Abstract
The business of raising cattle in North Sulawesi is still carried out in traditionalextensive ways, because the main objective of farmers is to raise cattle only to be used as agricultural labor. As a result, the population and productivity of cattle in North Sulawesi are not well developed. Though the number of requests for beef consumption is very high, so that there is a gap between consumption needs and the availability of production. 
 For the development of the agribusiness system, the concept of development strategy is needed, so the purpose of this study is to find a model for agribusiness development of beef cattle in North Sulawesi. 
 The research method used is qualitative with a case study design. Data analysis is "four qualitative stages" and "strategy formulations" (EFE, IFE, SWOT, IE and QSPM). 
 Based on the results of analysis, beef cattle farms in North Sulawesi are in a growing and constructive position which has a high industrial attractiveness and has the potential to be developed towards a modern-intensive maintenance system, namely developing business with agribusiness system models (efficiency and market considerations) and farming systems / family system (consideration of traditional experience and quantity of available farmer resources).
Highlights
Beef cattle business in the North Sulawesi province is currently not well developed
This study aims to obtain a strategy model for agribusiness development of beef cattle in North Sulawesi
According to the World Bank report (2011) about 47 percent of the total population in North Sulawesi works in the sectors of agriculture, plantation, forestry, livestock and fisheries
Summary
Beef cattle business in the North Sulawesi province is currently not well developed. This is marked by a decline in population and production. Whereas consumption needs in 2012 were 6,432 tons and continued to increase until 2017 amounting to 7,665 tons, or an average increase in annual consumption needs of 3.39 percent This decrease in production was caused by weaknesses in the cattle raising system carried out by farmers in North Sulawesi, still traditional-extensive, ie cattle were only grazed on existing agricultural or plantation land. The results of Elly's study, et al (2008), Salendu (2011), Oley, et al (2015) revealed that the cattle raising system in North Sulawesi was still carried out in a "traditional-extensive" way with a model of "plant-livestock integration", namely livestock grazing in agriculture and coconut plantations with an average number of livestock raising 1-3 heads per farm family
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