Awareness Of Strategies Research Articles

Media discourse analysis of sexual harassment in the airline, hotel and spa sectors

ABSTRACT Numerous people are employed in tourism and hospitality worldwide, but sexual harassment (SH) is a common problem that management fails to address. Informed by framing theory, this study examines how SH is portrayed in media coverage of tourism and hospitality workplaces, exploring frames used to shape public perceptions and societal dialogues. We conducted a computer-assisted thematic analysis of articles published around and after the #MeToo movement, which gained widespread attention in 2017, empowering survivors to share experiences of sexual harassment and assault. We used multiple tools to examine reported SH incidents within the airline, hotel and spa sectors. Our results reveal a deep and broad under-reporting of incidents and a need for more management awareness and proactive strategies to improve the situation. Although some efforts have been made, SH remains a problem in our social construct of patriarchal dominance, as evidenced by the normalisation of coercive control and persistent sexualization of tourism and hospitality workers in media discourses. As such, our analysis has the following implications: regulators must establish clear boundaries, managers need to acknowledge that SH is an issue and further research in specific areas is needed to ascertain the depth and range of SH within the tourism industry.

Unwilling the Smartphone Addiction, Fear of Missing Out and Mental Health Issues in Youth

The focus of present is to explore the relationship between smartphone addiction, fear of missing out and mental health issues in youth. Understanding how specific worries of missing out and mental health issues contribute to the development and exacerbation of smartphone addiction can provide valuable insights for prevention strategies. For this purpose, the sample for the current study was calculated by the G power formula (F, t, χ2, z, and exact tests) and 200 participants were selected through convenient sampling. A correlational research design was used. A short smartphone addiction scale (Kwon et al., 2013), fear of missing out (Przybylski et al., 2013) and mental health questionnaire scale (Houston) were used to measure the study variables. Results of the correlation analysis revealed that there is a significant positive relationship between smartphone addiction, fear of missing out and mental health issues in youth. Further results demonstrate that smartphone addiction significantly predicts mental health issues in youth. However, results showed that there are no gender differences in smartphone addiction, Fear of missing out and mental health issues among young adults. The current study findings are beneficial for youth to understand how smartphone addiction is linked to fear of missing out and mental health issues and what steps should be taken to reduce these issues in youth. To conclude, the present research study highlights the need for awareness and intervention strategies to mitigate the adverse effects of Smartphone addiction and FOMO on mental health, emphasizing the importance of digital literacy and balanced technology use among youth.

Community Awareness and Knowledge About Precocious Puberty in Riyadh City, Saudi Arabia.

Background Puberty is the process of physical maturation where an adolescent reaches sexual maturity and becomes capable of reproduction. On average, puberty typically begins between 8 and 13 years old in females and 9 and 14 years oldin males. The traditional definition of precocious puberty is the development of secondary sexual characteristics before eight years of age in girls and nine years in boys. In this study, we aimed to assess the knowledge and awareness of Riyadh residents in Saudi Arabia about precocious puberty and its complications. Methodology A cross-sectional study was conducted to estimate the awareness and knowledge among Riyadh residents about precocious puberty and its complications; 426 participants were included in this study. Participants completed a pretested self-administered questionnaire that included sociodemographic data, knowledge about precocious puberty definition, risk factors, complications, and treatment. Results This study enrolled 426 participants. Overall, 10.1% were correct about the precocious puberty age for girls, and 8.5% knew about the precocious puberty age for boys. The overall mean knowledge score among the study sample was 5.56 (SD = 2.79), with poor knowledge being prominent and constituting 68.8%, while fair and good knowledge were 30% and 1.2%, respectively. Working in a non-medical field was the sole independent significant predictor of incorrect answers of knowledge about precocious puberty. Conclusions Awareness strategies are needed to increase awareness among the community to encourage prevention and treatment for precocious puberty as the awareness and knowledge of Riyadh residents in Saudi Arabia about precocious puberty and its complications are low.

Penguatan Ekonomi Kreatif pada UMKM di Desa Turunrejo Melalui Sosialisasi Strategi Pemasaran di Era Digital

Marketing strategies in the digital era are an important point for UMKM actors to market products both offline and online by utilizing social media platforms. The purpose of this socialization is to provide education about the importance of marketing strategies in the digital era and increase the marketing of UMKM products in a wider range. The method used is qualitative descriptive to explore information in depth about the topic of service. Activities include lectures, discussions, and outputs in the form of making pamphlets and mapping google maps. As a result of the implementation of this socialization, there is an increase in the reach of product marketing more widely through the distribution of pamphlets on social media and mapping of business locations on google maps. This activity succeeded in increasing participants' awareness of digital marketing strategies and providing insights into the use of social media to build branding for UMKM.

