Augmented Reality App Research Articles

An Exploration of Augmented Reality User Interface Design for the Stanley & Audrey Burton Gallery Mobile Application

The main aim of this research is to develop a mobile application that features augmented reality (AR) functions in order to enhance the visitor experience at the Stanley & Audrey Burton Gallery at the University of Leeds. Data for this study were collected using different questionnaire surveys, applying quantitative research methods to the survey results. This study is unable to encompass the entire range of theories concerned with interaction design. The reader should bear in mind that the study is grounded in user-centric principles. It is found that young audiences account for the majority of users who demonstrated positive reactions to augmented reality app technology. This demographic of users pay more attention to the entertainment value offered in interactive interfaces as well as the aesthetics of design. Although such users have not used the gallery’s AR app, they have high expectations for this project. Many substantive suggestions are put forward throughout the iterative design process. This research contributes to a deeper understanding of the field of AR as well as human-computer interactions more widely. The findings offer further important contributions to the field of interactive experience.

AR app-based brand engagement and outcomes: A moderated mediation approach

Augmented Reality (AR) has gained increased attention in recent theory and practice owing to its potential to enhance customer responses toward brands. However, the investigation into how AR apps can foster brand-related outcomes remains to be limited. The study aims to determine how AR app-based brand engagement drives key brand-related outcomes while observing the mediating role of ‘attitude towards the brand's AR app’ and the moderating role of AR app-based brand experience. 383 responses were collected from AR app users to examine the model. The results suggest that ‘attitude towards the brand's AR app’ mediates the influence of AR app-based brand engagement on AR app-based brand love, AR app-based brand co-creation, and online review intention. AR app-based brand experience moderates the said mediation relations with a positive effect for the high AR app-based brand experience. The study ends with contributions to the theory and offers insights into how AR app-based brand engagement can advance brand-related outcomes.

Efficacy of educational platforms in developing the skills of employing augmented reality in teaching mathematics

The aim of the current study is to reveal the effectiveness of a training program using an educational platform on developing the skills of employing augmented reality apps to enhance the teaching of mathematics among elementary school teachers. The experimental approach with a quasi-experimental design, a one-group pre-/post-test design, was used in this study. The study sample consisted of 36 elementary school mathematics teachers in Saudi Arabia, and an achievement test and an observation card were used as measurement tools. The study identified a statistically noteworthy distinction, with a significance level of 0.05, in the mean scores of the study group before and after the administration of the achievement test and the observation card, favoring the post-application results. The study suggested the importance of directing those in charge of developing training programs within the Ministry of Education to incorporate educational platforms as a key component of distance education methods.

Potentials and Challenges of Mobile Augmented Reality in the Metaverse for an Engaging Online Course

Online learning is rapidly expanding across the educational landscape, particularly at the tertiary level of education. When combined with appropriate pedagogy, the tremendous advancement of technology has transformed the face of education. This integration has created new possibilities for enhancing teaching quality. Augmented Reality (AR) is one of the recent technologies to help make learning interactive and engaging. The broad adoption of AR on mobile devices is related to the enormous use of mobile devices globally. Thus, this paper reviews several works of literature on mobile AR and demonstrates its educational potential. After identifying the empirical studies of AR, this review highlights its potential in terms of learner outcomes, interaction, motivation, visualization, and collaboration, and its challenges, particularly in the English as a foreign language (EFL) context. Further research also needs to investigate diverse mobile AR apps for more engaging virtual online courses.

Design of Android-Based Augmented Reality Physics Book for Grade XII of High School Chapter 9 Digital Technology

Many senior high school students still rely on printed books for their learning, but these books often only provide 2D images with written explanations. This made Students difficult to fully ubnderstand the 3D nature of the images, especially in subjects like physic. To address this issue, the author developed an application using Augmented Reality (AR) Technology Which focused on Chapter IX of the physics textbook, mainly on "Digital Technology". This AR application students with more interesting and interactive learning experiences by showcasing animation and 3D designs. Based on he questionnaire result, from 120 students of SMK Negeri 1 Langsa it was found that 96.17% agreed that this AR app was an effective learning tool and 3.83% disagreed. So it can be concluded that this AR application can be an alternative for students and teachers as a learning media and it easier to understand, interesting, and fun in the teaching and learning process.

