BCG Matrix Research Articles

Defining Future Strategies of Warehouse Receipt System Corporation With BCG Matrix Analysis (Case PT Food Station Tjipinang Jaya, Geneng Village, Geneng Sub-District, Ngawi Regency)

The purpose of this research is to formulate the future strategies for warehouse receipt system corporation (PT Food Station Tjipinang Jaya) in Geneng Village, Geneng Sub-District, Ngawi Regency. This research uses Boston Consulting Group matrix analysis and use secondary data from BAPPEBTI as warehouse receipt system (WRS) regulator. Using data from BAPPEBTI (2020-2021) that consist of 7 rice commodity WRS managers, then reduced to 4 rice commodity WRS managers including PT Food Station Tjipinang Jaya. The management of PT Food Station Tjipinang Jaya Strategy decide to conduct strategic formulation using BCG matrix analysis between PT. Tjipinang Jaya Food Station and also 3 of its competitors during 2020-2021 for the rice commodity WRS business. And the results of this analysis it is known that PT Food Station Tjipinang Jaya has a market share of 47.20% and a market growth of 51.59%. Meanwhile, the relative market share value of PT Food Station Tjipinang Jaya is 0.513 times. PT. Tjipinang Jaya Food Station is in quadrant II (0.513 : 51.59%), namely the STARS quadrant. In this quadrant shows the performance of PT. Food Station Tjipinang Jaya with high market growth and relatively high market share. In the STARS quadrant, the strategy adopted by PT. Tjipinang Jaya Food Station is a strategy related to improving warehouse receipt system services consist of : integration strategies (backward, forward and horizontal), market penetration strategy, market development strategy and product development strategy.

Development of territorial communities’ potential as a factor of socio-ecological development of territories

The objective of the article was to clarify the concept and classification of the potential of territorial communities; to determine the main indicators of the development of their territorial spaces; to outline the methodology for establishing the socioecological development potential of a particular territorial community and; furthermore, to determine strategic directions for its improvement. The research involved the following methods: economic statistics; BCG matrix; SWOT analysis; graphic methods. As a result of the study, the main statistical indicators related to community development were determined and, similarly, the potential for social-ecological development and the main strategic directions for increasing the potential for social and ecological development were also determined through the use of SWOT analysis. The results of the study can be used by local self-government bodies to increase the potential for social and ecological development and determine strategic directions for its improvement in terms of public policies. Everything allows to conclude that, future research on the topic should be focused on the study of directions of social-ecological development potential in the context of post-war recovery in Ukraine.

The ascendancy of research in acronyms related to COVID-19 displayed on a growth-share matrix (GSM): Bibliometric analysis.

The acronym COVID, which stands for coronavirus disease, has become one of the most infamous acronyms in the world since 2020. An analysis of acronyms in health and medical journals has previously found that acronyms have become more common in titles and abstracts over time (e.g., DNA and human immunodeficiency virus are the most common acronyms). However, the trends in acronyms related to COVID remain unclear. It is necessary to verify whether the dramatic rise in COVID-related research can be observed by visualizations. The purpose of this study was to display the acronym trends in comparison through the use of temporal graphs and to verify that the COVID acronym has a significant edge over the other 2 in terms of research dominance. An analysis of the 30 most frequently used acronyms related to COVID in PubMed since 1950 was carried out using 4 graphs to conduct this bibliometric analysis, including line charts, temporal bar graphs (TBGs), temporal heatmaps (THM), and growth-share matrices (GSM). The absolute advantage coefficient (AAC) was used to measure the dominance strength for COVID acronym since 2020. COVID's AAC trend was expected to decline over time. This study found that COVID, DNA, and human immunodeficiency virus have been the most frequently observed research acronyms since 2020, followed by computed tomography and World Health Organization; although there is no ideal method for displaying acronym trends over time, researchers can utilize the GSM to complement traditional line charts, TBGs, and THMs, as shown in this study; and COVID has a significant edge over the other 2 in terms of research dominance by ACC (≥0.67), but COVID's AAC trend has declined (e.g., AACs 0.83, 0.80, and 0.69) since 2020. It is recommended that the GSM complement traditional line charts, TBGs, and THMs in trend analysis, rather than being restricted to acronyms in future research. This research provides readers with the AAC to understand how research dominates its counterparts, which will be useful for future bibliometric analyses.

