Audience Response Research Articles

Скульптор на распутье: урало-сибирское турне И.Д. Шадра (1918–1919)

The article attempts to reconstruct an underexplored episode of the artistic biography of the famous Russian sculptor I.D. Shadr — his lecture tour, which took place in 1918–1919 in Shadrinsk, Yekaterinburg, Omsk, and Tomsk. Separate parts of this tour were previously examined in the works of art historians, historians, culturologists and local historians, but it has not yet become the subject of a special scientific study. Shadr’s lectures touched upon a wide range of issues, including development paths of world and national cultures, artistic synthesis, art and religion. The lectures were supplemented by a demonstration of architectural and sculptural design of the Monument to the World’s Suffering. The article is based on the periodical press of the Urals and Siberian cities (Zauralsky krai, Gorny krai, Sibirskaya zhizn newspapers, etc.), including sources that are little‐known or just introduced into scientific circulation. The author of the article reveals the circumstances of Shadr’s tour and content of his lectures, analyses the response of the local audience, and researches into the artistic and socio‐political context of the tour. It is shown that Shadr, not least due to the success of his lectures, acquired the status of a famous sculptor and was able to get large commissions during his stay in White Omsk. Special attention is paid to the possible influence of Shadr’s ideas and his design of the Monument to the World’s Suffering on the architecture and monumental art of the Ural‐Siberian region in the 1920s. It has been suggested that echoes of Shadr’s concept can be found in some monuments and public buildings in the Ural and Siberian cities. The presented information sheds light on the dynamic and multifaceted activity of the sculptor in the extreme conditions of the Russian Civil War, filling in a number of gaps in his biography.

Blending Noh and Shakespearean Elements: An Exploration of Tradition and Modernity in Singaporean Theatre

This paper delves into the groundbreaking fusion of Noh and Shakespearean elements in Singaporean theatre, showcasing a unique blend that mirrors the diverse cultural tapestry of Singapore and its ambitions as a global arts hub. By melding the minimalist and symbolic aesthetics of Noh with the rich narratives and characters of Shakespearean drama, Singaporean theatre has carved out a distinctive niche in the global arts scene. This fusion not only pays homage to the traditional roots of Noh and the timeless appeal of Shakespeare but also pushes the boundaries of theatrical expression, creating a vibrant and innovative form that resonates with audiences worldwide. This study provides a comprehensive analysis of the artistic innovations resulting from this fusion, evaluates the audience reception, discusses the cultural implications, and explores the potential opportunities for future theatrical endeavors in Singapore. The blending of Noh and Shakespearean elements signifies a creative dialogue between Eastern and Western traditions, offering fresh perspectives and new possibilities for storytelling and performance in the contemporary theatrical landscape. This fusion is emblematic of Singapore’s broader aspirations to serve as a cultural bridge and a hub for artistic innovation, reinforcing its position as a dynamic and multicultural arts center on the global stage.

Audience response to brand activism: An alignment evaluation framework

Evolving from emerging expectations of brands to take action on societal issues, a comprehensive framework is introduced for advertising account planners to evaluate how well a brand’s activism initiative aligns with the cultural and social issues of its audience. Contextualised within brand activism alignment literature, the current research investigates audience responses to Bud Light’s partnership with transgender influencer Dylan Mulvaney. Using topic modelling, textual analysis and discussion, the proposed framework is evaluated for its ability to help guide advertisers while also mitigating risk in brand activism endeavours. The findings are discussed in relation to four potential scenarios that advertising strategists may use to navigate brand activism choices. Natural language processing methods are employed as a research strategy to shed light on the potential for a mismatch between Bud Light’s partnership with transgender influencer Dylan Mulvaney and their audience. This paper describes how framework proposes research questions to understand the main message and benefit of a tactic to a brand’s target audience, as well as how the audience’s response may be seen online using the concept of affordances in social media.

Inter-subject correlation of electroencephalographic and behavioural responses reflects time-varying engagement with natural music.

Musical engagement can be conceptualized through various activities, modes of listening and listener states. Recent research has reported that a state of focused engagement can be indexed by the inter-subject correlation (ISC) of audience responses to a shared naturalistic stimulus. While statistically significant ISC has been reported during music listening, we lack insight into the temporal dynamics of engagement over the course of musical works-such as those composed in the Western classical style-which involve the formulation of expectations that are realized or derailed at subsequent points of arrival. Here, we use the ISC of electroencephalographic (EEG) and continuous behavioural (CB) responses to investigate the time-varying dynamics of engagement with functional tonal music. From a sample of adult musicians who listened to a complete cello concerto movement, we found that ISC varied throughout the excerpt for both measures. In particular, significant EEG ISC was observed during periods of musical tension that built to climactic highpoints, while significant CB ISC corresponded more to declarative entrances and points of arrival. Moreover, we found that a control stimulus retaining envelope characteristics of the intact music, but little other temporal structure, also elicited significantly correlated EEG and CB responses, though to lesser extents than the original version. In sum, these findings shed light on the temporal dynamics of engagement during music listening and clarify specific aspects of musical engagement that may be indexed by each measure.

