Responsible Attitude Research Articles

The emergence of synergistic complexities in Russia: A request for new university courses

The article explains the request for new approaches in the higher education as determined by the emergence of the “order out of chaos” (I. Prigogine) in the form of synergistic complexities. Their underestimation during perestroika and liberal reforms led to the crisis in the educational system and society. Until now, these actual issues have not been sufficiently represented in the educational programs of universities: students need synergistic knowledge that connects the achievements of social sciences, humanities and natural sciences and allows to analyze the nature of complex, non-linearly realities and manage them. The author considers the following synergistic realities: social-techno/digital-natural hybrids, complex spaces and time, interference risks and hybrid vulnerabilities, complex social identity, complexities of social consciousness, good and evil, scientific knowledge and education. To analyze the nature of synergistic realities, the author suggests a theoretical-methodological combination of three meta-paradigms: the theory of synergetics, which includes social-humanitarian and natural-scientific knowledge; theories that study the mutual influence of global and national-local factors; theories of nonlinear development and metamorphization. The author makes conclusions about the need for interdisciplinary and post-disciplinary courses for the study of synergistically complex realities, focusing on the Russian cultural specifics, which would allow to equip students with knowledge about complex causality; to form a creative personality with a set of cultural and professional competencies necessary for the preservation and reproduction of the Russian synergistic complexities with their national-cultural specifics; to develop a humanistic worldview and a socially responsible attitude towards society, macroand micro-worlds of nature and technological innovation, thus, contributing to the sovereign development of the country.

Landasan Etika Mahasiswa Dalam Menghadapi Tantangan Era Revolusi 4.0

The Industrial Revolution 4.0 era brought significant changes in various aspects of life, including in the world of higher education. Students as agents of change are expected to have a strong ethical foundation to face the challenges they face in this era. This research aims to analyze the ethical foundation that students must have in facing the challenges of the Industrial Revolution Era 4.0. The research method used is literature study by collecting data from various sources such as scientific journals, books, articles and other related documents. The research results show that the ethical foundations of students who are effective in facing the challenges of the Industrial Revolution Era 4.0 include integrity, responsibility, social skills, adaptability, and technological awareness. Integrity refers to strong personal morality and ethics, responsibility involves taking a responsible attitude towards student duties and roles, social skills involve the ability to communicate and collaborate, adaptability involves the ability to adapt to technological changes, and technology awareness involves understanding the ethical implications of new technologies. This research provides a better understanding of the ethical foundations needed by students in facing the challenges of the Industrial Revolution Era 4.0.

Analisis Etos Kerja Islam Pada UMKM Rumah Produksi Olis Kota Jambi

ork ethic is one of the most important and influential components of enterprise or business. Competiton in the business currently very rapidtherefore businesses are required to improve the quality of human resources effectively and effeciently. According to Islam, work ethic is a Muslim’s belief that work is a form of worship that obtains the approval of Allah SWT. This research aims to describe the analysis of the Islamic work ethic in the Olis Production House MSMEs in Jambi City. The data collection technique in the research used the interview method from 9 respondents, consisting of the owner and all employees at the Olis Production House MSMe Jambi City.Data collection techniques use qualitative methods for primary and secondary data. The results of this research can be concluded that the Islamic work ethic at the Olis Production House MSME employees has implemented several work ethics in accordance with Islamic principles, namely by adopting an attitude of responsibility,working sincerely honestly, and having pure morals. However, there is also one Islamic work ethic that has been implemented by employees at the Olis Production House MSME, namely discipline and don’t value time.

Organization of pharmaceutical education of the adult population: from theory to practice

