Audience Response Research Articles

Bangabandhu Sheikh Mujibur Rahman's 7th March Speech: An Analysis Through Performance Study Lens

This paper critically examines Bangabandhu Sheikh Mujibur Rahman’s 7th March speech from a performance studies perspective. It argues that the speech, delivered at a crucial juncture in the Bangladesh Liberation War, utilized performative language and embodied performance techniques to galvanize the Bengali population. This paper analyzes how Mujib's rhetoric transformed social realities and mobilized a nation towards independence by applying theories from performance studies, including those of J.L. Austin, Judith Butler, Erving Goffman, and Richard Schechner. The findings suggest that Mujib’s strategic use of pronouns, emotive expressions, rhetorical questions, and repetitive phrases, along with his dynamic body language, created a powerful performative act that effectively united and motivated the audience. Concluding comments emphasize the enduring impact of Mujib's speech on the formation of Bangladeshi national identity. Research implications highlight the importance of viewing political speeches through the lens of performance studies to understand their broader social and cultural impacts. Limitations of the study include the reliance on textual analysis without incorporating audience reception data, which could provide a more comprehensive understanding of the speech's impact.

Exploring the impact of supercrip portrayal in TV drama: assessing attitude shifts toward people with autism spectrum disorder and intellectual disability

Media’s influence on societal views of disability remains an area of developing understanding. This study scrutinizes how ‘supercrip’ narratives in TV dramas—depictions of individuals with disabilities exhibiting superpowers or conquering challenges—affect public attitudes. Using two different ‘supercrip’ examples and a control, the study explores multidimensional attitude shifts toward individuals with Autism Spectrum Disorder (ASD) and Intellectual Disability (ID) following exposure to ‘supercrip’ portrayals in fiction alongside a control stimulus. While realistic disability narratives did not significantly alter attitudes, responses varied with the disability type. Unrealistic portrayals, though eliciting mixed reactions, notably increased engagement and awareness of disability issues. The study indicates that increased viewer engagement and awareness could lead to nuanced, long-term attitude shifts. Notably, more authentic portrayals of ID did not markedly change attitudes toward ID but influenced cognitive attitudes toward ASD, underlining the complexity of audience responses. Positive disability representations in media can catalyze cognitive attitude shifts, but their broader impact on societal attitudes remains partially understood. This highlights the potential of media portrayals to foster attitude changes through sustained exposure, emphasizing the importance of diverse and thoughtful representations in media.

Abstract PO4-11-11: Provider perceptions of the POSITIVE trial, endocrine therapy interruption, and fertility preservation

Abstract Background: Fertility preservation and family planning are pressing survivorship concerns for many young, reproductive-aged women with hormone receptor-positive (HR+) early-stage breast cancer. Following primary treatment, patients typically receive 5-10 years of adjuvant endocrine therapy (ET), during which pregnancy is contraindicated and fertility may decrease. The first-of-its-kind POSITIVE trial (NCT02308085) sought to challenge this archetype by prospectively evaluating the impact of temporary ET interruption to allow patients to attempt conception. Participants (n=516) received 18-30 months of ET followed by a 3-month washout period prior to initiating a 2-year break from therapy to attempt pregnancy. Results demonstrated that short-term disease outcomes were not impacted by temporarily pausing therapy to allow women who desire conception to attempt pregnancy. This survey-based study aimed to evaluate community oncologists’ perceptions of the POSITIVE trial data, ET interruption, and fertility preservation efforts. Methods: US-based oncologists convened at three live meetings in March and April 2023 to review clinical updates presented at SABCS 2022. Participant characteristics and demographic data were collected via an online survey prior to the respective meetings. Perceptions/reactions to clinical updates were captured using audience response system technology. Data were summarized using descriptive statistics. Results: Among 157 respondents, 82.8% identified as community providers, with 17.9 mean years of clinical experience. On average, participants reported that 85.4% of their time is allocated towards direct patient care, with approximately 21 patients seen per clinic day. Most respondents (85.8%) indicated that they only refer patients to a fertility specialist if the patient initiates fertility preservation discussions and nearly half (45.7%) reported that within the last year, 20% or less of their patients have discussed fertility concerns with them prior to initiating therapy. Additionally, over three-quarters of respondents (79.9%) indicated that 10% or less of their patients with breast cancer underwent fertility preservation within the last year. Prior to reviewing the POSITIVE trial data, 51.3% of respondents reported that they would be most likely to offer therapy interruption to patients with low- or intermediate-risk disease, while 19.8% would do so for all patients regardless of risk status. After reviewing the POSITIVE trial data, 59.3% of respondents would offer therapy interruption to patients with low- or intermediate-risk disease, while 30% would do so for all patients regardless of risk status. Notably, a majority of respondents (54.8%) indicated that they would recommend a therapy interruption of 12 months or less, while 11.1% would opt for 19-24 months. Conclusions: Findings demonstrate that the onus of initiating discussions surrounding fertility and reproductive topics is often placed on patients, and many patients do not proactively address these matters or undergo fertility preservation prior to initiating treatment. Overall, respondents viewed the POSITIVE trial favorably, as evidenced by their increased willingness to consider temporary ET interruption for all patients following their review of the study data. Although the POSITIVE trial allowed up to 2 years of therapy interruption, respondents preferred a treatment break of 12 months or less. With the adoption of the POSITIVE strategy into routine clinical practice, younger women with HR+ breast cancer may no longer be faced with the difficult choice of pursuing potentially life-saving therapy or starting/expanding a family, thereby addressing a current unmet survivorship need among this patient population. However, it remains to be seen how many physicians will offer this approach, who is the ideal candidate, and what the appropriate ET interruption length will be. Citation Format: Brooke Leon, Robert Bone, Yolaine Jeune-Smith, Sigrun Hallmeyer, Bruce Feinberg. Provider perceptions of the POSITIVE trial, endocrine therapy interruption, and fertility preservation [abstract]. In: Proceedings of the 2023 San Antonio Breast Cancer Symposium; 2023 Dec 5-9; San Antonio, TX. Philadelphia (PA): AACR; Cancer Res 2024;84(9 Suppl):Abstract nr PO4-11-11.