Online Shop Minniers' Business Model Development Strategy Using the BCG Matrix Approach

Online Shop Minniers' Business Model Development Strategy Using the BCG Matrix Approach

A Study on Competitiveness Improvement of Chittagong Container Port

Purpose - Market structure is crucial to identify as it defines the market states for new and existing container ports to perform within a given region. the study aims to compare the major ports in the Bay of Bengal in the context of Chittagong Port.
 Design/methodology/approach - For this study, the past 9 years of container volume data have been collected and analyzed through the HHI index, BCG matrix and shift effect analysis. Based on the analysis, this study has found that the Chittagong Port is in an oligopoly competitive market structure.
 Findings - The findings have shown that port in low market share and low growth in very recent years with the moderately concentrated ports HHI index. The shift effect analysis shows that the container volumes shifted from one port to another in the 2019 and 2020 periods. This study is the pioneer study in the Bay of Bengal region to identify the market structure, analyze market share and growth, and analyze the market concentration.
 Research implications or Originality - Future recommendations for the port authority is to take advantage of geolocation; attract international; tax exemption, faster clearance process, reduced waiting charges; increasing storage and technological machinery; promoting maritime logistics education; promoting Chittagong tourism; collaboration with other countries. Also, this study can be used as basic data for the establishment of a new supply chain between Korea and Southwest Asia for the Korean government and companies.

Analysis of Netflix's Strategy and Innovation in a Global Context Based on BCG Matrix

In the digital age, streaming is an emerging form of media expression that plays an integral role in mass entertainment due to its accessibility, convenience, and rich content catalog. Netflix, a leader in the streaming industry, has been innovative in its short 20+ year history of catering to market development and is typical in analyzing the streaming market. While there is no shortage of literature on Netflix, the content is often limited to case studies in specific geographical areas. This paper aims to analyze Netflix's strategy in a global context based on BCG Matrix and provide suggestions for Netflix's development in the post-epidemic era. The study finds that big data and the precise identification of "problem markets" have been key to Netflix's past success. The paper notes that Netflix needs to stabilize its global position by expanding quality content and feature innovation to achieve high levels of existing subscriber loyalty and expand its global subscriber base. The study finds that the economic instability caused by the epidemic triggered Netflix's first subscriber loss after raising subscription prices. This paper suggests that Netflix extends the retention of existing subscribers and attracts subscriptions from potential subscribers worldwide through the perspective of price positioning, localization, and a new field- gaming.

Regional classification and competitiveness of port cluster: a case study of China's coastal ports

ABSTRACT Many studies on port competitiveness try to understand which aspects will affect the competitive performance of ports. However, there are few studies from the perspective of port clusters. This paper, by reviewing the history of port competitiveness research to explain the need for research in the context of port clusters, and construct an indicator system from the perspective of port cluster development in terms of port throughput capacity, scale, development potential and intra-cluster development environment. The entropy TOPSIS method is used to objectively evaluate the competitiveness level of each port within the major port clusters in China and try to improve the Boston matrix model to identify each port type. We found that from 2014 to 2019, cash cow ports such as Shanghai Port, Shenzhen Port, and Ningbo Zhoushan Port maintained great development status. The port competitiveness of the Bohai Bay Port cluster is not prominent, while the port competitiveness of the Yangtze River Delta port cluster and Pearl River Delta port cluster shows obvious polarisation. The prediction results based on the improved Boston matrix model are consistent with the actual situation of port development, which can assist future decision-making. The results reveal the relationship between cooperation and competition in the process of port integration.

