Attitude Variables Research Articles

The Influence of Price and Product Quality on Purchasing Decisions (Case Study of Eld Store Online Business)

The purpose of this study was to find out and analyze the effect price and product quality on purchasing decisions. The study used a quanttative method ith a population of 19,400 samples before then 100 samples were obtained. The research results showed that on the atitude variable, the tcount value 9495 > the table value 1.984, then the attitude variable is declared to have a positive effect. So it can be concluded that the hypothesis that price affects purchasing decisions is accepted. The count value 6 270 > the table value 1.984, therefore, based on he calculation results, & can be concluded that the hypothesis that product quality affects purchasing decisions is acoepted. Simutaneous test (F-test) that was carried out resulted in Fcount of 44,709 which means that the independent variable has a signifcant relationship to the dependent variable, with a signicance value of o.000. So, the hypothesis that the price and product qualty atfect purchasing decisions is accepted. There is a signficant effect of the price and product quality variables on purchasing decisions by 48% on the other hand, 52% of purchasing decisions are influenced by other factors.

FRI408 Metabolic Hormone- And Energy-related-factors Are Associated With The Pulsatile LH Secretion Response To Short-term Energy Restriction In Healthy Women

Abstract Disclosure: S. Shekhar: None. J. Tessa Tonleu: None. E.D. Brown: None. C. Okigbo: None. L. Helen: None. A.E. Kim: None. B. Purse: None. D. Zaccaro: None. S.J. Soldin: None. K. Hirsch: None. A. Smith-Ryan: None. J.E. Hall: None. Introduction: Functional hypothalamic amenorrhea is characterized by reproductive dysfunction in a deficient energy state mediated through suppressed secretion of pulsatile GnRH. We investigated the relationship between metabolic, appetite, energy, body composition and attitude variables with LH pulse frequency responses. Methods: Two 5-day dietary interventions were administered to nineteen regularly cycling, healthy women (mean age (SD): 23.36 (2.08) y) with unchanged exercise in the early follicular phases of two menstrual cycles. The neutral energy availability diet (NEA, 45 kCal/kg*LBM/d, ±0%) was followed by a deficient energy availability (DEA, -55%) intervention. On enrollment, we administered the following questionnaires: almost perfect, perceived stress, dysfunctional attitude, eating attitudes, exercise (IPAQ), appetite, and palatability. Resting energy expenditure (REE), maximum oxygen uptake (VO2 max) and body composition were assessed at baseline. After each intervention, blood was sampled every 10 min for LH and metabolic hormones (thyroid hormones, GH, cortisol, glucose, insulin, leptin, and orexin) was measured at varying intervals (0800 — 1600hrs). Outcomes included 1) DEA LH pulse frequency expressed as an absolute number (LHPF), 2) change from NEA (αLHPF) and 3) % change from NEA (%αLHPF). Principal components (PC) analysis tested the association between predictor variables separated into relevant domains. As expected from the degree of energy restriction, LHPF decreased in response to DEA in ∼53% of women (‘responders’, n=10) for whom PC analysis was separately performed. Results: For the entire group, the PC for energy expenditure domain highlighted VO2 max and REE and was significantly associated with αLHPF (p=0.04) and %αLHPF (p=0.05). There was no relationship between metabolic or thyroid hormone, or body composition domains with DEA LHPF, αLHPF and %αLHPF. In responders, the fasting metabolic domain primarily consisted of insulin and leptin and was associated with αLHPF (p=0.008) and %αLHPF (p=0.08). The thyroid domain, which was a primary composite of T3, reverse T3 and T4 had a trend of association with DEA LHPF (p=0.06) and %αLHPF (p=0.05). The metabolic domain primarily consisted of samples from the across-the-day growth hormone and cortisol and was associated with αLHPF (p=0.05) and %αLHPF (p=0.049). There was no association between attitude, anthropometry, or energy domains and outcome variables in this subgroup. Conclusion: Our data suggest that in normal women higher resting energy expenditure and a greater degree of fitness predict a greater inhibitory effect of energy restriction on the reproductive axis. In those who demonstrate this inhibition, the degree of response to ER can be predicted by the fasting metabolic (insulin and leptin) and thyroid domains. Presentation: Friday, June 16, 2023

Pengaruh Literasi Keuangan dan Sikap Keuangan terhadap Perilaku Manajemen Keuangan pada Pelaku UMKM di Kabupaten Kolaka

