Audience Participation Research Articles

The Factors that Trigger the Chinese Youth Participation in Secondary Crisis Communication

In today’s generation, there are billions of individuals around the globe who tend to use social media daily to stay connected with information around the world. Therefore, social media has indirectly increased the online participation and communication of audiences. Thus, social media has become a platform that enables organisations to communicate with the public efficiently. Nevertheless, social media has brought severe impacts to the organisations because it has provided a platform for the public to become more active in joining the discussion about the crises and resulting in negative coverage in the media and financial loss. Consumer boundaries have become invisible and communication has become increasingly instantaneous, power has shifted from the organisations to the consumers. As a result, consumer-generated content and media play an important role in shaping the existing market. Therefore, the objective of this study is to identify the factors that trigger the Chinese youth’s participation in secondary crisis communication (SCC). Furthermore, it also examines the frequency of Chinese youth participation in SCC. The respondents are Chinese youth within the age group of 15 to 30 years old in Ipoh Perak. 100 respondents have participated in this research. This study is conducted by using a quantitative research approach with a survey questionnaire method and a purposive sampling method. The data was analysed by using Statistical Package for the Social Sciences (SPSS). The findings revealed that all variables (brand loyalty, popularity of brand, and personal fame) are the factors that trigger the Chinese youth participation in SCC.

Redefining Audience Participation: The Immersive Interaction in “Wolf and Spices VR” and the Enlightenment of Journalism and Communication

Redefining Audience Participation: The Immersive Interaction in “Wolf and Spices VR” and the Enlightenment of Journalism and Communication

Binding the past with digital: Film curation at Batu Api Library

Background: Digital curation is a growing concept that involves the selection, organization, and presentation of digital information for specific purposes. In this study, digital curation manages Batu Api Library’s film collection using digital technology. This trend is critical to keeping cultural information relevant and accessible to the public. Purpose: This study intends to examine the curation of digital films at the Batu Api Library and how users react to and value the library’s digital film curation results. Methods: This study is based on qualitative research. Batu Api Library conducted this study for three months. Interviews and questionnaires are research methods. Quantitative and qualitative data are collected in two phases. The types of data require different treatment methods. Thematic analysis provides qualitative data, while descriptive statistics uses quantitative data. The methodology provides a comprehensive understanding of the impact of technology on the curation of films and audience participation at Batu Api Library. Results: The study found overwhelmingly positive results for integrating digital technology into film curation at Batu Api Library. The experience engaged and educated many visitors and helped them understand historical and cultural differences. The youngest users were particularly engaged. Conclusion: The study found that digitizing film curation at Batu Api Library enhanced the visitor experience and historical insight. Responses, especially from younger participants, indicate that digital advances are beneficial. Implications: Digital film curation can enhance the museum experience and historical and cultural knowledge. Digital technology preserves and communicates cultural heritage in practical and theoretical ways.

Enhancing audience engagement through ai-powered social media automation

Enhancing Audience Engagement using AI-Powered Social Media Automation is a significant part of modern marketing techniques. This research addresses the application of artificial intelligence (AI) to automate social media interactions to boost audience engagement. The study dives into numerous AI approaches and algorithms applied in social media automation and assesses their success in enhancing audience participation, brand exposure, and customer happiness. The research explores the influence of AI-powered automation on multiple social media platforms. It assesses its potential to boost audience engagement metrics such as likes, shares, comments, and click-through rates. The study identifies critical elements driving audience engagement through detailed analysis and modeling and suggests techniques for enhancing AI-powered social media automation processes. The results add to excellent knowledge of how AI technology may be exploited to generate more meaningful interactions with online audiences, eventually boosting corporate development and consumer loyalty in the digital age.

Transforming museum management through ICT adoption: an analysis of the Portuguese context during the COVID-19 pandemic

ABSTRACT This study aims at analysing the development of digital co-creative strategies adopted by museums during the COVID-19 pandemic and the transformative potential of co-creative experiences with the help of digital tools to redefine the relationship between the museum and its audiences. This is exploratory research using online qualitative surveys applied to Portuguese museums during the COVID-19 pandemic for participation of virtual audiences for data collection and analysis. Results from this study contribute to managers’ awareness of museum digital transformation around the world sharing similar contexts and that may want to develop the participatory approach with the support of digital technologies. Results show new avenues for the adoption and implementation of digital strategies in museum management. To the authors’ knowledge, this is one of the first studies to explore the participatory museum framework combined with the development of digital strategies applied to museums following COVID-19.

