Beauty Vloggers Research Articles

Exploring audience engagement in YouTube vlogs through consumer engagement theory: The case of U.K. beauty vlogger Zoe Sugg

Through the lens of consumer engagement theory, this research develops a case study of U.K. vlogger and influencer Zoe Sugg. Findings suggest that YouTube vloggers’ implementation of interaction, rewards and information offers as audience engagement factors can be seen as contributing to their consumer engagement as personal brands on YouTube. This research bridges gaps regarding the application of consumer engagement theory to vlogging. It offers new directions for exploring audience experience with vloggers and similar social media creators from a perspective of obtaining consumer engagement.

The Role of Country Perceived Image And Review of Beauty Vlogger on Consumer Purchase Intention of Cosmetic Products

The purpose of this study is to analyze the effect of country image and beauty vlogger reviews on purchase intention, analyze whether beauty vlogger reviews have an effect on purchase intention and analyze whether country image and beauty vlogger reviews have an effect on purchase intention. This research will be conducted to analyze the effect of country image and Beauty vlogger review on Purchase Intention of Korean cosmetics consumers on the Althea.kr website. The survey will be shared via the comments column on Veronica Ong's video channel. Using a web survey via Google form. In recent years, web surveys have been used to collect respondent data for academic research as well as authors sharing surveys online on forums discussing the Althea.kr site, researchers posting survey messages in the comments column by providing a link to beauty vlogger Veronica Ong's video. The conclusion from this study is that country image has a significant effect on purchase intention, beauty vlogger reviews have a significant effect on purchase intention and together country image and beauty vlogger review have a significant effect on purchase intention of Korean cosmetic products. In terms of country image, in this study country image shows significant results on the purchase intention of cosmetic products from South Korea. Here Althea.kr has described products from South Korea and reflects the characteristics of South Korea as a developed country in the field of cosmetics.

The Effects of Brand Image, Review Beauty Vlogger, and Product Quality on Purchase Decisions for Wardah Cosmetics

This study is aimed at analyzing the effect of Brand Image , Review Vlogger, and Product Quality on Purchase Decisions for Wardah Cosmetics at Female Management Study Program Students of UPN "Veteran" Yogyakarta. the the research method used in this research is the quantitative method. The population in this study were management students at UPN "Veteran" Yogyakarta . Method of collecting data by using online questioner. The sampling method used was purposive sampling. The analytical tools used are descriptive and quantitative methods using multiple linear regression analysis with the help of the SPSS program version 26. This research finds that (1) there is an influence of brand image, beauty vlogger reviews and product quality on purchase decisions (2) there is no effect of brand image on purchase decisions (3) there is an effect of beauty vlogger reviews on purchase decision (4) there is an effect of product quality on purchase decision.

COMING OUT AND COMING UP: QUANTIFYING QUEER IMMATERIAL LABOR

Like the broader beauty industry, YouTube’s beauty vlogosphere has historically been dominated by gender- and sexually normative White woman. However, in recent years, a new class of racially diverse, queer-identified beauty vloggers have risen to fame on the platform, garnering millions of subscribers and lucrative brand deals. Previous scholarship has identified the specific type of labor that queer online content creators undertake as “queer immaterial labor,” which recognizes that (1) immaterial labor is not performed in the same way by creators in online spaces, but rather is structured by complex interplay between a variety of social identities; and (2) that queer influencers undertake labor that is specific to the queer community (e.g. performance of the coming-out narrative, employing queer cultural resources) (Homant and Sender, 2019). Our goal is to use a computational approach to measure its two primary facets: amount of labor and unique labor practices. This can be accomplished by returning to YouTube and expanding the sample of queer and non-queer beauty vloggers with broader metrics for comparison. We will use a mixture of comments, transcripts, and video metadata to characterize and contextualize the amount and type of labor performed by a sample of popular queer beauty vloggers (>100,000 subscribers) in comparison to their straight peers. Our goal is to provide a series of descriptive comparisons across this large sample of beauty vloggers on YouTube. Insights will allow us to directly point to areas of potentially inequitable output and differences in labor practices across these two groups.