Sharing and comparing languages – how teachers and pupils co-construct language comparison interactions

ABSTRACT By focusing on differences and similarities between languages, pupils can increase their learning of abstract principles, metalinguistic awareness and language learning strategies (Duarte, J., & Günther-Van der Meij, M. (2018). A holistic model for multilingualism in education. EuroAmerican Journal of Applied Linguistics and Languages, 5(2), 24–43; Star, J. R., & Rittle-Johnson, B. (2009). It pays to compare: An experimental study on computational estimation. Journal of Experimental Child Psychology, 102(4), 408–426). However, research has demonstrated that the possible benefits of multilingual approaches, such as language comparison, might be limited due to the nature of the classroom interaction in which these approaches are implemented (Rabbidge, M. (2019). The effects of translanguaging on participation in EFL classrooms. The Journal of AsiaTEFL, 16(4), 1305–1322). By using conversation analysis, the current study aimed to gain more insight into how teachers and pupils co-construct language comparison interactions in whole class conversations. Both the conversational structure and the teachers’ practices to stimulate pupils’ active contribution to the interactions were analysed, demonstrating a dominant conversational structure consisting of two key components. Dialogic and non-dialogic participation frameworks could be identified with the first providing pupils more opportunities to actively participate and contribute their own language comparisons than the latter. This study provides interactional evidence for the role of language comparison in making use of pupils’ diverse languages and has direct implications for teachers’ ways of shaping participation frameworks to stimulate home language use in the classroom.

Peran Brand Image dan Social Media Marketing dalam Repeat Purchase Pada Media What’s New Bali

This study examines how brand image and social media marketing influence repeat purchases on What's New Bali media. The study uses a qualitative research method. The number of respondents used in this study were 5 respondents from 5 five-star hotels in ITDC who had made repeat purchases on What's New Bali media twice or more. The data collection procedure in this study used interview guidelines. The results obtained in this study prove that there is an influence of brand image and social media marketing on repeat purchases. With the need for a marketer to expand hotel awareness and implement hotel marketing strategies in social media, it can influence repeat purchases on What's New Bali media.

Clinical Spectrum, Diagnosis, and Management of TANGO2 Deficiency Disorder: A Comprehensive Review

TANGO2 deficiency disorder is an autosomal recessive disease caused by biallelic pathogenic variants in the TANGO2 gene. First described in 2016, the disorder is characterized by acute metabolic crises, neurological dysfunctions, developmental delays, and intellectual disabilities. Laboratory findings indicate a mitochondrial fatty acid oxidation defect, with metabolic crises often triggered by stressors such as illness or fasting. The TANGO2 protein, implicated in lipid metabolism, membrane trafficking, and cellular homeostasis, is critical for maintaining lipid droplets, regulating phospholipid levels, and facilitating protein and lipid transport between cellular compartments. Symptoms of TANGO2 deficiency are diverse, including psychomotor delays, intellectual impairments, seizures, ataxia, and episodic neurological symptoms known as TANGO2 spells. Diagnosis involves genetic testing, with several pathogenic variants identified. During metabolic crises, patients may experience severe cardiac and metabolic disturbances. No curative treatment exists; management includes B-vitamin supplementation, antiepileptic drugs, and interventions for spasticity, dystonia, thyroid dysfunction, and arrhythmias. TANGO2 deficiency disorder can co-occur with DiGeorge syndrome, complicating diagnosis due to overlapping symptoms. Improved awareness and diagnostic strategies are crucial for effective management of this underrecognized condition.