Introduction. Health literacy is defined by WHO as one of the reliable parameters that allow predicting the state of public health in the future. The level of health literacy is integral to the pharmaceutical literacy of the individual, since a significant part of the issues of health care is related to the use of medicines (LP). Pharmaceutical literacy can be considered as one of the most important components of health literacy in general. At the moment, there is no unified methodology for improving pharmaceutical literacy of individuals and society as a whole. The purpose of the study. Development of a scientific and practical approach to the organization of pharmaceutical education of the adult population with the participation of pharmaceutical specialists. Material and methods. Content analysis, logical analysis, systematization method, modeling method. Results. The components of the theoretical basis for the formation of pharmaceutical competence of the adult population are determined. The differentiation of information about drugs has been carried out, the types of pharmaceutical information have been identified and their subject content has been formed for the purposes of pharmaceutical education of the population. Socio-demographic groups and factors correlating with a higher level of pharmaceutical literacy have been identified. Additional conditions are formulated that should be taken into account in the development of pharmaceutical literacy and the formation of pharmaceutical competence of the adult population. Organizational technologies relevant to the goals of pharmaceutical education have been identified and systematized. The key positions of effective pharmaceutical education practice have been identified. Potential mechanisms for the organization of pharmaceutical education are presented, taking into account the realization of the professional potential of pharmaceutical workers. A multilevel model for the formation of pharmaceutical competence of the adult population has been developed. Conclusion. The proposed methodology for the gradual formation of pharmaceutical competence of the adult population based on the relevant choice of organizational technologies and rules of andragogy, based on the international concept of health education and existing levels of public health, acts as a scientific and practical approach to the formation of an adequate level of pharmaceutical knowledge for the effective and safe use of medicines and the formation of a culture of responsible attitude of citizens to their own health.

Axiological approach to the formation of a responsible attitude to their health among schoolchildren in the process of studying human biology

Axiological approach to the formation of a responsible attitude to their health among schoolchildren in the process of studying human biology

PARENTS-CHILD INTERPERSONAL COMMUNICATION PATTERNS IN SELF-REGULATED LEARNING (INDEPENDENT LEARNING) OF EAST KALIMANTAN STATE MADRASAH ALIYAH STUDENTS

This research investigates parent-child interpersonal communication patterns in self-regulated learning (independent learning) of east Kalimantan state madrasah aliyah students. Learning independence is an essential skill in education that allows students to manage, organize, and supervise their learning process. This research uses a qualitative approach with interview and observation methods as data collection tools. Participants in this research were Madrasah Aliyah students in East Kalimantan and the students' parents. The collected data is then analyzed by paying attention to interpersonal communication patterns between parents and children during the learning process. The research results show that communication between children and parents plays a significant role in forming students' character and independent learning abilities. Open and honest communication influences children's confidence in their talents and interests. This also positively impacts students' active learning, discipline, and responsible attitude toward learning tasks and obligations. The role of parents in children's independent learning is evident in various aspects. The implication of this research is to provide recommendations for MAN East Kalimantan and related parties to increase the role of parents in supporting students' independent learning. It is hoped that the results of this research will provide an essential contribution to further understanding the relationship between parent-child interpersonal communication and students' independent learning abilities, which in turn can improve the quality of education at MAN East Kalimantan and similar educational institutions.

Агропродовольчий ринок як інститут розвитку соціально-економічної взаємодії

The aim of the article is to substantiate the theoretical and methodological foundations of formation and functioning of the agri-food market as an institution for the development of socio-economic interaction, based on the explicative basis of this concept as an economic and managerial category. A critical analysis of the existing interaction theories allowed to identify their common characteristics and determine the result of practical implementation in terms of socio-economic interaction in entrepreneurship. As a methodological basis for socioeconomic interaction, the author defines social responsibility, which is the basis of a sustainable development strategy and means a responsible attitude to nature, resources, finished products, employees, consumers, etc. The article develops a model of the agri-food market as an institution for the development of socio-economic interaction in the context of its internal and external components. The formalized approach to the theories of interpersonal relations allowed to consider them in the context of socio-economic interaction in entrepreneurship and to conclude that they can be partially extended to the level of functioning of sectoral markets.

Narrative Means to Recovery Ends. Novel Psychoactive Substance Users in Early Recovery

The relationship between trauma and subsequent substance use has been extensively studied. Substance dependence and its consequences are a source of further traumatization. This explorative qualitative study is an analysis of the recovery narratives of persons with polydrug dependence, using mainly novel psychoactive substances (NPSs). NPS use, with its unpredictability and major health risks poses a challenge to treatment systems, but only few studies are available on NPS users’ recovery processes. In this longitudinal study, authors explore processes of identity reconstruction in the emotionally valent episodes of 10 respondents’ life interviews. The interviews had been conducted with 77 patients at the beginning of their residential treatment and were repeated a year later with those in recovery and available for the study, altogether 10 persons. Narrative Oriented Inquiry was used as a framework, focusing on the key themes and changes in the narrative mode. Our results support the findings on previous and subsequent NPS use-related traumatization. In this perspective, NPS use corresponds to revictimization. Contrary to available but sporadic evidence suggesting a marked difference between the recovery processes of users of classical substances and NPS users, the respondents in this study could utilize the traditional cultural stock of recovery stories during their treatment. Changes involved more reflective and responsible attitudes and the broadening of a healing social network. Contents describing care/self-care and the emergence of hopeful attitudes were also identified. Further research, involving larger samples and cross-cultural comparisons, could deepen our understandings of NPS users’ recovery processes.