Audience Reception: Prevention of Online Gambling Site Advertisements Within The Scope of Instagram

Audience Reception: Prevention of Online Gambling Site Advertisements Within The Scope of Instagram

Black spirituals for Irish evangelicals: the Fisk Jubilee Singers’ Irish tours, 1873–6

AbstractFrom 1873 to 1876, the Fisk Jubilee Singers, an African-American choral troupe from Nashville, Tennessee visited Ireland three times. This article details their experiences and impressions of the country, focusing especially on the relationship they forged with their Irish evangelical sponsors and audiences. While the Jubilee Singers’ story is typically told as an inspirational tale of triumph over adversity, this article argues that there is another way of framing the narrative that emphasises the centrality of evangelical Protestantism to the Jubilee Singers’ mission. The Irish tours brought this dimension into full relief, demonstrating how evangelicalism fostered a degree of mutual understanding between the singers and Irish Protestants while also serving to exclude Irish Catholics. This article also examines audience responses to the Jubilee Singers, particularly the racial and aesthetic concepts they used to describe them. For all that the singers were familiar on account of their faith, they were unfamiliar on account of their race; this tension structured not only Irish responses to the singers, but also the singers’ responses to Ireland.

Humorous Takes on Marriage in the UAE

Abstract This article investigates humorous representations of marriage in digital comics, stand-up comedy and short films created by Emirati artists and content creators who primarily rely on social media as their most effective form of distribution. Studied against theories of humor in the Western and the Arabic traditions, selected examples demonstrate that the story-based genre appears less light-hearted in its combination of comic with tragic plot turns, while the snapshot characteristic of graphic art allows comics and social media skits to focus on the joke. The latter is thus more appealing to larger audiences, especially via electronic media. Depending on whether the image is accompanied by text in either Arabic or English, the content targets specific viewer groups. Relying on content analysis and audience reception, this study demonstrates that the relief regarding marital dilemmas provided through humor, particularly satire, is greater in the less text-based presentations. Generally, humor is a preferred mode by artists and content creators in the UAE to represent marriage because it can take the edge off sensitive topics.

Instantaneous audience responses: an organizational genre theory perspective

PurposeThe worldwide imposition of lockdown measures to control the 2020 coronavirus disease 2019 (COVID-19) outbreak has shifted most executive communications with external stakeholders online, resulting in quick responses from stakeholders. This study aims to understand how presentational styles exhibited in online communication induce immediate audience responses and empirically test the effectiveness of reactive impression management tactics.Design/methodology/approachThe authors analyze presentational styles using MP3 files containing executive utterances during earnings call conferences held by S&P 100-listed firms after June 2020, the quarter after the World Health Organization declared the COVID-19 outbreak a pandemic on March 11, 2020. Using timestamps, the authors link each utterance to a 1-minute interval change in the ask/bid prices of the stocks that occurs a minute after the corresponding utterance begins.FindingsExhibiting an informational presentation style in earnings calls leads to positive and immediate audience responses. Managers tend to increase their reliance on promotional presentation styles rather than on informational ones when quarterly earnings exceed market forecasts.Originality/valueDrawing on organizational genre theory, this research identifies the discrepancy between the presentation styles that audiences positively respond to and those that managers tend to exhibit in earnings calls and provides a reactive impression management typology for immediate responses from online audiences.

