View Of Audience Research Articles

Belarusian Partisans in Soviet and Post-Soviet Cinema: the View of a Student Audience

The article analyzes some changes in the image of the Belarusian partisans in the post-Soviet cinematography under the influence of the dominant attitude to aestheticization and nostalgic play on the Soviet heroic narrative. The narratives formed in Soviet and post-Soviet historiography are compared with the dominant strategies of representation in contemporary cinematography. The perception of these strategies by the audiences of young people is analyzed on the basis of the materials of ten focus groups. It is proved that post-Soviet films are characterized by the inconsistency between the conservative political message and the aesthetic or entertainment line aimed at the commercial exploitation of the viewer's emotions.

Виртуальный образ экологической катастрофы (на примере Кыштымской аварии 1957 г.)

The article represents first results of the implementation of a scientific project dedicated to the problems of forming virtual images of some environmental processes taking place in the modern world. On the example of the Kyshtym accident in 1957 yr. authors analyze the main elements of the virtual image of one of the largest environmental disasters of the 20th century, show the dynamic and individualized nature of this image, note the high degree of its emotional perception by the youth (primarily student) audience. Also the article contains materials of a small sociological research of students of the South Ural State University in the spring of 2023, which studied the processes of forming the cultural memory of young people about the Kyshtym accident in 1957. The main conclusion of the research is that the most important component of the virtual image of the ecological catastrophe still is a visual range, however, as new information technologies develop, it may have «strong» competitors. From the point of view of the youth audience, today the strongest emotional impact on the consumer of the relevant content is provided by video materials, which include not only verbal information, but also musical accompaniment. To the number of elements of the image that create the most disturbing sensations from working with content dedicated to the Kyshtym accident in 1957 include: the radiation hazard sign, the Techa River, elements of a chemical protection suit, the word Chernobyl, a symbolic image of the explosion.

An Examination of the Effects of Source Gender on Perceived Credibility of Esports Shoutcasters

Esports broadcasters, known as shoutcasters, are an important part of the professional gaming industry. The credibility of these shoutcasters is an area that is understudied, yet critical from a production, consumption, and administrative standpoint. There are few women in this role, and research has shown women who work in the gaming industry may face hostility and toxic masculinity. Audience views of casters have not been empirically tested. Following the source credibility theory, the purpose of this study was to explore gamers’ perceptions of trustworthiness and expertise of male and female shoutcasters in the professional gaming industry. A quasi-experimental design was employed in which gamers (N = 239) were recruited and randomly assigned to one of two groups. Each group watched a video of a League of Legends match and evaluated the casters, either (a) two males or (b) one male and one female. Participants did not perceive differences in casters’ expertise levels but did have a small significant difference with the female caster being perceived as more trustworthy than the male. While controlling for gamer identification and involvement, there were no significant differences in a female/male pairing’s expertise and trustworthiness in comparison to the all-male pairing. Discussion centers on the findings with consideration that esports are often a noninclusive space.

Beyond a Lush Life: Representation and Performativity at America's [Only] Queer Jazz Festival

Beyond a Lush Life: Representation and Performativity at America's [Only] Queer Jazz Festival

Audience Perception of Pornographic Elements in Nigeria’s Indigenous Film Industry, Nollywood: A Study of Young Viewers in Two Tertiary Institutions in Imo State.

Purpose: The research work was carried out to ascertain the views of young audience of our home videos on the pornographic elements in some of the movies they watch.
 Methodology: The study which was anchored on the perception theory employed the survey research technique and drew its population from young viewers in Imo State University and Federal Polytechnic, Nekede, both in Owerri. Of the target population of 5000 students from the two institutions, 350 students were randomly selected for the exercise, out of which 302 respondents completed and returned their questionnaire.
 Findings: The result shows that many of our youngsters copy the scandalous elements they view on our home videos, resulting in their pornographic appearances in public, and display of lack of respect for cultural norms and values.
 Recommendations: It is therefore recommended the producers of home videos should de-emphasize the inclusion of pornographic materials in their videos. It is also recommended that our youngsters should reject the scandalous and pornographic elements in Nollywood videos and accept the good lessons which the home videos also teach their audience.