Analysis of Audience Reception of Marketing Communications on TikTok Hairnerds Studio Social Media

Analysis of Audience Reception of Marketing Communications on TikTok Hairnerds Studio Social Media

Factors Associated with Falls in Community-Dwelling Older Adults: A Subgroup Analysis from a Telemergency Service.

According to the number of falls, fallers can be single (only one fall) or recurrent (two or more falls), with different risk profiles for loss of independence and frailty. The presence of risk factors in community-dwelling single- and recurrent fallers using a wearable fall-detection device, such as the Personal Emergency Response System (PERS), as part of a telemergency service, is still unknown. This article evaluates how using a PERS, within a telemergency service, helps identify risk profiles and assessment of any differences between non-fallers and fallers in community-dwelling older adults. A sub-group analysis was performed, dividing users into non-fallers (n = 226) and fallers (≥1 fall; n = 89); single-fallers (n = 66) and recurrent fallers (n = 23). Median age was higher in fallers (87.7 years vs. 86), whereas recurrent fallers were less independent, had fewer comorbidities, and had more low-extremity disabilities. The use of the PERS for medical problems (Adjusted OR = 0.31), excluding falls, support calls (Adjusted OR = 0.26), and service demands (Adjusted OR = 0.30), was significantly associated with a fall risk reduction. The findings suggest that the integration within a telemergency service may impact on fall-risk factors.

Reflecting on cultural labour in the time of AI

With generative AI disrupting human monopoly of creativity, there is an urgent need to freshly rearticulate cultural labour as a marker of human creativity. I suggest we critically revisit the existing perspectives of cultural labour in cultural policy discussion (unproductive, creative and precarious labour) to reflect on their limitations and implications for our understanding of AI’s challenges. Based on this, I argue that we should expand the discussion of precarious labour to elaborate the emerging ‘creative precarity’. In particular, I will explore its key dimensions – the increasing uncertainty in terms of cultural workers’ creative roles, rights and identity, and audience responses – and their policy implications. At the core of potential policy response to and our research into creative precarity, there are fundamental questions of how we redefine cultural work in the time of AI, what new meanings we can attach to cultural labour, what constitutes the human-ness in human creativity and why it crucially matters.

The Degree of Audience Understanding Reception: The Potential of Digital Piracy Audio and Visual in TikTok

Social media platforms are increasingly being used to digitally disseminate clips video, audio, or animation. Some account-generated profit or fame from remaking or editing content on the video-sharing social media platform TikTok. This article consequently situates remaking video for profit purposes as digital piracy a victimless crime and therefore still challenges entertainment industries. Little is known about the drivers of these cognitive processes, the current study investigated audience reception of content preferences (movies and series) to explain piracy attitudes and behaviour. This study addresses digital platforms and interactive audiences concerning Stuart Hall’s ‘Encoding/Decoding’ model. Thereby, this study provides a conceptual research design pathways for further analysis of audience’s attitudes toward digital piracy conditions. Results of in-depth interviews with 7 subjects showed that attitudes toward digital piracy mediate or negotiate reading. The audience is fostered by desire and preference to see content, above fear of copyright law effects or economic damage to the entertainment industry. In a call to rethink the notion of digital communication, this article offers a different perspective on the gaps and links between reception studies and current digital media. Suggests ways that social media could lead to a deeper and more complex understanding of audience reception perspective meaning.

The Degree of Audience Understanding Reception: The Potential of Digital Piracy Audio and Visual in TikTok

Social media platforms are increasingly being used to digitally disseminate clips video, audio, or animation. Some account-generated profit or fame from remaking or editing content on the video-sharing social media platform TikTok. This article consequently situates remaking video for profit purposes as digital piracy a victimless crime and therefore still challenges entertainment industries. Little is known about the drivers of these cognitive processes, the current study investigated audience reception of content preferences (movies and series) to explain piracy attitudes and behaviour. This study addresses digital platforms and interactive audiences concerning Stuart Hall’s ‘Encoding/Decoding’ model. Thereby, this study provides a conceptual research design pathways for further analysis of audience’s attitudes toward digital piracy conditions. Results of in-depth interviews with 7 subjects showed that attitudes toward digital piracy mediate or negotiate reading. The audience is fostered by desire and preference to see content, above fear of copyright law effects or economic damage to the entertainment industry. In a call to rethink the notion of digital communication, this article offers a different perspective on the gaps and links between reception studies and current digital media. Suggests ways that social media could lead to a deeper and more complex understanding of audience reception perspective meaning.