The good lecture

Postgraduate medical education often relies on the traditional lecture model with low knowledge retention rates of 5-20%. Cognitive overload from excessive information during lectures diminishes learning efficacy. To optimise learning, evidence suggests prioritising active engagement, streamlining visual aids, introducing clinical scenarios, and incorporating audience response systems may further enhance retention and comprehension. In conclusion, the traditional lecture must evolve into more interactive and engaging modalities to facilitate increased participant long-term learning as summarised in this review.

The Game-Like Experience of Virtual Reality Art: Sensational Players and Critical Audiences

This article delves into why audiences perceive virtual reality (VR) art as a game-like experience and how it impacts audiences’ reception of culture by examining two VR art pieces and their respective audience responses in focus group discussions. Through qualitative analysis, two factors are identified: the cognitive association of VR with gaming due to audiences’ preconceptions about VR, and the immersive environment of VR creating the “magic circle” that fosters the sense of play. The study argues that the intersection of VR and art generates the affordance allowing audiences to “play” with culture. However, the “not-serious” feature of play in VR may work against the norms and mores of a specific culture in the real world, especially when it relates to religious or ethnic culture. This article sheds light on the implications of the game-like experience in VR for creating VR applications beyond gaming, particularly in art and cultural heritage.

Audience engagement in outrage factors embedded in COVID‐19 news: A content analysis of South Korean news articles and reader comments

AbstractThe risk perception of lay people is believed to be guided by qualitative characteristics of risk they perceive. Outrage factors refer to perceived characteristics of risk that arouse emotional responses and thereby influence risk perception. Conducting a content analysis of coronavirus disease 2019 online news coverage, we identified outrage factors embedded in news stories to determine how those factors are associated with audience engagement, measured by counting news consumer comments and clicks on emotional expressions on each news story. As a result, the average outrage score for a news story was significantly associated with the number of clicks on emotional expressions and comments. When it comes to individual outrage factors, a news story covering a case of violation against social distancing or other governmental guidelines was found to be accompanied by more comments and more emotional expressions, indicating the strongest power of moral nature. The outrage factor of voluntariness, human origin, accident history and controllability were also associated with one or both types of the audience responses. The news stories of business owners who involuntarily shut down their businesses or those comparing the current pandemic to Middle East respiratory syndrome that broke out in 2015 in the nation showed a similar pattern of audience engagement. Furthermore, liberal media were more likely to convey outrage factors than media with a less liberal orientation, which was manifested in the outrage score for each story. We discuss the potential of outrage factors as a new content‐based factor for audience engagement in online risk communication.

Identifying and interpreting gendered violence: Visual literacy in an audience reception study of Issa López' Casi Divas

AbstractWe present an audience reception study of participant reactions to gender‐based violence in Issa López' 2008 film, Casi Divas, chosen for its nuanced depiction of women grappling with several violences. Over three focus groups with 15 adult participants, we used Galtung's conflict theory to explore what participants identified as violence, and how victims should respond to violence in various forms. We find that participants have a narrow definition of violence, seeing it as an individualized act and therefore neglecting to consider its cultural or structural foundations. The participants' responses to violence largely reflected neoliberal values of personal empowerment and choice, resilience, and “leaning in.” We recommend critical visual literacy as a tool in the educational context to identify and address violence, to fight inequity, and to establish emancipatory discourses.

Encruzilhadas: we believe in crossroads – Brazil at PQ23

ABSTRACT This article delves into the research and creative process involved in shaping Brazil's representation at the Exhibition of Countries and Regions during the 15th Prague Quadrennial of Performance Design and Space. This collective effort aimed to integrate artists and researchers from across Brazil, resonating with the concept of crossroads, where differences converge and coexist. The curatorial team, attuned to the richness and plurality of Brazilian sonic landscapes, endeavoured to expand representativeness and diversity of perspectives and foster meaningful exchanges. The process aimed to address systemic and historical invisibilities, daring cross-cutting perspectives and dynamics, thus showcasing the wisdom embedded in the diverse manifestations of Brazilian identity. Exploring the creative process for a sound installation and seven sound offerings, alongside the site-specific relationship with the venue, exhibition design, and audience reception, the article elucidates the connections with Brazilian and Latin American authors and thoughts.

