Barthes Semiotics Research Articles

Analisis Semiotika Pesan Moral Iklan Layanan Masyarakat Perilaku Konsumtif di Kanal Youtube Bagas Dwi Rizqi

Social marketing is a form of marketing created to address various social issues in society. Basically, social marketing has the same principles as commercial marketing in general. Both are forms of persuasive communication programs, where commercial marketing aims to gain financial profits, while social marketing aims to shape changes in behavior, both individuals, groups and social order. Researchers will further explore the moral message content of Consumer Behavior Public Service Advertisements contained in Bagas Dwi Rizqi Hidayat's YouTube content in a content analysis review. The theories used are mass media theory, analysis theory, moral messages, messages, morals, public service advertising theory, advertising, consumer behavior, factors causing consumer behavior, social media, YouTube, semiotic theory, Roland Barthes semiotics. The type of research taken by researchers is descriptive qualitative. The research data collection stage is carrying out the process of observation, documentation and literature research, data reduction results, formulating the problem, presenting the data, which is analyzed by the researcher until the stage of drawing conclusions. The author took five scenes to fulfill the needs of research conducted by researchers based on Roland Barthes' semiotic analysis which emphasizes the search for meaning of denotation, connotation and myth. Based on the results of this research, the researcher concluded that the Public Service Advertisement "Consumptive Behavior" directly describes events in society, especially the behavior of Indonesian people in shopping to the point of ignoring their own needs.

The Defeat of the Arabs in Nizar Qabbani's "Hawamish 'ala Daftar an-Naksah" Poem (Roland Barthes Semiotics Study)

This study aims to describe the Arab defeat implied in the poem "Hawāmish 'ala Daftar an-Naksah" by Nizar Qabbani through the process of translation and in-depth analysis. This research uses a qualitative-descriptive method by observing existing data, looking for patterns of relationships with various concepts, analyzing, then providing understanding and explanation. The data were collected through literature study and internet search, then analyzed using Roland Barthes' semiotic theory. The results of this study show that from the analysis of 12 stanzas of poetry, denotation and connotation meanings were found that reflect the defeat of the Arabs. Through this analysis, it is hoped that readers can understand the poem "Hawamish 'ala Daftar an-Naksah" both from its literal meaning and implicit meaning.

Image of "Host" in Infotainment Broadcast "SILET"

This research is entitled Citra "Host" in the Infotainment Show "SILET" (Roland Barthes Semiotics Analysis). This research aims to determine the meaning of denotation, connotation, image and myth contained in a host in the infotainment show Silet that airs on RCTI. The method used in this research is descriptive qualitative and uses the semiotic theory of Roland Barthes, which presents the concept of connotation and denotation as the key to the analysis. This study's results discuss that many meanings are implied in a host when presenting infotainment shows. According to Thamrin Amal Tomagola, from the five images above, everything is related to the physical appearance that can be seen. This is included in one of the elements of the 5-p image (pigura, pillar, pinggan, peraduan, perga). Since the formation of image and meaning is born from a perception, each person will interpret something from a different point of view. The above explanation indicates that the female host is a professional when presenting an infotainment show.

Linguistic Landscape Analysis of Identity Representation in Public Signs at Watugong Buddhist Monastery Semarang

Public signs at Watugong Monastery in Semarang serve not only as guides for visitors but also as representations of identity, meaning, and values. This study aims to uncover the meaning and representation of identity in the public signs of Watugong Monastery by considering the cultural, religious, and social contexts in accordance with the dominant ideology in the place. This study uses a qualitative descriptive method with a Barthes (1991) semiotics approach. Research data was collected through observation and documentation methods using photography techniques. The results of this study show that there are representations of cultural, religious, and socio-religious identities in the Public signs of Watugong Monastery. Religious identity comes from the interpretation of the object label signs 福 (fú), 祿 (lù), and 壽 (shòu) which reflect Chinese cultural values. Religious identity emerges from hiolo stick sign, which contains the meaning of strong faith in Buddha and his teachings through prayer and devotion supported by morality and exemplary behavior. Finally, socio-religious identity appears on the Ashoka inscription sign, the strong religious element derived from Buddhist teachings, the inscription also shows an example of social life between people of different faiths who must always teach tolerance and moderation in religion. This research is still very open for further research in various other aspects of LL, for example, visitors' perceptions of the language used at Watugong Monastery.