Photographic narrative as a factor in overcoming witness trauma

The research aims to explore the multifunctional potential of photography in overcoming the traumatic experience of witnessing violence and brutality. The paper presents how photography can be used in rehabilitation practices for those who have lived through war. It outlines the tendencies of the modern digital information environment (cross-media, interactivity) that enhance the "restorative" functions of photography in overcoming psycho-emotional and socio-cultural crisis reactions.
 It has been found that photography’s narrative nature can enhance the viewer’s experience of interacting with their emotions and memories, while also providing a therapeutic effect by mitigating the pain of reflecting on cruelty. The article uses examples of war-related content to demonstrate how storytelling technology can provide a variety of tools for audience participation in the development of collective restorative experiences, particularly through photographic flash mobs.
 The structural-functional method was used to work with factual material and identify the role of war photography in the discourse of trauma/post-trauma, clarifying its therapeutic potential. It is well-established that photographs can serve as a means of recording and providing evidence of a crime, facilitating the expression of collective identity and social cohesion. Similarly, the sharing of unprofessional, user-generated visual content on social media can be seen as a form of testimony that elicits strong public reactions. Photography plays a key role in helping people to go through the grieving process by perpetuating and honouring the dead, constructing ‘places of memory’ and ‘portraits of grief’.
 The study aims to determine the role of photography in shaping the visual environment, in which the act of ‘seeing’ constructs a system of restorative practices to overcome the negative psycho-emotional consequences of traumatic events provoked by war.

Reframing videotelephony through coexistence and empathy in the third space

ABSTRACT Predicated on the telephone, the history of videotelephony has continually adopted a two-way model of communication between ‘newsreader’ participants, confined to boxes on a screen. This article identifies philosophical approaches and practical solutions to overcome this ‘horseless-carriage’ syndrome using a phenomenological methodology to reframe the concept of videotelephony as a third space encounter through the author’s telematic art practice. By reflecting on audience participation in the Installations Telematic Dreaming (1992) and Telematic Vision (1993) participants interact through a third-person self-image and transcend their physical vulnerabilities and self-conscious inhibitions to engage and identify through coexistence and empathy. These observations draw on analogies between Martin Heidegger’s ‘hammer’ and the television screen, and Maurice Merleau-Ponty’s ‘extension of bodily synthesis’ and the telepresent image of self. By drawing on these phenomenological approaches, the author’s AHRC research project Telepresence Stage (2022) responded to the mass entrapment of two-way videoconference apps during the COVID-19 lockdown, and the inevitable Zoom fatigue, to provide alternative fit-for-purpose telepresence solutions for the performing arts sector. The project exposes the flaws and misconceptions of conventional videotelephony by employing open-source resources and practical green-screen techniques to embody a shared third space between remote performers, arriving at alternative telepresence solutions for future coexistence.

Adaptive matching optimization and VR system for indoor music performance based on wireless sensors

With the continuous development of technology, music performances are gradually moving from the traditional stage format to the virtual reality (VR) environment to provide a more immersive experience for the audience. But traditional music performance lacks interaction and adaptability with the audience. This research aims to propose an adaptive matching optimization and VR system for indoor music performance based on wireless sensors to realize the interaction and self-adaptation between music performance and audience. The research uses wireless sensor networks to obtain audience behavior and feedback information, and matches it with music performance. By collecting physiological indicators such as the audience's movements, emotions and heartbeat, we can analyze and identify the audience's emotion and experience state in real time, so as to realize the adaptive music performance. The experimental results show that the adaptive music performance system based on wireless sensor successfully improves the audience's participation and emotional experience. The audience can interact with the musical performance through their movements and emotions, and feel a personalized musical experience that enables the audience to be more immersed and engaged.

Tokenistic behavior? Exploring Blockchain and DAOs as a participatory practice in museums

Abstract The paper examines the possibilities offered by decentralized autonomous organizations (DAOs) for supporting audience participation in the museum sector . DAOs, a type of digital infrastructure underpinned by blockchains and smart contracts, have been seen as informing a more autonomous, self-managing, transparent, and more efficient online organization, one capable of shaping how users participate and communicate with one another. At the same time significant questions have been raised over how DAO technologies complicate the human issues of democracy and shared authority. This paper explores and evaluates the impact of DAO structures in the context of museum participation, specifically viewing them through the lens of shared authority and democracy. It argues that these technologies are capable of offering evidence-based participation, but that this is contingent on access and trust.