Budgetary Slack Will Not Let Organization Die: Explaining Motivational and Stewardship Aspects of Conditional Slack

The study aims to explore the motivational and stewardship aspects of managing budgetary slack. The stream of research demonstrates that budgetary slack is one of the dysfunctional behaviours which may be detrimental to an organization. The research delivers empirical evidence that organizations in the Boston Quadrant Matrix “Dogs” position are inclined to deliberately carry out additional financial resource budgeting through budgetary slack mechanism through cost assumption. The research used a qualitative method using a study-case approach and interpretive paradigm. The research area was a business industry in the Boston Quadrant Matrix “Dogs” position. The results indicate budgetary slack’s motivational aspects prompting the management to more significantly orient instead of only achieving cost budgeting targets. Cost budget target fulfilment could have been more rational when confronting non-financial orientations, i.e., product quality and going concerned. It accorded with stewardship theory that budgetary slack facilitated the management facing other goals besides budget-related ones. This research expands on previous research by showing that budgetary slack allowed the management to balance goals when external conditions change. It was a deliberate product, even a base for a budgeting system through its underlying cost assumption.
 Keywords: budgetary slack, quadrant boston matrix, budgeting, going concern, stewardship

Business Strategy Formulation : A Literature Review

Strategy is a series of actions that are formulated to achieve long-term goals by involving resources to achieve competitive advantage. Strategy formulation to develop the business must be adjusted to the wishes of consumers to achieve competitive advantage. Business strategy focuses on growth and profitability by providing a framework for functional and operational strategies in terms of which products should be developed, how they should be priced and distributed, as well as which market segments should be targeted. The strategy formulation is determined in three steps consisting of: input step, matching step and decision-making step. The input step focuses for analyzing Company’s Internal and External Factor. The matching step focuses for determining strategies based on Company’s Internal and External Factor by using SWOT, SPACE and BCG Matrix. Decision step focuses for determining the best strategy using the Quantitave Strategic Planning Matrix (QSPM). This paper aims to review several studies that use formulation strategy methods in making the best decisions for companies. Without being based on a formulation strategy, it is very difficult for companies in making the best decisions to achieve competitive advantage

The Motivation Mechanism and Evolutionary Logic of Tourism Promoting Rural Revitalisation: Empirical Evidence from China

It is difficult to ensure the sustainability of the practice of tourism promoting rural revitalisation, whether it is driven by a top-down exogenous power or a bottom-up endogenous power. Therefore, it is of great theoretical and practical significance to clarify the motivation mechanism and evolutionary logic of tourism promoting rural revitalisation. This paper first adopts a system theory research method to construct a model of the driving mechanism of tourism promoting rural revitalisation; then, it uses the Boston matrix model to construct an analysis matrix of the motivation mechanism of the promotion of rural revitalisation and uses this analysis matrix to explore the motivation mechanism and evolutionary logic of tourism promoting rural revitalisation under different development models. On this basis, the paper takes Yuanjia village (which lies in Liquan County, Shaanxi Province), a model village of tourism promoting rural revitalisation in China, as a typical case, and through the analysis of the practical process of tourism promoting rural revitalisation in this and the surrounding villages, it is verified that the logic and path of the evolution of the motivation mechanism from “exogenous power” to “endogenous power” is more suitable for the actual situation of tourism promoting rural revitalisation in China. The paper perhaps provides theoretical insights into and practical references for the practice of tourism promoting rural revitalisation in China and other developing countries in the world.