From virtual to reality: The power of augmented reality in triggering impulsive purchases

This study examines the impact of key features of augmented reality (AR) applications on impulsive buying intentions. The study focuses on interactivity, authenticity, and vividness and how they combine with psychological and emotional responses to create an immersive shopping experience. A structured questionnaire was administered to 254 participants via an online survey, and the data were analyzed using the partial least squares (PLS) method. The results demonstrate that all three AR characteristics can stimulate consumers to varying degrees, resulting in impulse purchase intentions. Interactivity provides significant instant gratification stimulation, while vividness creates the strongest form of instant gratification and product presence. Authenticity provides the strongest product presence stimulation but does not significantly stimulate instant gratification. These findings offer valuable insights for AR application developers to optimize AR apps for the best user experience and shed light on the relationship between AR characteristics and consumers' impulse buying intentions.

Virtual reality and augmented reality smartphone applications for upskilling care home workers in hand hygiene: a realist multi-site feasibility, usability, acceptability, and efficacy study.

To assess the feasibility and implementation, usability, acceptability and efficacy of virtual reality (VR), and augmented reality (AR) smartphone applications for upskilling care home workers in hand hygiene and to explore underlying learning mechanisms. Care homes in Northwest England were recruited. We took a mixed-methods and pre-test and post-test approach by analyzing uptake and completion rates of AR, immersive VR or non-immersive VR training, validated and bespoke questionnaires, observations, videos, and interviews. Quantitative data were analyzed descriptively. Qualitative data were analyzed using a combined inductive and deductive approach. Forty-eight care staff completed AR training (n = 19), immersive VR training (n = 21), or non-immersive VR training (n = 8). The immersive VR and AR training had good usability with System Usability Scale scores of 84.40 and 77.89 (of 100), respectively. They had high acceptability, with 95% of staff supporting further use. The non-immersive VR training had borderline poor usability, scoring 67.19 and only 63% would support further use. There was minimal improved knowledge, with an average of 6% increase to the knowledge questionnaire. Average hand hygiene technique scores increased from 4.77 (of 11) to 7.23 after the training. Repeated practice, task realism, feedback and reminding, and interactivity were important learning mechanisms triggered by AR/VR. Feasibility and implementation considerations included managerial support, physical space, providing support, screen size, lagging Internet, and fitting the headset. AR and immersive VR apps are feasible, usable, and acceptable for delivering training. Future work should explore whether they are more effective than previous training and ensure equity in training opportunities.

Effects of augmented reality on perceived motivation for struggling readers: Mix-method analysis

Higher education students who struggle with reading may find some relief via the use of technology, especially new and developing forms of technology. Even though augmented reality (AR) has been used in the classroom with great success to motivate and engage children who are difficult to teach, there hasn't been a lot of research done on how augmented print may help those who have trouble reading. The purpose of this study is to investigate the effect of augmented reality on perceived motivation for students currently enrolled in higher education, namely their engagement with and understanding of an upgraded design theory book, as well as their perceived motivation to read. This research was conducted using the mix method approach, supported with some different methodologies. The findings reveal that increased support for academic literature enhances motivation, engagement, and confidence in understanding, impacting both struggling and proficient readers. We concluded that students, regardless of their reading level, expressed a willingness to use AR reading assistance for future books. Further research is crucial given the heightened levels of motivation and confidence. This research aligns with technological advancements, and educators can influence the development of augmented reality apps for classroom use. Future studies should focus on students with reading difficulties, exploring the optimal design of AR experiences and learning games to enhance understanding and retention of art history lectures in higher education

The moderating role of aesthetics and information quality for acceptance of augmented reality

ABSTRACT This study explores the moderating role of aesthetics and information quality on the technological acceptance of augmented reality. A technology acceptance model with the following variables was used: perceived ease of use, perceived usefulness, attitude towards using, and behavioural intention to use. Analysis was conducted by using structural equation modelling and a participation of 90 engineering students. Participants used an augmented-reality app for electrical resistive circuits, which works as a virtual laboratory. The app allows manipulating circuit elements and computing voltage and amperage values using the loop method, applying Kirchhoff’s voltage law. The results suggest that aesthetics and information quality influence attitudes towards use. These findings show the importance of aesthetics and information quality in accepting augmented reality apps; therefore, designers and developers should consider these factors. This type of study has not been investigated previously.

Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector

The world of augmented reality (AR) is reaching astronomical figures in the consumer industry. The AR world market is estimated to have over 1.7 billion users by the mid 2020s and generate over $60 billion USD. This paper explores the intricate realm of consumer expectations and experiences regarding Augmented Reality (AR) apps, specifically in the fashion retail sector. Using a triangulation qualitative approach (via online reviews, focus groups and semi-structured interviews), this study aims to understand the practical, consumer-centric aspects of AR apps – an overlooked area of the field, as many studies have focus on the technical aspects of AR apps. The study also develops a framework for understanding AR's use in fashion retail and understanding consumer expectations and experiences linked to the AR apps. Key findings revealed that consumers appreciate AR apps for providing a unique, immersive shopping experience akin to in-store shopping, with advanced features such as 3D visualization. The study also identifies features that influence consumer goals, including the ability to try on products virtually, ease of navigation, and the inclusion of advanced features like a 3D visual experience. The implications of this study are vast, offering insights for app developers to enhance user experiences, prevent negative reviews, and foster a positive perception of AR apps among consumers.

Assessing user benefits and privacy concerns in utilitarian and hedonic mobile augmented reality apps

PurposeThe application of mobile augmented reality (MAR) for enhancing user experiences and consumer patronizing intention has been the focus of recent MAR literature. Few studies examine the differences between apps. This study fills the research gap by examining how consumers assess their experiences with different MAR applications and how their decision-making process is performed, particularly in the setting of smartphones.Design/methodology/approachA web-based online survey was administered to collect data on consumers' perceptions of two different MAR apps: utilitarian and hedonic apps. Reliability and validity of the measurement scales, non-response bias and comment method bias were assessed. With the support of measurement model, partial least square (PLS) was employed to test the research hypotheses.FindingsThis study reveals that the technological attributes of augmented reality (AR) apps have significant effects on consumer perceptions of their utilitarian and hedonic benefits, including interactivity, visual quality, service quality, technicality and aesthetics. Moreover, this study shows that consumers of hedonic apps place more importance on their enjoyment with the MAR app; consumers of utilitarian apps focus more on the accrued functional values. The findings provide practical insights for retailers in AR marketing and application development in the MAR environment.Originality/valueThis study provides a comprehensive viewpoint for analyzing ongoing use and purchase intentions simultaneously in a unified theoretical framework. In addition, it compares different types of MAR apps: hedonic and utilitarian. Furthermore, it is one of the first few studies attempting to provide a comprehensive understanding of the predictive role of MAR technologies by incorporating privacy concerns into the research model based on user and gratification framework.

From tech to touch: self-concept and testimonials in AR try-on versus website

PurposeOne of the main challenges that brands face is the ability to provide a real-life experience through online platforms. The aim of this study is to analyze consumers' self-concept and testimonials through an augmented reality (AR) try-on app versus a website.Design/methodology/approachAn online survey was conducted with 222 participants, in which they were randomly exposed to two scenarios: AR try-on app or website experience and positive versus negative reviews presence.FindingsThe findings indicate positive effects of ideal self-congruence on purchase intention and confidence in fit. Low self-esteem consumers experience greater ideal self-congruence using AR when compared to the website. Confidence in fit partially mediates between ideal self-congruence and purchase intention. Higher levels of diagnosticity of reviews conduct to higher levels of purchase intention.Originality/valueThis study contributes to interactive marketing by exploring the effect of appearance self-esteem in the relationship between AR app versus website and ideal self-congruence and how this influences consumer behavior. In addition, the study also emphasizes the role of testimonials in shaping consumer intentions.

Preservation of West Java Culinary Recipe Using Augmented Reality, Photogrammetry, and Storytelling Illustration

Many traditional culinary recipes from West Java are lost because they are not well-documented; this is a concern for many parties. Losing the recipe means losing the "artifacts" of traditional culinary and precious history and philosophy, which are part of local wisdom. Therefore, modern documentation is needed, which is informative, interactive, engaging, and loved by the young generation. This research is about designing West Java traditional culinary recipes using augmented reality, photogrammetry, and storytelling illustration. This study employs action research. For the data collection method, structured interviews with West Java culinary lecturers and Assemblr Augmented Reality (AR) apps creators were used. Then, this data will be used as content for proposing a design solution. Based on the research conducted, the attempt to preserve West Java culinary recipes using augmented reality, photogrammetry, and storytelling illustration is determined by the extent of the fresh, fun, and fascinating concept in all these media to create an excellent first impression as an exciting medium. Once the audience is interested, the transfer of knowledge afterward will be smoother. Fun and funny illustrations can generate the desire to find and taste these traditional foods.