Analisis Tindak Tutur Lokusi pada Konten Review Handphone dalam Kanal YouTube GadgetIn

This article aims to analyze the locutionary speech acts used in cellphone review content on the YouTube channel "Gadgetin". Locutionary speech acts are an important aspect in language and communication analysis. Locutionary speech acts can provide in-depth insight into how content creators communicate with audiences in the context of technology product reviews. This research uses a qualitative approach by collecting data from a number of cellphone review videos published on the "Gadgetin" channel. Data were analyzed using the speech act theory framework of Austin (1962) and Searle (1969) to identify the speech acts used in the video. The results of the analysis show that there are significant differences in the use of locutionary speech acts in cellphone review content. Based on the data collected, this research classifies locutionary speech acts into several types, including statements of fact about technical specifications, opinions about product quality, audience requests, and others. Apart from that, this article also discusses how the use of slogans affects communication between content creators and their audiences. The research results show that the effective use of locutionary speech acts can increase audience participation and support communication goals in the context of motion review. This research contributes significantly to understanding the use of language in technology product review content on the YouTube platform. The results of this cellphone review analysis can be a benchmark for YouTube content producers and researchers to understand the dynamics of communication in an ever-evolving digital context.

Reality theatre as a method for social science research: the Vietnamese diaspora in central europe

ABSTRACT This article examines the use of reality theatre and its seemingly distinct categories, ethnotheatre and documentary theatre, within the social sciences. Reality theatre employs qualitative methodology, data production, and factual information as a basis for the staging process and interlinks social science research with creative practice. This approach, I argue, results in performances that are not only entertaining but informative, educational, or function pedagogically as a stimulus for social change. I argue that the division of reality theatre into several categories can be omitted in favour of a broader approach, in order to analyse the sociocultural realities staged through performance. This is demonstrated through analysis of two theatre projects from Central Europe focused on the Vietnamese diaspora – Rimini Protokoll’s Vùng biên giới (Border Area) (2009), and the Czech part of the What’SAP project (a two-year project connecting Czech Republic, Serbia, Hungary, and France in an exchange of knowledge creation and audience participation in intercultural dialogues) called Každý má v sobě dva vlky (Everyone Has Two Wolves Inside of Them) (2023). By examining and analysing how each project utilises reality theatre, I present them as important examples of the links between social science and contemporary theatre practice.

Bijes, solidarnost, kontraudar

The prevalence of politicians’ scandals on social media has become an integral part of contemporary political life, presenting a challenge to existing scandal research. The formerly passive audience is given new opportunities for participation that have not yet been comprehensively described either theoretically or empirically. This study contributes to filling this gap by developing a taxonomy to describe offensive and defensive forms of audience participation during scandals. I analyze a sample of 500 influential tweets, taken from a corpus of more than 55.000 tweets related to two scandalizations of German politicians. The proposed taxonomy is shown to be suitable for describing both offensive and defensive forms of audience participation in scandalizations on social media.

Role Orientation, Development and Transformation of News Editors in the New Media Era

With the rapid development of modern economy and society and the arrival of the information age, the new media have profoundly influenced the daily lives of people. News editors, as disseminators and advocates of news information, play an important role in the dissemination of news information. In the new media era, the news dissemination of new media relies on the degree of strengthening but also puts forward new development requirements for the development of news editors. This paper is based on the role of news editing and development transformation to analyse and solve the key problems in the current stage of news dissemination. In the new media era for the news editor, the new requirements listed in the new media era for the news editor include role positioning analysis and development transformation measures. The changing role of news editors in the new media era and their need to adapt to digital platforms and audience participation, utilise audience data, and develop multimedia narrative techniques Subvert the traditional communication mode of paper media, gradually adapt to and turn to the development of multimedia news reporting channels, and transform the skills and strategies of journalists to adapt to the progress of this era.

Film marketing strategy analysis on social media -- A case study of the film “YOLO”

With the development of the current film market and the Internet, it is very important for an excellent film only to have a rich and full plot and its high artistic value. The success of the film is closely related to the marketing and publicity work before and after its release. Based on the massive marketing of “YOLO” on TikTok and Weibo in 2024, this study uses data integration to intuitively analyze its communication effect and influence on the audience. The study found that “YOLO” won greater attention for the film by focusing on “weight loss” through large-scale marketing, and created more discussion heat and national participation for the film by using the interactive mode of “two-way communication”. The factors contained in the film, such as female growth and self-value realization, provided more value for the sustainable communication of the film. The study found that the spread of “YOLO” on social media based on the above multiple dimensions achieved relatively successful marketing, expanded the visibility and attracted the audience's participation, and finally won a high box office. This study provides more methods and angles for reference in the communication of films on social media in the future.