Turkish nationalism after the 15 July coup attempt: the making of a new political myth

ABSTRACT The ruling Justice and Development Party (AKP) responded to the violent coup attempt of 15 July 2016 with calls for a second ‘national war of liberation’ and declared a state of emergency that was upheld for 2 years. Drawing on the methodology of the Essex School, Barthes semiology and recent applications of securitization theory, this study investigates the construction of the myth of ‘15 July’. Through an analysis of educational media, we show how the official narration of ‘15 July’ moved religious signifiers into the center of a distinctively religious-populist version of Turkish nationalism. The findings demonstrate that the political myth of ‘15 July’ is essentially based on a cyclical conception of history and two sub-myths that reflect heroization and demonization: First, the myth of the heroic citizens, who sacrifice their lives for defending freedom of nation and homeland. Second, the myth of the always returning enemy that seeks to enslave and occupy the homeland by using collaborators. Woven together, these narratives produce ‘15 July’ as a cohesive political myth.

The Meaning of Fasadu in QS. Ar-Ruum [30]: 41; Semiotic Analysis of Roland Barthes

The phenomenon of demage on earth both on land and in the ocean carried out by human hands has disturbed living things and their surroundings. Basically, this phenomenon has occured since ancient times until today. Whereas Allah has warned regarding the demage in QS. Ar-Ruum: [30]; 41, therefor it is necessary to understand the word structure contained in the verse so that damage can be prevented. This article aims to reveal how Roland Barthes semiotics analyzes QS. Ar-Ruum [30]: 41 and how the meaning of the word fasadu QS. Ar-Ruum [30]: 41 explained in several books of interpretation? To answer these questions, the author uses the literature study method using the Roland Barthes semiotic approach. The result of this research is that according to the linguistic system, it is a person who does damage. While the connotation meaning is people who do damage to the environment physically or materially and the myth contained in it is people who do damage both physically and non-physically in the sense of someone who experiences moral and moral depravity because advice and warning do not want to be heard anymore.

Analisis Semiotika Dalam Film Animasi The Anthem Of The Heart

This research is entitled "Semiotic Analysis in the Animated Film The Anthem of the Hear". The aim of this research is to determine the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. Researchers use descriptive qualitative methods by recording, analyzing, describing the meanings contained in animated films using Roland Barthes' theory of semiotic analysis, namely by analyzing the meaning of denotation, connotation and myth. The data sources used in this research are primary and secondary data. Data collection techniques were carried out by documenting and watching the animated film The Anthem Of The Heart. The research results show that Roland Barthes's semiotics is interesting to use in analyzing a film and has a clear meaning that can be seen from every scene that the researcher analyzes regarding the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. The meaning of denotation is a sign that is visible to the five senses, such as images of palaces and outstretched hands, then the meaning of connotation requires a deeper understanding of the meaning of denotation where the meaning of connotation can give rise to various meanings depending on the point of view of the person giving the meaning. The meaning of myth is formed from the meaning of denotation and connotation. According to Barthes, myth is not always related to culture or customs but is also related to ideology that spreads in wider society. It can be seen in the nine scenes that researchers analyzed, such as myths about crying, helping hands, and divorce.

Librarian Representation in the Film Summer Strike 2022

This article discusses the depiction of the film Summer Strike which shows the librarian profession. The aim of the research is to determine the professional competence of librarians and the personal competence of librarians depicted in the film Summer Strike. This research uses a qualitative descriptive research type with Roland Barthes' semiotic study approach by revealing denotative, connotative and mystical levels of meaning. The results of the research illustrate the representation of the professional competence of librarians depicted in the film Summer Strike as librarians who are skilled and expert in caring for libraries and their contents including selection, processing of library materials, preservation, and expertise in the field of technology. The Summer Strike film also explains librarians' knowledge of the contents of papers and librarians can channel their knowledge to readers so that librarians can be said to be intellectual actors. The Summer Strike film shows that librarians are not only experts in the field of library science, but can also research expertise in other fields. The representation of personal competence depicted in the film Summer Strike is the personality of a librarian who is too closed. This does not reflect the basic attitude of librarians in implementing the code of ethics. The librarians in this film also quickly realized and improved their librarian service attitudes so that the image of librarians was positive. The Summer Strike film also depicts librarians' attentive and caring attitude towards library users and materials. Keywords:Librarian, Librarian Competency; Roland Barthes Semiotics, Representation