Development of augmented reality applications using iOS for aerospace training

Augmented reality (AR), often used for creating games and apps that blend the real and digital world, also offers significant advantages for the teaching and learning process. It allows students to interact with concepts in a way that would not be possible just through books, contributing to better academic results and increasing student engagement in the classroom. Therefore, the use of AR in aerospace training becomes essential to offer a more interactive and immersive learning experience. With this in mind, this work sought to develop an AR app for the iOS and iPadOS operating systems, with the goal of assisting the practice of future professionals in assembling and maintaining the NanosatC-BR1 in the aerospace industry. The development of the app is directed towards Apple devices such as iPhones and iPads due to more robust support for technologies such as advanced cameras, LiDAR, and other sensors important for AR, while hardware specifications vary widely among different manufacturers in the case of Android devices. As a result, it was possible to realize that AR, combined with teaching and learning, is an exceptional tool, especially in the aerospace industry.

Virtual Reality's Effect on Educational E-learning Platforms

Students now rely more on online learning than on-campus instruction. As a result, we intend to create a project that will assist students in understanding topics through the use of augmented reality (AR). The only aspect of e-learning being studied at the moment is knowledge transmission online. We want to upgrade e-learning with AR due to time restraints and other technological issues. In order to virtualize the notion for students studying three-dimensional geometry, our objective is to create an e-learning framework for three-dimensional geometry. Students may quickly understand the idea visually with the aid of modern mobile phones by placing their phones on the actual QR code readers. Using AR, it will provide a clear and visual explanation of the idea. For instance, if the student holds up his phone in front of the switch or router, it will clearly explain the components. Then, it may be used in any subject or industry. We want to employ Vuforia and UNITY 3-D software to accomplish our aim. The software development kit (SDK) for augmented reality (AR) on mobile devices called Vuforia facilitates the development of AR apps. It recognizes and tracks planar pictures and 3D objects in real time using computer vision technologies. Games and other visuals in both 2D and 3D may be made with Unity.

Consumers’ Experience and Satisfaction Using Augmented Reality Apps in E-Shopping: New Empirical Evidence

As more consumers adopt virtual try-on apps, shops can offer their goods at any time. Optimizing the online presence of e-tailers is based on technological advances, especially in mobile networks and augmented reality (AR) and virtual reality (VR) apps. This paper examines the factors influencing consumers’ experience and satisfaction using AR apps in makeup e-shopping. We employed constructs from models based on the stimulus–organism–response (SOR) paradigm as a starting point for our research. We added fit confidence, social value, and innovativeness, used in similar research on AR apps, to the continued usage intention, perceived utilitarian value, immersion, and perceived hedonistic value. Our research used the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach from SmartPLS 4 for an online questionnaire. We obtained that all parameters impact consumers’ intention to utilize AR applications. Considering the total effect (direct and indirect), the order of influence is as follows: fit confidence, innovativeness, immersion, social value, perceived hedonistic value, and perceived utilitarian value. This paper’s key findings demonstrate that social value, fit assurance, perceived utilitarian value, and immersion are the most significant direct influences on customer behavior using AR apps in makeup e-shopping.

3D Animal Illustration Flashcard as a Learning Media Innovation in Early Childhood Education

Augmented reality (AR) is a technology that allows users to interact with virtual elements in a real-world environment. In the context of early childhood education, AR-based learning media can provide a number of benefits for children learning about animals. With the assistance of parents, children can learn 3-dimensional shapes and animal characters that are integrated with smartpones. The aim of this research is to develope 3D flashcards based on Augmented Reality for learning media in Early Childhood Education. The developed flashcards are also given the distinctive sound of each animal so that the child can easily recognize it. The product was developed using ADDIE (Analyze, Design, Develompent, Implementation and Evaluation), and it was then tested on a limited group, and validated to get input for improvements before being mass-produced. The result of this research in AR-based learning media is that it can make learning about animals more engaging and interactive for children. This can make the learning process more fun and interesting for children, and can also help to retain their attention and focus during the learning process. Another benefit of using AR-based learning media is that it can help to make the information more relatable and concrete for children. For instance, instead of just reading about a cow in a flashcard, children can use an AR app to see a 3D model of a cow in front of them and even interact with it. The limitation of this study is that from the results of the trial, the data shows that the use of paper-based flasshcards can be damaging in early childhood, and teachers suggest using sturdier materials such as PVC.
 Keywords: flashcards, augmented reality, animals, early childhood, education How to

