IN 1953 JAMES FINN concluded his classic article in the first issue of AV COMMUNICATION REVIEW with this statement: "The audiovisual field is not yet a profession." His conclusion followed an examination of six main criteria which by Finn's definition typified a profession. They were: (1) an intellectual technique; (2) an application of that technique to the practical affairs of man; (3) a period of long training; (4) a close-knit association of members with a high quality of communication between members; (5) a series of standards and an enforced statement of ethics; and (6) an organized body of intellectual theory constantly expanding by research. According to Finn's evaluation in 1953, audiovisual communications personnel met the first and second criteria, were low but improving in four and five, and rated very low on three and six. In other words, they lacked the "long period of rigorous training substantially agreed to by the members of the profession" and the "organized body of intellectual theory constantly expanding by research." The March 1960 seminar reported in this volume was called to deal specifically with the third of these points-but some of the papers and much of the discussion centered around the sixth. Without agreement on the intellectual theory and relevant subject matter content, the establishment of a generally accepted educational pattern was impossible. It must be noted that a general agreement was not expected to