Abstract
The authors’ line of research is within the existing methodological debate around the concepts of quality of services, destinations, and quality measurements methods. The authors consider that the most appropriate way to measure quality is to develop instruments according to the destination and context in question, defining the quality of the tourist destination for practical purposes based on the satisfaction experienced by the tourist or the SERVPERF model, weighted and used to measure the quality of sun and beach tourist destinations. The authors of this work propose the knowledge of spa tourism, its quality and its level of satisfaction as a research gap and consider it as a starting point to validate a questionnaire that would allow the measurement and comparison of parameters with other segments already studied and that can also serve as a measuring instrument for tourist segments with similar characteristics, not as well known in the international literature as inland, ecological or nature tourism. Good internal reliability results were obtained in all items and in all dimensions. The factor analysis distributed the weights of the variables in the theoretical model, and construct validity was obtained with an association between the global evaluation by dimension and the general significance. The score of the main questionnaire was statistically significant.
Highlights
The evolution of research in medical tourism includes different groups of topics, such as issues related to health, well-being, thermal tourism, and quality of service, as well as topics related to medical treatments and tourism [1]
The result was a questionnaire with slight modifications to the original that serves to measure a complex construct, such as satisfaction in spa tourism or in segments with similar conditions, for which we have provided an operational definition by meeting with experts
51.3% of spa tourists in Andalusia go as a couple and 19.7% as a family
Summary
The basis for the implementation of a quality system in any company is the strategic quality plan. This involves objectively evaluating the current situation and contemplating the client’s vision [2,3]. There is a flood of definitions about the concept of quality, suggesting that it is a broad and multidimensional term with different interpretations. A relationship can be determined between customer opinion and future results. Measuring perceived quality is “listening” to the customer and using it as a tool to organize opinions and determine areas for improvement on which to act. Quality is a multidimensional concept that encompasses many independent attributes
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