How do household crop and livestock production adapt to extreme climatic events? —Insights from a typical agro-pastoral ecotone on the Qinghai[sbnd]Tibet Plateau

The increased threat of more frequent extreme climatic events (ECEs) poses significant challenges to household crops and livestock production, exacerbated by their weak adaptability. To explore ways to improve households’ adaptation awareness and behaviors, a typical agro-pastoral ecotone on the northeastern QinghaiTibet Plateau (QTP), Gonghe Sandy Land (GSL), was selected as the study area. This study analyses the impact of ECEs, and the adaptation measures taken by households, and innovatively includes the perception of government services from households in the factor system to identify the key driving mechanism of coping strategies. The results revealed that (1) 74.07 % of households experienced an extreme drought, and livestock production was 29.63 % more affected than crop production was; (2) households adopted different adaptation strategies with weather forecasts being the prevailing measure among households for crop (25.93 %) and livestock (42.33 %) production adaptation; and (3) different strategies are key to improving adaptive capacity. We found that production experience sharing, demographic and economic coordination, and early warning system and support by the government can increase farmers' awareness of adaptation strategies. While enhancing cognitive levels regarding measures, optimizing a household’s health, rationally allocating assets, and increasing timely and stable government services can improve adaptive behaviors. On the basis of these findings, this study provides recommendations from the perspective of human well-being, with the aim to achieving the SDGs, enhancing regional climate change adaptation capacity and ensuring the safety and efficiency of crop and livestock production in the QTP.

The school community's role in addressing vaping: Findings from qualitative research to inform pedagogy, practice and policy.

E-cigarettes are a significant concern in schools due to their rising use by adolescents. This research aimed to identify current and preferred intervention strategies to respond to vaping in the Western Australian school setting. Interviews and focus groups were held with 15 school professionals (leaders, teachers and nurses), parents (n = 12) and students aged 13-17 years (n = 32). Discussions were transcribed verbatim, anonymised and thematically analysed using a deductive approach aligned to the Health Promoting Schools Framework. Participants suggested that limited and varied attention has been directed towards policy in response to vaping in the school setting. Teaching and learning opportunities existed for students, parents and school professionals, albeit somewhat ad hoc in their approach. Additional training would benefit the whole-school community (students, parents and staff) to raise awareness of e-cigarette harms, increase knowledge and build skills in responding to student vaping. Clearly articulated policies are needed to guide school strategies and actions towards vaping. There needs to be a dedicated, developmentally appropriate, cross-subject vaping curriculum for students that incorporates mental health outcomes and social skills reinforcement; professional development for school staff; awareness of and access to school-based health services for help and information; visual cues to de-normalise vaping and parent and community involvement to support vape-free school environments. SO WHAT?: Comprehensive prevention activities are required to reduce the uptake of vaping among adolescents. Building students', school professionals' and parents' awareness of vaping and strategies to prevent use will contribute to de-normalising and reducing this practice among adolescents.

Request Strategies of EFL University Learners at Jambi University

Making appropriate requests is a crucial aspect of pragmatic competence in language learning. This research aimed to investigate common request strategies used by EFL University Learners at Jambi University when making requests at the ages of 19, 20, and 21. This research design was an intrinsic case study to gain an in-depth knowledge of the phenomenon within its specific context. Data were collected through a written discourse completion test (DCT) from six participants, two from each age group. They were analyzed using discourse analysis, specifically focusing on the request strategies proposed by Blum-Kulka and Olshtain (1984), Blum-Kulka (1987), and Trosborg (1995). The findings reveal that most participants employed conventionally indirect (hearer-based) strategies in the form of ability, willingness, and permission (25 times, 83.3% frequency of semantic formulas) and conventionally indirect request (speaker-based) strategies in the form of desires/needs (3 times, 10% frequency of semantic formulas), followed by direct request strategies in the form of performatives (2 times, 6.6% frequency of semantic formulas). The research concluded that conventionally indirect request strategies (hearer-based) in the form of ability, willingness, and permission are mostly used in making requests among the studied age groups. It also found that age influenced how social power as a social variable maintained smooth social interactions in making requests. Those different age groups exhibited diversities in the use of directness level in making requests based on the age gap between the speaker and the hearer. Additionally, the research indicates how the focus shifts to the hearer's wants as the speaker casts requests in various direct forms. This suggests that people tend to make requests subtly, especially within academic settings. These findings have important implications for language teaching and pragmatics instruction, potentially influencing approaches to improving learner awareness of appropriate request strategies in academic and social contexts.

