Beach Tourist Destination Research Articles

Promotion Strategy for Buntu Matabing Beach Tourism Destinations at the Culture and Tourism Office through Social Media in Increasing Tourist Visits in Luwu Regency

This study aims to examine the Promotion Strategy of the Culture and Tourism Office of Luwu Regency in increasing tourist visits to the Buntu Matabing Beach destination, and to determine the effectiveness of tourism promotion through social media at the Buntu Matabing Beach tourist destination. The results of this study indicate that the tourism promotion strategy has been running well, although not yet fully optimal, tourism development at Buntu Matabing Beach is supported by related service programs in the form of Strategic Plans (Renstra) and Work Plans (Renja) in promoting tourism, tourism development on the coast. Buntu Matabing turns out to have several obstacles, including: tourism objects have not been well organized and managed, budget allocations from local governments are still limited, and there is no special section that handles tourism promotion issues, for example the Publication Division, related agencies and stakeholders in the world of tourism. took various ways to overcome various obstacles encountered, including: optimizing existing resources and establishing cooperation with other parties/agencies/institutions to develop Buntu Matabing Beach tourism in Luwu Regency.

Homestay development strategy at Yeh Gangga Beach tourist destination Tabanan-Bali

Yeh Gangga Beach is one of the tourist destinations in Tabanan, which has many attractions at affordable prices. Accommodation in this destination is unique with the traditional design and a lot of environmental activities. The main problems in this accommodation (homestay) are marketing and operation. Many tourists seem unfamiliar with the accommodation, which results in limited market reach. In addition, unstandardized operations have made the performance low and unable to provide maximum tourist satisfaction. This study aims to determine the right strategy for developing homestays and destinations with a local community-based strategy based on tourist characteristics, motivations, and analyzed results. This study used qualitative data collection such as interviews (homestay owners and village officials), observation, questionnaires, and documentation study. By knowing the internal factor (Strength, Weaknesses) and external factors (Opportunity and Threat) of the homestays will be found the strategy to improve the standard of the homestay in Yeh Gangga Beach. Based on observation, questionnaires and interviews with stakeholder and the SWOT analysis indicated as follows: 1). Homestays at Yeh Gangga beach need promotion, this can be done with doing a collaboration with travel bureau who works for a tour package and digital marketing via social media. 2). To obtain a legal license in building homestay, this needs the government involved. 3) In order to meet good administrative or improve management standard requires training or workshop from organizations that are experts in homestay or accommodation administration. 4) Focus Group Discussion (FGD) of homestays owners, village officials, and academics to improve homestays and destination standards. 5) To form a tourism awareness group (POKDARWIS) that will be more responsible for the sustainability of all tourism activities, including homestays as a component of tourism in Yeh Gangga and also beach cleanliness. 6) Create new products with better quality and competitive prices such as special souvenirs to show the characteristic of Yeh Gangga Beach. 7) Community synergy to tackle the waste problem.

Implementation Of Multimedia Development Life Cycle Using Android-Based Augmented Reality In Recognition Of Widarapayung Beach Landmark To Increase Tourism Supporting Capacity of Cilacap

There are many beach tourist destinations in Cilacap Regency, Central Java that can be visited, one of which is Widarapayung beach. Widarapayung Beach is located in Binangun District, Cilacap Regency which is managed under the auspices of the Cilacap Regency Tourism and Culture Office whose implementation is managed by the KODIM 0703 Cilacap Cooperative. The impact of the COVID-19 pandemic and the implementation of the PSBB caused the manager to have difficulty in providing information regarding the facilities available at Widarapayung Beach to potential visitors. During the pandemic and the implementation of the PSBB, all information publications on Widarapayung beach were limited. Not all information about Widarapayung beach is known by the surrounding community or people from outside Cilacap. One of the multimedia developments that can provide visitors with the introduction of Widarapayung beach landmarks to make it easier to find more interesting information about Widarapayung beach by developing Augmented Reality technology. The result of this research activity is to implement Augmented Reality technology for the introduction of Widarapayung beach landmarks, Cilacap Regency so that visitors can more easily find out the facilities and information in Widarapayung based on Android. Keywords: augmented reality; landmark; widarapayung beach