An Analysis of Appraisal in Selected Beauty Vloggers’ YouTube Videos

This research aims to describe and analyze the use of appraisal in selected beauty vloggers’ YouTube videos. It particularly focuses on revealing the types and frequencies of attitudinal appraisal applied in the videos. This study is a descriptive qualitative research which tries to give an in-depth description and analysis of the subject. The data in this study were sentences taken from four beauty vloggers’ videos which are Jeffree Star, Nikkie Tutorials, James Charles and Tati. The researcher gathered the data by first watching the videos, making a transcript of the videos, and watching it more to ensure the accuracy of the transcript. To analyze the data, the researcher applies appraisal theory by Martin and White especially their classification of attitude in appraisal which are appreciation, judgement and affect. This research reveals that there are 416 utterances which applied attitudinal appraisal in the beauty vloggers’ videos. From those utterances, the most dominant type is appreciation with 288 utterances, the second most frequent is affect with 104 utterances and the least applied is judgement with only 24 utterances. The beauty vlogger who most frequently applied attitude is Nikkie Tutorials with a total of 124 utterances, followed by James Charles in the second place with 112 utterances, Tati 95 utterances and Jeffree star in the last position with 85 utterances.

Pengaruh Kredibilitas Beauty Vlogger Terhadap Keputusan Pembelian Produk Kosmetik “S”

With the development of using social media in gaining more information, a cosmetic product potential buyer will search for more information from various sources, including reviews from beauty vloggers on YouTube. Beauty Vlogger existence can be a form of information exchange that can affect the sales of a product. Miss “X” becomes one of beauty vlogger in Indonesia who also makes review of cosmetic brand, including cosmetic brand “S”. Purpose of this research is to find out how much a beauty vlogger’s credibility can affect the decision purchasing of “S” cosmetic products. This research used Trustworthiness, Expertise, and Attractiveness as independent variables. The research methodology used in this research was a quantitative method that calculated by SMARTPLS 3.0. The population of this research was the subscribers of Miss “X”’s YouTube channel. In collecting data, the writer used non probability sampling with some criterions. The study sample of this research was 100. The result of the study shows that beauty vlogger Miss “X”’s credibility affects the purchasing decision of “S” cosmetic products by 33,8%. Trustworthiness has a positive and significant effect towards Purchasing Decision. However, Expertise and Attractiveness do not have significant effect towards “S” cosmetic products despite being positive.

Analysis of Brand Image, Beauty Vlogger, Availability in the Marketplace, Green Product, and Product Benefit on Purchase Decision of Wardah's Day Cream Skincare Product

Analysis of Brand Image, Beauty Vlogger, Availability in the Marketplace, Green Product, and Product Benefit on Purchase Decision of Wardah's Day Cream Skincare Product

Impact Site Tiktok Beauty Vloggers To Behavior Imitation Students Of The Faculty Of Dakwah

Tiktok is a site that is frequently used by the general public for information, entertainment, and a source of talent and talent. Various types of content continue to be created, one of which is beauty vlogger content which is very popular among women. The purpose of this study is to find out how the effects of beauty shows are vloggers on the Tiktok site for imitating or imitating behavior and how big the effect it is for students majoring in Communication Studies class of 2020 at the State Islamic University of North Sumatra. The type of research being carried out was descriptive qualitative using observation and interview techniques with several students majoring in preaching dan communication science class of 2020 at the State Islamic University of North Sumatra. The results of this study indicate that beauty vloggers on the Tiktok site have the same effect on informants, namely a pleasant effect on the information they get, entertain them, and get self-satisfaction with the beauty shows they see. They generate imitation behavior in the form of plagiarizing makeup tutorial videos, recommending videos they watch to others and buying the same products.