Analisis Semiotika Terhadap Tokoh Utama Perempuan dalam Film Perempuan Tanah Jahanam

Horror is still a popular genre in the growth of Indonesian films. Female characters are often featured iconically in the narrative of a horror film. However, there is a negative stigma about the presence of female characters in horror films who appear as antagonistic characters. Female characters often play the role of ghosts, victims of crimes, and other complementary characters. This study uses qualitative research and Roland Barthes semiotics to analyze the representation of female characters in Perempuan Tanah Jahanam. This research focuses on the main female characters in the movie. The results of this study explain the denotation that describes the female characters in Perempuan Tanah Jahanam as women who become the main characters in filling various important roles in horror films, while in the connotation there are various meanings that the main female characters have social strengths such as courage in fighting patriarchal culture, supporting fellow women, working hard and being independent, from the denotation and connotation that the author found formed a myth in the form of elements of feminism that were constructed on the four main characters in the film. Researchers found that the main female character is no longer represented as a victim or a seductive and sexy ghost. Female characters are also not used as a means of supporting the success and interests of commercialism in a horror film.

Elements of Batak Culture in Ngeri-Ngeri Sedap Movie (Roland Barthes Semiotics Analysis)

This research is entitled "Elements of Batak Culture in Ngeri-Ngeri Sedap Movie (Roland Barthes Semiotics Analysis)". This research is motivated by the author's interest in one of the films in Indonesia entitled Ngeri-Ngeri Sedap which was released on June 2, 2022, this film tells the Batak culture and how disputes occur in the family. The purpose of this research is to find out the meaning of denotation, connotation and myth that presents the elements of Batak culture. The approach method used in this research is descriptive qualitative research that utilizes qualitative data and is described descriptively. Data collection techniques include observation and documentation. The data analysis technique of this research is Roland Barthes semiotics. After analyzing the data in the form of a series of images in each scene in the Ngeri-Ngeri Sedap film. The results of this study show that in the Ngeri-Ngeri Sedap film there are denotation, connotation and mythical meanings in the film, and there are also elements of Batak culture in the Ngeri-Ngeri Sedap film such as the use of Batak language, Bolon house, Ulos cloth, Mi Gomak, gathering at Lapo, sulang-sulang pahompu, sending children to law school, marrying a fellow Batak tribe, and the last child to inherit the house.

Gong dan Mantra sebagai Simbol Komunikasi bagi Masyarakat Dayak Kalimantan Barat

Modern era directs the younger generation of Dayak people in West Kalimantan towards cultural identity, especially gongs and mantras in meaning and function.. The purpose of this research is to identify the role of gongs and mantras as symbols of cultural communication. Through a qualitative method with the type of Roland Barthes semiotics, it is a way to reveal research on the role of gongs and mantras which is also accompanied by Susanne Knauth Langer's communication symbol theory. The gong as an accompaniment to the wood products and the mantra as a request imply a communication message between humans and God in the Nyobeng ritual of the Dayak Bidayuh community. The communication message implies the good side for the welfare of the Dayak community.

Analisis Nilai Kehidupan Dalam Cerpen “Gubrak” Karya Seno Gumira Ajidarma Dengan Pendekatan Semiotika

Literary works are literary results, creations in the form of poems, prose, and plays (drama). Literary works are born as embodiments or depictions of life poured through the medium of writing. Therefore, it is closely related between literature and life. Through literature, the reader can express the meaning behind the work of the author. This research would examine a short story entitled "Gubrak!" by Seno Gumira Ajidarma. "Gubrak!" short story tells about a beauty that actually creates its own wounds. The purpose of this study was to describe the meaning of multiplication (perlexia) and the analysis of the five Barthes codes contained in the short story "Gubrak!" using Roland Barthes's theory of semiotics. The methods used in this study were qualitative descriptive methods as well as semiotic approaches with Roland Barthes' five-code semiotic theory consisting of hermeneutic codes, semic codes, symbolic codes, action codes, and referential codes. The result of this study was the discovery of 53 lexicons, each of which has a meaning, including 9 hermeneutic codes, 29 semic codes, 5 action codes, 3 referential codes, and 8 symbolic codes. Through this analysis, the meaning and message could be drawn that you have enough because anything excessive is not good. This research would analyze the hidden signs in each word or sentence in the short story. Barthes semiotics was used to find out the meaning contained in the short story so it is interesting to study using the Barthes five-code approach.

