Audiovisual Content Research Articles

‘That’s not what they said!' The impact of incongruities between the dialogue and intralingual subtitles on viewer experience

ABSTRACT Subtitling is often viewed as a vulnerable form of translation, subject to close scrutiny and criticism, especially by viewers who can readily assess its accuracy against the original dialogues. Today, an increasing number of viewers choose to watch audiovisual content with intralingual English-to-English subtitles although they can understand English and have no hearing impairment. In this study, we explore how such viewers, proficient in the language of the soundtrack, react towards slight incongruities between the original dialogues and the accompanying subtitles. Our participants comprised 160 individuals: 43 L1-English speakers from the UK and 52 from Australia, and 65 L1-Polish L2-English speakers. They viewed English-language videos with intralingual English subtitles, with and without incongruities, while we gauged their cognitive load, enjoyment, and comprehension. We found that incongruities led to a slightly higher cognitive load and reduced enjoyment, yet did not impact comprehension. Polish viewers did not report the highest cognitive load, nor did they exhibit the lowest levels of enjoyment or comprehension. These results and their implications are discussed within the landscape of current audiovisual translation practices.

Effects of Health-related Deepfakes on Misperceptions: Moderating Effects of Issue Relevance and Accuracy Motivation

ABSTRACT Among its many applications, artificial intelligence (AI) can be used to manipulate audiovisual content for malicious intents. Such manipulations – which are commonly known as deepfakes – present a significant obstacle to maintaining truth in sectors that serve the public interest, and it is necessary to take proactive fact-checking actions to respond to the threat they pose. The current study conducted an online experiment focusing on the topic of cancer prevention. In this experiment, we further examined the influence of individual differences, such as issue relevance and motns, in health information consumption. When compared to textual disinformation, health-related audiovisual deepfakes were found to have a significant effect on increasing misperceptions but no such effect on fact-checking intentions. We also found that exposure to such deepfakes discouraged individuals with high issue relevance from engaging in fact-checking. Deepfakes were also shown to have a particularly potent effect on increasing misperceptions among individuals with high (illusory) accuracy motivations. These findings underscore the need for increased awareness regarding the detrimental effects of health deepfakes in particular and the urgent importance of further elucidating individual variations to ultimately develop more comprehensive approaches to combat deepfakes.

Optoelectronics Interfaces for a VLC System for UHD Audio-Visual Content Transmission in a Passenger Van: HW Design.

This work aims to provide the hardware (HW) design of the optoelectronics interfaces for a visible-light communication (VLC) system that can be employed for several use cases. Potential applications include the transmission of ultra-high-definition (UHD) streaming video through existing reading lamps installed in passenger vans. In this use case, visible light is employed for the downlink, while infrared light is used for the uplink channel, acting as a remote controller. Two primary components -a Light Fidelity (LiFi) router and a USB dongle-were designed and implemented. The 'LiFi Router', handling the downlink channel, comprises components such as a visible Light-Emitting Diode (LED) and an infrared receiver. Operating at a supply voltage of 12 V and consuming current at 920 mA, it is compatible with standard voltage buses found in transport vehicles. The 'USB dongle', responsible for the uplink, incorporates an infrared LED and a receiver optimized for visible light. The USB dongle works at a supply voltage of 5 V and shows a current consumption of 1.12 A, making it well suited for direct connection to a universal serial bus (USB) port. The bandwidth achieved for the downlink is 11.66 MHz, while the uplink's bandwidth is 12.27 MHz. A system competent at streaming UHD video with the feature of being single-input multiple-output (SIMO) was successfully implemented via the custom hardware design of the optical transceivers and optoelectronics interfaces. To ensure the system's correct performance at a distance of 110 cm, the minimum signal-to-noise ratio (SNRmin) for both optical links was maintained at 10.74 dB. We conducted a proof-of-concept test of the VLC system in a passenger van and verified its optimal operation, effectively illustrating its performance in a real operating environment. Exemplifying potential implementations possible with the hardware system designed in this work, a bit rate of 15.2 Mbps was reached with On-Off Keying (OOK), and 11.25 Mbps was obtained with Quadrature Phase Shift Keying (QPSK) using Orthogonal Frequency-Division Multiplexing (OFDM) obtaining a bit-error rate (BER) of 3.3259 × 10-5 in a passenger van at a distance of 72.5 cm between the LiFi router and the USB dongle. As a final addition, a solar panel was installed on the passenger van's roof to power the user's laptop and the USB dongle via a power bank battery. It took 13.4 h to charge the battery, yielding a battery life of 22.3 h. This characteristic renders the user's side of the system entirely self-powered.