The Impact of Youtube's Beauty Vlogger on Consumer Buying Decision (The Case of University Students)

Advancement in technology has brought a lot of changes in many aspects of life. Currently, there are trends of YouTube’s Beauty Vlogger where they share videos on how to apply makeup or information on a beauty product through tutorials or by reviewing with clear presentations and attractive visuals as a way to influence women to be interested in using these beauty products. It cannot be denied that these trends have been supporting a lot of existing businesses. The purpose of this research is to analyze the influence of YouTube’s Beauty Vlogger with its three dimensions of Attractiveness, Trustworthiness, and Expertise towards consumer buying decision. The data collection technique uses random sampling which produces data from people who are beauty enthusiasts. There were 57 respondents for this research after the researcher distributed the questionnaires through several social media platforms. The researcher used SPSS as the data analysis technique. The result of this research shows that YouTube’s beauty vlogger significantly influenced the consumer buying decision. Although the relationships between the influencer’s attractiveness, trustworthiness, expertise, and consumer buying interest have been examined in past research, the specific relationships examined in this study have not yet been previously investigated using YouTube vloggers in Indonesia and a sample of the country’s young people.

Indonesian Beauty Vloggers’ Use of English and Its Influence towards its Viewers’ Purchase Intention

Vlog or video blog is now booming along with the existence of YouTube. In Indonesia, YouTube is a third rank of most visiting website in Indonesia (https://www.alexa.com/topsites/countries/ID). This social media platform is advantageously employed to filming the actions which are easily accessed by public and it offers free video hosting which means vloggers may post unlimited videos without paying web hosting fees. Some vloggers perform videos for fun while others display for revenue generating through advertisements. Westenberg (cited in Subramani & Rajagopalan, 2003:302) mentions that YouTubers are influential in encouraging trial and adoption of new products and services. In line with Westenberg’s idea, Edward (2011:11) adds that “interactive advertising can be targeted in more sophisticated ways than print ads, we must recognize that power of social media as means of persuasion is far beyond that of another vehicle in which to serve advertising.” These two complementary propositions interest the researchers to conduct a deeper investigation about some vlogs on YouTube with the other variable of parameter, English use. The use of English gives efficacious consequence on advertisements. Biswal (2009:32) strongly mentioned that the use of two languages attracts consumers. Thus, capturing the four Indonesian beauty vloggers, assorted by the two who frequently insert some English codes and the other two who rarely interpolate them, as the object of research, this current investigation examines its use and influence towards viewers’ purchase intention. Questionnaire as helpful instrument is going to be delivered to viewers to see their purchase intention based on the indicators proposed by Schiffman and Kanuk (2009). The result shows that English codes do not significantly influence the viewers’ purchase intention. Viewers prefer beauty vlogs which are variously performed (not monotonous), humorously presented, and politely language-used. Besides, the content of the vlogs should be novel and honest.

Indonesian Beauty Vloggers' Use of English and Its Influence towards its Viewers' Purchase Intention

Indonesian Beauty Vloggers' Use of English and Its Influence towards its Viewers' Purchase Intention

CODE MIXINGS USED BY BEAUTY VLOGGERS

This study aimed to know the types of code-mixing often used and the reasons for using code-mixing by the beauty vloggers in their videos. Mix methods (qualitative-quantitative) methods are used in this study and focused on qualitative rather than the quantitative approach. This research focused on the phenomenon of code-mixing between Indonesian and English used by beauty vloggers in their videos. Moreover, the data were collected by observing the beauty vloggers' video and interviewing the selected beauty vloggers using the google form. Furthermore, the data obtained were analyzed using the theory of Hoffman (1991), Ho (2007), and Saville-Troike (1986). Based on the data analysis, the result showed that the dominant type of code-mixing used by the beauty vloggers was Intra-sentential code-mixing with a total number of 122 items (59%). Meanwhile, the principal reason underlying code-mixing by beauty vloggers is "because of the real lexical need", where 9 (36%) beauty vloggers have the same rights. However, there were two additional reasons out of Saville-Troike (1986) and Hoffman's theory (1991), namely: wanting to get more audiences and so that when promoting a product, the audience is more interested in the product.Keywords: Code-mixing, Types of Code-mixing, Reasons for using Code-mixing.

