Avocado Industry Research Articles

Commodity supply response to a producer-financed advertising program: The california avocado industry

A simulation model of the California avocado industry is used to estimate the impact of a producerfunded generic advertising program on acreage and returns over time. Although returns from advertising can be quite favorable in the short-run, improved returns stimulate increased plantings and the resulting production will erode advertising returns over time. California avocado producers, after over 30 years of actively promoting their product, appear to have real returns per acre similar to those that would have occurred without advertising but advertising has become a built-in cost. © 1993 John Wiley & Sons, Inc.

Selection of avocado rootstocks for calcareous soils

Abstract Thirty years of selection of avocado rootstocks for resistance to lime‐induced chlorosis in Israel has resulted in the development of a very successful avocado industry in Israel. Most resistance was found within the Mexican race of avocados.

THE PARENT FUERTE AVOCADO

Journal Article THE PARENT FUERTE AVOCADO: Three Quarters of California Avocado Industry Traces to Mexican Tree Get access A. D. SHAMEL A. D. SHAMEL Principal Physiologist Division of Fruit and Vegetable Crops and DiseasesRiverside, California Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Heredity, Volume 28, Issue 5, May 1937, Pages 181–182, https://doi.org/10.1093/oxfordjournals.jhered.a104356 Published: 01 May 1937