This research aims to determine: 1) The influence of financial literacy on financial management behavior among Small Medium Enterprise (SME) in Kolaka Regency. 2) The Influence of Financial Attitudes on Financial Management Behavior among SME owner in Kolaka Regency. This research is a research employed quantitative approach. Data collection of the research used observation, documentation and distribution of questionnaires. The population of this research is SME owner in Kolaka Regency. Meanwhile, the sample for this research consisted of 386 respondents using purposive sampling techniques, namely the technique of determining certain criteria. Research instrument testing used validity and reliability tests with SPSS 25.0. The data analysis technique used is measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 3.0. Based on the research results, it is known that the Financial Literacy variable has no influence on the Financial Management Behavior of SME owner. And the Financial Attitude variable has a positive and significant effect on Financial Management Behavior of SME owner.

The effect of teacher engagement factors on teachers' lesson study professional development in Chinese school settings

PurposeThis study aimed to examine the influence of four factors (intellectual, instrumental, self-actualizing and CPD cultural factors) on teachers' engagement in continuing professional development (CPD), specifically in the context of three lesson study activities: teaching research team activity, teaching research group activity and research lesson study activity in Chinese school settings.Design/methodology/approachA mixed-methods design was employed to examine the perceived effects of these factors on the engagement levels of 33 primary school teachers who participated in lesson study activities. The research used a questionnaire survey and semi-structured interviews as data collection instruments.FindingsThe results indicated that participants demonstrated higher levels of engagement in research lesson study and teaching research group, whereas their engagement in teaching research team was comparatively lower. Intellectual and CPD cultural factors emerged as the strongest predictors of engagement in all the activities. Self-actualizing factors highly influenced teachers' engagement in research lesson study. Instrumental factors mainly affected novice teachers and some mentors in the teaching research group, but not others.Originality/valueThis study addresses a gap in the existing literature by investigating factors influencing teachers' engagement in lesson study professional development. The observed variation in teachers' engagement behaviors and attitudes provides policy makers and school leaders with a deeper understanding of the underlying mechanisms and effects of these engagement factors on teachers' professional development.

PENGARUH RETENSI NADHOMAN TERHADAP PENINGKATAN PRESTASI SANTRI DALAM PEMBELAJARAN KITAB ALFIYAH IBN MALIK DI PONDOK PESANTREN NGALAH PURWOSARI

The Ngalah Purwosari Islamic Boarding School is one of the Ngalah Islamic Boarding Schools that requires students to memorize nadhom nahwu science at the wustho level. The purpose of this study was to determine the effect of nadhoman retention on increasing achievement in learning the book of alfiyah ibn malik at the Ngalah Purwosari Islamic Boarding School, and to determine the relationship of nadhoman retention to increasing achievement in learning the book of alfiyah ibn malik at the Ngalah Purwosari Islamic Boarding School. This research uses quantitative research methods. This study used 45 respondents of wustho santriwati as research subjects. Based on the validity test and reliability test on the knowledge variable questions, 20 valid questions were obtained with a correlation value of more than 0.294. The validity test on the question list is declared valid because all have met the criteria. In the reliability test of the variables of knowledge, attitudes and behavior, realistic or consistent results were obtained because each of the reliability tests obtained a coefficient value of 0.724. An r value of 0.876 is given for the hypothesis testing phase based on correlation testing. It is in the range of 0.70 to 0.90, so we can say that it is related. This means that the degree of relationship between the two variables is very high, and since the significance test shows values of 0.00 < 0.05, it can be said that a hypothesis test with the label "There is a relationship between pre-test and post-test" is acceptable.