In-person versus remote (mHealth) delivery for a responsive parenting intervention in rural Kenya: a cluster randomized controlled trial

BackgroundAn estimated 43% of children under age 5 in low- and middle-income countries (LMICs) experience compromised development due to poverty, poor nutrition, and inadequate psychosocial stimulation. Numerous early childhood development (ECD) parenting interventions have been shown to be effective at improving ECD outcomes, at least in the short-term, but they are (a) still too expensive to implement at scale in low-resource and rural settings, and (b) their early impacts tend to fade over time. New approaches to deliver effective ECD parenting interventions that are low-cost, scalable, and sustainable are sorely needed.MethodsOur study will experimentally test a traditional in-person group-based delivery model for an evidence-based ECD parenting intervention against a hybrid-delivery model that increasingly substitutes in-person meetings with remote (mHealth) delivery via smartphones, featuring audiovisual content and WhatsApp social interactions and learning. We will assess the relative effectiveness and cost of this hybrid-delivery model compared to in-person delivery and will extend the interventions over two years to increase their ability to sustain changes in parenting behaviors and ECD outcomes longer-term. Our evaluation design is a cluster Randomized Controlled Trial (cRCT) across 90 villages and approximately 1200 households. Midline and endline surveys collected 12 and 24 months after the start of the interventions, respectively, will examine short- and sustained two-year intention-to-treat impacts on primary outcomes. We will also examine the mediating pathways using mediation analysis. We hypothesize that a hybrid-delivery ECD intervention will be lower in cost, but remote interactions among participants may be an inferior substitute for in-person visits, leaving open the question of the most cost-effective program.DiscussionOur goal is to determine the best model to maximize the intervention’s reach and sustained impacts to improve child outcomes. By integrating delivery into the ongoing operations of local Community Health Promoters (CHPs) within Kenya’s rural health care system, and utilizing new low-cost technology, our project has the potential to make important contributions towards discovering potentially scalable, sustainable solutions for resource-limited settings.Trial RegistrationNCT06140017 (02/08/2024) AEARCTR0012704.

Indirect (pivot) audiovisual translation: a burning issue for research and training

ABSTRACT This article serves as an introduction to the special issue on the practice of translating audiovisual content through an intermediate language or text. This increasingly common yet underexplored area presents numerous challenges and opportunities for research and training. By employing a broad definition of this practice, we aim to highlight its significance and complexity. We start by discussing the rationale behind focusing on this topic, noting the conceptual ambiguities and diverse terminology associated with it. Then, we review past, present, and anticipated developments in the field, and provide an overview of the contributions within this special issue. To conclude, we identify research questions and potential future directions, emphasising the need for continued exploration and reflection. Ultimately, with this introduction and the special issue as a whole, we aim to bring attention to this critical practice in audiovisual translation, encouraging further scholarly inquiry and practical advancements.

An online training and feedback module enhances the musculoskeletal examination performance of medical interns

BackgroundPathologies of the locomotor system are frequent and can cause disability and impact the quality of life of the people affected. In recent years, online training and feedback have emerged as learning tools in many fields of medicine.ObjectiveThis study aims to evaluate medical interns’ musculoskeletal examination performance after completing an online training and feedback module.MethodsThis study employed a quasi-experimental design. Medical interns were invited to complete a 4-week musculoskeletal physical examination training and feedback module via an e-learning platform. The course included written and audiovisual content pertaining to medical history, physical examination, and specific tests for the diagnosis of the most common knee, spine, shoulder, ankle, and foot conditions. Before and after completing the module, their ability to perform the physical examination was evaluated using an objective structured clinical examination (OSCE) with simulated patients that took place face-to-face. A control group of experts was assessed using the OSCE, and their performance was compared to that of the interns before and after the training. At the end of the module feedback on the OSCE was provided to participants through the platform asynchronously and two evaluation questions about the user experience were conducted at the end of the study.ResultsA total of 35 subjects were assessed using the OSCE, including 29 interns and 6 experts. At the beginning of the training module, the group of interns obtained an average score of 50.6 ± 15.1. At the end of the module, 18 interns retook the OSCE, and their performance increased significantly to an average of 76.6 ± 12.8 (p < 0.01). Prior to the training, the experts performed significantly better than the interns (71.2 vs. 50.6; p = 0.01). After the interns received the training and feedback, there were no significant differences between the two groups (71.2 vs. 76.6; p = 0.43). Two evaluation questions were conducted at the end of the study, revealing that 93% of the participants affirm that the training module will be useful in their clinical practice, and 100% of the participants would recommend the training module to a colleague.ConclusionThe online training and feedback module enhances the musculoskeletal examination performance of medical interns.