Food vloggers and their content: understanding pathways to consumer impact and purchase intentions

PurposeThis study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how entertainment, information and interaction values affect attitudes toward food videos and vloggers. Additionally, it investigates the potential for product placement by studying the effects of attitudes toward food videos and vloggers on consumers’ behavioral intention regarding purchasing featured food ingredients.Design/methodology/approachAn integrated model informed by theories (uses and gratification and stimulus-organism-response) was developed. An online survey was administered to 339 Vietnamese social media users. The data were analyzed using partial least square structural equation modeling (PLS-SEM).FindingsThe results show that food videos’ entertainment and information value positively impact the attitude toward food videos. However, the interaction value does not have a significant impact. All three values (entertainment value, information value and interaction) impact the attitude toward food vloggers. Both attitudes significantly influence purchase intention, showing that there is a pathway to product placement. The frequency of social media use can moderate these relationships, with a negative effect on the attitude toward food videos and a positive effect on the attitude toward food vloggers.Originality/valueThese findings provide insights into vlogger success pathways, not only in terms of audience reception but also in terms of product placement. This study offers comprehensive suggestions on pathways for success that are interesting for vloggers, food business operators, restaurant managers and audiences on how to design effective food videos and potentially encourage consumer purchases. These pathways can also be valuable for other behaviors, such as food safety advice and food waste reduction.

Bangabandhu Sheikh Mujibur Rahman's 7th March Speech: An Analysis Through Performance Study Lens

This paper critically examines Bangabandhu Sheikh Mujibur Rahman’s 7th March speech from a performance studies perspective. It argues that the speech, delivered at a crucial juncture in the Bangladesh Liberation War, utilized performative language and embodied performance techniques to galvanize the Bengali population. This paper analyzes how Mujib's rhetoric transformed social realities and mobilized a nation towards independence by applying theories from performance studies, including those of J.L. Austin, Judith Butler, Erving Goffman, and Richard Schechner. The findings suggest that Mujib’s strategic use of pronouns, emotive expressions, rhetorical questions, and repetitive phrases, along with his dynamic body language, created a powerful performative act that effectively united and motivated the audience. Concluding comments emphasize the enduring impact of Mujib's speech on the formation of Bangladeshi national identity. Research implications highlight the importance of viewing political speeches through the lens of performance studies to understand their broader social and cultural impacts. Limitations of the study include the reliance on textual analysis without incorporating audience reception data, which could provide a more comprehensive understanding of the speech's impact.

Exploring the impact of supercrip portrayal in TV drama: assessing attitude shifts toward people with autism spectrum disorder and intellectual disability

Media’s influence on societal views of disability remains an area of developing understanding. This study scrutinizes how ‘supercrip’ narratives in TV dramas—depictions of individuals with disabilities exhibiting superpowers or conquering challenges—affect public attitudes. Using two different ‘supercrip’ examples and a control, the study explores multidimensional attitude shifts toward individuals with Autism Spectrum Disorder (ASD) and Intellectual Disability (ID) following exposure to ‘supercrip’ portrayals in fiction alongside a control stimulus. While realistic disability narratives did not significantly alter attitudes, responses varied with the disability type. Unrealistic portrayals, though eliciting mixed reactions, notably increased engagement and awareness of disability issues. The study indicates that increased viewer engagement and awareness could lead to nuanced, long-term attitude shifts. Notably, more authentic portrayals of ID did not markedly change attitudes toward ID but influenced cognitive attitudes toward ASD, underlining the complexity of audience responses. Positive disability representations in media can catalyze cognitive attitude shifts, but their broader impact on societal attitudes remains partially understood. This highlights the potential of media portrayals to foster attitude changes through sustained exposure, emphasizing the importance of diverse and thoughtful representations in media.