How Has the Inter-City Corporate Network Spatio-Temporally Evolved in China? Evidence from Chinese Investment in Newly Established Enterprises from 1980–2017

Based on social network analysis (SNA) and the modified Boston Matrix (also known as Market Growth Rate—Relative Market Share Matrix or Four Quadrant Analysis, which was developed by the Boston Consulting Group (BCG) in the early 1970s.), this paper presents the temporal and spatial evolution process of inter-city corporate investment networks in 338 city regions (prefecture level and above) in China from 1980 to 2017. First, we find that inter-city investment linkages formed a diamond-shaped connection structure, with Beijing–Shanghai–Shenzhen–Chongqing as the spatial vertices; moreover, the overall investment network underwent a transition from looseness to aggregation. Second, the spatial layout of module division presents a situation of overall fragmentation and partial agglomeration, and regional integration is increasing. Third, the resource control capability of nodes showed the Beijing unipolar pattern before the 2000s and developed into the Beijing–Shanghai–Hangzhou one-pole, dual-core pattern after the 2000s. The reachability of nodes presents the Beijing uni-polar pattern during all the study years. The core–periphery model of nodes weakened over the study period, and the nodes’ positions have obvious administrative hierarchy and economic level orientation. Fourth, the node potentials and development stages are stronger in the east than in the west overall. Finally, we propose some political implications that the government can consider in order to improve the regional coordination of development.

Trade Prospects of China's Agricultural Exports to Countries along the "Belt and Road"

Agricultural economic and trade cooperation is an important part of the "One Belt, One Road" strategy, the introduction and implementation of which provides a unique historical opportunity for the development of China's agricultural trade. This paper selects panel data of China and 15 member countries of the Eurasian Union and ASEAN along the "Belt and Road" from 2000 to 2020. It uses the time-varying stochastic frontier gravity model and the import intensity index to measure China's trade expansion space and other countries' agricultural import dependence. Then, based on these two indicators, using the Boston Matrix analysis method to predict the outlook for agricultural trade between China and those 15 countries and put forward proper policy recommendations. The results show that China's trade prospects with the 15 member countries of the Eurasian Union and ASEAN along the Belt and Road differ in different agricultural market segments. But still, the overall prospects are bright, and there is room for individual countries to expand their trade or become more closely linked to our agricultural markets. China should develop more profound and comprehensive trade cooperation on the silk road for each country with different possibilities to stimulate trade potential and improve the prospects of agricultural exports to various countries.

МЕТОДИЧНІ ТА ПРИКЛАДНІ АСПЕКТИ ВИКОРИСТАННЯ МАТРИЦІ BCG

The BCG method is a portfolio analysis tool. It is used to effectively manage a business. This method helps to identify which businesses should be invested in and which should be disposed of. Nowadays BCG method is a popular tool for planning corporate product portfolios. However, this method has come under a lot of criticism, with many academics drawing attention to methodological weaknesses of product portfolio analysis based on the BCG matrix. The relevance of further research of the BCG matrix method leads to methodological and practical issues. They arise when the assortment of the entity in a particular market is evaluated. The following research methods are used: monographic (in the study of theoretical and methodological foundations of the classical method Boston Consulting Group Matrix); dialectical, abstract-logical (for theoretical generalizations to identify methodological shortcomings and ways to overcome them, the formulation of conclusions), graphic and tabular (to present research results). We have proved that the use of the traditional BCG matrix methodology can be impossible in practice because of the lack of accurate data on competitors and their sales volumes of certain products. The main problems arising in the construction of the BCG matrix: the lack of clear criteria for classifying businesses to a particular market, the existence of alternative methodologies for calculating the market share of the product, the lack of unambiguous quantitative criteria for classifying products as «high» or «low» market share, the lack of unambiguous quantitative criteria for classifying products as having «high» or «low» growth rates, the failure to compare only two years to evaluate the market growth. The objectives of the study are to adapt the classical matrix for use in an uncertain market environment. The proposed refinements to the use of the BCG matrix deserve to be implemented in the practice of strategic management of companies. The results of the analysis using the modified BCG matrix can be used in financial strategic planning and in the development of the marketing strategy, in particular when planning advertising campaigns.