Spatial Neglect Therapy With the Augmented Reality App “Negami” for Active Exploration Training: A Randomized Controlled Trial on 20 Stroke Patients With Spatial Neglect

ObjectiveTo investigate the efficacy of the augmented reality (AR) app “Negami” as an active exploration training for the treatment of spatial neglect. Improvements of the ipsilesional attention and orientation bias (and resulting contralesional neglect) will be examined in stroke patients with spatial neglect and compared with a control group. DesignRandomized controlled trial with an experimental Negami group, consisting of patients with spatial neglect, and a group of neglect patients receiving standard neglect therapy. SettingThree rehabilitation hospitals. ParticipantsTwenty right hemispheric stroke patients with spatial neglect (N=20). InterventionOver a period of 2 weeks, both groups received 5 training sessions per week (à 25 minutes). Neglect behavior was assessed weekly over a 5-week period, with the Negami therapy group receiving a second follow-up assessment at 1-to-2-month intervals after completion of training. Main Outcome MeasuresLetter Cancellation, Bells Test, Copying Task, Line Bisection Task, and a self-developed “Exploration Test”. ResultsBoth groups improved significantly. While the Negami therapy group improved in 4 of 5 neglect tests used, the standard therapy group improved in only 1 of these tests. We observed significantly better improvement in the Negami group already after the first week of training. This difference was also significant after the end of the training as well as 1 week after the end of training and remained stable 1-2 months after the end of treatment. ConclusionNegami can be used as an effective alternative or addition to current standard neglect therapy, and may even be superior to it.

Media Pengenalan Peti Kemas Logistik Menggunakan Augmented Reality Berbasis Android

Containers are the most important part in the world of logistics, where the container is a medium for sending cargo or goods from the sender to the recipient. A container is a square-shaped box that is specially carved with a certain size made of iron or aluminum with a door on one side, the box has an important role in the export and import of goods. The study developed the Augmented Reality app using the Markerless and Markerbased methods to visualize Android-based 3D Logistics Box objects. The method used in this application development is the Software Development Life Cycle model Waterfall. Logistic container identification materials that will be used as 3D objects on applications are: dry container, isotank container, open top container, open side container, reefer container and flatrack container. The result of the development of this app is a container recognition media that runs on the Android smartphone using Augmented Reality technology. Based on the results of functionality testing / blackbox testing, it can be concluded that the application runs according to its function and the input/output process successfully produces a valid output. The marker accuracy test obtained a total percentage level of precision of 66.6%, and the markerless accurate test obtains a total level of accuration of 100%. Usability testing by conducting a questionnaire on 30 respondents could conclude all aspects of usability, functionality, efficiency and portability obtain a percentage score of Likert’s scale of 91%.

Augmented reality and education in electronics: Relationship between usability, academic performance, and emotions experienced in learning

AbstractStudents often find difficult to understand the concepts and working details of electricity because its mechanisms of operation are invisible. The visualization of electricity through an augmented reality (AR) app could assist students in understanding these concepts more intuitively and in improving their academic achievement. Due to the lack of studies on AR apps for electricity education, this study aimed to investigate the effects of an interactive AR app designed for teaching electrical circuits on students. The study investigates its impact on students' academic performance, explores its influence on their emotions, and examines the relationship between the perceived usability of the app and the student's learning outcomes and emotional experiences. The study was conducted in an electromagnetism laboratory with the participation of 28 engineering students. The findings revealed that the students who used the augmented reality application presented a better academic performance than those who participated in the traditional laboratory. Except for the students in the experimental group feeling less shame, there were no discernible variations between the students' feelings in the two groups. Anxiety increases in both groups. The AR application proved to have usability rated as good, but it was not evident that it correlated with academic performance, or the emotions students experienced. Only one relationship was determined between the perceived consistency of the system and hopelessness.