Abstract PO4-11-11: Provider perceptions of the POSITIVE trial, endocrine therapy interruption, and fertility preservation

Abstract Background: Fertility preservation and family planning are pressing survivorship concerns for many young, reproductive-aged women with hormone receptor-positive (HR+) early-stage breast cancer. Following primary treatment, patients typically receive 5-10 years of adjuvant endocrine therapy (ET), during which pregnancy is contraindicated and fertility may decrease. The first-of-its-kind POSITIVE trial (NCT02308085) sought to challenge this archetype by prospectively evaluating the impact of temporary ET interruption to allow patients to attempt conception. Participants (n=516) received 18-30 months of ET followed by a 3-month washout period prior to initiating a 2-year break from therapy to attempt pregnancy. Results demonstrated that short-term disease outcomes were not impacted by temporarily pausing therapy to allow women who desire conception to attempt pregnancy. This survey-based study aimed to evaluate community oncologists’ perceptions of the POSITIVE trial data, ET interruption, and fertility preservation efforts. Methods: US-based oncologists convened at three live meetings in March and April 2023 to review clinical updates presented at SABCS 2022. Participant characteristics and demographic data were collected via an online survey prior to the respective meetings. Perceptions/reactions to clinical updates were captured using audience response system technology. Data were summarized using descriptive statistics. Results: Among 157 respondents, 82.8% identified as community providers, with 17.9 mean years of clinical experience. On average, participants reported that 85.4% of their time is allocated towards direct patient care, with approximately 21 patients seen per clinic day. Most respondents (85.8%) indicated that they only refer patients to a fertility specialist if the patient initiates fertility preservation discussions and nearly half (45.7%) reported that within the last year, 20% or less of their patients have discussed fertility concerns with them prior to initiating therapy. Additionally, over three-quarters of respondents (79.9%) indicated that 10% or less of their patients with breast cancer underwent fertility preservation within the last year. Prior to reviewing the POSITIVE trial data, 51.3% of respondents reported that they would be most likely to offer therapy interruption to patients with low- or intermediate-risk disease, while 19.8% would do so for all patients regardless of risk status. After reviewing the POSITIVE trial data, 59.3% of respondents would offer therapy interruption to patients with low- or intermediate-risk disease, while 30% would do so for all patients regardless of risk status. Notably, a majority of respondents (54.8%) indicated that they would recommend a therapy interruption of 12 months or less, while 11.1% would opt for 19-24 months. Conclusions: Findings demonstrate that the onus of initiating discussions surrounding fertility and reproductive topics is often placed on patients, and many patients do not proactively address these matters or undergo fertility preservation prior to initiating treatment. Overall, respondents viewed the POSITIVE trial favorably, as evidenced by their increased willingness to consider temporary ET interruption for all patients following their review of the study data. Although the POSITIVE trial allowed up to 2 years of therapy interruption, respondents preferred a treatment break of 12 months or less. With the adoption of the POSITIVE strategy into routine clinical practice, younger women with HR+ breast cancer may no longer be faced with the difficult choice of pursuing potentially life-saving therapy or starting/expanding a family, thereby addressing a current unmet survivorship need among this patient population. However, it remains to be seen how many physicians will offer this approach, who is the ideal candidate, and what the appropriate ET interruption length will be. Citation Format: Brooke Leon, Robert Bone, Yolaine Jeune-Smith, Sigrun Hallmeyer, Bruce Feinberg. Provider perceptions of the POSITIVE trial, endocrine therapy interruption, and fertility preservation [abstract]. In: Proceedings of the 2023 San Antonio Breast Cancer Symposium; 2023 Dec 5-9; San Antonio, TX. Philadelphia (PA): AACR; Cancer Res 2024;84(9 Suppl):Abstract nr PO4-11-11.

Audience Reception: Prevention of Online Gambling Site Advertisements Within The Scope of Instagram

Audience Reception: Prevention of Online Gambling Site Advertisements Within The Scope of Instagram

Black spirituals for Irish evangelicals: the Fisk Jubilee Singers’ Irish tours, 1873–6

AbstractFrom 1873 to 1876, the Fisk Jubilee Singers, an African-American choral troupe from Nashville, Tennessee visited Ireland three times. This article details their experiences and impressions of the country, focusing especially on the relationship they forged with their Irish evangelical sponsors and audiences. While the Jubilee Singers’ story is typically told as an inspirational tale of triumph over adversity, this article argues that there is another way of framing the narrative that emphasises the centrality of evangelical Protestantism to the Jubilee Singers’ mission. The Irish tours brought this dimension into full relief, demonstrating how evangelicalism fostered a degree of mutual understanding between the singers and Irish Protestants while also serving to exclude Irish Catholics. This article also examines audience responses to the Jubilee Singers, particularly the racial and aesthetic concepts they used to describe them. For all that the singers were familiar on account of their faith, they were unfamiliar on account of their race; this tension structured not only Irish responses to the singers, but also the singers’ responses to Ireland.

