Abstract

The existing research on television of interest to educators was analyzed and found to be grouped into four general categories: (a) studies of the general social effects of television, (b) content analyses, (c) studies of the educational effects of television, and (d) technical studies. Studies in each of these four categories were reviewed and generalizations drawn from them. No attempt was made to review related research that is, no doubt, applicable to the problems of television. For example, the vast amount of research information developed in the audio-visual field during the past 30 years was not touched. Future investigators will find that the existing television research and the existing audio-visual research provide only a sketch map of the field of audio-visual communication. To use these important instruments wisely, and this is particularly true of television, it is necessary that we know and understand much more. This is the challenge for future research.

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