Introduction Unlimited number of replicas of the original content can be made from unprotected digital content. This makes the content creators and content owners more anxious about the copyrights management of their digital contents. Concern for the protection of copyrighted digital intellectual properties, such as computer programs, have been high, since 1980s. Today, well-established cryptographic algorithms can resolve many of these issues. However, these solutions can only protect the digital contents if they never leave the digital domain, or remains in some well defined data formats. When multimedia content starts to be digitized, a new problem arises. Normally, the form of the data does not have significant impact on multimedia contents such as video or audio. The visible or audible information can be transferred into other formats or even passing through analog connections without significant change to the value of the contents. This situation calls for technological solutions to be used in addition to the cryptography technology. Digital watermarking technology has been actively studied by several technical institutions since mid-1990s.[1,2,3] A few companies also started offering products and services for the purpose of copyrights protection and the tracking of unauthorized duplication of digital still images.[4, 5]. This group of technologies provides methods to imprint additional data or messages into multi-media contents such as still image, video and audio data. Generally, the imprinted data is invisible (or inaudible) to the ordinary users, and is difficult to be separated from the host media. The imprinted data can be extracted from the imprinted host media, as long as the degradation of the host media is within certain limitation. This desirable characteristic makes digital watermark an ideal technology to carry the signature of its owner, identification code or copy control information that can travel with the content itself. In Section 2, three practical applications of digital watermarking technologies are discussed. In Section 3, some details about the DVD copy control application for DVD are presented, including the standardization activity and the overview of a technology proposal to the DVD Copy Protection Technical Working Group (CPTWG). Applications of Digital Watermarks Digital watermarking technology for rights management One of the traditional applications of the watermark is copyright protection. The primary reason for using watermarks is to identify the owner of the content by an invisible hidden mark that is imprinted into the image. In many cases, the watermark is used in addition to the content encryption, where the encryption provides the secure distribution method from the content owners to the receivers, and the watermark offers the content owners the opportunity to trace the contents and detect the unauthorized use or duplications. Without watermarking, there is no way to extend the control of the content owner once the content leaves the protected digital domain and is released to the user. Digital watermark is used to extend the protection and provide the opportunities for the content owners to protect the rights and properties of the electronic distributed contents. The signature of the owner, content ID and usage limitation can be imprinted into the contents, and stay with the contents as far as it travels. This mechanism extends the opportunity of protecting the contents after the release of the contents to the open environment. The major technical requirements for this application are as follows; * The watermark does not incur visible (or audible) artifacts to the ordinary users. * The watermark is independent of the data format. * The information carried by the watermark is robust to content manipulations, compression, and so on. * The watermark can be detected without the un-watermarked original content. …