Research and Application of Emotion-Based Digital Museum Interaction Design

With the rapid advancement of the era, people's lives have become increasingly rich and exciting, leading to corresponding changes in the way museums are visited, making digital museums highly favored by the public. Digital museums rely on digital technology to process exhibition information, transforming complex textual information into images or audiovisual content, thereby enhancing the attractiveness of museums. Currently, technologies such as holographic projection and virtual reality (VR) have enriched visitors' sensory experiences, to the extent that emotional experiences have gained increased attention in digital museums. In view of this, this paper aims to discuss the significance of emotional experiences in digital museum interaction design, and explore the impact of emotional experiences on digital museum interactions. It also investigates the research and application of emotion-based digital museum interaction design, with the hope of promoting the development of digital museums.

Quality Assessment of TikTok as a Source of Information About Mitral Valve Regurgitation in China: Cross-Sectional Study.

In China, mitral valve regurgitation (MR) is the most common cardiovascular valve disease. However, patients in China typically experience a high incidence of this condition, coupled with a low level of health knowledge and a relatively low rate of surgical treatment. TikTok hosts a vast amount of content related to diseases and health knowledge, providing viewers with access to relevant information. However, there has been no investigation or evaluation of the quality of videos specifically addressing MR. This study aims to assess the quality of videos about MR on TikTok in China. A cross-sectional study was conducted on the Chinese version of TikTok on September 9, 2023. The top 100 videos on MR were included and evaluated using quantitative scoring tools such as the modified DISCERN (mDISCERN), the Journal of the American Medical Association (JAMA) benchmark criteria, the Global Quality Score (GQS), and the Patient Education Materials Assessment Tool for Audio-Visual Content (PEMAT-A/V). Correlation and stepwise regression analyses were performed to examine the relationships between video quality and various characteristics. We obtained 88 valid video files, of which most (n=81, 92%) were uploaded by certified physicians, primarily cardiac surgeons, and cardiologists. News agencies/organizations and physicians had higher GQS scores compared with individuals (news agencies/organizations vs individuals, P=.001; physicians vs individuals, P=.03). Additionally, news agencies/organizations had higher PEMAT understandability scores than individuals (P=.01). Videos focused on disease knowledge scored higher in GQS (P<.001), PEMAT understandability (P<.001), and PEMAT actionability (P<.001) compared with videos covering surgical cases. PEMAT actionability scores were higher for outpatient cases compared with surgical cases (P<.001). Additionally, videos focused on surgical techniques had lower PEMAT actionability scores than those about disease knowledge (P=.04). The strongest correlations observed were between thumbs up and comments (r=0.92, P<.001), thumbs up and favorites (r=0.89, P<.001), thumbs up and shares (r=0.87, P<.001), comments and favorites (r=0.81, P<.001), comments and shares (r=0.87, P<.001), and favorites and shares (r=0.83, P<.001). Stepwise regression analysis identified "length (P<.001)," "content (P<.001)," and "physicians (P=.004)" as significant predictors of GQS. The final model (model 3) explained 50.1% of the variance in GQSs. The predictive equation for GQS is as follows: GQS = 3.230 - 0.294 × content - 0.274 × physicians + 0.005 × length. This model was statistically significant (P=.004) and showed no issues with multicollinearity or autocorrelation. Our study reveals that while most MR-related videos on TikTok were uploaded by certified physicians, ensuring professional and scientific content, the overall quality scores were suboptimal. Despite the educational value of these videos, the guidance provided was often insufficient. The predictive equation for GQS developed from our analysis offers valuable insights but should be applied with caution beyond the study context. It suggests that creators should focus on improving both the content and presentation of their videos to enhance the quality of health information shared on social media.

In-person versus remote (mHealth) delivery for a responsive parenting intervention in rural Kenya: A cluster randomized controlled trial.

