The plasma jet of an atmospheric-pressure chemical vapor deposition system, namely, the axial injection torch, was diagnosed by optical emission spectroscopy (OES) in the conditions corresponding to titanium oxide deposition. Titanium tetraisopropoxide (TTIP) was used as the Ti organometallic precursor. The determination of the spatially-resolved excitation temperatures in the discharge allowed the determination of relative concentrations of atomic emitting species. The entrainment of air was estimated by measuring the relative quantity of N and O atoms in the discharge. The decomposition of TTIP was estimated by measuring the relative concentration of atomic Ti. It was shown that the air is rapidly introduced and distributed in the discharge while TTIP is progressively decomposed. Space-resolved OES measurements allowed to highlight titanium-depletion regions in the discharge. In light of previous results, it was suggested that these Ti-depletion regions reflect TiO2 gas phase nucleation processes. They are thus expected to affect the deposition growth mechanisms: Ti-rich regions would contribute to surface deposition (heterogeneous phase reactions) whereas Ti-depletion regions would contribute to the TiO2 particles deposition (homogeneous phase reactions).