Reflection Method in Shaping Student Character on Islamic Education: Ibn Thufail's Perspective

Facts about the character of students who are not good are still found; however, solutions to these problems must continue to be done as a process of educating students on an ongoing basis. Such is the case with this study, Qualitatively descriptive, which aims to describe the implementation of the reflection method in Islamic Religious Education subjects in helping student character at Hidayatul Mustafidin High School, Kudus, Indonesia, from the perspective of Ibn Thufail's thought. In-depth interviews involve extracting data, observing, taking documentation, and validating it with triangulation. The data were analyzed through data reduction, presentation and verification/conclusion stages. Applying Ibn Thufail's perspective reflection method in PAI subjects in shaping student character at Hidayatul Mustafidin High School is carried out in several ways, including holding regular reflection sessions, and PAI teachers provide direction and motivation to students. In the discussion groups in the classroom, students are given one theme and then asked to discuss and write a report on the results of the discussion. Furthermore, they are holding field trips in the form of nature tadabbur activities. These activities certainly provide benefits to students, especially in shaping character. Students become aware of what has been done, how to improve poor attitudes, understand each other's characters, and increase gratitude and an embedded attitude of responsibility for what has been done.

The protective effects of cognitive empathy and emotional empathy on gambling disorder are mediated by risk aversion and responsible gambling attitude.

Based on social cognitive theory, this study aimed to examine whether and how social abilities (i.e., cognitive empathy and emotional empathy) are associated with gambling disorder (GD) by incorporating attitudes toward general risk (i.e., risk aversion) and responsible gambling as potential mediators of this link. A convenience sample of 580 past-year lottery gamblers (Mage = 34.07, SD = 13.36; 50.4% female), recruited near lottery sales shops, completed an anonymous paper-version questionnaire on site. Data were collected using the DSM-5 diagnostic criteria for GD, Interpersonal Reactivity Index, Risk Aversion Scale, Positive Play Scale, and demographic items. Path analysis and mediation analysis were applied to examine the effects of cognitive empathy and emotional empathy on GD and the mediating roles of risk aversion and responsible gambling attitude. Our results showed that cognitive empathy, but not emotional empathy, was significantly and negatively correlated with GD. Also, the effect of cognitive empathy on GD was fully mediated by risk aversion and responsible gambling attitude, whilst the total indirect effect of emotional empathy on GD was nonsignificant. As hypothesized, the indirect paths from both types of empathy to GD were significantly and serially mediated by risk aversion and responsible gambling attitude. Cognitive empathy, distinct from emotional empathy, was a statistically significant correlate of GD. Moreover, the path model results also suggest that responsible gambling attitude was a salient protective factors against GD. Future GD prevention efforts may benefit from paying more attention to the role of responsible gambling attitude.

Соматическое правосознание: психолого-педагогический и философско-правовой аспекты

Purpose. This article is devoted to the problem of somatic law and legal consciousness. The purpose of the study is an interdisciplinary analysis of the implementation of somatic and somatic legal consciousness; consideration of the issue of pedagogical influence in the educational process on the legal education of students, as a way of taking preventive measures to deform the somatic legal consciousness of the individual and forming a correct understanding of the image and value of one’s body; development of a new classification of somatic rights based on the criterion of compatibility with the legal culture of a particular state; consideration of legal aspects of responsibility in the field of realization of somatic rights; analysis of current judicial practice in the field of implementation of legal claims regarding a person’s ability to dispose of his body at his own discretion. Methodology: analysis, synthesis, synergetics, dialectics, epistemology, hermeneutics. Conclusions. The article concludes that the implementation of somatic law should be based on the principle of a responsible attitude towards it. In this regard, the article analyzes the process of forming a person’s responsible attitude towards his body from a psychological and pedagogical perspective. The specifics of body image formation in adolescents have been studied. Deviations and pathologies in the process of a person’s acceptance of himself and his own body are shown, ultimately provoking the desire for radical experiments with it. The paper concludes that there is a need for further scientific development of somatic legal consciousness and the formation in the educational environment of a student’s body image through effective legal education, the formation of students with the necessary legal attitudes, legal ideology, and value ideas — in order to prevent the occurrence of deformations of legal consciousness and spiritual personality defects. The approach to legal socialization must be implemented in the educational process based on a semantic, ideological approach to law. Scientific and practical significance. A qualitatively new perspective on the study of somatic rights through the prism of consciousness made it possible to identify the value foundations of somatic rights and its ideological specifics. The article is aimed at conceptualizing the research activities of scientists, lawyers, teachers and psychologists. The author comes to the conclusion about the need for further scientific and theoretical developments and scientific and practical studies of somatic legal consciousness, their implementation in the educational process in order to form and develop students’ body image, through legal education, modeling the necessary legal guidelines, legal ideology, culture in order to prevent the emergence of deformations of legal consciousness and the achievement of harmony in civil societ y and the rule of law.