Media policymaking and multistakeholder involvement: Matching audience, stakeholder and government expectations for public service media in Flanders

This contribution analyzes government, opposition, public service media, media stakeholders and audience views regarding the role and remit of public service media in the run-up to and their impact on the renewal of the 2021–2025 management contract between public broadcaster VRT and the Flemish Government. Results show that, despite a shifting media ecosystem and academics and government pushing for fundamental reform, audiences and most stakeholders’ views stick to a centralised, broad and multiplatform public media institution. Moreover, they expect public service media to solve ever more media and societal issues (e.g. fake news) within a shrinking budget. The case illustrates how mature, evidence-based multistakeholderism pushes public service media to meet an increasingly challenging set of expectations, hampers both public service media and government to build a well-balanced, long-term vision of public service media's role and, instead, pushes them to pursue their own agenda. Lastly, an evidence-based process also suffers from issues of validity of the data.

Deathlogging: GoPros as forensic media in accidental sporting deaths

This article develops the concept of ‘deathlogging’ as a complement to the more popular ‘lifelogging’ to describe how wearable cameras record fatal accidents, particularly among action sports participants. The article situates deathlogging in a history of media and communication theory interested in the relationships between life and death, and in particular the concept of forensic mediation to describe technologies capable of documenting and reconstructing accidents. The wearable GoPro camera is a camera of choice for action sports athletes to easily record and share things like BASE jumping to gain audience views and capital in the form of sponsorships. Representative examples are discussed and analyzed to demonstrate how fatal accidents transform the value of GoPro footage from social-economic capital into forensic or juridical evidence to reconstruct accidents, make sense of fatalities, and, in some instances, argue for legal culpability. The article offers deathlogging as a concept which can be applied to a variety of recording situations with different kinds of wearable cameras.

From Jam Session to Recital: Synchronous Communication and Collaboration Around Data in Organizations.

Prior research on communicating with visualization has focused on public presentation and asynchronous individual consumption, such as in the domain of journalism. The visualization research community knows comparatively little about synchronous and multimodal communication around data within organizations, from team meetings to executive briefings. We conducted two qualitative interview studies with individuals who prepare and deliver presentations about data to audiences in organizations. In contrast to prior work, we did not limit our interviews to those who self-identify as data analysts or data scientists. Both studies examined aspects of speaking about data with visual aids such as charts, dashboards, and tables. One study was a retrospective examination of current practices and difficulties, from which we identified three scenarios involving presentations of data. We describe these scenarios using an analogy to musical performance: small collaborative team meetings are akin to jam session, while more structured presentations can range from semi-improvisational performances among peers to formal recitals given to executives or customers. In our second study, we grounded the discussion around three design probes, each examining a different aspect of presenting data: the progressive reveal of visualization to direct attention and advance a narrative, visualization presentation controls that are hidden from the audience's view, and the coordination of a presenter's video with interactive visualization. Our distillation of interviewees' responses surfaced twelve themes, from ways of authoring presentations to creating accessible and engaging audience experiences.

The Image of Power in the “Constitution of the Neutral Peasant Republic of Croatia” (1921)

There is a tendency in Croatian historiography to present the government Stjepan Radić, who headed the Croatian (Republican) Peasants’ Party, as the forerunner of modern liberal democracy. The argument is the so-called Constitution of the Neutral Peasant Republic (1921), which provided for universal suffrage, government responsibility to the representative body, separation of powers, and so on. However, its other provisions do not align well with liberalism and, in general, with “modern” ideas about the state-legal structure. The Constitution should be viewed not as a draft law, but as a propaganda tool that appealed to the patriarchal-traditional views of the target audience. The state appeared as an enlarged model of a “peasant’s house” or “zadruga”, at the head of which was a strict but fair father of the people. He was endowed with not only secular, but also spiritual power over his “children”. S. Radić perceived the totality of his own slogans as a “reborn Christian religion”, and his activity as an “apostolate” or “preaching the liberation of the peasant people”. In the late 1930s Radić’s associates, who stood at the helm of power in Banovina Croatia, had the opportunity to embody their own ideas about the optimal state structure. Practice had little in common with theory, which is something that characterised many utopian national-state projects of the interwar period. The article deals with the ideological evolution of the party, which was predonimated by the changing historical context in which it had to act. The speeches and texts of S. Radić are considered not only as an expression of a credo, but also as a utilitarian tool for the political mobilization of the masses.