An estimated 43% of children under age 5 in low- and middle-income countries (LMICs) experience compromised development due to poverty, poor nutrition, and inadequate psychosocial stimulation. Numerous early childhood development (ECD) parenting interventions have been shown to be effective at improving ECD outcomes, at least in the short-term, but they are a) still too expensive to implement at scale in low-resource and rural settings, and b) their early impacts tend to fade over time. New approaches to deliver effective ECD parenting interventions that are low-cost, scalable, and sustainable are sorely needed. Our study will experimentally test a traditional in-person group-based delivery model for an evidence-based ECD parenting intervention against a hybrid-delivery model that increasingly substitutes in-person meetings for a remote (mHealth) delivery via smartphones, featuring audiovisual content and WhatsApp social interactions and learning. We will assess the relative effectiveness and cost of this hybrid-delivery model against purely in-person delivery and will extend the interventions over two years to increase their ability to sustain changes in parenting behaviors and ECD outcomes longer-term. Our evaluation design is a cluster Randomized Controlled Trial (cRCT) across 90 villages and approximately 1200 households. Midline and endline surveys collected 12 and 24 months after the start of the interventions, respectively, will examine short- and sustained two-year intention-to-treat impacts on primary outcomes. We will also examine the mediating pathways using Mediation Analysis. We hypothesize that a hybrid-delivery ECD intervention will be lower cost, but remote interactions among participants may be an inferior substitute for in-person visits, leaving open the question of the most cost-effective program. Our goal is to determine the best model to maximize the intervention's reach and sustained impacts to improve child outcomes. By integrating delivery into the ongoing operations of local Community Health Promoters (CHPs) within Kenya's rural health care system, and utilizing new low-cost technology, our project has the potential to make important contributions towards discovering potentially scalable, sustainable solutions for resource-limited settings. NCT06140017 (02/08/2024) AEARCTR0012704.

TikTok as a platform for hysteroscopy information: An analytical video-based cross-sectional study to assess quality, reliability, and accuracy.

To assess the quality, reliability, and level of misinformation in TikTok videos about hysteroscopy. A cross-sectional analysis of TikTok videos retrieved using "hysteroscopy" as search term was performed. Patient education materials assessment tool for audio-visual content (PEMAT A/V), the modified DISCERN (mDISCERN), global quality scale (GQS), video information and quality index (VIQI) and misinformation assessment were used. Of three hundred videos captured, 156 were excluded and 144 were included. Most videos were partially accurate or uninformative (43.8% and 34.7%, respectively). Non-healthcare providers produced more inaccurate or uninformative videos than healthcare workers (51.1% vs 4.0%; P < 0.001). Compared to content by professionals, content by patients showed increased distrust towards gynecologists (11.7% vs 0%; P = 0.012) and increased incidence of anxiety and concern towards hysteroscopy (25.5% vs 2%; P < 0.001). PEMAT A/V scores for understandability and actionability were low at 42.9% (interquartile range [IQR]: 11.1-70) and 0% (IQR: 0-0), respectively. Understandability (P < 0.001) and actionability (P = 0.001) were higher for professionals' created content relative to patients' videos. Similarly, median mDISCERN score was low (1 [IQR 0-2]), with significantly higher score for healthcare professionals compared to patients (P < 0.001). Overall video quality was also low, with median VIQI and GQS score of 7 (IQR 4-11) and 1 (IQR 1-3), respectively, and significantly higher scores for healthcare workers' captions compared to patients' for both (P < 0.001 and P = 0.001, respectively). TikTok videos' quality on hysteroscopy seems unsatisfactory and misinformative, with low understandability and actionability scores. Videos recorded by healthcare workers show higher quality and less misinformation than those by patients. Raising the awareness regarding the low quality of medical information on social media is crucial to increase future reliability and trustworthiness.

Readability and Accessibility of Patient-Education Materials for Heart Failure in the United States

Online education materials are widely used by patients and caregivers to understand the management of complex chronic diseases such as heart failure (HF). Organizations such as the American Medical Association and National Institutes of Health recommend that materials be written at a 6th grade reading level. The current study examined the readability and accessibility of online education materials for patients with HF. Whole page text from each included website was entered into an online readability calculator. Five validated readability indices (Flesch-Kincaid Grade Level, Flesch Reading Ease Scale, Gunning Fog Index, Coleman-Liau Index, and Simple Measure of Gobbledygook (SMOG Index)) were used to evaluate each source. Websites were categorized by source (government, public, and private). The availability of audiovisual accessibility features and content in non-English languages were assessed for each website. Of the 36 online resources analyzed, the median readability level was 9-10th grade by the Flesch-Kincaid Grade Level and college level using the Flesch Reading Ease Scale. The Gunning Fog Index and Coleman-Liau Index both showed median readability scores corresponding to a 12th grade reading level, while the SMOG Index showed a median score corresponding to that of the 9th grade. Only 10 websites (28%) offered information in languages other than English, and none provided comprehensive accessibility features for users with disabilities. Common online educational materials for patients with HF are characterized by a higher readability level than that recommended by the National Institutes of Health and American Medical Association with limited multilingual and accessibility options, potentially limiting the accessibility of resources to patients and caregivers.