Urban-Rural Differences in Acute Kidney Injury Mortality in the United States

IntroductionAcute kidney injury (AKI) is associated with increased mortality. AKI-related mortality trends by US urban and rural counties were assessed. MethodsIn the cross-sectional study, based on the Centers for Disease Control and Prevention WONDER (Wide-ranging ONline Data for Epidemiologic Research) Multiple Cause of Death data, age-standardized mortality with AKI as the multiple cause was obtained among adults aged ≥25 years from 2001−2020, by age, sex, race and ethnicity, stratified by urban-rural counties. Joinpoint regressions were used to assess trends from 2001−2019 in AKI-related mortality rate. Pairwise comparison was used to compare mean differences in mortality between urban and rural counties from 2001−2019. ResultsFrom 2001−2020, age-standardized AKI-related mortality was consistently higher in rural than urban counties. AKI-related mortality (per 100,000 population) increased from 18.95 in 2001 to 29.46 in 2020 in urban counties and from 20.10 in 2001 to 38.24 in 2020 in rural counties. In urban counties, AKI-related mortality increased annually by 4.6% during 2001−2009 and decreased annually by 1.8% until 2019 (p<0.001). In rural counties, AKI-related mortality increased annually by 5.0% during 2001−2011 and decreased by 1.2% until 2019 (p<0.01). The overall urban-rural difference in AKI-related mortality was greater after 2009−2011. AKI-related mortality was significantly higher among older adults, men, and non-Hispanic Black adults than their counterparts in both urban and rural counties. Higher mortality was concentrated in rural counties in the Southern United States. ConclusionsMultidisciplinary efforts are needed to increase AKI awareness and implement strategies to reduce AKI-related mortality in rural and high-risk populations.

Self-reported online science learning strategies of non-traditional students studying a university preparation science course

Student awareness and selection of learning strategies are predictors of academic success. Yet, little is known about learning strategies of students in university preparation science courses, who are frequently mature-aged or underrepresented students. This lack of knowledge potentially hinders tailoring reflective learning experiences, specific to science contexts, supporting novice science students adopting effective learning strategies. A mixed-methods study examined self-reported learning strategies of 88 students in an online university preparation science course, analysed using a convergent parallel research approach and interpreted through a passive–active–interactive framework. The study found preferences for passive learning strategies with considerably less active and interactive strategies reported. The findings suggest, despite the strengths these students bring to their studies, a tendency for naïve and unexamined concepts of science learning, from time-poor students with little experience in collaborative learning. The study recommends embedding science-specific learning strategies in university preparation science courses and building capacity with interactive strategies.

Adenomyosis-A Call for Awareness, Early Detection, and Effective Treatment Strategies: A Narrative Review.

To provide a brief summary of the high incidence, symptomatology, different types, and diagnosis of adenomyosis and to explore various aspects of the disease, with the primary aim of raising awareness among gynecologists for appropriate and early detection. Adenomyosis, a benign gynecological condition characterized by the infiltration of endometrial tissue into the myometrium, poses significant challenges to women's reproductive health. A narrative review was conducted by searching PubMed, Scopus, and Cochrane databases and offering a non-systematic summary and critical analysis of current knowledge on the impact of adenomyosis on women's health. Articles published in the English language up to May 2023, including original scientific papers, clinical trials, meta-analyses, and reviews focusing on various aspects of adenomyosis, were included in the synthesis of this review. Approximately 20% of women are affected by adenomyosis, which manifests with various subtypes, distinct epidemiological profiles, symptomatology, and treatment responses. Despite its clinical significance, adenomyosis remains understudied, resulting in a significant disparity in research and the literature compared to other gynecological conditions. The severity of adenomyosis is compounded when coexisting with endometriosis, particularly deep-infiltrating endometriosis (DIE), leading to exacerbated fertility issues and severe symptomatology. The wide range of symptoms, including adverse pregnancy outcomes such as pre-eclampsia, highlights its wider impact and emphasizes the need for increased awareness of the condition. Adenomyosis is frequently associated with treatment failure in endometriosis, contributing to dienogest resistance, elevated discontinuation rates, and persistent pain post-endometriosis surgery. Additionally, the lack of specific treatments tailored to adenomyosis poses a considerable challenge in clinical management.