Experiencing Religion: Post-Colonial Views for Religious Education

Framed within religious historicism, the present study reviews, through historical and empirical insights, the lessons that Philippine RE can learn from the liberating function of religion and liberated religious undercurrents parallel to institutional religion in the Philippines. The liberating function of religion is often overlooked in post-colonial discourses while religious undercurrent views seem neglected due to pre-occupations with untangling power imbalances submerged in the voices of institutional religion in post-colonial analysis. Hence, in this presentation, I give particular attention to the liberating role of contemporary religion in contrast to the post-colonial thrust to rid institutional religion of power and control and secondly, the liberated religious views of young Filipino audiences from empirical findings I found from my previous studies. For religious undercurrents, I limit myself to current unorthodox religious interpretations of young Filipino audiences departing from conventional assumptions of religion and culture. My analysis of liberating religion and liberated religious views from empirical findings show epistemological shifts from the Christian interpretation in a post-colonial context. These shifts point to de-institutionalized but theocentric religious ideas inspired by moral and communal considerations, which form the basis of RE content.

Arguing for Argument’s Sake? Exploring Public Conversations around Climate Change on Twitter

Audience-facilitated information flow has become the new norm created by a public divergence from traditional media sources. Mobile device advancements and partnerships have changed how audiences view news media and the sources relied upon to obtain information. With these advancements, social media users have become primary information providers and information gatekeepers. Twitter specifically has become a news media platform for some based on its effectiveness in facilitating information flow and triggering reorganization as it provides a platform for collaboration and coordination. Despite widespread acceptance of the threat climate change poses by the scientific community, it is still a topic of contention on social media. Climate conversations are typically approached with an us versus them mindset with us being used as representation of the communities to which audiences belong. The communities one belongs to typically follows social media users social, political and environmental ideologies. Walton’s theory of argument or inference schemes served as the theoretical framework for this study. Argument schemes represent common arguments and special context arguments, in this case scientific argumentation. Walton’s argument from ignorance was used as a framework for the study. The argument states that if there has been a thorough search through the knowledge base then concrete proof of a fact would exist. The findings indicated social media may be a useful tool when exploring climate change conversations through a sociopolitical lens and additional research is needed to closely examine how political ideologies, global location, and different environmental topics impact issue awareness and beliefs.

CHANGES IN SUPPORT FOR U.S. BLACK MOVEMENTS, 1966–2016: FROM CIVIL RIGHTS TO BLACK LIVES MATTER

Black Lives Matter is often unfavorably compared to the civil rights movement based on assumptions that the earlier movement was more palatable to a white public. Available data, however, demonstrate the civil rights movement’s unpopularity with contemporaneous white audiences. In this article I ask if white public support for Black social movements has changed over time. If so, what explains these shifts in support? Using logistic regression, I compare white audience views of Black movements in 1966 and 2016. I find that white support for Black movements has increased, but this shift is not uniform. While 1966 support is correlated with education, income, and liberal attitudes, support in 2016 is driven by polarized political attitudes and increased support among youth and women. Surprisingly, the education effect disappears entirely in the 2016 analysis. The results demonstrate the fluidity of movement audiences, which are strongly impacted by changes in the broader political context.

“The President Has Gone Western on Us”: Analysis of the 2021 Presidential Inaugural Ceremony Dress Fashion Choice of Nana Addo Dankwa Akufo-Addo, Ghana

In contributing to the debate on presidential dress fashion politics and diplomacy in Ghana, the study investigated the views of Ghanaian audience (respondents) on the dress fashion choice of Nana Addo Dankwa Akufo-Addo for his 2021 presidential inaugural ceremony. Adopting qualitative enquiry design, interviews and opinionnaires, the study elicited the views of seventeen (17) respondents comprising; fashion and textiles enthusiasts, Ghanaian cultural experts and the general public. The study found that Nana Addo Dankwa Akufo-Addo adopted Eurocentric suit for his 2021 presidential investiture. Since Eurocentric suit is culturally alien to Ghanaian dress cultural identity, its choice was described as non-nationalistic and a disservice to the textiles and fashion industry in Ghana. It is recommended that succeeding Ghanaian presidents-elect should endeavour to source their dress fashions from the rich Ghanaian traditional textiles and fashion products in order to visually communicate their Ghanaian nationalistic identity as well as promote the unique Ghanaian textiles and fashion industry to the patronage of both local and international community.