KEPUTUSAN PEMBELIAN SAYURAN DI PASAR JATINEGARA SELAMA PANDEMI COVID-19 DENGAN PENERAPAN THEORY OF PLANNED BEHAVIOR

<em>Large-Scale Social Restrictions (PSBB) is one of the Indonesian government's policies in dealing with the COVID-19 </em>pandemi<em>. In the midst of the implementation of the policy, consumers are still buying food, one of which is vegetables, directly to traditional markets. This study uses a quantitative approach through descriptive statistical analysis and SEM-PLS analysis using WarpPLS 7.0. This study aims to examine the effect of the Theory of Planned Behavior variables, namely attitudes, subjective norms, and perceptions of behavioral control on consumer purchase intentions and vegetable purchasing decisions at Jatinegara Market during the COVID-19 </em>pandemi<em>. The types of data in this study are primary data and secondary data using 45 respondents who were determined using the judgment sampling method. The results showed that the variables of attitude, subjective norm, and perceived behavioral control had an effect on consumers' purchase intentions. The biggest indicator contribution to the attitude variable is convenience in making purchases. Meanwhile, the biggest indicator contribution to the subjective norm variable is support from close friends. And on the behavioral control perception variable, the biggest indicator is the ability to make purchases. Traders and market managers need to maintain and improve the application of health protocols in the Jatinegara Market area, especially during the COVID-19 </em>pandemi<em>, so that consumers' purchase intentions remain high to buy vegetables.</em>

Faktor-Faktor yang Mempengaruhi Minat Menabung Nasabah pada Produk Tabungan iB Siaga

This study aims to determine what factors influence the initial interest of Bank KB Bukopin customers in saving using the iB Siaga savings product by using the theory of planned behavior, which includes attitudes, subjective norms and perceptions of behavioral control in order to increase the number of customers saving. This type of research is a quantitative approach. The variables used in this study are attitudes, subjective norms, perceptions of behavior control and interest in saving in the iB Siaga savings product. The data sources used are primary and secondary data. Methods of data collection using a questionnaire. The number of samples used was 84 customer respondents who used the iB Siaga savings product. The data analysis technique used is descriptive analysis, validity test, reliability test, classical assumption test, hypothesis test and multiple linear regression test. The results of the study show that (1) the attitude variable has a significant effect on the customer's intention to save in the iB Siaga savings product. (2) the subjective norm variable has a significant effect on the customer's intention to save in the iB Siaga savings product. (3) the perceived behavioral control variable has no significant effect on the customer's intention to save in the iB Siaga savings product. (4) the variables of attitude, subjective norms and perceptions of behavioral control simultaneously influence customers' interest in saving in the iB Siaga savings product

Intentions to Sustainably Use Air Transportation During the Pandemic: A Structural Equation Model Analysis

This research was motivated by the pandemic due to the Corona-19 virus which resulted in the crippling of the aviation industry. Angkasa Pura II, specifically Soekarno-Hatta Airport, a company specializing in airport services and airport-related services, has experienced a significant decline in its revenue. Specifically, the company has lost an alarming 50% of its total revenue. This substantial decrease in earnings has undoubtedly had a profound impact on the organization's financial stability and future prospects. Soekarno Hatta Airport experienced a decrease in the number of passengers from 27,163,886 people per year in 2019 to a very significant decline in 2020 to 10,139,718. The pandemic has changed people's behavior in traveling using air transportation. One of their considerations is getting infected while traveling. This study aims to examine the effect of passenger satisfaction variables, subjective norms, attitudes, perceptions of behavioral control, and perceptions of travel risk on travel intentions using air transportation during the pandemic. This research was conducted by surveying 145 respondents who had used the services of Angkasa Pura II. The analytical method used in this study is the SEM-PLS with SmartPLS 3.0. Results showed that air travel intentions during the pandemic are significantly affected by passengers' satisfaction, subjective norms, and perceptions of behavioral control. Meanwhile, the variables of attitude and perception of travel risk did not significantly affect the intention to travel using air transportation during the pandemic.

DETERMINAN PRAKTIK MEROKOK KEPALA KELUARGA DI KELUHARAN CIBADUYUT KOTA BANDUNG

Smoking is a habit of smoking cigarettes carried out by society and is an unavoidable necessity for someone who has a tendency towards smoking. Based on 2018 Basic Health Research data, the prevalence of smoking in Bandung City exceeds the provincial figure, namely 34.04%. The lowest indicator of not smoking in the house in the city of Bandung is in Cibaduyut Village with a prevalence of 8.63%, so research was conducted on the behavioral determinants that influence the head of the family to practice smoking. The method used in this research is a quantitative method with a descriptive approach and the research design used is Cross Sectional. The research population of heads of families living in Cibaduyut sub-district was 2,716 heads of families. The sample of 249 heads of families was selected using a proportional random sampling technique, namely. The research instrument was a questionnaire and the data was analyzed by the chi square test at an alpha significance level of 0.05. The results of the research show that there were a relationship between the variables of attitudes include beliefs, values, traditions, affordability of cigarettes, and social environment with the smoking practices of family heads in Cibaduyut Village, Bandung City. Meanwhile, for the variables of knowledge and exposure to cigarette advertising, there was no significant relationship. Society is expected to start changing the paradigm that can influence smoking practices.