Urban Geotourism in La Palma, Canary Islands, Spain

Before the COVID-19 pandemic, the World Tourism Organization (UNWTO) stated that “sun and beach” tourist destinations needed to direct more resources towards innovation, sustainability and accessibility. This is related to the crisis that many sun and beach tourist destinations are experiencing. In the Canary Islands, changes to legislation together with urban and tourist products have been made in accordance with UNWTO proposals. For many years the island of La Palma has been offering tourists hiking, stargazing and volcano tourism besides “sun and beach holidays”. However, the 2021 eruption of Tajogaite, Cumbre Vieja aggravated the island’s tourism crisis and caused very negative effects on the economy. This work identifies, selects and characterizes places of interest for geotourism development in the two largest population centers (Santa Cruz de La Palma and Los Llanos de Aridane). Santa Cruz de La Palma has 20 points of interest; Los Llanos de Aridane has 14. All sites contribute to showcasing the diversity of the natural and cultural volcanic and non-volcanic heritage of the regions. The geotourism product in La Palma is relatively new and exploits the topography present, including natural outcrops (cinder cones, lava fields, ravines, cliffs, sedimentary deposits or beaches), and also the cultural heritage (religious and civil architecture, streets or town planning, planes). These proposals for urban geotourism take advantage of the volcanic geoheritage of La Palma and increase the breadth and quality of tourism on offer.

Marketing Communication Strategy of Sibolga Community on Pandan Beach Tourism Object Development

The purpose of this research is to determine the Sibolga community's strategy for developing pandanus beach tourism objects. Advertising, direct marketing, public relations, personal selling, and sales promotion are all used in the marketing communication strategy. This study will concentrate on the marketing communication mix used in introducing pandanus beach tourist destinations. Pandan Beach is a popular natural tourist destination in Central Tapanuli Regency. This study employs a qualitative descriptive research method in order to display and explain the phenomena observed in the field. This study's data collection technique is an observation technique, which involves making direct observations on the object of research. Interview and documentation techniques are also used in data collection. Interviews were conducted with a variety of informants, including tour guides, people selling souvenirs, and Pandan Beach managers. According to the findings of this study, Pandan Beach employs a marketing communication mix to increase brand awareness, which includes advertising, personal selling, direct marketing, public relations and publicity, and sales promotion. Pandan Beach advertises on social media to reach domestic tourists, and advertisements are also published in local print media. Meanwhile, direct marketing is carried out by collaborating with Medan travel tours. Personal selling is implemented by all pandan beach managers, and all pandan beach managers and guides are trained in personal selling. All managers also serve as Public Relations officers, whose responsibility it is to maintain relationships between internal and external communities. Meanwhile, Pandan Beach is promoting its products by offering attractive price packages to tourists.

SUPPLY AND DEMAND ANALYSIS OF BATU BURUNG BEACH TOURISM OBJECT IN SINGKAWANG, WEST KALIMANTAN

Singkawang City West Kalimantan Province has one of the natural attractions of the beach is Batu Burung Beach. The attraction of this object is the panorama of the beach with granite stones which is based on the history as the gathering place of birds. The attraction of Batu Burung Beach has not been the main destination for tourists, because it has not been developed properly and realized optimally. The factor that hinders the development of tourist attractions is marketing so that not many tourists know about the existence of this attraction. This research purposed to analyse the potential of supply and demand tourist attractions Batu Burung Beach. The research method used is quantitative method and supported by qualitative method. The analysis method that used to analyse potential supplies is ODTWA analysis, while to analyse potential demands is using descriptive analysis. The results of research on Batu Burung Beach attractions show that it is worth developing as a beach tourist destination. Based on the recapitulation of the value of potential objects and tourist attractions, the beach got a potential value index of 77.33% which falls into the category worth to be developed. The criteria that requires follow-up actions so that this object can be in priority scale and developed into a beach tourist attraction is marketing. While the potential demand criteria that require follow-up actions is the need for the expansion of tourist attraction areas, widening of the entrance, procurement of sign boards, the addition of shelters, the expansion of toilets and prayer rooms, the addition of food stalls, and the procurement of social media and information brochures. Batu Burung Beach tourism object with this handling is expected to be developed into an alternative beach tourist destination in Singkawang City.