Discipline and Performance of Health Employees at UPT Puskesmas Muara Laung in 2023

Background: Increasing demands for the quality of community services require officers to further improve their performance and professionalism, so that the quality of service is expected to meet community satisfaction. To achieve good performance requires discipline in work which affects services to the community who seek treatment at the community health center Objective: Determine the description of discipline and performance of health employees at UPT Puskesmas Muara Laung Method: The research design used in this study is quantitative descriptive design with observational and survey approach methods. The number of samples used was 30 UPT Muara Laung health centre employees. The research was conducted at UPT Puskesmas Muara Laung. This research has been deemed ethically feasible by the STIKES Suaka Insan Research Ethics Commission with number 031/KEPK-SI/IV/2023. Result: The results showed that the attitude of arriving on time was 20 respondents (66.67%), while those who arrived more than 5 minutes late were 10 respondents (33.33%), and the performance of health employees at UPT Puskesmas Muara Laung in 2023 was good from 30 respondents (100%). So it can be concluded that the description of the implementation of discipline of health centre employees at UPT Puskesmas Muara Laung with the category on time (66.67%), the attitude of responsibility in completing tasks with the category completing on time (100%), the attitude of obedience to office rules using uniforms according to regulations (100%) and making permission letters when absent from work (100%), the description of the performance of health centre employees at UPT Puskesmas Muara Laung with a good category (100%). Conclusion: The implementation of discipline carried out at UPT Puskesmas Muara Laung for employees in the on-time category (66.67%), an attitude of responsibility in completing tasks in the category of completing on time (100%), an attitude of obedience to office rules using uniforms in accordance with regulations (100%) and making permission letters when absent from work (100%), b. Performance of health employees at UPT Puskesmas Muara Laung in the good category (100%).

EXPLORING THE PERCEPTION OF ACADEMIC FRAUD, ACADEMIC INTEGRITY ON THE BEHAVIOR OF ACCOUNTING STUDENTS IN UNIVERSITIES

The aim of this research is to determine the perception of academic cheating and academic integrity and their impact on the behavior of accounting students in higher education. Academic fraud and academic integrity play a crucial role in shaping the character and professional ethics of accounting students, who will eventually become professionals. The research employs a quantitative approach, distributing questionnaires to Accounting majors at several universities in Palembang City. A total of 75 respondents participated, and the measuring tool used was multiple regression. The questionnaire was designed to gauge the level of perception regarding academic cheating, the level of academic integrity, and student behavior in dealing with academic pressure. The research results indicate a correlation between perceptions of academic cheating and the level of academic integrity. Students with a high perception of academic cheating tend to exhibit a lower level of academic integrity. Additionally, a relationship was found between academic integrity and student behavior in dealing with academic pressure. Students with a high level of academic integrity tend to approach academic pressure with a more ethical and responsible attitude.

Understanding the Determinants of Geologically Responsible Behaviour among Geotourists: A Multi-Destination Analysis

This study explores the drivers of geologically responsible behaviour among geotourists in three geoparks in the Greater China region: Danxiashan UNESCO Global Geopark in southern China, Hong Kong UNESCO Global Geopark, and Yehliu Geopark in northern Taiwan. On-site questionnaire surveys were conducted, collecting over 800 respondents in these geoparks, and structural equation modelling was applied for our analysis. The findings reveal that geologically responsible behaviour is positively associated with environmentally responsible attitudes, in line with some previous research. Notably, place attachment and visitor satisfaction were not directly related to geologically responsible behaviour but were positively correlated with environmentally responsible attitudes. This suggests that emotional connections to geoparks and visitor satisfaction indirectly nurture environmentally responsible attitudes, subsequently leading to geologically responsible behaviour. These results offer practical implications for geopark management practices. Providing informative guided tours and quality informational materials can enhance visitors’ geological knowledge and foster environmentally responsible attitudes. The improvement of the visitor experience, combined with the dissemination of accurate environmental knowledge and conservation messaging, can enhance visitor satisfaction, deepen attachment to geoparks, and, ultimately, encourage more geologically responsible behaviours. Understanding these relationships can assist geotourism destinations in promoting geological resources’ conservation while enhancing the visitor experience.

