Abstract: This study explores the challenges faced by the apparel industry and the means of attaining sustainable development via effective supply chain management amidst the backdrop of global economic integration and the evolving information technology landscape.Firstly, the current situation of the apparel industry is analyzed, including factors such as the increase in consumers' personalized demands, the increasingly fierce competition, the rising costs of labor and raw materials, and the growing consciousness of environmental preservation. The development status and problems of apparel supply chain management are then analyzed, including the excessively long supply chain, the lack of flexibility and adaptability in management, the opacity of information, the lack of a supplier evaluation system, and the neglect of sustainable development by enterprises. It further discusses achieving sustainable development in the apparel industry, including reducing water consumption and pollution, addressing the adverse consequences arising from the rapid turnover of fashion trends, promoting the construction of a circular supply chain, etc. Corresponding solutions are proposed. Finally, this study concludes how supply chain management and sustainable development practices can inject new vitality into apparel enterprises and achieve the industry's sustainable development goals.