SUPPLY AND DEMAND ANALYSIS OF BURUNG BATU BEACH TOURISM OBJECT IN SINGKAWANG, WEST KALIMANTAN

Singkawang City West Kalimantan Province has one of the natural attractions of the beach is Batu Burung Beach. The attraction of this object is the panorama of the beach with granite stones which is based on the history as the gathering place of birds. The attraction of Batu Burung Beach has not been the main destination for tourists, because it has not been developed properly and realized optimally. The factor that hinders the development of tourist attractions is marketing so that not many tourists know about the existence of this attraction. This research purposed to analyse the potential of supply and demand tourist attractions Batu Burung Beach. The research method used is quantitative method and supported by qualitative method. The analysis method that used to analyse potential supplies is ODTWA analysis, while to analyse potential demands is using descriptive analysis. The results of research on Batu Burung Beach attractions show that it is worth developing as a beach tourist destination. Based on the recapitulation of the value of potential objects and tourist attractions, the beach got a potential value index of 77.33% which falls into the category worth to be developed. The criteria that requires follow-up actions so that this object can be in priority scale and developed into a beach tourist attraction is marketing. While the potential demand criteria that require follow-up actions is the need for the expansion of tourist attraction areas, widening of the entrance, procurement of sign boards, the addition of shelters, the expansion of toilets and prayer rooms, the addition of food stalls, and the procurement of social media and information brochures. Batu Burung Beach tourism object with this handling is expected to be developed into an alternative beach tourist destination in Singkawang City.

The Tertiary sequence of Varkala coastal cliffs, southwestern India: An ideal site for Global Geopark

Varkala, along the southwestern coast of Peninsular India, has a unique place in Indian geology and geomorphology due to the presence of coastal lateritic cliffs, which exposes the entire Mio-Pliocene sequence of Warkalli Formation, and is declared as the type area. Stratigraphically, this formation exposes carbonaceous clay with lenses of lignite and sticks of marcasite, followed by variegated clays and sandstone. The presence of variegated lithounits endows beauty to these cliffs. Varkala cliffs, edging the Arabian Sea, run for a length of 7.5 km. These cliffs, together with confined beaches, made Varkala a popular tourist destination. Several geodiversity spots within the Varkala Cliff geoheritage site make Varkala geologically unique, just like the vestiges of the last separation of Indian subcontinent from the Mascarene Plateau; showcasing lateritization and distribution of beach placers, and jarosite, formed as a diagenetic replacement mineral from marcasite and considered as a Martian analog, are distinctiveness of the cliff. Additionally, Varkala is an internationally acclaimed beach tourist destination. Furthermore, there are several geoheritage sites as well as socio-cultural-historical sites in the hinterland of Varkala Cliff geoheritage site, which are within the proposed Varkala Global Geopark jurisdiction. Thus, this area fulfills all the criteria to be a Global Geopark. The socio-economic-environmental analysis showcases the changes that have occurred in these 3-end members. When the economic sphere was unaffected, the social scenario was slightly affected (25%) whereas the environmental aspect then drastically deteriorated by 75%. But, the SWOT analysis still elects Varkala as a potential Global Geopark. The concept of geopark contributes to at least one of the 17 goals in Agenda 2030 Sustainable Development Goals (SDG) of the United Nations (UN). Consequently, this work also aims at propagating, not only the need for converting the geologically prominent areas to a geopark, but also attaining SDG, whatever is possible through geoparks.

Faktor Penentu Setting Ruang Destinasi Wisata terhadap Spending Rate Wisatawan di Pantai Baron Yogyakarta

Title: Determinant Factors of Tourism Destination Space Setting to Tourist Spending Rate at Baron Beach Yogyakarta Gunungkidul Regency is popular for a beach tourist destination, committed for improving tourist’s arrival. However, for the past few years, the Original Local Government (OLG) of the tourism sector decreased by 2017, 2018, and 2019. Beach tourism provides the biggest percentage of The Original Local Government Revenue compared to other tourism destinations. One of the indicators that affects revenue from the tourism sector is the tourist spending rate. Therefore, it requires significant effort to identify the determinant factors of space settings that affect spending rates in Baron Beach. The research method used is mix method with the data collection technique used Behavioral Mapping that consist of Place Centered Mapping, Person Centered Mapping, and Time Budget. The conclusion of this research is the space setting of the Baron beach tourist destination is determined by 2 aspects of space and time. (a) The aspect of space is divided into 3 categories. They are high, medium, and low. (b) The aspect of time is divided into 3 categories. They are long, medium, and short. The determinant factors of space settings that affect spending rates in tourism destinations of Baron Beach are (a) spatial factor, (b) amenity factor (c) time factor.