Building National Character Through Social Studies Based on Society 4.0 Values Post-Pandemic COVID-19

This paper’s fundamental problem is building national character through social studies based on Society 4.0 in the post-COVID-19 pandemic. This is because the learning process during the COVID-19 pandemic takes place online using a platform to support learning. The use of the platform is a problem that has not been touched on, namely, the formation of student character. This study uses a qualitative approach to produce an overview of social studies learning methods based on the national character to improve teacher professional competence. A total of 35 social studies teachers were taken as samples. The results obtained in this study, namely the solution in the form of developing learning methods that tend to be monotonous, which so far have been carried out, must be combined with methods that provide more space for students to develop their potential. In this connection, national character is interpreted as a way of thinking and behaving that shows the differences of everyone to live and work together for a better life for society and the nation. The 2013 curriculum on social studies subjects was developed as an integrative social studies subject, not as separate disciplines. Social studies subjects are, of course, applicative-oriented education, as the development of inquiry abilities, learning abilities, and character education such as curiosity, creativity, honesty, and the development of a caring and responsible attitude towards the surrounding environment and social relations.
 Keywords: building national character, social studies learning, community values 4.0

Content Validity and Cognitive Testing in the Development of a Motivational Interviewing Self-Assessment Questionnaire.

To develop and content validate a self-assessment questionnaire on motivational interviewing (MI) practice as the first stages in forming the questionnaire to be used in cross-sectional studies involving practitioners conducting the MI-based alcohol screening and brief intervention (ASBI). A comprehensive mixed methods approach included a literature review, 3 rounds of expert panel (EP) opinions (n=10), cognitive testing (CT) with 10 MI-based ASBI practitioners, and questionnaire piloting with 31 MI-based ASBI practitioners. Based on the EP opinions in the second round, content validity indices (CVIs) and the modified kappa coefficient (k*) were calculated, focusing on the relevance and understandability of questions and comprehensiveness and meaningfulness of the response options. This analysis was performed in 2020, at the conclusion of the national "Together for a Responsible Attitude Towards Alcohol Consumption" ("Skupaj za odgovoren odnos do pitja alkohola", SOPA) project's pilot implementation. On a scale level, CVI values based on universal agreement for the entire questionnaire were high for 3/4 categories (S-CVI-UA>0.80), and CVI values based on average agreement were high across all categories (S-CVI-Ave>0.90). At the item level, CVI values (I-CVI) were never <0.50 (automatic item rejection), and the modified kappa value (k*) indicated poor validity for two items in the understandability category (k*=0.33). All problematic parts of the questionnaire were further tested and successfully modified based on the results of CT, and accepted in the third round of testing. The final version of the questionnaire demonstrated appropriate content validity for use in studies among Slovenian MI-based ASBI practitioners and is now ready for further psychometric testing.

ESG agenda in the context of economic security of agricultural enterprises

The article discusses the concept of sustainable development and ESG principles in relation to enterprises of the agro-industrial complex (hereinafter referred to as the agro-industrial complex). Sustainable development has become one of the main trends, as the world community understands that economic growth is closely related to the solution of environmental, climate, and social issues. It underlies the assessment of an organization's non-financial performance, taking into account the fact that investors and other stakeholders are increasingly paying attention to the compliance of economic entities with ESG principles, i.e. responsible attitude towards the environment, creating favorable social conditions, ensuring high quality corporate governance. The authors of the work carried out a critical analysis of international and domestic regulations on the topic of research, and formed, based on industry characteristics, a list and content of indicators for the sustainable development of agricultural enterprises. When preparing public non-financial reporting, they can be additional to the legally established basic indicators, and they can be used in the development of industry standards for the sustainable development of the agro-industrial complex.

Non-communicable diseases and their risk factors in Ukraine: analysis of the global burden of disease 2019 study.