Analisis Semiotika Terhadap Fenomena Bullying Dalam Animasi “A Silent Voice”

This research aimed to analyze bullying scenes in "A Silent Voice" animation from Kyoto Animation Studio directed by Naoko Yamada. In this study, the researcher used Roland Barthes Semiotics analysis research method consisted of three analysis meanings which are denotation, connotation, and myth utilized an analysis unit which are some scenes in "A Silent Voice" animation, and used information source in a form of documentation from "A Silent Voice" animation. The research result indicates that "A Silent Voice" movie has bullying scenes which can be categorized into three types namely physical bullying, verbal bullying, and relational bullying. Other than that, "A Silent Voice" animation illustrates that there are still many unjustice and bullying in school. This movie is useful so that people do not ignore bullying cases in school or other places

Representation of Forms of Sexual Harassment in Women Through Film in the Perspective of Muted Group Theory

Sexual harassment is a serious issue that takes many forms, such as exploitation, coercion, or sexual abuse without consent. This type of harassment is a form of gender injustice that can manifest in various forms of marginalization and subordination towards women. Women can feel restricted in their ability to express themselves freely due to the dominance of men in society. As a result, there has been an increase in the number of cases of sexual harassment of women in society. This has prompted film directors to address the issue in their works, such as the film Virgin the Series. This research aims to analyze the representation of sexual harassment towards women in this film, which is available on the Disney+Hotstar application, using the perspective of muted group theory. The theoretical framework used in this study includes the concept of representation by Stuart Hall, the concept of sexual abuse, adolescence, and women, as well as Roland Barthes's semiotic theory and the grand theory of silence (The Muted Group Theory). The researchers utilized a qualitative research method and applied Roland Barthes's semiotics approach to analyze the text and visuals in this film. The findings indicate that the film portrays various forms of sexual harassment toward women, such as physical, oral, non-verbal, gestural, visual, and psychological harassment. These depictions further strengthen the position of women as subordinates, as explained by the muted group theory

Penggambaran Terorisme Dalam Film “Sayap - Sayap Patah”


 Film has become a familiar audio-visual communication medium enjoyed by people of all ages and social backgrounds. The film Sayap - Sayap Patah, which recently appeared on Indonesian film screens, has become a public concern and is trending on Twitter social media. This is because the story behind it tells about the terrorist atrocities that occurred in the film. Apart from that, the film shows the scene of the main terrorist mastermind to invite his colleagues to carry out their duties under the pretext of religious interests under the guise of politics. The purpose of this study is to explain the representation of terrorism in the film Sayap-Sayap Patah using semiotic analysis. This study uses descriptive qualitative approach with Roland Barthes semiotics to find out the depiction or representation of terrorism that occurs in the film sayap – sayap patah. The results of the research that can be taken are in this film that there are scenes that contain symbols and signs regarding representations depicting acts of terrorism both through scenes and dialogues which are analyzed using the semiotics of Roland Barthes' perspective, namely emphasizing the system of meaning of signs or symbols used in a film goes through two stages, namely the meaning of denotation and connotation where in the second stage, namely connotation, the sign works through myth (myth).
 Keywords: semiotics, film, terrorism

Representasi Kisah Percintaan Di Era Milenial Dalam Film Bad Boys Vs Crazy Girls

This study aims to determine the Representation of Romance in the Millennial Era in the Film Bad Boys vs Crazy Girls, this research is a qualitative study using the data analysis technique used by researchers is Roland Barthes semiotics, the results of this study show that films as one of the community's favourite entertainment facilities are always interesting and there are many messages that can be taken. One of them is the film Bad Boys vs Crazy Girls, namely Sign and Code (signs and codes) contained in the meaning of Representation of Romance in the Millennial Era, the denotation in this story is initially Liam and Kate, two of the most popular students in school who hate each other then over time they have the same feeling of falling in love until finally Kate and Liam are dating. Furthermore, the connotation in this film changes from hating each other to loving each other which describes a journey that usually occurs in romance stories, then the myth in this film is that someone who hates each other with the passage of time who is always together will cause feelings of love. The selection of signs and codes focuses on the scene of Liam and Kate falling in love again. Through semiotic studies, researchers at least find signs and codes that are significant to the research objectives in the scenes of teenage life summarised in the denotation and connotation tables.