Can a Mature Sun & Beach Tourist Destination Change Its Image Among Tourists?

A destination’s image plays a central role in conditioning the behavior of visiting tourists, and aligning tourism strategies with social networks may contribute to a destination improving its image among visitors. This study focuses on the impact of tourist strategies on how the tourist’s image of the destination changes. A case study conducted in Lloret de Mar, a mature destination with a new strategic plan to change its tourist’s image, is analyzed by monitoring the comments made by tourists on social networks over three years. Using software developed by Mabrian, over 600,000 Instagram and Twitter comments were analyzed to verify whether Lloret de Mar's efforts were giving results in their main markets. The results show a perception of change in the destination’s image, which in turn leads to de-seasonalization and diversification of the destination’s products. The research into and implementation of a different strategic plan have enabled a repositioning of the town’s image in its different markets. Despite this, however, Lloret de Mar remains a sun and sand destination.

Praktikalitas E-Book Edupark IPA dengan Pendekatan Saintifik Berdasarkan Destinasi Wisata Pantai Padang

Learning that is carried out in the world of education is currently running on new policies by implementing the 2013 curriculum education system which is rooted in local and national culture, which means that it must provide opportunities for students to learn according to the needs and potential of their respective regions so that students can take advantage of it. technology in the learning process, thus education will continue to progress and develop. One of the teaching materials that can be made following the 2013 Curriculum under regional potential and utilizing technology is the edupark e-book. This study aims to produce a practical science edupark e-book. The type of research used is Design Research with the type of Development Studies using the Plomp model with the Preliminary Research, Development or Prototyping Phase, and Assessment Phase stages. The instrument in this study was a practicality sheet, namely a questionnaire on the responses of educators and students. The practical analysis technique of the science edupark e-book uses a Likert scale with 4 assessment categories. The e-book practicality questionnaire includes the following 4 aspects: (a) usable; (b) Easy to use (c) Appealing and; (d) Efficient. It can be concluded that the IPA edupark E-book with a scientific approach based on Padang Beach tourist destinations meets very practical criteria for all practical aspects. Keywords : E-book, Edupark, Scientific Approach, Practicality

Validation of a Satisfaction Questionnaire on Spa Tourism

The authors’ line of research is within the existing methodological debate around the concepts of quality of services, destinations, and quality measurements methods. The authors consider that the most appropriate way to measure quality is to develop instruments according to the destination and context in question, defining the quality of the tourist destination for practical purposes based on the satisfaction experienced by the tourist or the SERVPERF model, weighted and used to measure the quality of sun and beach tourist destinations. The authors of this work propose the knowledge of spa tourism, its quality and its level of satisfaction as a research gap and consider it as a starting point to validate a questionnaire that would allow the measurement and comparison of parameters with other segments already studied and that can also serve as a measuring instrument for tourist segments with similar characteristics, not as well known in the international literature as inland, ecological or nature tourism. Good internal reliability results were obtained in all items and in all dimensions. The factor analysis distributed the weights of the variables in the theoretical model, and construct validity was obtained with an association between the global evaluation by dimension and the general significance. The score of the main questionnaire was statistically significant.

The validity of multimedia edupark physics learning with a scientific approach based on the beach destination of Painan Beach

The background of developing edupark multimedia is a following-up to the preliminary research. Based on preliminary research that carried out to reveal several facts: the first principle, the concept of physics related to the tourist attraction of Carocok Painan Beach, Indonesia. Efforts to overcome every problem, especially in learning physics as the times evolve, in the 21st century the world of education is in a time of knowledge that requires the world community to be able to understand and utilize information and communication technology. The purpose of this research is to develop a physics edupark multimedia using a scientific approach to the Carocok Painan Beach tourist destination that is valid. This type of research is Educational design research (EDR) using the Plomp model, starting from the preliminary research stage (preliminary research), development or prototyping phase (development and design), and assessment phase (assessment). Edupark Physics multimedia validity tests were conducted by several experts. Its validation was carried out on the instrument sheet and learning multimedia by three validated materials, languages, and constructions from the lecturers. This research produces multimedia learning that belongs to a valid category. The conclusion of the results of this study is multimedia learning could make a best-matched platform for a user in physics learning activities as a source of learning physics at high school.

