Abstract

The main aim of this research is to develop a mobile application that features augmented reality (AR) functions in order to enhance the visitor experience at the Stanley & Audrey Burton Gallery at the University of Leeds. Data for this study were collected using different questionnaire surveys, applying quantitative research methods to the survey results. This study is unable to encompass the entire range of theories concerned with interaction design. The reader should bear in mind that the study is grounded in user-centric principles. It is found that young audiences account for the majority of users who demonstrated positive reactions to augmented reality app technology. This demographic of users pay more attention to the entertainment value offered in interactive interfaces as well as the aesthetics of design. Although such users have not used the gallery’s AR app, they have high expectations for this project. Many substantive suggestions are put forward throughout the iterative design process. This research contributes to a deeper understanding of the field of AR as well as human-computer interactions more widely. The findings offer further important contributions to the field of interactive experience.

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