Cancer Institute.RESULTS:Rice, beans, coffee, bread, vegetables and beef remained the staple Brazilian diet, ranking as the six most consumed items in both surveys. Ultra-processed foods such as sweet/stuffed cookies, savory cookies, processed meats and carbonated drinks also remained among the 20 most consumed foods. Trend analyses showed, regardless of gender, age and income range, a decrease in the consumption of rice, beans, beef, bread, fruit, milk and dairy, processed meats and carbonated drinks, and an increase in the consumption of sandwiches.CONCLUSION:The Brazilian diet is still characterized by consumption of traditional foods, such as rice and beans, and by high frequency of consumption of ultra-processed foods, such as cookies and carbonated drinks. However, between the years of 2008–2009 and 20172018, there was a decrease in the consumption of rice, beans, beef, bread, fruit, milk and dairy, processed meats and carbonated drinks, but an increase in the consumption of sandwiches. The results show a decrease in quality in the Brazilian diet.

Analysis of scenarios to reduce the probability of acquiring hemolytic uremic syndrome associated with beef consumption.

The objective of this study was to develop a quantitative microbial risk assessment (QMRA) model to evaluate potential risk mitigation strategies to reduce the probability of acquiring hemolytic uremic syndrome (HUS) associated with beef consumption in Argentina. Five scenarios were simulated to evaluate the effect of interventions on the probability of acquiring HUS from Shiga toxin-producing Escherichia coli (STEC)-contaminated ground beef and commercial hamburger consumption. These control strategies were chosen based on previous results of the sensitivity analysis of a baseline QMRA model. The application of improvement actions in abattoirs not applying Hazard Analysis and Critical Control Points (HACCP) for STEC would result 7.6 times lower in the probability that consumers acquired HUS from ground beef consumption, while the implementation of improvements in butcher shops would lead to a smaller reduction. In abattoirs applying HACCP for STEC, the risk of acquiring HUS from commercial hamburger consumption was significantly reduced. Treatment with 2% lactic acid, hot water and irradiation reduced 4.5, 3.5 and 93.1 times the risk of HUS, respectively. The most efficient interventions, in terms of case reduction, being those that are applied in the initial stages of the meat chain.

The Effects of COVID-19 on Beef Consumer Preferences and Beliefs in Colombia: A Logit Model Approach

The COVID-19 pandemic has brought impacts on the food system in several ways, such as on the supply and demand of food or changes in consumer preferences. However, little is known yet about these effects but needs to be analyzed to define actions and policies for crisis mitigation and achieving food system resilience and food security. In this article, we estimate the effect of the COVID-19 lockdown on changes in food consumer preferences in Colombia, applying a logit model approach for seven attributes, namely animal welfare, environmental sustainability, information on the origin and manufacturing of food, food appearance, food price, fair payment to the producer, and food packaging. In addition, we provide an analysis of changes in beef consumption during the lockdown, since the beef industry is among Colombia's most important agricultural activities and is heavily affected by substitution effects. Our results show that consumer beliefs regarding these attributes remained mostly stable, but that income is a determining factor for the decision to consume certain types of food, such as beef, rather than for possible changes in beliefs. This means that income ends up being decisive for the consumption of food such as beef and that, for its part, it does not have a greater weight in the change of beliefs of the people surveyed. The results will help the food system actors in defining interventions for achieving food security and resilience.

When beef consumption becomes politicized: Longitudinal change of US beef purchase intention and political values in Korea

This study identified factors affecting the willingness to purchase US beef in South Korea over the decade since the bovine spongiform encephalopathy (BSE) crisis in 2008. Logistic regression analyses were conducted to assess the effects of demographics, fear of BSE, and political propensity on US beef purchase intentions. The survey dataset showed a dramatic increase in willingness to purchase, from 36.9% in 2008 to 76.1% in 2019. Analysis of the datasets identified changes in the effects of the variables over a decade. The analysis indicated that people who perceived a low level of BSE risk, males, and supporters of conservative parties were more likely to buy the US beef. In 2008, the most important determinant of US beef purchase intentions was risk perception. In 2015, after the widespread panic subsided, while there remained effects of perceived BSE risk, it was moderated by political propensity. Personal political ideology was used as a heuristic in the purchasing behavior of those who doubted the safety of US beef. Finally, the data in 2019 showed decreased effects of both risk perception and political propensity, as more than three quarters of respondents stated that they would buy US beef. Although risk can be easily politicized, it does not persist indefinitely.