Audience Views on Professional Norms of Journalism. A Media Repertoire Approach

Despite several studies showing discrepancies between audience expectations of journalism and journalists’ professional norms, what remains largely unknown is the audience view on the adherence of journalism to these seemingly essential professional norms. Recent research mainly focused on analysing audience expectations within the context of specific cases. Moreover, these studies rarely take into consideration characteristics that might shape people’s views on journalism such as political ideology. This article seeks to complement these studies by exploring the impact that a user’s news consumption might have on their expectations of journalism. Utilizing data from an online survey among a representative sample of the Flemish audience, we analyse views on adherence to the main professional norms by the Flemish media, and subsequently relate these to news consumption. To grasp the cross- and multi-medial news consumer, we use a news repertoire approach. Flemish news repertoires differ significantly in views on several professional journalistic norms. By linking these distinct news repertoires to their views on professional norms of journalism, we first question how essential these professional norms put forward by journalists really are. Secondly, we discuss if expectations of journalism result in divergent news consumption strategies or vice versa, laying the groundwork for further exploring audience views on professional journalistic norms.

Defining News from an Audience Perspective at a Time of Crisis in the United States

ABSTRACT Given prevailing questions about the definition of news in a contemporary US media environment, the present study analyzes audience views on news, exploring through in-depth interviews how 65 (largely moderate and liberal-leaning) individuals define it. These views are captured at a unique time: during the first wave of the coronavirus pandemic and George Floyd protests. Employing Media Dependency as a theoretical lens, it is argued that a time of crisis may crystallize audience views as people turn toward the media. In this context, findings indicate that audiences define news in very fundamental terms. But, reflecting individual differences and the nature of the contemporary media landscape, “news” is often divorced from journalists/institutions, indicating a broadening of the concept for younger and less frequent/traditional news consumers. Older and more frequent/traditional news consumers view news in more institutional terms. The influences of the US media context, as well as the coronavirus pandemic and George Floyd protests, on views of news-ness are also discussed.

The Disney ‘Princess Bubble’ as a Cultural Influencer

The Disney ‘Princess Bubble’ as a Cultural Influencer

Consumer-centered design of the secondary packaging for industrial pharmaceuticals

The paper introduces the idea of consumer-centered carton packaging for pharmaceutical products, as well as an implemented by means of CAD its design and a 3D-model. The engineering solution proposed by the authors implements the "untouchable" principle consisting in meeting completely the information needs of the potential consumer as to the selected pharmaceutical product maintaining the integrity of its industrial packaging. Statistical analysis of the results of consumer surveys on the feasibility of using the proposed design of consumer-oriented packaging is carried out taking into account the views of potential audiences, eco-trends and gender equality. The developed design can be used by large pharmaceutical companies for simple, cheap and effective promotion of pharmaceuticals that use cardboard for secondary packaging.

A journey through psychiatry - A personal perspective.

A journey through psychiatry - A personal perspective.

Towards successful diversity initiatives: the importance of building audience connectedness

ABSTRACT The past decade has seen an increasing number of diversity initiatives undertaken by brands in an attempt to connect with consumers. While audiences view some initiatives positively, some evoke controversy or backlash, indicating that they have not been successful. Without clear research-based directions for designing diversity initiatives though, marketers continue to struggle. Therefore, this article proposes a framework of how diversity initiatives might achieve success through audience connectedness. The framework includes three characteristics of such initiatives: the marketer’s approach to diversity, the audiences’ perception of diversity, and the level of belief congruence. When all three factors converge, diversity initiatives can evoke a sense of audience connectedness. Through leveraging audience connectedness, marketers can devise and achieve initiatives that target, reach, and resonate with broader, rather than limited audiences.

Views of the sports audience who received sports education about the sports organizations postponed due to Covid-19

This research was conducted in order to determine the views of the sports audience who received sports education about the sports organizations postponed due to Covid-19 regarding the postponement. The method of this research, which is a descriptive research, is a scanning model and it was conducted with the questionnaire technique. The questionnaire form developed by the researcher was applied to the research group online and 812 feedbacks were received. The analysis of the data was evaluated in the licensed SPSS 21 package program and descriptive statistics were used in the study. As a result of the research, the majority of the participants stated that they could not think of a life without sports and that they could go to the stadium and sports halls to watch the matches after the postponement was over. In the study, it was determined that the individuals over the age of 61 do not think of going to the gym after delay. It has been concluded that the fact that Covid-19 is more effective, especially on elderly individuals, negatively affects the status of individuals of this age to go to the sports halls or sports organizations.