The efforts to increase the national beef cattle population can be done through the development of area-based beef cattle. SPR-IPB were an example of the concept of developing regional-based beef cattle farming based on smallholder communities. This study aimed to evaluated the area of beef cattle farming in SPR based on the profile of the farmer, institutions, existing livestock conditions and factors that influence the development of beef cattle farming. Surveys and observations were done in October-November 2020 at SPR Kuamang Abadi, Bungo District, Jambi. Ninety-nine farmers in 4 villages (Tirta Mulya, Lingga Kuamang, Cilodang, and Sumber Harapan) were involved in this study. Qualitative and quantitative descriptive statistics were used in this study. The results of the area evaluation show that the SPR Kuamang Abadi was included in the category of built up area (score 600.5). Problems related to the development of beef cattle farming areas include the non-functioning of the organization’s internal divisions, limited facilities and animal health personnel, and underutilized financial institutions. The recommendation for the results of this study was the development of beef cattle farms at SPR Kuamang Abadi can be done by strengthening human resources and institutions, strengthening facilities and infrastructure, accelerating access to technology adoption and innovation, strengthening marketing strategies, and strengthening cooperation.
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