The Influence Of Expanded Marketing on Visiting Interest to Lawata Beach in Bima, Indonesia

The development paradigm in many countries is currently more oriented towards the service sector and industry, including the tourism industry. In the tourism system, the marketing strategy carried out on tourist objects is an important element in supporting the desire of tourists to visit. This study aims to determine and analyze whether expanded marketing affects the visiting decision Lawata Beach. This study uses a mix method quantitative and a qualitative. The population in this study are tourists who have visited lawata beach tourist destinations in Bima City. Sampling with purposive sampling technique, where the determination of the sample based on certain criteria that are tailored to the needs of the study. The sample in this study amounted to 100 people with the research instrument using a questionnaire with a Likert scale. Data analysis used simple linear regression, partial test with t test. To test the effect between variables using SPSS (Statistical Service Product Solutions) version 20.00 and SWOT analysis. The results of the study stated that expanded marketing had a positive and significant effect on the Visiting Decision Lawata Beach Bima City and from the results of the SWOT analysis, the Bima City government had to always develop attractive tourist attractions, making Lawata Beach an economic creative area and adding supporting facilities on the Lawata beach, facilities and infrastructure can add attractiveness and increase competitiveness with tourist objects in other areas.

Analysis of Tourist Systems Predictive Models Applied to Growing Sun and Beach Tourist Destination

This study aims to present a new diagnosis model of Sun and beach destinations, we analyzed a set of explanatory theories about the tourism system, because current models do not reflect the real dynamics of an emerging tourist destination. We create a new predictive model so it served us to be used as a diagnostic method for the tourism system. Ancon district is a coastal town of Peru, it is the second-largest and oldest of Metropolitan Lima district. The study analyzed all tourist attractions and local resources including reserved zone Lomas de Ancón, with 10,962 hectares. It used a qualitative method and its design is grounded theory and phenomenological. The research covers the period from May 2018 to March 2019, where it was possible to appreciate the high tourist demand and wild flora and fauna of the Lomas de Ancón in its two seasons: winter season (2018) and summer 2019 (dry season). The study concludes that the new analysis model allows us identifying and understanding the dynamic and potential of sun and beach tourist destinations in the growth phase. The Ancón district has resources and attractions that would allow it to develop new tourist products and diversify the local tourist offer.

Measuring the Economic Impact of a Voluntary Sustainable Tourism Certification

This article contributes to the debate about whether the investment in tourism sustainability is economically profitable for firms. Specifically, using cross-sectional analysis, we explore the existence of a causal link between the possession of a voluntary sustainable certification, Eco-Management and Audit Scheme (EMAS), and the increase in the prices of hotel accommodation. For this, the hedonic price method is used. Prior to the hedonic estimation, the propensity score-matching methodology is applied in order to control for self-selection bias. The analysis is carried out for coastal hotels located in the southern area of Tenerife (Canary Islands, Spain) which merits attention as a typical mature sun and beach tourist destination. The study does not reveal any significant effects of sustainable certification on the prices of accommodations, which would appear to explain the low participation of establishments in the program. We conclude by providing some useful insights on measures aimed at improving related policies.

Impact of Tourism Policy Implementation in the Development of Regional Tourism Strategic Area (Case Study: Nambo Beach in Kendari City, Indonesia)

This paper aims to analyse the impact of national and regional tourism policy implementation in the development of Nambo Beach tourist destination as one of the Regional Tourism Strategic Area (RTSA) in Kendari City, Southeast Sulawesi, Indonesia. Three baselines of government policy are discussed in this paper, namely 2009, 2011 and 2016 baseline due to the government regulation issued in these specific years. Government policy is required regarding improvement of amenity and accessibility of a tourist destination. The method of the research is literature study and observation in the tourist site, the Nambo Beach. In the literature study we conducted analysis the regulation which supported the tourism sector in both national and regional level. Through field survey, we collected primary data from field survey and secondary data from Kendari Statistic Agency regarding the development of tourism infrastructure in and outside the Nambo Beach. The result showed that the regulation established in 2009 and 2011 for national level and 2016 at the regional level have been supporting the development of tourism sector in Kendari particularly the Nambo Beach RTSA as indicated by the growing of the facilities in the Nambo Beach at least 60% as well as the external facilities such as hotels and rooms which growth up in average more than 100% and roads infrastructure was about 150% in the last ten years.

