Online auctions are becoming a common place to sell horses and other equids due to increased marketability and focused sales for different discipline areas. Within the United States, online auctions and sale parameters for stock horses have been well established, but a similar online auction format for sport horses has recently become available. We hypothesized that horses marketed in stock or sport auctions would differ in bid price relative to physical characteristics, cross-discipline training, and breed registration status. Data from 51 stock and 75 sport online auctions across an 8 year period (Professional Horse Auctions, LLC) were assessed to determine market specific variations in sale price, along with desired traits including type and number of disciplines for which the horse was trained, breed, and registration status. Height (cm) was recorded and classified as a pony (less than 142.24 cm), small horse (142.24 to under 162.56 cm) and large horse (162.57 cm and above). Data were assessed using ANOVA and mean comparisons (a = 0.05), with Tukey's pairwise post hoc analysis where appropriate (STATA 16). Online auction format proved to be more effective for stock horses with 59.2% (n = 1,374) sold, compared with only 41.5% (n = 1,012) of sport horses. Across all horses (n = 4,744), sport horses (n = 2,425) sold at a higher mean price (5,164 ± 5,345 USD) than stock horses (n = 2,319, 3,303 ± 3,332 USD). The size of the horse impacted final sale bid across stock and sport listings, with large sport horses having a higher final sale price (7,471 ± 237 USD, P = 0.00001). The number of disciplines listed per horse was not a contributing factor to sale price; however, if listed, specific disciplines such as dressage (5,729 ± 5,590 USD) and jumping (5,516 ± 5,3 USD) resulted in a higher sale price ( P = 0.0001). Registry within a breed or riding association tended to be a driving factor in a successful sale ( P = 0.08); however, horses listed as registered did not differ in their price when evaluated by sale type. Understanding driving factors, including height, breed registry, and discipline training, that affect online auction bid differences across stock and sport horses may help inform sale decisions for both buyer and seller.
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