An Interactive Model of Audible Speech Communication in Film and Television Drama and Its Impact on Audience Engagement

Abstract The evolution of communication forms exerts a significant positive influence on the interactive dynamics of film and television dramas, concurrently enhancing audience experience and participation. This study meticulously analyzed the characteristics of audio-language communication and interaction strategies within film and television dramas, utilizing the dynamics of the ascending force model. Subsequently, a novel model for calculating the communicative impact of film and television audio content was developed by integrating these dynamics with the broader communication influence. The model was formulated based on four primary factors: the buzz surrounding film and television dramas, their popularity, and their propagation speed. This culminated in the derivation of the final equation for the film and television drama influence dynamics model. A focused analysis on the communicative impact of specific film and television drama enterprises revealed that the company producing “BLWH” holds the highest communicative influence, with a score of 0.59, amongst twenty evaluated entities. The study’s methodology incorporated hierarchical regression analysis to test hypotheses, demonstrating that emotional and cognitive engagement in audio-visual communication significantly enhances audience participation in film and theater, evidenced by regression coefficients greater than zero and a p-value less than 0.01. Thus, it is confirmed that the quality of audio-visual communication interactions positively influences audience engagement in film and theater.

Audience participation fighting game: Exploring social facilitation for an enhanced APG experience

This paper discusses the popularity of live streaming video games and its potential to address psychological challenges, especially during the COVID-19 pandemic. An audience participation game (APG) that involve massive audiences in gameplay, blurring the lines between viewers and players, is introduced. The game highlights the dynamic adjustment of AI character strengths based on audience inputs, specifically cheering and jeering. The study examines factors that influence user experience (UX) and activeness in APG. System evaluation includes comprehensive AI testing, consisting of 500,000 one-minute game rounds, and a user experiment involving 82 participants. UX assessment is conducted using a pairwise preference, four-alternative forced choice (4-AFC), version of the Game User Experience Satisfaction Scale (GUESS). Finally, the paper concludes by offering guidelines and hypotheses for future research in the field of APGs.

Pathways for Inclusion and Participation of Diverse Museum Audiences in the Study and Conservation of Natural History Collections

Pathways for Inclusion and Participation of Diverse Museum Audiences in the Study and Conservation of Natural History Collections

A Connectivity behív bennünket : A társadalmilag elosztott és megtestesült megismerés módszere a Woolly Mammoth Theatre Company által inspirált színházon keresztül

This article intends to serve as a case study and inspiration in the field of audience engagement and community experience and invites international exchange & discussions on best practices and experimental praxises. It briefly examines the cultural history and context that preceeded Connectivity. Then sets out to illustrate with examples how the aim of the Connectivity department is to forge dynamic and multifaceted bilateral relationship between the theatre—Woolly Mammoth Theatre Company specifically—and her community in Washington, D.C. Each play programmed has a constellation of curated experiences designed to engage, explore and educate: from open first reads, to interactive lobby displays, to post show events, the theatre seeks relentlessly how to best facilitate the encounters that strengthten and enrich lifes in and with the arts. By bringing the concept of Connectivity to a continental readership, the article invites us to examine the function and potentiality of our institutions in the civic and cultural landscape they serve and thereby extend our notions of cultural leadership by offering a variety of approaches to invite, engage and sustain audience participation beyond spectatorship.

The ACT in Health Activism: Teaching Street Theater to College Students

Street theater is historically a form of political performance art used to foster social change and is characterized by unscheduled performances in public spaces, interactive audience participation, and short performances often repeated in the same spot for passersby. Long used as a creative tool within social movements, street skits not only entertain but are used to educate and build awareness on pressing issues. It is an art form for the people, by the people, making theater available for all (“on the streets”) rather than solely for those who can afford it. Street theater also has its uses in public health education and organizing and has been used globally as an effective method of health promotion, especially in rural and low-literacy areas. This paper looks at a street theater project that university students at Clark University in Worcester, MA participated in as part of a “Health Rights: Advocacy and Action” course. Students were tasked with developing a street theater skit that educates on a public health issue and publicly perform the skit on campus. Three skits were produced: (1) “Deadly Derailment”: raised awareness on industry deregulation and the 2023 toxic chemical spill in East Palestine, OH; (2) “Harm Reduction Saves Lives”: addressed humane and non-victim blaming ways to address substance use; and (3) “End the STIgma”: educated on sexual health on a college campus. Teaching street theater as part of public health pedagogy is a creative approach to inspire students to use their voices and link health promotion and activism.

Change and Development of News Communication in China

This paper discusses the change and development of the field of news dissemination in China, focusing on the far-reaching impact of technological progress, policy adjustments and changes in social demand on news dissemination. With the rapid development of the Internet and mobile communication technology, the form of news dissemination has undergone a fundamental change, gradually shifting from traditional media to new media. This transformation has not only changed the way of information production and dissemination, but also reshaped the audience’s habits of acquiring and consuming information. By systematically analysing these changes and developments, this paper reveals the important impacts of technological advancement drives, policy adjustments and changes in social demands on the development of news dissemination in China, which have promoted the speed and breadth of information dissemination, changed the way of news production, and allowed for increased audience participation, but also intensified media competition. It aims to provide reference for related research and useful insights for news communicators in practice.