The Potential of Mangrove Forest as Natural Tourism Area Based on the Flora-Fauna Characteristics and Social Aspect Case Study: Mangrove forest in Angsana Village

Mangrove forests as natural resources have potential value as natural tourism. This research aims to analyze the potential of mangroves based on the ecological perspective of flora fauna and socio-cultural to be a natural tourism area. The object of this research is the mangrove forest and its resources. The research location was Angsana Village, Angsana District, Tanah Bumbu Regency, South Kalimantan Province, Indonesia. The equipment used was a set of survey tools and questionnaires. The flora and fauna characteristics of the mangrove forest were determined by the species compositions analysis with a tabulation matrix method. The socio-cultural aspects were analyzed descriptively. The potential of mangrove forests as natural tourism was analyzed using a tabulation matrix and narrative descriptive. The composition of tree species as a whole consisted of 14 species. There were 19 species of birds, 6 species of mammals, and 7 species of fish found in the mangrove forest area. The community strongly agree that mangroves can be used as a tourist area. Angsana Village has mangrove vegetation around the river which has approximately 43.61 Ha in size was naturally undisturbed and accessible by a road. The mangrove forest of the village of Angsana is estimated about 200 meters far from Angsana Beach. Based on an analysis of the potential of mangrove forests, this area has the potentials to be developed as natural tourism and even ecotourism. Mangrove natural tourism area can be developed as additional tourism objects that are already running from Angsana Beach tourist destinations.

DEVELOPMENT OF SAWARNA BEACH TOURISM OBJECT THROUGH ESTABLISHING CITY BRANDING

Sawarna Tourism Village is a tourist village in Bayah Sub-District, Lebak District, Banten. The village area is directly bordered by the Indian Ocean, and therefore, it is in a coastal area. Of 204 tourism objects in Banten Province, the charm of the beauty of Sawarna Beach tourist destination has its own magnetism fortourists. The beach beauty located in Bayah Subdistrict, Lebak is called as "Little Paradise" by foreign tourists from European and American countries and Australia particularly who like surfing. The location is far from the downtown and therefore, media access in Sawarna Village and its surroundings is relatively difficult. So far there are a few mass media whether they are print or electronic media that cover the natural beauty in Sawarna Village. This certainly affects the development of Sawarna beach tourism object as one of the mainstay tourist destinations in Banten Province. As a tourist object, Sawarna Beach is as good and attractive as similar tourist objects in Indonesia, such as those in Bali and Lombok. An important issue that Banten Provincial government should make the big concern relates to the City Branding Development. After participating in this counseling, it aims that Sawarna Villagers know and understand the importance of establishing the city branding to develop their beach tourism objects. Moreover, it is expected to empower the villagers around the Sawarna beach andtherefore, it will increase their income.

Tourists Perception Towards Tourist Satisfaction in Pangandaran Beach, West Java, Indonesia

Pangandaran Regency has quite diverse tourist destinations ranging from beach tourism, cave tourism, cultural tourism and others. Pangandaran Beach is one of the tourist destinations in the Regency of Pangandaran, West Java, from sources of the Tourism Office and Pangandaran Culture it can be seen that the level of tourist visits to Pangandaran Beach from 2016 to 2017 has decreased for international tourists while experiencing an increase for domestic tourists. Therefore, it is necessary to conduct research aimed to determine the perceptions of tourists to improve the quality of management services in Pangandaran Beach tourist destination.
 The method used is the servqual method and PGCV (Potential Gain Customer Value). The servqual method aims to see the service quality attributes that need to be improved and the PGCV method aims to complete the analysis results of servqual by determining the priority of improvements that must be done based on the PGCV index.
 Based on the results of the analysis, there are 5 service quality attributes that need to be improved, such as attractions displayed, providing updated information about upcoming events, integrated information service center on children and lost items, sound notification of danger in the coastal area and the availability of integrated service posts around the beach.