Methods of strategic analysis

The article is devoted to the research of methods of strategic analysis. The relevance of this topic is due to the fact that currently every organization needs to build a proper strategy for the development of the organization. he is looking for a suitable tool for planning the company's development strategy. The purpose of this article is to understand and apply the methods of strategic analysis. In the course of the study, the methods of strategic analysis were considered. Namely: SWOT analysis, PEST analysis, Porter's Five Forces, BCG matrix. A well-chosen type of strategic analysis for a specific organization can help to create the most successful strategy for further business development

Teaching Factory Implementation for Fashion Design and Production Program at Vocational High School 3 Cilegon, West Java, Indonesia

This study examined the development of the teaching factory program for fashion design and production program expertise at SMK Negeri 3 Cilegon to equip students with skills and competencies. To achieve this objective, the school ran a teaching factory for the Fashion Design and Production Implementation program for two consecutive months, starting in November to December 2021. It aimed to examine the effectiveness of the project implementation program for students as well as for the school. This study used a qualitative approach with interviews, observations, and documentation during the program implementation. To start the program, situational analysis was conducted by employing SWOT analysis technique and the BCG Matrix. These analysis techniques analyze industry attractiveness relative to the market share of the school program. The program implementation has also worked on the partnership with the industry. It covered setting up the teaching factory; the development of links and matches and curriculum alignment with industry; teacher and student internships in the industry; an industrial guest teacher; opening an industrial class; competency certification from the industry; the agreement of employment positions for the school graduates; and industry scholarships. Although the implementation program was successfully completed, further issues were identified in school program development.

Business Strategy for Pharmaceutical Company to Become the Market Leader in the Psychiatry Sector in Indonesia

The prevalence of people with mental disorders in Indonesia continues to increase and its growth has been accelerated by the COVID-19 pandemic. The increase of the prevalence is also extrapolated to the market for psychiatric drugs in Indonesia which has grown by ten percent from 2018 to 2019 and 2019 to 2020. In the psychiatric market, 12 companies with the highest sales already account for 80% market share. Seeing the psychiatric drug market condition that continues to grow and its market share is still small, the low-market-share pharmaceutical companies must have a new business strategy to seize this opportunity and become one of the market leaders in the psychiatric drug market in Indonesia. This research was conducted to determine the main external and internal factors that affect psychiatric drug business and then provide alternative business strategies for pharmaceutical companies to become one of the market leaders in the psychiatric market. In this study, interviews were conducted with 18 experts in the pharmaceutical field. Data from interviews were analyzed using content analysis. Pharmaceutical market data from IQVIA was used in this study and analyzed using the growth-share matrix. The results of the content analysis show that the main external factors affecting the psychiatry business are categorized into legal, political, economic, market, technological and social aspects. Meanwhile, the key internal factors are categorized into brand, corporate culture, human assets and intellectual capital, organizational resources, originality, physical resources and relationships. Low-market-share companies in the growing market need to carry out an intensive strategy to increase its market share through product development, market penetration and market development.

A Proposed Tool for Non-Profit Portfolio Strategy

The growth-share matrix was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations analyze their business units and inform investment decisions. Strategic planning is generally considered vital to business success, and the BCG matrix is only one of a number of models used by corporations for strategic planning. Non-profit organizations also rely on strategic planning but, by contrast, they have very few portfolio modeling tools to assist them. Christian ministries, in particular, are called to operate diligently and efficiently in Scriptures such as the Parable of the Talents in Matthew 25 but can struggle due to the lack of strategic planning tools available to them. This article attempts a measured step into that space by proposing a model that non-profit organizations might use for strategic planning. Instead of the growth-share axes utilized by the BCG matrix, this article proposes a Profit-Impact (PI) matrix. As an explanatory test for the proposed model, the authors will apply it to the multi-line ministry organization, Mission of Hope. After introducing the ministry and its Haitian context, the authors will use the ministry’s multiple ventures to demonstrate the utility of the PI matrix and make recommendations concerning how it could strategically spread its resources among its different ventures to best pursue its goals. The authors will conclude with a review of the model’s contribution to non-profit strategy and suggest additional research to further these efforts.