Research On the ‘Southbound Filmmakers’ with Their National Images: Diaspora, Anxiety and Spiritual Identification

The ‘southbound filmmakers’ refers to a group of filmmakers who, during 1931--1966, went to the Southeast Asia from the cities like Shanghai, Guangzhou and Chongqing. They are one of the important parts of China’s filmmakers and their films is a significant attempt disseminating at abroad in the early days. To analyze the Southbound Filmmakers’ identity construction as well their activities such as living in the Southeast Asia, film-makings and dissemination, this paper adopts psychology, psychoanalysis, national identification, audience reception, etc., associated with theories like ‘culture, anxiety, identity and ideology’ under the overview of behavioral science. The ‘Southbound filmmakers’ is not only a group of filmmakers, but a historical concept and a special cinematic phenomenon. The diaspora complex and national identification were the important spiritual pillars for the filmmakers to carry on their film and social activities in the Southeast Asia. The Sounthbound films’ dissemination overseas is a helpful attempt for the Chinese films. Even though the filmmakers had different subjective activities and varied film contents, it objectively strengthened Chinese films’ connections with its foreign counterparts, promoted China’s films’ influences and increased Chinese culture’s dissemination in other countries, which is significant and has a long-time effect.

Performing Race: Interrogating Gareth Hinds’ Graphic Novel Adaptation of Shakespeare’s Romeo & Juliet

Graphic novel adaptations, such as Gareths Hinds’ Romeo and Juliet, are a popular way to introduce audiences to Shakespeare, however focusing on a young audience obscures the fact that these are sophisticated interpretations integrating graphics and text, providing opportunities for adapters to reinterpret classic texts. The combination of visual and verbal resembles performance media (film and stage) and many of the analytical processes used for performance can also be applied to graphic novels. Recent studies of 20th and 21st century film and stage adaptations of Shakespeare critique the practices of directors and others involved in the selection process of actors of color for Shakespeare productions where race is not indicated in the original play text. These practices offer different approaches to, and understandings of, the semiotics of race in performance and the critiques identify issues associated with these various approaches. Applying these studies to graphic novel adaptations provides a more detailed understanding of the impact on audience reception of how adapters represent the characters and story lines of Shakespeare’s original texts. This paper interrogates Gareth Hind’s graphic novel adaptation and argues that, contrary to his stated intent of emphasizing universal themes, by racializing the Montagues and the Capulets, he introduces themes such as differential racialism and colorism into the story that problematizes readers’ interpretations of this classic Shakespeare text. This interrogation applies an understanding of the semiotics of race and performance in terms of non-traditional types of casting of characters, with a close reading of the interaction of graphics and text, comparing this reading to similar film and stage performances and how that reading may be interpreted/misinterpreted by readers/viewers.

Content Analysis and Audience Receptions of Online Da'wah on YouTube Social Media

YouTube social media has provided online da'wah content that the audience can access. This study aimed to analyze (1) the content of online da'wah on YouTube and (2) the audience's reception of online da'wah on social media. This research uses a qualitative approach with content analysis, determining message characteristics and reception analysis to determine the position of audience acceptance of online da'wah messages. The results of the study show that: (1) Online da'wah materials on YouTube social media contain various themes, namely the study of monotheism (Aa Gym Official), Fiqh (Adi Hidayat Official), and ethical issues (Ustadz Abdul Somad Official). The content of da'wah is in accordance with the characteristics of the preacher and the audience's needs; (2) The audience's reception of online da'wah on social media, YouTube is divided into two, namely the dominant position and negotiation, while the opposition is not found. The audience reception is related to the theme of da'wah, the community's needs, and the interactive style between the preacher and the audience. Therefore, the preacher needs to master social media applications, choose the theme of online da'wah according to his needs, and establish a strong relationship with the audience. Keywords: Da'wah online, content of da'wah, audience reception, YouTube, social media.

Public reception on the use of AI influencers in beauty brand campaigns on Instagram

The use of artificial intelligence (AI) influencers as models in brand campaigns in recent years, particularly in beauty brands, has sparked scepticism and distrust among the public. This study aims to explore the impact of AI influencer usage on message reception within beauty brand campaigns on Instagram according to the audience reception theory. Using a quantitative approach with random sampling techniques, the research covers the entire active Instagram user population in Indonesia, with 100 respondents. The analysis reveals a decline in message reception when AI influencers are employed in beauty brand campaigns on Instagram. Factors contributing to this decline include a lack of trust, limited social presence, and absence of humanistic elements in content. Additionally, aspects like visual realism and hyperreality content create a disparity between the portrayed image and reality. These findings indicate a tendency for declining message reception over time, warranting further investigation into public responses and AI influencer roles. To counter this decline, continuous monitoring of evolving trends and dynamics in message reception through AI influencers is recommended. Further, collaborative efforts between AI influencers and humans are suggested to mitigate the downward trend. This comprehensive understanding is vital for brands navigating the evolving landscape of influencer marketing and maintaining a positive reception among their target audience.