ANALISIS SEMIOTIKA BARTHES TERHADAP IMPLEMENTASI PEMAKNAAN KATA IBADAH OLEH TAKMIR MASJID PURWOKERTO

The reality of language in human life goes dynamically. That is, there are developments and changes in human language so that it can cause a shift in meaning. Likewise, the meaning of worship at the time of the Apostle has a broader meaning. The author in this case aims to examine the implementation of the meaning of the term worship by the takmir of the mosque in Purwokerto. This research uses a qualitative type of research with data collection using interview, observation and documentation techniques. At the analysis stage, the author uses Barthes semiotics to reveal the implementation of the meaning of worship by the takmir of the Purwokerto mosque. As a result, that the meaning of worship in mosques is implemented only for worship that is mahdhah only. Mosques are not used for other activities as support for mahdhah worship. So the mosque is closed at certain times.

ANALYSIS OF DENOTATION AND CONNOTATION MEANINGS IN THE SONG LYRIC “LA LA LOST YOU” BY NICOLE ZEFANYA (NIKI)

The purpose of this study is to examine the meaning of denotation and connotations in the lyrics of the song La La Lost You by NIKI solo singer from Indonesia who Go International. The formulation of the problem in this study is first. How is the denotation meaning of the lyrics of the song La La Lost You by NIKI? second What is the connotation of the lyrics of the song La La Lost You by NIKI? third What is the short meaning of the lyrics of the song La La Lost You by NIKI? and the method used in this research is to use a qualitative descriptive approach to reveal the meaning of denotation and connotation. The technique of data collection was done by using sentence expression analysis. While the data analysis technique is Roland Barthes Semiotics analysis. This study concludes that first, the connotative meaning contained in the lyrics of the song La La Lost You by NIKI is to tell about the bitter taste of being in a relationship with a lover who eventually has to break up, but he is often curious about how his ex is doing. Second, the denotative meaning contained in the song is telling about enjoying the beautiful sunset and thinking if he is on the subway and if I am driving will he take the L-train.
 Keywords: Connotation, Denotation, La La Lost You lyric, Meaning, Roland Barthes

Local Wisdom in Lengsir Wengi Song

The song of Lengsir Wengi is a composed song from Sunan Kalijaga and is a song that contains local values and zikir values. This belief became a ritual on certain days of the Javanese calendar. The purpose of this study is to find other meanings from the perspective of local wisdom in the work of Lengsir Wengi songs. The research method is classified as qualitative research with an interpretive approach using Barthes semiotics. The results showed that spiritual songs are a way of proselytizing from Sunan Kalijaga to the Javanese people who never forget their culture. The ability of this song gave birth to enculturation communication, later generations brought this song as part of a spell (means: jampi) and treatment for sick children and so on. The development of songs or (means: tembang) has its own position as part of folklore which leads to the value of trust and hope in facing life's increasingly difficult challenges and often undergoing changes.

Problematika Kekayaan Sumber Daya Alam Kalimantan dalam Puisi Di Sini Karya Dahri Dahlan (Kajian Semantik-Semiotik)

This research focuses on the problematics of Kalimantan's natural resource wealth in the poem "Di Sini" by Dahri Dahlan. The research used semantic theory and Roland Barthes's semiotics as the basis of analysis. The purpose of this research is to analyze the meaning contained in the language of the poem. In-depth interpretation is carried out by analyzing the language of poetry through denotation meaning, connotation meaning, and the relationship of cultural elements. This research is a literature study with a qualitative descriptive approach. The object of research is the poem "Here" contained in the poetry collection " Hal-Hal yang Pergi" by Dahri Dahlan. The data were obtained using listening and note-taking techniques. The results of the study outline two important meanings, (1) Dahri's poem "Di Sini" can be interpreted as a representation of loss and helplessness; and (2) Dahri Dahlan's poem "Di Sini" shows the wealth of natural resources as a form of real damage and loss.