Edwin R. Bayley. Joe McCarthy and the Press. Madison and London: University of Wisconsin Press, 1981. 270 + x pp. Robert C. Hilderbrand. Power and the People: Executive Management of Public Opinion in Foreign Affairs, 1897-1921. Chapel Hill: University of North Carolina Press, 1981. 262 + viii pp. Paul S. Holbo. Tarnished Expansion: The Alaska Scandal, the Press, and Congress, 1867-1871. Knoxville: University of Tennessee Press, 1983. 145 + xix pp. George Juergens. News from the White House: The Presidential-Press Relationship in the Progressive Era. Chicago and London: University of Chicago Press, 2981. 338 + x pp. Montague Kern, Patricia W. Levering, and Ralph B. Levering. The Kennedy Crises: The Press, the Presidency, and Foreign Policy. Chapel Hill and London: University of North Carolina Press, 1983. 290 + xiii pp. Gladys Engel Lang and Kurt Lang. The Battle for Public Opinion: The President, the Press, and the Polls during Watergate. New York: Columbia University Press, 1983. 353 + xiv pp. Graham J. White. FDR and the Press. Madison and London: University of Wisconsin Press, 1979,186 + viii pp. The founding text of modern-day analyses of the role of the media in American politics is Walter Lippmann's 1922 classic, Public Opinion.2 Traditional democratic theory, he pointed out, assumed "that a reasoned righteousness welled up spontaneously out of the mass of men." But men's opinions were not the product of pure rational calculus; their comprehension of the world was shaped by unconscious drives and hidden assumptions. And as that world has become increasingly complicated, the average citizen has increasingly to make judgments about matters outside his first-hand personal experience. The locus of political decision-making has shifted from the local community to the national and even international levels; the individual voter has accordingly become more and more dependent for information upon outside sources, "...the real environment," Lippmann wrote, "is altogether too big, too complex, and too fleeting for direct acquaintance....what each man does is not based on direct and certain knowledge, but on pictures made by himself or given him." The mass media exert a crucial influence in this process via "the insertion between man and his environment of a pseudo- environment. To that pseudo-environment his behavior is a response."3
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