Humorous Takes on Marriage in the UAE

Abstract This article investigates humorous representations of marriage in digital comics, stand-up comedy and short films created by Emirati artists and content creators who primarily rely on social media as their most effective form of distribution. Studied against theories of humor in the Western and the Arabic traditions, selected examples demonstrate that the story-based genre appears less light-hearted in its combination of comic with tragic plot turns, while the snapshot characteristic of graphic art allows comics and social media skits to focus on the joke. The latter is thus more appealing to larger audiences, especially via electronic media. Depending on whether the image is accompanied by text in either Arabic or English, the content targets specific viewer groups. Relying on content analysis and audience reception, this study demonstrates that the relief regarding marital dilemmas provided through humor, particularly satire, is greater in the less text-based presentations. Generally, humor is a preferred mode by artists and content creators in the UAE to represent marriage because it can take the edge off sensitive topics.

Instantaneous audience responses: an organizational genre theory perspective

PurposeThe worldwide imposition of lockdown measures to control the 2020 coronavirus disease 2019 (COVID-19) outbreak has shifted most executive communications with external stakeholders online, resulting in quick responses from stakeholders. This study aims to understand how presentational styles exhibited in online communication induce immediate audience responses and empirically test the effectiveness of reactive impression management tactics.Design/methodology/approachThe authors analyze presentational styles using MP3 files containing executive utterances during earnings call conferences held by S&P 100-listed firms after June 2020, the quarter after the World Health Organization declared the COVID-19 outbreak a pandemic on March 11, 2020. Using timestamps, the authors link each utterance to a 1-minute interval change in the ask/bid prices of the stocks that occurs a minute after the corresponding utterance begins.FindingsExhibiting an informational presentation style in earnings calls leads to positive and immediate audience responses. Managers tend to increase their reliance on promotional presentation styles rather than on informational ones when quarterly earnings exceed market forecasts.Originality/valueDrawing on organizational genre theory, this research identifies the discrepancy between the presentation styles that audiences positively respond to and those that managers tend to exhibit in earnings calls and provides a reactive impression management typology for immediate responses from online audiences.

The good lecture

Postgraduate medical education often relies on the traditional lecture model with low knowledge retention rates of 5-20%. Cognitive overload from excessive information during lectures diminishes learning efficacy. To optimise learning, evidence suggests prioritising active engagement, streamlining visual aids, introducing clinical scenarios, and incorporating audience response systems may further enhance retention and comprehension. In conclusion, the traditional lecture must evolve into more interactive and engaging modalities to facilitate increased participant long-term learning as summarised in this review.

The Game-Like Experience of Virtual Reality Art: Sensational Players and Critical Audiences

This article delves into why audiences perceive virtual reality (VR) art as a game-like experience and how it impacts audiences’ reception of culture by examining two VR art pieces and their respective audience responses in focus group discussions. Through qualitative analysis, two factors are identified: the cognitive association of VR with gaming due to audiences’ preconceptions about VR, and the immersive environment of VR creating the “magic circle” that fosters the sense of play. The study argues that the intersection of VR and art generates the affordance allowing audiences to “play” with culture. However, the “not-serious” feature of play in VR may work against the norms and mores of a specific culture in the real world, especially when it relates to religious or ethnic culture. This article sheds light on the implications of the game-like experience in VR for creating VR applications beyond gaming, particularly in art and cultural heritage.

Audience engagement in outrage factors embedded in COVID‐19 news: A content analysis of South Korean news articles and reader comments

AbstractThe risk perception of lay people is believed to be guided by qualitative characteristics of risk they perceive. Outrage factors refer to perceived characteristics of risk that arouse emotional responses and thereby influence risk perception. Conducting a content analysis of coronavirus disease 2019 online news coverage, we identified outrage factors embedded in news stories to determine how those factors are associated with audience engagement, measured by counting news consumer comments and clicks on emotional expressions on each news story. As a result, the average outrage score for a news story was significantly associated with the number of clicks on emotional expressions and comments. When it comes to individual outrage factors, a news story covering a case of violation against social distancing or other governmental guidelines was found to be accompanied by more comments and more emotional expressions, indicating the strongest power of moral nature. The outrage factor of voluntariness, human origin, accident history and controllability were also associated with one or both types of the audience responses. The news stories of business owners who involuntarily shut down their businesses or those comparing the current pandemic to Middle East respiratory syndrome that broke out in 2015 in the nation showed a similar pattern of audience engagement. Furthermore, liberal media were more likely to convey outrage factors than media with a less liberal orientation, which was manifested in the outrage score for each story. We discuss the potential of outrage factors as a new content‐based factor for audience engagement in online risk communication.