Pengaruh Kecerdasan Emosional Dan Sikap Kerja Terhadap Kinerja Pegawai Pada Badan Pendapatan Daerah Kabupaten Sikka

The Background of this research was to (1) grasp the representation of employee performance, emotional intelligence, and work attitude;(2) analyze the influence of emotional intelligence, and work attitude on employee performance partially or simultaneously. The population in this research was employee of Local Government Revenue Agency of Sikka Regency as many as of 57 people. The research was conducted by census or saturated sampling due to to limited population. Data were collected through questioner and analysed with descriptive and statistic inferential methods that was multiple regression linear. The hypothesis was done through F-test and t-test. The result of descriptive analysis showed that the variables of employee performance, emotional intelligence, and work attitude were categorized as good. The result of the statistic t-test showed that partially the variable of emotional intelligence, and work attitude had a positive impact on employee performance. The statistic F-test showed that simultaneously the variable of emotional intelligence, and work attitude significantly affected employee performance. The result of the determination showed that both independent variables in this research could enlighten the fluctuation of employee at the Local Government Revenue Agency of Sikka Regency of 22,16%.

The Influence of Video Modeling on Mother's Ability in Readiness to Implement Toilet Training in Toddler Age

Toddler age (1-3 years) is the golden age because children at 
 This age experience very rapid growth and development. One of the developmental tasks during toddlerhood is toilet training (Khaironi, 2018). Defecation or urination training for children really requires preparation for the mother, both physically, psychologically and intellectually. Quantitative research with a quasi-experimental approach with control group design. Pre-test and post-test control group research design. The sampling technique was purposive sampling involving 100 respondents. The results of data analysis using the Wilcoxone test showed a p-value of 0.000 (p<0.05) for the variables knowledge, attitude, mother's actions, and child's abilities. Before or after being given intervention in the experimental group using video modeling. These results show that Ha is accepted and H0 is rejected so it can be interpreted that there is an influence of providing video modeling on mother's knowledge, attitudes, actions, and child's abilities in the mother's readiness carry out toilet training at toddler age. Statistical test results in the control group shows a value of 0.002 (p<0.05) at knowledge variable which means the toilet training ability value In the control group there was an increase before and after administration intervention. Then on the variables of attitude, mother's actions, and child's abilities obtained was 0.001 (p<0.05). This means that there was an increase before and after the intervention was given the control group used the booklet.

‘Place’ does matter for populist radical right sentiment, but how? Evidence from Germany

AbstractThe notion of ‘place’ has become a central concern in research on the populist radical right (PRR), but scholars seem to have different things in mind when talking about how geography affects individual political attitudes. In our paper, we therefore aim to structure the debate on the impact of place and to understand exactly how place affects PRR attitudes (nativism, right-wing authoritarianism, and populism). Conceptually, we identify four potentially relevant aspects of ‘place’ that underpin much of the current literature: place-related attitudes (localism and resentment), place-specific living conditions, socio-demographic composition, and characteristics unique to a particular place, i.e., its local history and culture. We also discuss how these aspects are related and how they may interact. Empirically, we assess the relative importance of these four aspects of place for PRR sentiment in Germany, a country that is particularly well suited to this type of analysis. Using fine-grained geocoded survey data collected prior to the 2017 election, we find that (1) there is considerable spatial variation and clustering in PRR attitudes, (2) a place’s socio-demographic composition and (3) place resentment account for much of this, while (4) localism has weaker effects. We find (5) no relevant interaction between localism and place resentment, (6) no substantial evidence that mediation through place-related attitudes leads to an underestimation of the other aspects, and (7) no evidence for effects of the unique culture or history of the places we studied. Moreover, (8) location in the former GDR still has a substantial impact, whereas (9) other place-specific conditions (deprivation, demographic decline, migration, rurality) that could be addressed by policy interventions have no or rather weak effects. We conclude that PRR sentiment in ‘places that don’t matter’ results also, though by no means exclusively, from a lack of recognition.

