Strategies of Beef Cattle Development Enterprise in Selected Areas of Bangladesh

P K Sarma,S K Raha

doi:10.13189/aeb.2015.030402

Abstract

The study is an attempt to scrutinize the existing internal and external factors, alternative strategies and priorities of the strategies applied in enhancing beef cattle agribusiness at Pabna and Sirajganj districts in Bangladesh. The primary data of the study were collected by employing various methods including survey, FGD, KII and observation. The sample size was 180 which were selected through convenience sampling technique. The following analytical tools were employed (i)designing SWOT matrix using the EFE-IFE criterion (ii) evaluation the SWOT matrix using the SPACE matrix, and (iii) designing the quantitative strategic programming matrix (QSPM). By analyzing all the factors from SWOT matrix four strategies were designed to determine the beef cattle development enterprise. The best strategy was selected by using QSPM matrix. The results reveal that IFE is 2.610, EFE is 2.438 and the total weighted score of 5.833 which indicates the potential opportunity for beef cattle development by their strengths and minimize their weaknesses. Based on the findings of the study a strategy is recommended for beef cattle development enterprise.

Highlights

Livestock agribusiness plays a significant role in our economy through contributing to poverty eradication by creating rural employment and to gear up the achievement of higher economic growth
Inefficient processing techniques led to production of poor quality beef. Based on these identified gaps, this study focuses on beef cattle development strategies is useful in our country
The rationale of beef cattle development strategies are that: (i) rural poverty remains a major problem in Bangladesh and rural-urban income disparities are increasing; (ii) Bangladesh demand for beef cattle products is growing rapidly with urbanization, increasing income and changing food habits; (iii) with prices of beef increasing and likely to remain strong, small scale beef cattle farming provides an outstanding opportunity to generate regular income and improve rural livelihoods; (iv) a number of development schemes are taken by foreign donor agencies to improve livelihood through beef cattle enterprises in the study areas (v) rapidly growing awareness of the importance of beef cattle in social and economic improvement; (vi) well-targeted public investments in the beef cattle value chain have the potential to leverage significant private investments

Summary

Introduction

Livestock agribusiness plays a significant role in our economy through contributing to poverty eradication by creating rural employment and to gear up the achievement of higher economic growth. The rationale of beef cattle development strategies are that: (i) rural poverty remains a major problem in Bangladesh and rural-urban income disparities are increasing; (ii) Bangladesh demand for beef cattle products is growing rapidly with urbanization, increasing income and changing food habits; (iii) with prices of beef increasing and likely to remain strong, small scale beef cattle farming provides an outstanding opportunity to generate regular income and improve rural livelihoods; (iv) a number of development schemes are taken by foreign donor agencies to improve livelihood through beef cattle enterprises in the study areas (v) rapidly growing awareness of the importance of beef cattle in social and economic improvement; (vi) well-targeted public investments in the beef cattle value chain have the potential to leverage significant private investments. The study is undertaken to develop strategies for beef cattle agribusiness in Bangladesh

Methods

Results

Conclusion