Analysis of Menu Design in the Food and Beverage Industry using the BCG Matrix Method

The restaurant menu has long been seen as a crucial marketing tool for influencing patron behavior and driving revenue. The benefits of an appealing menu are extolled by menu designers, who cite several facts and statistics that are unrelated but "show" that menu design has an impact on sales. Many previous researchers have proved the significant benefits of menu designs. However, areas about how to design a menu for a restaurant in practice have been sparse. Therefore, the research objective of this paper is to analyze how to design and redesign a menu. The research method is as follows: first, some data about cost, menu price of each menu item, and the numbers of menu items sold in a sample small-sized restaurant are collected, and then the profits and gross profit% of each item are analyzed and calculated, followed by applying the Boston Consulting Group (BCG) growth-share Matrix to categorize menu items. After that, a menu is redesigned combined with menu design principles. The concluding discussion addresses the successful results of menu redesign for the sample restaurant and the broad and future suggestions for menu redesign.

Perencanaan Strategi Pemasaran Untuk Meningkatkan Penjualan Produk Batik Khas Jombang di Era New Normal

UKM Batik Tulis New Colet Jombang produces three types of batik, namely hand-written batik, stamped batik, and semi-written batik. The problem occurs when batik sales decline due to the Covid-19, so it requires planning a marketing strategy to increase sales in the new normal era. The study aims to determine the internal and exsternal factor in UKM Batik Tulis New Colet Jombang, planning a marketing strategy using SWOT, BCG, and QSPM methods. Internal factors consist of strengths and weaknesses, while external factors consist of opportunities and threats. The results of the SWOT matrix can be seen that difference between internal factors is 1,95 and eksternal factors is -0,19. This shows that position of SMEs in quadrant IV and requires a W-T (Weaknesses-Threats) strategy. The BCG matrix in the dogs position, meaning that sales level is low at 3,25% and has a market share of 0,97 times of the competitor. Furthermore, alternative strategy QSPM method that gets highest TAS score of 4,4 is alternative 1, which means that the SMEs must innovate products with creative motivies.

Boston Consulting Group Matrix: Opportunities for Use in Economic Analysis

Boston Consulting Group Matrix is the most popular methodological tool for analysing corporate portfolios. However, the method of using the Matrix has been frequently criticised, and the peak of popularity of this tool has passed. The purpose of this study is to find new areas of application for the Boston Consulting Group Matrix in the economic analysis of entrepreneurial activity. The following research methods were used: monographic, dialectical, abstract-logical, graphic, and tabular. It is shown that the use of the conventional BCG Matrix method is limited due to the ambiguity of conceptual foundations, methodological problems, and lack of complete information about the activities of competitors. The study proved that inaccuracies in the analysis of the market growth rate and the relative share of individual entities in it allow accurately assessing business prospects in this area. Methodological and applied issues arising when a company evaluates its market share of certain products are considered. A modification of the BCG Matrix is proposed, which distributes the assortment units of the analysed business entity according to certain profit growth reserves. Depending on the objects of a particular analysis, grouping in the modified matrix can be carried out according to individual types of products (goods, works, services) or by groups of buyers (consumers). The main problems with application of the BCG Matrix were clarified and systematised. Solutions for certain shortcomings of the conventional BCG Matrix were found, namely regarding the method for calculating the indicators it holds. A modification of the BCG Matrix is proposed, which classifies types of products (goods, works, services) by prospective profit reserves and changes in their share in the company’s profit structure. A similar matrix is designed to classify buyers of goods or consumers of a company’s services. The study figured out the place of the proposed BCG Matrix modification in economic analysis. The proposed variations of BCG Matrix have an advantage over the classical version, since they are based on internal analysis of only one subject of activity, and not on evaluating the potential of competitors. The developed modification of the analysis method can be integrated into the system of comprehensive economic analysis of any company. The results of the analysis using modified BCG Matrix can be used in financial strategic planning and marketing strategy development, specifically when planning advertising campaigns