PSXV-28 Late-Breaking: Impact of beef genotypes and finishing systems on beef consumer acceptability and the effect of demographic factors on consumer sensory preferences

Abstract Beef genotypes and diets can improve the eating quality and consistency of beef. A 2-yr study was conducted to evaluate the effects of beef genotypes and diet on consumer acceptability of beef. Steaks were from Red Angus (RA) and RA x Akaushi (AK) crossbreed, fed one of two finishing systems: grazing (GRASS) and feedlot (GRAIN). Consumers (n = 105 in each year) evaluated cooked steaks for flavor, tenderness, juiciness, and overall acceptability using a 9-point hedonic scale. Demographical information was collected and used as covariates in the statistical model. There was no difference in sensory attributes (P &amp;gt; 0.05) between the genotypes, except that steaks from AK tended to be juicier than RA (P = 0.06). Sensory attributes were scored better in GRAIN than GRASS beef (P &amp;lt; 0.01) for all variables. There was a genotype by system interaction for flavor (P = 0.02), where beef from RA had a lower flavor rating in GRASS than in GRAIN, and no difference was observed for AK. Demographic effects showed that gender and beef consumption location had significant effects on flavor. Flavor scores were higher for females than males (6.1 vs 5.7, P = 0.02), and higher from consumers who eat beef in restaurants than consumers who do not eat beef in restaurants (6.6 vs 5.3, P &amp;lt; 0.01). Juiciness scores were impacted by the frequency of beef consumption. Panelists who eat beef once every 2–3 weeks rated the steaks juicier than those who eat beef once every 2–3 months (6.5 vs 4.3, P = 0.04), and consumers who eat grass-fed beef twice a year rated the steaks worse than those who eat it less than once a year (P = 0.02). Our results suggest that the beef finishing system had a marked impact on consumer acceptability, and AK might produce meat juicier than RA. Some demographic factors may influence consumer perceptions of beef.

Development of antimicrobial hydrogel with edible formulations to control foodborne pathogens on food surfaces consumed raw

This study developed antimicrobial hydrogels to decrease the foodborne pathogen cell counts on raw food surfaces. Hydrogels 1 (5% sodium alginate +1% agar +0.2% calcium chloride (CaCl2) + 40% glycerol) and 4 (1% κ-carrageenan +1% xanthan +40% glycerol), loaded with 0.5% grapefruit-seed extract or 0.5% citrus extract exhibited the highest antimicrobial activities (p < 0.05) within 1 min at 4 °C. However, hydrogel 1 was more effective than hydrogel 4 (p < 0.05) at reducing the foodborne pathogen cell counts. Hydrogel 1 reduced the Listeria monocytogenes and Escherichia coli counts (on the surface of raw beef; by 1.8–2.8 log CFU/cm2) and the Vibrio parahaemolyticus counts (on the surface of sliced raw fish; by approximately 99%) within 1 min. No substantial changes were observed in the appearance or sensory qualities of the meat during this application. Therefore, hydrogel 1 demonstrated the potential to improve the safety of raw food without altering its sensory aspects. Industrial relevance textFor raw beef and fish consumption, non-thermal decontamination technologies are necessary. Thus, antimicrobial hydrogels were developed in this study with edible components. When the antimicrobial hydrogels were attached on the meat surface, foodborne pathogens were significantly reduced within 1 min. Therefore, the antimicrobial hydrogels could be used to improve the food safety for fresh meat consumed raw.

Evaluation of trace element levels in beef cuts available to the consumers in Serbia

The present study evaluated the levels of Mn, Se, Cu and Zn in beef cuts available at markets in Serbia. We also assessed the risk associated with the consumption of these foods based on the estimated daily intake (EDI) of these elements. Thirty-six beef meat cuts were analysed using inductively coupled plasma mass spectrometry (ICP-MS). The EDI of all the studied elements was estimated on the basis of a calculation of the amount of beef consumed by Serbian households (mean beef consumption of 17.2 g/person/day). The studied beef cuts pose no risk with respect to the EDIs of Mn, Se, Cu and Zn. Among the four studied beef cuts, shoulder had the highest content of dietary zinc (68.2 mg/kg).

How to Encourage Pro-Environmental Behaviors without Crowding Out Public Support for Climate Policies

Utilities, governmental agencies, and nonprofit organizations all use interventions meant to spur the public to act in ways that reduce greenhouse gas emissions, such as by turning down the heat in the winter and limiting beef consumption. Yet critics contend that these interventions promote relatively trivial behaviors while reducing the perceived need to support regulations that would have much more of an effect but might require, say, increased taxes or effort. In other words, promoting behavioral interventions can crowd out the public's support for climate policies. But this undesirable consequence is avoidable. In this article, I propose evidence-based guidelines, which I collectively call the SESH formula, for implementing climate-related behavioral interventions that avoid crowding out support for effective policies. They hold that interventions should (a) push for specific high-impact behaviors, (b) accurately convey the behaviors’ effectiveness, (c) promote behaviors that are similar to (that is, are clearly related to) desirable policies, and (d) frame the desired behaviors as steps toward a higher goal—in this case, climate-change mitigation. I review the evidence for each SESH guideline and identify areas for future research into behavioral interventions that will complement, rather than undermine, climate-change policies.