The dynamics of world life know almost no boundaries, so that people and goods can easily move in a very short time. Various events and conditions that are occurring in a country can be accessed easily and quickly by citizens of different countries throughout the world. Citizens are not only part of a country's community but have also become international citizens who live and thrive in a global atmosphere. The issue of globalization, which has hit various parts of the world, has not only made life easier in various ways, but has also brought problems that are very difficult to overcome in various aspects of life, whether social, political, economic, security and other aspects. Along with the rapid development of information technology, There are never any barriers to communication, so globalization has become a means of providing various conveniences for people throughout the world. Citizens of a particular country do not need to go far or cross oceans to meet and talk with citizens of other countries, whether for economic, social, political or other interests. The aim of this research is to find out the government's policy in implementing beef imports and to find out the government's efforts to overcome the beef shortage. The method used in this research is a normative juridical approach. The normative juridical research method is legal research that uses secondary data sources. As a juridical legal research with the object of criminal law rules, the approach used is a juridical approach, namely a formal juridical and empirical juridical approach. The results of this research reveal that there are three aspects related to this import policy, namely economic competitiveness and cattle farming, market structure and formation of beef prices, and marketing efficiency of local cattle vs. imported cattle. From the results of the discussion of these three aspects, anticipation of future import policies can be formulated. The sustainability of beef cattle agribusiness development cannot be completely left to the formulation of import policies that are considered appropriate. First and foremost, efforts need to be made to revitalize domestic development, especially related to improving the performance and efficiency of livestock/beef marketing. Improving marketing structure and efficiency plays an important role because it will determine the share of the price that farmers will receive, which will ultimately determine the level of technology adoption, productivity and efficiency, as well as the income and welfare of farmers.
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