EmPATHs - A serious board game to raise awareness and empathy towards vulnerable-to-exclusion groups in mobility

IntroductionSocial inequalities are a day-to-day problem experienced by the most vulnerable populations. In mobility, a basic human need, these inequalities can translate into lower accessibility to basic needs and social exclusion. The mobility barriers and needs of vulnerable-to-exclusion (v2e) groups have been documented in the literature, however, issues on accessibility, empathy and awareness strategies and people's attitudes remain. Serious games —fun teaching tools— have been successfully applied in urban/transport planning and have also been used to increase empathy and prosocial behavior. Despite the application of serious games in multiple fields pertinent to this study, the pressing mobility and accessibility issues faced by vulnerable populations have not been addressed in any serious game to date. This study focuses on creating and evaluating a serious board game (EmPATHs) to raise awareness and empathy towards v2e groups among various stakeholders while being fun at the same time. MethodIn this case, the goal of the game is to reach as many destinations as possible by playing different v2e personas. The winner of the game is the player who has reached the most destinations at the end with different v2e personas. EmPATHs targets university students from mobility-related programs, the general public, practitioners and decision makers from related fields. The game was created following a four-step iterative design process involving four categories of participants' groups, namely, frequent board game players (gamers) and experts on accessibility, mobility justice, and serious games. The game's evaluation was based on the answers of 26 players and focused on characteristics of serious games and the main goal of the game. The evaluation methodology included close-ended questions to assign a score from 1 to 5 to the established criteria and open-ended questions to complement with the quantitative results. Results & conclusionsThe participants considered EmPATHs to be a fun (4.4/5 score) and engaging (4.5/5 score) game, with a medium difficulty level (2.5/5 score) and which does not evoke frustrating feelings (2.0/5 score). The participants acknowledged learning more in-depth about barriers of v2e people (4.5/5 score) and recognized the game's capacity to raise awareness (4.5/5 score). They also felt more likely to empathize with v2e groups after the game (4.5/5 score). Future applications of the game can be expected to be in teaching contexts, public mobility-related events, and workshops with stakeholders from the planning and designing field.

The Influence of Brand Image, Brand Awareness, and Promotional Strategies on Purchase Intention Decisions and Its Impact on Purchasing Decisions Among Gen Z (Study on Digital Out of Home Advertising: Videotron)

The Influence of Brand Image, Brand Awareness, and Promotional Strategies on Purchase Intention Decisions and Its Impact on Purchasing Decisions Among Gen Z (Study on Digital Out of Home Advertising: Videotron)

Barriers Faced by Women and Girls with Disabilities in Disclosing Sexual Abuse in the Northwest Region of Cameroon: A Case Study

Women with disabilities are two to three times more likely to experience violence than women without a disability and are less likely to disclose incidents of sexual violence and domestic abuse. In a typically patriarchal society like Cameroon, being a woman or girl with a disability increases the likelihood of gender-based violence – a risk that has been further exacerbated by the ongoing socio-political crisis in the region. There is a misconception that women and girls with disabilities like their male counterparts are safe from sexual violence given the falsehood that it is an unusual and shameful occurrence to have sexual relations with a woman with a disability. These prevailing prejudices inspired this study to investigate the barriers that prevent women with disabilities from reporting sexual and domestic abuse. The case study design was used to conduct an in-depth content analysis of the situation of women with disability who had been abused. Nonprobability sampling resulted in a selection of 3 cases per disability type including vision, hearing, mobility, and psychosocial impairment types. Results show that there has been dead silence on abuse of women with disabilities due to social pressure, twists in the narrative to focus on blaming the victim, ignorance of what abuse is, and normalisation of abuse amongst other reasons. The study recommends the need to enhance attitudinal change through an integrated awareness strategy that includes both women and girls with disability and the perpetrators on the one hand, and society on the other with consistent capacity building for service providers on identification and pathways to managing women and girls who have been abused.

Exploring Xylazine Awareness, Health Impacts, and Harm Reduction Strategies: Findings From a Multimethods Study in Lowell, Massachusetts.

Xylazine, an adulterant in local drug supplies, has been detected in approximately 30% of opioid samples submitted for testing in Massachusetts. A better understanding of local risks, harms, and use preferences is needed to combat xylazine-related impacts on local communities. Through the STOP-OD Lowell study, we aimed to assess local xylazine awareness through in-depth interviews with local community stakeholders (n = 15) and local people who use drugs (PWUD; n = 15) and surveys with local PWUD (n = 94). The qualitative interviews focused on the current drug landscape and knowledge of adulterants in Lowell, and the results informed subsequent survey design. Through our survey, we examined whether PWUD were aware of xylazine and their willingness to use xylazine test strips. Most community stakeholders and PWUD had limited awareness about the presence and impact of xylazine as an adulterant. Forty-seven (50%) survey respondents were aware of xylazine. When provided with more information about xylazine, 65% of all respondents expressed a willingness to use xylazine test strips. PWUD who had received naloxone training, reported using with others, and using tester shots were more willing to use xylazine test strips. Our findings are congruent with existing literature that indicates that there is limited awareness of xylazine among PWUD, and they consider xylazine an unwanted adulterant. We also found that PWUD who use other harm reduction measures are more willing to use xylazine test strips. The increase in xylazine warrants additional community-level interventions such as wound management and local testing infrastructure. Further research is needed to understand better the impacts associated with xylazine use, effective harm reduction techniques, and perceptions of xylazine test strips.