CARTOONS AND THE AUTOCRATIC CREEDS OF THE CULTURE INDUSTRY: VIOLENT AFFECTS AND EFFECTS IN CHILDREN’S ENTERTAINMENT

This paper asserts that operations and patterns of violence are present in Hanna-Barbera’s Tom and Jerry, Butch Hartman’s The Fairly Oddparents, Thomas Edward Warburton’s Codename: Kids Next Door, and John Kricfalusi’s Ren and Stimpy. Cartoons are meant to be enjoyed by children. However, the incorporation of violence in cartoons can leave imprints in the impressionable minds of the children. With the media and reception of the children's audience in the foreground, the notion of false happiness can be deduced as the comedic and entertaining modes of representation in the cartoons do not just make the audience laugh but can also possibly penetrate their attitudes and behaviors. The cartoons and their violent features can be a springboard to engage media effects which can include aggression, agenda-building, and cultivation. As a framework, the discourses on violence and false happiness are supported by the critical claims of Adorno and Horkheimer on the culture industry and offshoots of immersing oneself in television. The analysis of the cartoons presented a typology of violence affirming that organized entertainment becomes synonymous with the displays of organized violence. These include blatant and forceful physical violence, subtle familial violence, violence of structural differences and tensions, and the aestheticization of violence.

Machine learning and deep learning-based sentiment analysis of IMDB user reviews

Movie reviews have always been a popular and enduring subject of interest among researchers. Sentiment analysis plays a significant role in this domain. The utilization of machine learning and natural language processing techniques can provide valuable insights into the emotional responses of audiences towards movies, as well as facilitate the appraisal of their reputation and market potential. This is achieved through the analysis of sentiment expressed in movie reviews. Furthermore, this approach is highly valuable in various application domains such as data mining, web mining, and social media analysis. This paper aims to conduct a comparative analysis by utilizing typical models based on machine learning and neural networks, along with the integration of natural language processing techniques. The IMDB database, which contains 50,000 reviews, will be used, and data preprocessing will be performed before applying these models. By comparing the accuracy of each model, insights regarding movie reviews can be derived.

Race and whiteness in football talk amongst English fans: audience receptions of televised national team coverage

ABSTRACT Televised football is still one of the main ways in which football fans consume football. Earlier studies into audience receptions of televised football often used focus group interviews with football fans and generally concluded that majority ethnic audiences tend to be engaged in ‘football talk’ that reproduces already existing racial/ethnic stereotypes and identifications. The current study takes one step further and has explored the consumption of televised football amongst White, male football fans while it takes place. We have watched matches together with young people in England combining participant observations in domestic settings with group interviews. Results give insights into the ‘backstage setting’ of football consumption, identifications amongst fans with the national team, and the reproduction of racialized discourses. We will pay specific attention to the different ‘shades of whiteness’ that participants in our study (re)constructed based on their interpretations of the football matches.

Mental health messages on TikTok: Analysing the use of emotional appeals in health-related #EduTok videos

Objective: This study aimed to evaluate how health educators use emotional appeals on the social media site TikTok to promote well-being, engage audiences and reduce mental health stigma. Design/Method: Our research team conducted a quantitative content analysis of 400 TikTok videos centred on health education. We evaluated the frequency of mental health content compared with general health education content and associated views, engagement and use of emotional appeals. Results: Mental health content frequently appeared in #EduTok health videos and earned significantly greater reach than general health content. However, videos discussing mental health earned less engagement and relied less on emotional appeals. Mental health content mainly relied on affiliation, hope and sorrow message appeals, although the presence of these appeals did not significantly affect engagement. General health content utilised personal stories, expert credentials and emotional appeals more frequently than mental health content. Conclusion: Evidence from this research suggests that mental health educational content underperforms general health videos and underutilises emotional appeals on TikTok. Health educators must critically analyse and adjust message strategies to enhance audience reception, taking note of success across health topics. We discuss the implications for how practitioners can use TikTok to reduce stigma and promote positive mental health with emotionally engaging content, especially among young audiences.