Behaviour of Food Waste Home-Composting

The high burden of final waste management causes pollution due to the low contribution of prevention at the source. The composition of Indonesia's food waste reaches 40.62%. Proper food waste management has become a challenge because the habit of segregation at the household level is still low. Home-composting is an option for management from sources with technology that is easy to operate, but its use still needs to be improved. This study looks at the factors influencing people's behaviour in composting-based household food waste management. The objective of this study is to analyze the variables of attitudes, subjective norms, and behavioural control, which affect behaviour in home-composting activities, using the theory of planned behaviour model. A quantitative approache with multiple regression analysis was used in the study. Subjective norms and behavioural control significantly (p < 0.05) influence home-composting behaviour, while attitudes (p > 0.05) do not influence home-composting.

Self-efficacy in Quality Improvement Competency of Frontline Acute Care Registered Nurses.

Registered nurses (RNs) are attuned to health care quality and safety concerns but may lack competency in quality improvement (QI) to advance care quality. To describe frontline acute care RNs' self-efficacy in QI competencies, evaluate differences based on educational attainment, and evaluate relationships based on years of RN experience. The study used a descriptive, quantitative, correlational, comparative cross-sectional survey design to evaluate RNs' self-efficacy in QI competency using the 2021 American Association of Colleges of Nursing The Essentials : Core Competencies for Professional Nursing Education . Frontline RNs' overall QI self-efficacy showed variability in knowledge, skills, and attitudes, with no relationship between self-efficacy and years of RN experience, nor difference based on educational attainment. Insufficient self-efficacy signals the need for further QI focus in nursing education, nursing practice, and health care policy to harness RNs' ability to advance care outcomes.

The Influence of Perceptions of Convenience, Security, Trust, E-Wom, and Attitudes against Students of Uin Malang to Use the Shopee Application

Current technological developments make activities shift from traditional systems to more modern systems. This change occurs in several aspects, one of which is trade. The existence of digitalization makes activities more effective and efficient, which can be accessed more efficiently using an application. To attract the customer's interest, the company must make a strategy to be trusted. This research examines the influence of several factors on the use of the Shopee application. The sample was taken from Maulana Malik Ibrahim State Islamic University, Malang students. The results of this study revealed that perceptions of convenience, security, trust, and E-WOM did not affect the level of use of the Shopee application by UIN Malang students. Attitude variables influenced the level of use of the shopee application.

The Social Geography of Women’s Attitudes toward Wife-beating in Ethiopia: A Contribution Towards Proper Application of Spatial Statistics

Spatial statistical measures have been applied to Ethiopia’s Demographic and Health Survey data (EDHS), mostly at the national level. However, there is concern that most applications violate basic principles of statistics regarding autocorrelation, or are not cognizant of the first law of geography which states that all things are related but near things are more related. This study investigates local variations in attitudes toward wife-beating in Ethiopia with education as the main correlate. It does so by using a spatial measure known as the geographically weighted regression (GWR) which is more appropriate in conditions of geographic non-stationarity than the ordinary least squares regression (OLS). Equally importantly, it examines the appropriateness of existing OLS-based spatial studies of EDHS data. We found that most studies inappropriately applied OLS despite findings of spatially autocorrelated data. The GWR model showed an association between acceptance of wife-beating and educational status. It also generated a list of twelve sampling clusters where most women respondents stated that wife-beating was acceptable while admitting to having had no formal education, and where local R2s exceeded 0.5 in GWR modeling involving 72 nearest neighbors per sampling cluster. An education-focused bi-variate rather than multi-variate GWR avoided issues of multicollinearity while keeping the model simple and its results actionable. Although the majority of the twelve sampling clusters are in Harari Wereda and Kilil, which got their name from members of the Harari ethnic group that are predominantly Muslim, it is difficult to pinpoint which factor or set of factors can be cited as causally associated with characteristics that placed them on the list. The study makes methodological contributions to spatial studies of sociodemographic characteristics of populations, especially those in developing countries such as Ethiopia where local factors show significant geographic variations. It also adds to the literature on applied geographically weighted regression.