PENGARUH KEPERCAYAAN DAN DAYA TARIK BEAUTY VLOGGER TERHADAP KEPUTUSAN PEMBELIAN BEDAK TABUR PIXY

Marketing is a critical component of any business that deals directly with customers. A corporation's marketing management improves optimal purchasing decisions to meet company goals. To maximize buying decisions, consider the relevance of trust and the attractiveness of beauty vloggers while reviewing a product. The goal of this study was to see how the confidence variable (X1) and attractiveness variable (X2) affected purchasing decisions (Y) for pixy powder products in Gresik Regency. Using the probability sampling technique as a sample determination based on standards. This study uses the Partial Least Squares SEM method as a tool for analysis. The variables trust (X1) and attractiveness (X2) were found to have a considerable positive effect on the purchasing decision variable (Y). According to R2, the trust and attractiveness of beauty vloggers influence 50% of purchasing decisions.

PENGARUH CONTENT MARKETING, ONLINE CONSUMER REVIEW DAN BEAUTY VLOGGER TERHADAP KEPUTUSAN PEMBELIAN ONLINE PRODUK HIJAB RABBANI PADA GENERASI Z DI KOTA SEMARANG

This study aims to analyze the effect of content marketing variables, online consumer reviews and beauty vloggers on purchasing decisions for Rabbani hijab products through the Shopee application. This research is a type of quantitative research with a descriptive approach. The population is taken from Generation Z who live in Semarang City who have bought Rabbani hijab products through the Shopee application. The sample of this research is 100. The technique used in sampling is probability sampling technique using simple random sampling method. data collection is done by distributing questionnaires and documentation. Then the data analysis technique uses multiple linear regression analysis while for data processing using the IBM SPSS Statistics version 24 program. The results of the analysis show that: 1) content marketing has a significant influence on purchasing decisions, 2) online consumer reviews have a significant influence on purchasing decisions, 3 ) beauty vlogger has a significant influence on purchasing decisions.

PENGARUH BEAUTY VLOGGER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN OLEH KONSUMEN GEN Y DAN GEN Z


 The effect of Beauty Vlogger's video on the buyer's interest in buying a beauty product is significant. It means that in this case it's certainly becoming new as one of the innovations in advertising. That is why the Author is interested in discussing the material regarding these conditions. The purpose of writing articles on this issue is to compare and test the validity of Beauty Vlogger's influence as a form of innovation itself as the digital world continues to grow, especially in advertising or endorsement. The author uses quantitative methods in writing this article. Where in this case the author not only presents actual facts, but also in his writing provides accurate data. Research has shown that Beauty Vlogger's significance, personality, appearance, and popularity greatly influenced the public in making decisions about which beauty products to choose.

Online Reviews by Beauty Vloggers of Local Lipsticks Product Impact on Purchase Intention

<p>Lipstick is a necessity for all women, yet many Indonesian women continue to favor international brands since they are more familiar. The local cosmetics business is rising fast, but it has obstacles, such as a strong demand for premium or high-brand cosmetics, such as Korean items, which remain popular among young women in Indonesia. Today, beauty vloggers are regarded as a reputable source of information on a certain cosmetics product. The purpose of this study is to explore the effect of competence, trustworthiness, and beauty on the purchase intention of a local lipstick product, as mediated by customer attitude and persuasive talents. This study adopts a quantitative methodology, gathering data using an online survey platform from participants (Google Form). Researchers collected 146 questionnaires from Greater Jakarta women who had viewed YouTube beauty vlogger reviews and reside in Jakarta. In this research, SEM-PLS is utilized to test hypotheses and analyze data. It has been discovered that knowledge, dependability, and beauty have a considerable impact on purchase intent, as mediated by consumer attitude. When a beauty vlogger recommends a local product's lipstick, persuasive talents have a large direct impact on consumer purchase intentions.</p>

The Use of Indonesian-English Code Mixing in One of Molita Lin’s YouTube Video as Beauty Vlogger