The impact of digital learning on Saudi nursing students' engagement: A qualitative study.

This study aimed to explore the perception of nursing students regarding their engagement in digital learning environments. At one of universities in Saudi Arabia, a qualitative descriptive study design was used among nursing students from various academic levels. Data were collected using focus group discussions among a sample of 23 participants. Data were analysed using thematic analysis. The COREQ Standards for Reporting Qualitative Research were used to report this study. While sharing their perceptions the nursing students reflected on the behavioural and cognitive aspects of engagement, yet they did not include emotional aspects of engagement in their conceptualization. However, the results showed that, while they reflected on their experiences they tended to reflect on emotional aspects of engagement. According to the study's results, self-paced studying, reflective exercises, and interaction with audiovisual and dynamic content all encourage the activation of past knowledge in online learning. The learning modality also was found to be a safe and convenient approach among the participating students. Digital learning presents as a promising educational approach that extends beyond the pandemic yet, efforts should be put in place to facilitate the optimal student engagement to meet learning outcomes. Further research is needed to measure its impact on engagement and other pertinent indicators objectively.

“Guidance but not the ultimate commandment”: Pros and Cons of Using Pivot Templates in the Audio Description Production Workflow

The need for audio-described audiovisual content is mainly growing due to statutory accessibility required in many countries. Regrettably, despite the popular and legal demand for audio description, broadcasters and producers perceive audio description (AD) as an expensive service with little profit potential. Audio Description Translation (ADT) is an alternative production model that can reduce the time and costs involved in AD production while maintaining quality and increasing the availability of audio-described content in multiple languages. Drawing on a widespread practice of using (pivot) templates in modern subtitling workflows, this article investigates the use of pivot templates in audio description, focusing on the advantages and disadvantages of this production model as perceived by audio description translators. Data was collected in an experiment where six participants, five subtitlers, and an audio describer were asked to translate audio descriptions for Spanish films into Polish via an English pivot template. Results based on the thematic analysis of post-task interviews identify two main advantages: (1) personal advantages for the professionals performing the task and (2) external advantages that can benefit, for example, the production workflow, product, and target audience. The personal advantages are reduced time, effort, and responsibility. The external advantages are enhanced script quality and consistency.

Медиапространство как направление массовой коммуникации у студентов

Modern media space is an actively developing area of mass communication. A number of modern historians define it as a perspective for a negative scenario of social development. Modern man is actively involved in the media space, which forms his priorities, moods, tastes. Complements and diversifies leisure time. Almost everyone's day begins and ends with watching media content. Children and young people turned out to be especially active users. This trend is alarming. Live human communication is being replaced by a digital copy that does not require special energy costs from the user. Therefore, special attention should be paid to the problems of the production of audiovisual content in the media space. Building high-quality information content will minimize the negative component of the transforming communication process.

Ao vivo do ciberespaço: ou, estava sentado em frente ao computador e esse cara apareceu e pensou que eu era um robô

The popularization of the english word live recently to symbolize the production of real time audiovisual content for the internet has in this article a presentation of its historical trajectory, from the advent of this word published in an English dictionary for the first time in 1934, to the current contextualization of implications of live in the most recent manifestations of a particular digital technology: conversational softwares, known as chatbots. For this reason, we present this translation into portuguese of the essay “Live from cyberspace”, by Philip Auslander, which addresses the implications of these uses for understanding live performance and the crisis surrounding the liveness in relation to digital technologies as an ontological discussion about who performs it.