Democratizing Weather Data: Web Application Development for Accessible IoT Weather &amp; Heat Index Monitoring with Arduino and Thingspeak

In the Philippines' hot and humid climate, heatstroke is a major health concern. This study explored an Arduino-based system for weather &amp; heat index monitoring and public communication methods. Arduino systems deployed in three locations (One Mission Park, Playground, and Gazebo) collected temperature, humidity, and heat index data. Analysis showed the system's potential for consistent heat index monitoring across locations. A web application developed using Angular and NodeJS visualized the collected data and logged it in the Google sheet with data from Thingspeak, where Arduino sent it. While user experience wasn't formally evaluated, the application offers promise for publicly disseminating real-time or historical heat index information. Further research is needed to assess the impact on public awareness and heatstroke prevention strategies. This could involve user surveys and collaboration with public health officials to explore integration with existing heatwave warning systems and educational campaigns. Overall, this research promotes accessible heat index monitoring and public awareness of heatstroke risks in the Philippines.

Unraveling the importance of early awareness strategy on the dynamics of drug addiction using mathematical modeling approach.

A drug is any substance capable of altering the functioning of a person's body and mind. In this paper, a deterministic nonlinear model was adapted to investigate the behavior of drug abuse and addiction that incorporates intervention in the form of awareness and rehabilitation. In the mathematical analysis part, the positivity and boundedness of the solution and the existence of drug equilibria have been ascertained, which shows that the model consists of two equilibria: a drug-free equilibrium and a drug endemic equilibrium point. The drug-free equilibrium was found to be both globally and locally asymptotically stable if the effective reproduction number is less than or equal to one (Rc≤1). Furthermore, we were able to show the existence of a unique drug endemic equilibrium whenever Rc>1. Global asymptotic stability of a drug endemic equilibrium point has been ascertained using a nonlinear Lyapunov function of Go-Volterra type, which reveals that the drug endemic equilibrium point is globally asymptotically stable if an effective reproduction number is greater than unity and if there is an absence of a reversion rate of mended individuals (i.e., ω=0). In addition, an optimal control problem was formulated to investigate the optimal strategy for curtailing the spread of the behavior using control variables. The control variables are massive awareness and rehabilitation intervention of both public and secret addicted individuals. The optimal control simulation shows that massive awareness control is the best to control drug addiction in a society. In sensitivity analysis section, the proportion of those who are exposed publicly shows to be a must sensitive parameter that can reduce the reproduction number, and the effective contact rate shows to be a must sensitive parameter to increase the reproduction number. Numerical simulations reveal that the awareness rate of exposed publicly and the rehabilitation rate of addicted publicly are very important parameters to control drug addiction in a society.

Evaluation of Circular Srategies and their Effectiveness in Fashion SMEs in Ghana

Circular economy strategies may appear practical for business but are complex in application. Country-specific situations, taking into consideration the cultural dimensions, aid the practicality of such strategies. As part of a longitudinal research, this study sought to identify and evaluate circular strategies that could be integrated into selected fashion SMEs in Ghana. An in-depth qualitative case study was adopted to engage nineteen owner-designers of SMEs through interviews and observations. The owner-designers must have formal businesses, have been running their retail stores during the last decade and operate within the two major cities in Ghana where population growth supports economic activities. Life extension strategies were adopted for the study. The indications were that the majority of owner-designers of fashion SMEs, although practicing some circular strategies unknowingly, were not motivated to formally integrate the practice into their businesses. Cost, time, labour and consumer attitudes and behaviour were factors considered to undermine the effectiveness of adopting and implementing circular strategies in these firms. Creation of awareness of circular strategies and models for their implementation are needed to enable practitioners to imbibe circular economy principles in fashion SMEs in Ghana.