The occurrence of code mixing phenomenon was unavoidable, moreover in the bilingual society such as Indonesia, where the speakers communicate by in other (foreign) languages besides their national or local languages. There is no exception to Molita Lin, an Indonesian beauty vlogger who produces and uploads videos about beauty-related topics, such as cosmetics, skincare products, body care routines, and make-up tutorials to the YouTube platform. Since she has the ability to speak in English, Molita Lin significantly uses English terms while explaining something in her videos. Therefore, this study was aimed to provide an important opportunity to advance the understanding the types of code mixing as well as the reasons of the occurrences of code mixing in one of Molita Lin’s YouTube video entitled “SKINCARE UNTUK PEMULA ANTI RIBET | Day Night” by using documentation method as the method of data collection. and then the data were analyzed descriptively and qualitatively by applying theories proposed by Hoffman regarding types and the reasons of code mixing. As an outcome, this study concluded that in the Molita Lin’s video transcribe, there are three types of code mixing and only four out of seven reasons of code mixing that can be observed.

The Effect Of Beauty Vloggers As Celebrity Endorser And Lifestyle Towards Purchase Decision Mediated By Purchase Intention (Study On Consumers Of Scarlett Brand Product In Bekasi Regency)

This study aims to determine the effects of beauty vloggers as celebrity endorser and lifestyle to purchase decision through purchase intention. The population in this study is consumers of Scarlett brand product whose age 15-34 yeas old also domiciled in Bekasi Regency. Primary data was collected by questionnaire as an instrument to prove the results of the research, to test the hypothesis in this studyis using path analysis with Statistical Program for Social Science (SPSS) 20. The sampling method used a non-probability sampling method with a purposive sampling technique (125 people). The result shown that beauty vloggers as celebrity endorser and lifestyle partially have positive significant effect to purchase intention of Scarlett Brand Product, beauty vloggers as celebrity endorser has an effect but not significant positive to purchase decision of Scarlett Brand Product, lifestyle has positive and significant effect to purchase decision of Scarlett Brand Product, beauty vloggers and lifestyle partially effect to purchase decision through purchase intention of Scarlett Brand Product, and purchase intention has significant and positive effect to purchase decision of Scarlett Brand Product.

The Effect Of Beauty Vloggers As Celebrity Endorser And Lifestyle Towards Purchase Decision Mediated By Purchase Intention (Study On Consumers Of Scarlett Brand Product In Bekasi Regency)

This study aims to determine the effects of beauty vloggers as celebrity endorser and lifestyle to purchase decision through purchase intention. The population in this study is consumers of Scarlett brand product whose age 15-34 yeas old also domiciled in Bekasi Regency. Primary data was collected by questionnaire as an instrument to prove the results of the research, to test the hypothesis in this studyis using path analysis with Statistical Program for Social Science (SPSS) 20. The sampling method used a non-probability sampling method with a purposive sampling technique (125 people). The result shown that beauty vloggers as celebrity endorser and lifestyle partially have positive significant effect to purchase intention of Scarlett Brand Product, beauty vloggers as celebrity endorser has an effect but not significant positive to purchase decision of Scarlett Brand Product, lifestyle has positive and significant effect to purchase decision of Scarlett Brand Product, beauty vloggers and lifestyle partially effect to purchase decision through purchase intention of Scarlett Brand Product, and purchase intention has significant and positive effect to purchase decision of Scarlett Brand Product.

The analysis of different perceptions between Avoskin and Wardah skincare consumers

Wardah is one of the halal cosmetic brands that provides products suit to the needs of Indonesian women. According to Top Brand Award data for 2020, most of Wardah's products experienced a decline in buying interest. The decrease in the percentage of interest in buying Wardah skincare products can be caused by the shift of consumers to other brands. Buying interest is how likely a consumer is to buy a brand and service or how likely a consumer is to move from one brand to another, so this study aimed to analyze different perceptions between two skincare consumers, Avoskin and Wardah, using the variables of halal certification, brand ambassador, and beauty vlogger review. The sampling technique used in this study was purposive sampling, taken from the respondents. This study used the Mann-Whitney test as the data analysis method. The result shows that there are significant differences in perceptions of halal certification among Avoskin and Wardah consumers, no significant differences in brand ambassador perceptions among Avoskin and Wardah consumers, and no significant differences in perceptions of beauty vlogger reviews among Avoskin and Wardah consumers.