Escape from the periphery. World-system of cinema and Polish film

The main aim of this text is to outline the possibilities of applying Immanuel Wallerstein’s world-systems theory to the analysis of cinema. Concepts developed by Wallerstein, especially the notion of the relationship between the core and the periphery of international political-economic systems, can be useful in trying the hegemony of Hollywood cinema in the global circulation of film content, as well as the positions smaller film industries occupy in relation to it. The assumptions of this theory will be tested using the example of the cinema of Central and Eastern Europe in recent decades, making it possible to determine its relative hierarchy in the global chain of production and consumption of audiovisual content. Special attention has been focused on Poland, presented as a model example of a local film industry attempting to emerge from the peripheral position it occupied after the political transformation of 1989.

Protocol for a hybrid effectiveness-implementation clinical trial evaluating video-assisted electronic consent vs standard consent for patients initiating and continuing haemodialysis in Australia (eConsent HD)

IntroductionCommunicating complex information about haemodialysis (HD) and ensuring it is well understood remains a challenge for clinicians. Informed consent is a high-impact checkpoint in augmenting patients’ decision awareness and engagement...

Listening to the Virtual Greenhouse: Musics, Sounding, and Online Plantcare

Abstract Plantcare is having a moment. Recent years have seen an outpouring of audiovisual content across several social media platforms, wherein humans film and photograph themselves taking care of houseplants. These self-proclaimed “plant moms” build community through their shared passion for caring for houseplants and showing this form of tree-hugging to a wider community. In this contribution, I theorize this plant-filled digital terrain as a virtual greenhouse, a space where humans can perform with and show off their collections of houseplants. This virtual greenhouse points to how plantcare becomes a space to play with expectations of humanness apart from human–animal boundaries. Furthermore, contrary to notions of plants as being silent or inaudible lifeforms, this virtual greenhouse is rich with music and sound. Following an exploration of the overarching features of plantcare content and other kinds of digital human–nonhuman representations, I describe how creators in the virtual greenhouse use ASMR-like techniques, acousmatic narration, and reinterpretations of popular music to make their intimate relationships with nonhuman life audible. This contribution demonstrates how these human–plant assemblages engage with a “back-to-nature” environmentalism and present opportunities to reframe human–nonhuman relationships through creative practice.

‘There are no restrictions on me’: a netnographic approach to amateur subtitling from the perspective of translanguaging

ABSTRACT Amateur audiovisual translation is experiencing an increase in both prominence and scholarly attention, rejuvenating studies into audiovisual translation by shifting focus to earlier overlooked aspects of intralinguistic, interlinguistic, and intersemiotic translation activities, often sidelined in favour of monolingualism. Drawing on the netnographic data from the self-subtitling vlogger @成员外 on the popular Chinese video-sharing platform Bilibili.com, this study examines how and why the vlogger utilises multiple communicative resources to perform subtitling in amateur online settings through the lens of translanguaging. The results reveal that the translator employs source languages, local vernaculars, internet buzzwords, trans-registers, trans-modalities, and trans-discourses in his subtitling activities. These manipulative boundary-transcending transcreations not only enhance accuracy and expressiveness but also facilitate cultural mediation, and ultimately, foster the co-construction of an affinity space configured by a spirit of participation, collaboration, and mutual understanding. This study, as an attempt at the interdisciplinary study of applied linguistics and translation studies, sheds light on the production of audiovisual content in the media localisation industry and provides a solid foundation for future inquiries and explorations in this burgeoning field.

Emotion analysis and recognition in 3D space using classifier-dependent feature selection in response to tactile enhanced audio–visual content using EEG

Traditional media such as text, images, audio, and video primarily target specific senses like vision and hearing. In contrast, multiple sensorial media aims to create immersive experiences by integrating additional sensory modalities such as touch, smell, and taste where applicable. Tactile enhanced audio–visual content leverages the sense of touch in addition to visual and auditory stimuli, aiming to create a more immersive and engaging interaction for users. Previously, tactile enhanced content has been explored in 2D emotional space (valence and arousal). In this paper, EEG data against tactile enhanced audio–visual content is labeled based on a self-assessment manikin scale in 3 dimensions i.e., valence, arousal, and dominance. Statistical significance (with a 95% confidence interval) is also established based on gathered scores, highlighting a significant difference in the arousal and dominance dimension of traditional media and tactile enhanced media. A new methodology is proposed using classifier-dependent feature selection approach to classify valence, arousal, and dominance states using three different classifiers. A highest accuracy of 75%, 73.8%, and 75% is achieved for classifying valence, arousal, and dominance states, respectively. The proposed scheme outperforms previous emotion recognition based studies in response to enhanced multimedia content in terms of accuracy, F-score, and other error parameters.