Aim: To analyse the burden and risk factors of Non-Communicable diseases (NCDs) in Ukraine to determine the ways to prevent them. Materials and Methods: Using a statistical method, NCDs DALYs (Disability-Adjusted Life Years) in Ukraine were analyzed in dynamics for 1990-2019 and in comparison, with European and EU countries based on the data from "Global Burden of Disease, 2019" research. Results: The burden of NCDs in Ukraine is 1.5 time higher than in European and EU countries. The most negative dynamic trends and significant differences between indicators in Ukraine and EU countries (with an excess of 2 or more times) were identified for DALYs due to cardiovascular diseases, digestive diseases and substance use disorders. In Ukraine the burden of NCDs can be reduced on 25.9% by normalization of systolic blood pressure, on 21.2% by optimizing diet, on18.5% by quitting smoking, on 17.6% by lowering LDL cholesterol, on 16.5% by normalizing body weight and on 9.2% by quitting alcohol abuse. Conclusions: Ukraine should develop and implement a modern system for monitoring and assessing the NCDs burden and their risk factors; strengthen the capacity of public health institutions and their ability to attract communities to implement interventions to control NCDs modified risk factors, increase awarnes and the population's responsible attitude towards their health; strengthen the ability and motivate primary health care to provide quality primary prevention, screening and timely diagnosis and treatment of chronic NCDs.

The Influence Of The Project Based Learning Model In Increasing Independent Learning And Critical Thinking Ability Of Students In Class V At Jembrana

Soft skills of independent learning and critical thinking are necessary in the 21st century. Independent learning trains students to have a responsible attitude when performing assigned tasks by using ideas, the innovation and creativity that students have to complete assigned tasks and hopefully it will continue to be integrated into adulthood. At the same time, critical thinking skills are needed to analyze existing knowledge and resources to solve problems that students encounter in daily life. The project-based learning (PBL) model supports students to actively participate in learning activities and project creation processes, so that learning materials become easier to understand and skills can be developed. skills such as independent learning and critical thinking. Analyze the impact of the PBL model on independent learning skills. Quantitative method with MANOVA (Multivariate Analysis of Variance) analysis was used in this study. This study uses a control class of 19 students and an experimental class of 10 students. The results show that applying the PBL model has a significant impact on critical thinking skills and learning independence, as evidenced by the significance level of 0.000 &lt; 0.05 and 0.011 &lt; 0.05. The learning process by giving projects to fifth grade elementary students provides an opportunity to develop basic concepts of the material available to them. During the project implementation process, many problems will certainly arise that encourage students to think critically when solving problems. Independent learning occurs before analysis, where students must gather multiple references to find and support their hypotheses to come up with more effective and efficient solutions.

Trade sign, trademark, brand: definitions, conceptual framework and legislation

The definitions and conceptual framework of the following terms are studied: brand, mark, sign and definitions. The research was conducted on the basis of definitions and approaches of these Western marketing «gurus» and practitioners of well-known Western experts in marketing, advertising, management, and psychology, as well as our domestic experts and scientists. Such definitions for a brand include trade, commercial, commodity, brand and others. The analysis of the literature showed that these definitions are identical, and in the Ukrainian case, it is necessary to focus on the legislative framework. The author also studied the definition of a trademark with the following definitions: trade, commercial, commodity, brand and others. These definitions and their conceptual framework were also found to be identical. In addition, the definition and conceptual framework of «brand» were also studied. The main synonyms for the brand in their definitions can be quality, image, memory, positive impressions, psychological effect, advertising and positioning. In the Ukrainian market, consumers and even experts often equate the concepts of a trademark, a trade mark and even a brand. However, this is not correct. I support this understanding of Western and domestic scientists that these are three consecutive steps. If to explain briefly, TS is a sign of indication of goods and services issued in the state according to its legislation. TM is a sign or logo under which the seller sells his goods and which is known to buyers. TM may be identical to the TS, and may not be identical to it. A brand, in turn, can be a well-promoted TM or it can be promoted without TM. In the West, TM and brand are practically the same thing, because there is basically an oligopoly market where several powerful firms operate with a not very developed product market. The terms TS, TM, and brand came to us from the West. The first two in the West were introduced around 20–40 years of the last century, and the brand around 60–70 years of the last century. The brand in the West went through four strategies from commodity to corporate. The basis for the definitions was the goal and historical facts and opportunities. Due to the change in these two factors, we have given a new definition of the brand. This definition is based on the UN resolutions on the exhaustion of the Earth's resources and their inconsistency with the ability to meet the needs of modern man and the right and responsible attitude. That is, we can interpret it as «green» marketing.