Proportional Activation Approach (PAA) [1] is a simple quantitative method allowing to determine the proportional activation of the producer (P) and consumer (C) of some intermediate metabolite M by some external factor X. M can be e.g. ATP, ΔΨ or NADH, while X can be e.g. a hormon or neural/electrical stimulation of muscle. The proportional activation of C and P ((ΔC/C)/(ΔP/P)) is quantified by the proportional activation coefficient. Application of PAA to the oxidative phosphorylation demonstrates clearly that: 1. ΔΨ production and consumption during stimulation of isolated hepatocytes by vasopressin [1]; 2. NADH production and consumption during stimulation of isolated hepatocytes by vasopressin [2]; 3. ΔΨ production and consumption during electrical stimulation of rat skeletal muscle [3]; 4. ATP production and consumption during stimulation of perfused heart by adrenaline [4] - are directly activated to a similar extent. These findings confirm the so-called parallel activation idea, saying that different elements of the oxidative phosphorylation system are activated in parallel during low-to-high work transition in different cell types, that was proposed on the basis of computer simulations using a dynamic model of oxidative phosphorylation [5,6].[1] Korzeniewski B, Harper M-E, Brand MD (1995) Biochim Biophys Acta 1229, 315-322.[2] Brown CG, Lakin-Thomas PL, Brand MD (1990) Eur J Biochem 192, 355-362.[3] Rolfe DF, Newman JBM, Clark MG, Brand MD (1999) Am J Physiol 276, C692-C699.[4] Korzeniewski B, Deschodt-Arsac V, Calmettes G, Franconi J-M, Diolez P (2008) Biochem J 413, 343-347.[5] Korzeniewski B (1998) Biochem J 330, 1189-1195.[6] Korzeniewski B (2006) Am J Physiol 291, H1466-H1474.