Does household welfare change with finance access? The case of women and the youth in The Gambia

AbstractPoor access to finance remains one of the key challenges faced by households and businesses in The Gambia in the face of an underdeveloped financial market. Yet, women and the youth are further disadvantaged as they are reported to face peculiar challenges in finance access, in spite of efforts taken by different stakeholders, including the government. Therefore, this study examines the impacts of various forms of finance on welfare for these marginalized groups by supporting quantitative analyses of the Integrated Household Survey data with some qualitative information. Adopting Lokshin and Sajaia's (2004) endogenous regime switching estimator, due to the nonrandomness of access to finance, the study finds that women households significantly benefit from informal finance through improved food consumption expenditure, and from formal finance through improved income amidst a growing business culture. For the youth, estimates of treatment effects show that informal finance is significantly welfare‐degrading, but formal finance improves almost all measures of welfare. The results reveal, among other things, variations in efficiency and risk attitudes in the use of various forms of finance by the different subpopulations, calling for interventions that increase the level of knowledge and consumer protection.

All Shades of Green: The Anatomy of the Fridays for Future Movement in Italy

The Fridays for Future (FFF) movement has emerged as a critical force in environmental activism in response to pressing climate challenges. Despite its global prominence, few studies have delved deeply into the internal lines of thought within FFF communities. Our research fills this gap by exploring the diverse perspectives within the Italian FFF community and how these viewpoints influence the movement’s civic and political dedication to environmental sustainability. We are specifically interested in the shades of green, namely the internal variations of attitudes and beliefs of the FFF participants. We conducted empirical research with over 300 climate activists from the FFF movement in Italy, collecting data from March to October 2022 using a Web-based respondent-driven sampling technique (webRDS). The questionnaire, comprising 27 questions, covers topics such as political values, institutional trust, technological attitudes, climate knowledge, and personal lifestyles. We chose Multiple Correspondence Analysis (MCA) for our analysis due to its valuable mathematical properties, capability for producing insightful visual representations, and efficient computational features. The analysis reveals four distinct groups within the Italian FFF community based on their attitudes and actions related to environmental sustainability. These groups include Activist Equalizer, Disillusioned Technophobes, Institution Trustee, and Laissez-faire Solitaries, challenging the prevailing notion that FFF activists solely fit the profile of Activist Equalizers often depicted in media and public discourse. Findings offer a novel picture of the FFF movement in Italy and contribute to a better understanding of how the internal diversity of FFF impacts the efficacy and future trajectory of environmental activism. This research offers new insight into the political role of FFF and its potential influence on climate-related political actions.

직장인의 성장마인드셋이 회복탄력성에 미치는 영향

Objectives The purpose of this study is to analyze the effect of office workers' growth mindset on resilience and to verify the dual mediating effect of grit and protean career attitude in the relationship between growth mindset and resilience.
 Methods For this study, 769 office workers were surveyed to measure the variables of growth mindset, resilience, grit, and protean career attitude, and data were collected. For the collected data, descriptive statistical analysis and reliability analysis were performed using SPSS 25.0, and Process Macro Model 6 was used for the analysis of the adjusted mediating effect.
 Results First, office workers’ growth mindset were found to have a significant direct effect on resilience. Second, Second, both grit and protean career attitude were significant single mediator on the relationship between office workers’ growth mindset and resilience. Third, office workers’ growth mindset and resilience through grit and protean career attitude was significant, and the sequential mediational model was supported.
 Conclusions Through the analysis results, it was suggested that resilience could be improved if workers had a growth mindset, grit to achieve their goals, and steadily developed a proactive, value-oriented protean career attitude. Also, the limitations and suggestions of this study were discussed.

PENGARUH FINANCIAL LITERACY DAN FINANCIAL ATTITUDE TERHADAP PERILAKU PERENCANAAN KEUANGAN MASA PENSIUN PADA GENERASI SANDWICH DI SURABAYA

Along with the times, a new generation emerged which became a problem in the world, namely the sandwich generation. One of the factors causing the emergence of the sandwich generation is the failure in financial planning and management for retirement in the previous generation. This study aims to examine the effect of financial literacy and financial attitude on retirement financial planning behavior. The respondents were 100 people of the sandwich generation in Surabaya who were taken by purposive sampling method. The analysis used is multiple regression analysis. The independent variables are financial literacy and financial attitude, while the dependent variable is retirement financial planning behavior. The results of the F test indicate that the regression model used in the study is declared feasible. The results of the t-test analysis show that the variables of financial literacy and financial attitude partially have a significant positive effect on the retirement financial planning behavior of the sandwich generation in Surabaya. So it can be concluded that if each financial literacy and financial attitude are getting better, they will be able to improve financial planning behavior in retirement.